Welcome to the world of variable ticket pricing.
You know, the idea taking hold in the NBA (and sports generally) that tickets to high profile games will cost more than not-in-demand games. Basic supply and demand economics.
So how much more? How about nearly four times as much. Which is more than “variable pricing” and more like “wild swings pricing.” That is what the New York Post found looking at Knicks and Nets ticket prices for this season.
A 400-level Garden seat vs. Atlanta in November costs $34.50, according to TicketMaster. But the same 400-level seat for the Dec. 27 showdown vs. James’ Heat runs $129.50 — nearly four times the normal cost.
The markup runs across the Garden. A lower-bowl, Section 95 seat for Knicks-Atlanta is priced at $110. But for the Heat game, the same seats costs $369.50. The extravagant markups also are in place for the lone visit by the world-champion Lakers Jan. 9 and the Celtics meetings.
A lot of teams are experimenting with variable pricing now, in a few years it will be the expected norm in the NBA.
But most of those teams are looking at more modest increases. Well, for now they are. If they can get away with quadrupling a normal ticket price, you can bet they will. Never underestimate what an owner will do to increase revenue.
On Monday, Dion Waiters agreed to a one-year, $2.9 million deal with the Heat, far less than most people thought he would get as one of the few significant free agents still on the market. Tuesday afternoon, he posted an explanation on Instagram for his deal.
Here’s what he said:
I didn’t do it for the money… I did it for the opportunity to go out & ball & have fun. Everything else will take care of its self!!! I just felt like it was the best situation for me…& my family. I could have waited & got wat I wanted. But I rather be happy then miserable at the end of the day!!! Meaning Yu can have everything & still not be happy… #heatnation let’s get it!!! #provethemwrong #stamped #Philly
It seems clear, based on the market, that the kinds of offers Waiters was hoping for weren’t out there for him. In Miami, with Dwyane Wade gone, he’ll probably start at shooting guard and have plenty of opportunities to prove himself in hopes of landing a long-term deal next summer.
While we wait for the Celtics to make a bigger move to trade for another star, they’re filling out the end of their roster. Sheridan Hoops’ Michael Scotto is reporting that they’ve signed Demetrius Jackson, the No. 45 pick in last month’s draft, to a four-year deal.
Jackson declared for the draft after his junior season at Notre Dame. Talent-wise, he has the chance to be a major steal for Boston — DraftExpress has him ranked as the 17th-best overall prospect in this year’s draft class. But he might not play much his first year. The Celtics’ roster is already crowded and there’s still the chance that they’ll make another move with some of their much-vaunted assets if the right star becomes available.
ATLANTA (AP) — The Atlanta Hawks have signed undrafted rookie free agent center Matt Costello of Michigan State.
The 6-foot-9, 245-pound Costello averaged 5.7 points and 5 rebounds on the Hawks’ summer league team in Las Vegas.
Costello averaged 10.7 points and 8.2 rebounds as a senior at Michigan State. He holds the school’s career record with 146 blocked shots.
Terms of the deal were not released.
Jamal Crawford knows how to get buckets.
He does it against NBA level defenders, so put him in a free-flowing pro-am — let’s say the Seattle pro-am in his hometown — and he barely breaks a sweat dropping 44. And nailing the game winner.
Doc Rivers hopes to see a lot of that next season.