English Premiere League made $155 million from ads on jerseys. How long until NBA follows?

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ad_jersey.jpgNext summer, rather than talking about Carmelo Anthony, Tayshaun Prince, Tony Paker and the free agent class (or those just pushing for trades anyway) we’re going to be talking about “percentage of basketball related income” and figuring out salary cap structures.  We’ll be talking Collective Bargaining Agreement.

Next summer the players and the owners are going to argue about money. Splitting up your money and my money, but money none the less. It will not be pretty.

A large new stream of revenue might help offset that some… say advertisements on the front of jerseys. As is done in soccer worldwide, as was done by some WNBA teams last season.

I heard the groans. Bash the idea all you want, the English Premiere League alone made $155 million this season on those ads, according to Advertising Age. There are some NBA owners who see it as the future.

“It’s definitely on the horizon,” Mark Cuban, owner of the National Basketball Association’s Dallas Mavericks, said in an exchange of e-mails with Advertising Age. “I think it’s more an issue of ‘how much’ rather than ‘if’ [it happens].”

The EPL is one of the world’s elite soccer leagues, but it is also a sport without timeouts to slip in commercials. The revenue is certainly needed.

What would it take to get it done in the NBA?

Mr. Cuban agreed, saying “Find me a multi-year deal at $10 million or more per year and I will make it happen.”

As you might expect, the official NBA statement was more cautious — but not all that cautious.

“We are always watching the WNBA and the NBA Development League to see what works and what may be an applicable business practice, and we fully recognize that the presence of corporate branding on game uniforms is a widely accepted practice on the global sports landscape, particularly in soccer,” NBA spokesman Mike Bass said. “That being said, the value proposition to include branding on the NBA game uniforms has not yet presented itself.”

This year’s NBA champion will not have Bank of America or Herbalife or Chico’s Bail Bonds splashed across their chests.

But a decade from now…

Kyrie Irving out 3-6 weeks following surgery on his knee

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Kyrie Irving could be back right around the start of the playoffs, somewhere during the first round, or maybe not until the beginning of the second (if the Celtics are still playing).

Irving had his knee surgery Saturday and the timeline for his return is 3-6 weeks, the Celtics announced Saturday. This is the official press release.

Celtics guard Kyrie Irving today underwent a minimally-invasive procedure to remove a tension wire in his left knee. The wire was originally placed as part of the surgical repair of a fractured patella sustained during the 2015 NBA Finals. While removal of the wire should relieve irritation it was causing in Irving’s patellar tendon, the fractured patella has fully healed and Irving’s knee has been found to be completely structurally sound. Irving is expected to return to basketball activities in 3-6 weeks.

When Irving has been off the court this season, the Celtics have been 7.7 points worse per 100 possessions, with an offensive rating of 101, which is right at the bottom of the league. In the last five games, when Irving has been sidelined, the Celtics have gone 3-2 with an offensive rating of 100.4.

The Celtics are all but formally locked in as the two seed in the East.

With no Gordon Hayward or Daniel Theis for these playoffs, no Marcus Smart to start, and now questions about Irving’s availability, the question is how hard should Boston push to get Irving back for this postseason? Irving will push, it’s his nature, but the Celtics need to think bigger picture. Boston is poised to be a force in the East and maybe the team to beat next season, that should not be risked to make a splash this season. How motivated are the Celtics to push Irving for this season’s playoffs with a roster already decimated by injuries?

Doctor working with Kristaps Porzingis: “He’ll be better than ever”

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A disclaimer up front: I’m instantly suspicious of very optimistic people with grandiose claims. It feels like they are selling something, usually a form of snake oil.

Enter Dr. Carlon Colker, who is working with Knicks big man and franchise cornerstone Kristaps Porzingis on his recovery from a torn ACL last season. Porzingis is targeted for a return in the middle of next season (like when the calendar flips to 2019).

Colker has a much more aggressive and optimistic outlook for Porzingis, as he told the New York Post.

“Despite the talk, ‘The sky is falling, he’ll never be the same,’ that’s a bunch of horse s–t,’’ Colker told The Post. “He’ll be better than ever. He’s going to blow people away. If you’re around people who know what they’re doing, it’s not the end of the world. It’s the end of the world if you have the wrong people around you.”

With a doctorate specializing in sports performance, Colker’s job is strengthening Porzingis’ frame — everything but his damaged left knee….

“We have to deal with the ACL aspect in addition to the bigger picture. Rehabbing an ACL is straightforward. The important thing is be mindful of we’re rehabbing an ACL, but start establishing a power base, getting our balance, our flexibility back, working in conjunction with what the guys are doing on the ACL front. We’re bulking him up and giving him more muscle mass and strength, working on his upper body, doing a lot of hamstring work.”

Colker is part of an aggressive faction regarding ACL timetables. While the Knicks likely won’t let Porzingis play until around Christmas (the 10-month mark) at the earliest, Colker says he’ll have him ready for opening night.

Did anyone actually say the sky was falling?

Much of this makes a lot of sense — strengthening Porzingis’ base matters (it’s what has helped turn Rudy Gobert into a defensive force, the Jazz staff focused on his base, core, and hips). Functional training that strengthens muscles around the ACL matters. And with time, Porzingis can be back to what he was before and better.

The faster timeline… I’m not sold.

There’s a lot of data here. We’ve seen the recovery curve for a lot of NBA players with torn ACLs — and all of them are working with elite trainers, both with teams and personal ones. It takes 10 months or so to get back on the court, and usually another few months (at least) before the player really trusts the leg and starts to play with the same intensity and abandon.

For the Knicks, hopefully when Porzingis does get back on the court next season — whatever the date — he is close to his old self. The league is better with him in it.

Also, hopefully, there will be a coaching system in place in Madison Square Garden to maximize KP’s talents when he does return.

Former Kings players DeMarcus Cousins, Matt Barnes reach out to pay for funeral of Stephon Clark

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Whatever Kings fans thought of DeMarcus Cousins on the court — it was a divisive topic with changing opinions over time — he was fully committed to the city of Sacramento. He was all in.

Still is, despite playing for New Orleans. Cousins and another former King, Matt Barnes (a Sacramento native), have reached out to the family of Stephon Clark — the unarmed young black man shot by Sacramento police in his grandmother’s backyard a week ago — and offered to pay for the funeral, reports Jason Jones of the Sacramento Bee.

It is a generous gesture. The family had set up a gofundme page and has raised enough to pay for the funeral expenses through it as well.

Clark’s shooting has sparked protests throughout Sacramento, including blocking entrance to a Kings game on Thursday night. According to reports and the Sacramento PD’s own account, the shooting occurred when police were looking for a car burglary suspect and officers had tracked the suspect through yards, then confronted Clark in the backyard of his grandmother’s house, where he lived. Police allegedly thought he was armed and shot him 20 times, but he was holding only a cellphone.

The shooting has sparked reactions around the nation and from NBA players, including Barnes.

Steve Kerr and David West of the Golden State Warriors had these comments, via Logan Murdock of the San Jose Mercury News.

“I was very proud of how the Kings handled it, the way the NBA handled it,” Kerr said Friday. “I thought they did everything they could…

“The main sentiment, though, is horror and sadness for the family involved and there’s not much else to say,” Kerr said.

“You want to go through this song and dance again?” West asked. “I’m done. I stopped. I don’t have the optimism anymore.”

“We’ve been dealing with these issues for hundreds of years and so they continue.” West continued. “We won’t look at real solutions so these things continue to happen.”

Utah’s Donovan Mitchell with shot of night to force OT with Spurs


One of the factors to consider in the Rookie of the Year race: clutch plays.

Down three with less than 10 seconds to go Friday night, the Utah Jazz put the ball in the hands of their rookie playmaker Donovan Mitchell — and he made the play, draining a three to force overtime. It’s an impressive play.

In the clutch this season (last five minutes of a game, within five points), Mitchell has averaged 3.2 shots per contest (by far the most of any rookie) and has a true shooting percentage of 51 percent. Philadelphia’s Ben Simmons, the other front-runner in the ROY race, averages less than a shot per game in those clutch situations (0.8) and has a true shooting percentage of 66.7 percent.

Mitchell made the big shot, but the Spurs made plenty too, had 45 points on the night from LaMarcus Aldridge, and got the win.