NBA Season Preview: The Boston Celtics

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Thumbnail image for Pierce_celebrate.jpgLast season: 50-32 during the regular season, but 17-17 down the stretch as key players got rest and healthy for the playoffs. Then they played like the 2008 Celtics in the postseason and advanced all the way to Game 7 of the NBA Finals before falling.

Head Coach: Doc Rivers, back for what may well be his final season. That may come up in motivational speeches by team members.

Key Departures: Tony Allen will be missed; Rasheed Wallace will only be missed by sports talk radio hosts on a slow day looking to piss off Celtics faithful by bringing him up.

Key Additions: Jermaine O’Neal and Shaquille O’Neal, who will bring some scoring to the Celtics front line that Kendrick Perkins could not. They will not bring his defense, however. Also added were DeLonte West and Von Wafer, the former of which will make good contributions.

We also need to note under additions that they kept the core of this team together. Boston could have let Paul Pierce and Ray Allen go and started to rebuild this team around Rajon Rondo, but they brought everybody back for a couple years and a couple more runs at it. Then the rebuilding will start.

Best case scenario: An NBA Championship. They were within one game of it last year and may have pulled it off if Kendrick Perkins had been healthy for Game 7 in Los Angeles. (But the Lakers dealt with injuries, too, so it’s a slippery slope.) This team is poised to make two more runs at a title, then the rebuilding will start in Boston.

For that to happen: Two key things will have to take place. First, this team has to stay healthy. That is true of the contenders in Miami and Los Angeles and everywhere else, too, but it is particularly key for a Celtics squad just slightly younger than Dick Bavetta.

The health thing starts with Kevin Garnett coming back healthy enough to be 90 percent of his 2008 self. He is still the heart and soul of this team, he is the guy who makes the defense work, who can get some easy buckets in the halfcourt. Along with that, Kendrick Perkins needs to come back and by the playoffs be close to the defensive force that he was before Game 6 of the finals last season. And, of course, no other key players can go down with big injuries.

The other key thing is that the Celtics defense has to remain as good as any in the league. It is going to have to do that with Lawrence Frank in charge of it, not Tom Thibodeau. It is going to have to be that way with Shaquille O’Neal and his defensive freelancing, his terrible pick-and-roll defense, getting key minutes. It’s going to have to be that good with Jermaine O’Neal as the starting center. It’s going to need that healthy Garnett we talked about before.

If the defense slips, so does Boston. It’s that simple.

More likely the Celtics will: Be right in there for an NBA title run. Just like in the paragraphs above. This team is one of your handful that is a legitimate title contender. There are questions to be answered, things that need to go their way, but they are in the mix. That is all you can ask to start the season.

I expect Rajon Rondo to continue is upward climb, to become more of the key cog of this team on offense.

Boston is going to need to work on integrating those additions. Particularly the two O’Neals along the front line — those two will bring more offense out of the five spot than the Celtics have seen in the Big 3 era. But neither of them are defensively focused. DeLonte West again is a good fit but will need to blend in. When Perkins comes back the front line rotations will need to be figured out and stabilized.

Still this is the core of a team that went to Game 7 of the NBA finals last season and won a title a couple years ago. This team knows how to answer the questions that are out there. If they can hold up physically, they will be able to answer them. They will be contenders.

There will come a time this season when the Celtics play .500 ball or below for 20 games or so. And we will all put our short memories on display. We will say they don’t look like contenders and this is different than last season, different than 2008. And Rivers will ignore everyone and work on getting guys rested and healthy for the playoffs. He knows if they are, they will be right there, knocking on the door of another banner for the crowded rafters.

Prediction: 50 wins. Same as last year. Certainly, the Celtics could easily win more, but like last season the focus by the Celtics will be less on the regular season and more on being healthy and rested come the playoffs. The depth up front could give them more wins, but the East is deeper too so there will be fewer nights when they win by just walking on the court. I think it all balances itself out.

Basically the same team as last year. One capable of winning a title if things go right.

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.