Introducing the LeBron James Hate Index

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When LeBron James was revealed as the sixth most reviled athlete in sports this week, it was a startling reminder of just how far he’s fallen. When an athlete makes a decision (as opposed to “The Decision”), the backlash is usually introduced as isolated pockets. How Boston feels about Roger Clemens, for example. Or how animal lovers feel about Michael Vick (unfortunately, there are a lot of us animal lovers out there, though that number seems to be plummeting in Philly lately).

But James tapped into something at the moral center of our cultural Tootsie Roll, and it’s left him as one of the more ill-considered people in all of athletic competition. This despite him having broken no laws, nor skirted the edge of what we consider moral behavior in our society (outside of our traditional value of loyalty, often which we bend in protection of a perceived self-interest).

Quite simply, dude screwed up.

And so it is with that in mind that ProBasketballTalk.com introduces The LeBron Hate Index, a measure designed to track exactly how much people hate the best player in the NBA (see what I did there? Just by giving him that title I’ve increased his basketball purist hate by another five degrees). It’s important for posterity that we note James’ career arc through the lens of popular opinion, so that somewhere, way down the line, we can get a feel for how distaste of him has grown or dwindled as his championship aspirations are either fulfilled or dropped into the void.

Lebron James HateIndex 1y.jpgA Quick Legend:
1 (Blue)= “It’s all good, LeBron! Do what you got to, young fella!”
2 (Blue-Yellow)= “You’re more like elevator music. I can handle you, but only ten seconds.”
3 (Yellow)= “I don’t wish you ill, but I do laugh at your misfortune.”
4 (Yellow-Red)= “Peace? I hate the word. As I hate hell, Hugh Jackman, and thee.”
5 (Red)= “I’m not saying you are Satan, I’m just saying we should run some tests. As long as I don’t have to touch you and it involves a lot of pain for you.”
6 (Unofficial, Very Edge Of Red)= “I live in Cleveland.”

You’ll notice our five points of reference, Cleveland, The Stilted, The General Public, Basketball Purists, and the ever-so-hypocritical, we the Media.

Cleveland is quite obvious, and you can expect his honker to stay right in that dark red for the foreseeable future.

The Stilted refers to those who James elected not to join this summer, after visits in consideration thereof. Those fans continue to speak ill of James, despite the fact that had he donned their brilliant colors, they’d be defending him just as Heat fans now do (and Heat fans would surely have joined their ranks had he taken his talents elsewhere).

The General Public refers to those outside of the basketball-obsessed world, the vast majority of that 13 million strong viewing public.

Basketball Purists relate to those who look back to a purer, simpler time. You know, the one when players didn’t leave their teams (mostly because the ownership power was so great as to negate that possibility and free agency was in its infancy), and players were more humble and had more respect for the game (as illustrated by their rampant drug use or creation of their own shoe brands).

And then, of course, there’s us. The media. You may recognize us by the bold, brash headlines about how James wants too much attention (“READ ALL ABOUT IT HERE”). You may also identify us by our cutesy terminology for James and his actions (or our cute nicknames: “See, we call him LeCon, because he conned everyone. And his name is LeBron. It rhymes, you see. I learned that in journalism school, right after ‘Blame Everyone Else For The Downfall Of Our Profession’ 101.”)

In our first edition, you’ll notice Cleveland holding strong in the “Hope You Burn In The Fiery Flames Of Hell” category. The Shunned have peeled off some since “The Decision” and have begun the heady process of talking themselves into believing they can legitimately compete against the Heat (recognizable by such phrases as “Carlos Boozer is really underrated” and “Anthony Randolph could revolutionize the (insert position here).”)

How about those purists? There’s a healthy, steady hate for James being ridden by these noble beasts, primarily as they watch Michael Jordan average X assists, while lauding Scottie Pippen for being one of the greatest players of his generation in a role entirely enveloped by supporting teammates.  The competition factor is the motor for these wanderers of ESPN Classic (just as they believe Satan is LeBron’s motor). After all, who would want to team up with your competitors when you can seek to destroy them in a vindictive and hyper-competitive manner that’s driven solely by vengeance and resentment rather than a quest to play the best basketball and live the best life you can?

The media? Oh, no, we’re not letting go of this cash cow. Do you realize how much money we’ve made off of the idea that LeBron James sucks? Do you know how many ad impressions we’ve garnered from the construct of talking about James bombarding the public with his life and image? We can’t let this thing go. It’s perfect! We get to dismiss, degrade, and make up cute nicknames for a 25-year-old for his immense ego while simultaneously racking up the accolades for our work talking about him. Hey, if we keep this up, we may even be able to get better jobs! Maybe in nicer locales, working with our friends! … Wait…

All this cheekery isn’t to suggest that James didn’t deserve all this. If he wanted to stay in everyone’s good graces, he should have stayed in Cleveland, watching Mo Williams chuck 15 footers while Kevin Garnett drains hook shot after hook shot over Antawn Jamison. Again, it may seem absurd, but that’s the fact, LeJack (“See? I did it again! It’s genius!”). James gets to live in a beautiful place, with beautiful people, playing alongside two of his best friends who are also two of the best players in the game, make more money, and compete for a championship. The dude doesn’t exactly have it rough. B

ut he’s got to pay the price for those privileges, and his price is the public’s bounty on his head. You make decisions, and you live with them.

So there you have the first LeBron Hate Index. We’ll keep tabs on this all season long for you, to give you a sense of what the big picture of the reigning MVP’s basketball public image is. Rest assured, we in the media will continue to do what we do best. Tearing down those who want attention by calling for lots of attention. 

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.