Winderman: What 29 other teams? League hops on Heat hype express, too.

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So exactly how embarrassed is the NBA about the rest of its product?

How uncomfortable is the league with its other 29 teams that after an offseason of decrying the arrogance of the Miami Heat and the team’s Big Three, the league jumps aboard the hype express?

If you haven’t seen yet, TNT announced it is sending its wonderful pregame crew to the Heat’s season-opener next Tuesday in Boston, as well as to the Heat’s Dec. 2 visit to Cleveland.

Yes, the very Charles Barkley who decried the “punk” behavior by the Heat and LeBron James this summer will be there when James & Co. debut.

On the very same night that the two-time defending NBA champion Lakers will also be featured on TNT, receiving their championship rings, Ernie Johnson, Kenny Smith and Barkley will be on the opposite coast, focusing on a franchise that has not won a single playoff series since taking the 2006 NBA title.

Then, in December, TNT will be erecting its (we assume bulletproof) pregame set at Quicken Loans Arena for a homecoming that certainly will be anything but a celebration of the game.

How much greater of a punk move can there be than chronicling, in person, the suffering of a basketball populace? (Although we do eagerly await the Dan Gilbert pregame interview.)

There is no doubt that “The Decision” remains a television disaster right up there with “Manimal” and that the Heat’s over-the-top July 9 AmericanAirlines Arena celebration was a turnoff in 29 other NBA markets.

But it wasn’t the Heat that summoned ESPN to spend a week in the Florida Panhandle at a remote Air Force installation.

It wasn’t the Heat that requested the presence of ESPN.com’s “Heat Index” for blow-by-blow details of the upcoming 82 games and beyond.

And we can think of a lot of other people Erik Spoelstra would prefer to run into in Boston and Cleveland than Sir Charles.

David Stern was emphatic during his recent round of Europe media sessions about what he envisions as “our most successful season.”

The Bulls and Knicks are on the rise. The Lakers are the twice and still defending champions. The Magic is a preseason colossus. There are compelling stories from coast to coast, in a season when even the Clippers apparently will matter.

Yet the focus remains singular.

That’s a shame.

And on the latest counts, for once this offseason, you can’t blame the Heat if the NBA chooses to be, well, a non-stop Witness.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel. You can follow him on Twitter at http://twitter.com/IraHeatBeat.

Kevin Durant reverses course: Playing Thunder ‘just a regular game for me now’

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Kevin Durant said last season playing the Thunder is “never going to be a regular game for me.”

Now, the Warriors star, who’s questionable for tomorrow’s game in Oklahoma City, is singing a different tune.

Anthony Slater of The Athletic:

Durant:

Just a regular game for me now. I learned how to tune out the crowd. I learned how to tune out the bulls— and just play. Just keep at basketball, and I’ll be alright.

Durant is entitled to change his mind, and maybe that’s all that happened.

But this strikes me as yet another chasm between how Durant actually feels and how he wishes he felt – all while facing immense public scrutiny.

Durant spent eight years in Oklahoma City. Many of his former teammates, including Russell Westbrook, are still there. Durant might want to move on, but how could there not be a different feeling when playing the Thunder, especially in Oklahoma City?

Tony Allen: Russell Westbrook flopped to draw DeMarcus Cousins

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DeMarcus Cousins got ejected from the Pelicans’ win over the Thunder last night for elbowing Russell Westbrook in the head.

Afterward, Tony Allen came to his New Orleans teammate’s defense.

Fred Katz of The Norman Transcript:

Did Cousins elbow Westbrook in the head? Yes. Did Westbrook create and/or embellish the contact? I don’t know.

Westbrook stuck his head in close, and he might have been baiting Cousins into a foul. But that doesn’t give Cousins carte blanche to commit a foul.

And even if Westbrook were baiting Cousins, the elbow still might have hurt. Westbrook’s reaction could have been genuine.

Did Cousins’ reputation as a flagrant fouler influence Westbrook’s strategy and how officials perceived the play? It’s much easier to convince me of that.

Ray Allen tells Orlando court he was ‘catfished’

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ORLANDO, Fla. (AP) — Retired NBA star Ray Allen believes he is a victim of “catfishing,” and has asked a court to throw out a case where he is accused of stalking someone he met online.

Allen says Bryant Coleman “pretended to be a number of attractive women interested in” him. In documents filed Tuesday, Allen acknowledges he communicated with who he thought were those women and that he eventually entered into an agreement with Coleman to not disclose details of those conversations.

Allen says that agreement was violated.

It was not clear if Coleman has an attorney, and a working phone number for him could not be found. Coleman told the court in a filing Monday that Allen is stalking him; in Allen’s request for an injunction, he says “the reverse is true.”

Klay Thompson interviewed about scaffolding on local news (video)

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Man-on-the-street interviews are a staple of local news.

They just don’t usually include Warriors star Klay Thompson.

But here’s Thompson – in town for Golden State’s win over the Brooklyn Nets on Sunday – talking on Fox 5 New York about walking under scaffolding in the wake of a couple recent scaffolding collapses:

Thompson is the only NBA star who could do this interview so earnestly.