LeBron now sixth most hated sports figure according to Q Score

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Thumbnail image for LeBron_Heat.jpgIt didn’t take a rocket scientist to know that LeBron James’s popularity had taken a hit in the wake of his move this summer and “The Decision.” The ability to read and log on to message boards could have told you that.

Now we have some numbers to back it up.

CNBC’s sports business reporter Darren Rovell got LeBron’s Q Score numbers, which show his popularity nationally. And things aren’t good.

In January 2010, The Q Scores Company took a poll of the general population and found that 24 percent of people thought of James in a positive light, compared to a 22 percent negative opinion…

 “LeBron’s positive score at that time was the highest we had ever seen it,” [Q Score Company executive vice president Henry] Schafer said….

Schafer says that now only 14 percent of the general population see him as a positive figure, a 41.6 percent drop, while 39 percent view him in a negative light, a 77 percent decline.

In fact, LeBron is now the sixth most disliked sports personality, according to The Q Score Company, behind Michael Vick, Tiger Woods, Terrell Owens, Chad Ochocinco and Kobe Bryant.

“Instead of his change to the Heat being seen as the best way he can win a championship, many have looked at it and how he chose to announce it as a selfish move,” Schafer said.

LeBron took less money to play with the other elite players and give himself the best chance to win a title. Those are things we generally laud in our sports stars (that “we expect stars to do it in one place” farce flies in the face of history). The fact this whole summer has become a LeBron negative had more to with how the announcement was handled — having the teams come to him in a very public pitch process followed by an hour long television special came off as incredibly egotistical. The backlash at that bled over into the choice itself.

But no need to tell you that. You clearly are already a hater. And it really doesn’t matter because in the fall you will all tune in to watch him.

Marc Gasol: If Grizzlies don’t share my goal of continued growth, we might have to revisit things

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The Grizzlies’ Grit & Grind era has ended.

Zach Randolph signed with the Kings, and Tony Allen appears likely to leave Memphis, too. The Grizzlies are prioritizing younger/cheaper players like Ben McLemore and Tyreke Evans.

Marc Gasol via Ala Carta, as translated by HoopsHype:

I’m very ambitious and I’ve wanted Memphis to be a great franchise. We’ve grown a lot the last 6-7 years, but we have to keep growing. If this is not lined up, maybe we may have to revisit things.

Gasol has been loyal to Memphis, and his first wish is probably winning there. But Giannis Antetokounmpo put it well: Teams must also do right by their players. Gasol is 32 and doesn’t have much time in his prime left. I see why rebuilding wouldn’t interest him.

But what will he do about it if the Grizzlies don’t prioritize the present? They made their push last summer with a max contract for Chandler Parsons, but because Parsons can’t stay healthy, that deal only inhibits team growth.

Gasol is locked up for two more years before a player option. He doesn’t have much leverage. This is part of the reason LeBron James keeps signing short-term contracts. Gasol doesn’t have the same ability to steer his team in his desired direction

On the potentially bright side, rebuilding teams often don’t have much use for 32-year-olds guaranteed more than $72 million over the following three years. If the fit devolves, Memphis becomes more likely to trade him.

Celtics to retire Paul Pierce’s number after Cavaliers game in February

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The Celtics already said they’d retire Paul Pierce’s No. 34.

Now, we know when.

Celtics release:

The Boston Celtics announced today that they will retire Paul Pierce’s No. 34 after a mid-season game against the Cleveland Cavaliers on Sunday, Feb. 11

After? That’s apparently in response to a new rule that penalizes teams not ready to play after a 15-minute halftime. These ceremonies can drag on, and nobody wants to cut Pierce short. I wonder whether this will start a trend of number retirements coming after games.

DeMarcus Cousins on Confederate statues: ‘Take all them motherf—ers down’

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DeMarcus Cousins grew up in Alabama, played collegiately at Kentucky and now plays in New Orleans.

So, yeah, the Pelicans star has an opinion on Confederate statues.

Cousins, via TMZ:

“Take all them motherf*ckers down,” Cousins said … “Take ’em all down.”

These statues glorify people because they fought a war against the United States in the name of preserving the racist institution of slavery.

Not whom I want to honor, either.

Kevin Durant: Kyrie Irving-LeBron James situation ‘just a regular NBA problem’

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Kevin Durant knows something about star teammates not always getting along.

So, the Warriors forward is not freaking out about the disconnect between Kyrie Irving and LeBron James and Irving’s subsequent trade request.

Durant, via Chris Haynes of ESPN:

“It’s just a regular NBA problem, right? A lot of teams have gone through this before,” Durant told ESPN. “They’ll figure it out. That’s a great organization, a championship organization. They’ll figure it out.”

“It’s not the end of the world,” Durant said. “Both of those guys won a championship together. They love each other. If Kyrie wants to do something else, that’s on him. I’m sure whatever happens, it’ll work out for the best for both of them. But it’s just a normal NBA problem. It’s just two big stars that it’s happening to.”

Durant is definitely right in the larger sense. Teammates spat and requests trades more often than we realize. Remember, both Irving and the Cavaliers probably prefer this never became public.

But I’m not sure Cleveland will figure this out with the ease Durant suggests. David Griffin, who had proven so adept at putting out these fires, is gone. LeBron’s free agency looms. This could be extremely destructive to the Cavs.

The fact that this “regular NBA problem” became public only intensifies it – and raises it something greater.