Would you pay $300 for shoes if you could jump higher?

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apl_shoe_1_200.jpgSeriously, $300 for a pair of basketball shoes?

That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price?

Because these shoes will help you jump higher. Because of science. Here’s the official sales pitch from the company.

The technology itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot….

In testing situations, athletes have experienced increases of several inches on their vertical leap wearing Athletic Propulsion Labs™ basketball shoes with the Load ‘N Launch™ technology.

Adding inches to my vertical? Man, I could finally clear that phone book.

CNBC’s sports business reporter Darren Rovell found this story, talked to company owners Ryan and Adam Goldston, and tested out the shoes. Now he gets why there is a buzz — if you were just a couple inches short of dunking a basketball, how much would you pay to instantly be able to do it? Exactly.

Rovell also knows what could make the shoes an instant hit.

Knowing I couldn’t write this story without testing out the shoes, I had the Goldstons send me a pair. On Monday, I took my basketball hoop down to eight feet and dunked wearing my Nike basketball shoes. Then I tried on the Concept 1’s. I didn’t measure it, and it could have been psychological, but I did feel like I had better “ups.”

So far, the buzz about the shoes has been confined mostly to the sneaker circles, but one thing can change that all: If the NBA decides to ban the shoes.

LeBron James beautifully pass-fakes, makes layup in transition (video)

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LeBron James is a treasure.

Shaquille O’Neal’s big toe is seriously jacked up (PHOTO)

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Remember how we we all freaked out when we saw pictures of LeBron James‘ feet back in 2013?

You probably didn’t want to be reminded that it existed, but it does. Still. And apparently jacked up feet is the consequence of a lifetime of playing professional basketball. Once can only assume it has something to do with tight shoes and constant, hard changes of direction in said tight shoes.

We got yet another vision of what basketball shoes can do to feet on Thursday when TNT analyst Shaquille O’Neal showed off his, er, little piggies.

Much to the horror of the Internet in general, it was Shaq’s right big toe that took social media by storm. Mostly because it’s not even close to pointing in the right direction.

I’m going to show you what it looks like. Be forewarned, it might just be NSFL.

Via Twitter:

Oh. Oh … why?

Social media reacted appropriately and proportionately:

Shaq did have issues with that toe during the course of his career, and at one point it was so bad that he had to have surgery to remove bone spurs from the toe in 2002.

That still doesn’t explain why it’s all over your TV and the Internet, but here we are. I am sorry.

Warriors’ JaVale McGee sued by former landlord, agrees to pay $9,350 in ‘cat-related fees’

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What is illicit cat possession, you might ask?

Let’s explain by using a practical example involving Golden State Warriors big man JaVale McGee.

According to a report by Patrick Redford over at Deadspin, McGee was not allowed to keep his cat, Raja, in his apartment when he was a member of the Dallas Mavericks. He also is alleged to have caused other damages to the apartment, furniture, and flooring.

Via Deadspin:

All in all, he agreed to pay for all the late and unpaid rent he owed, $12,000 in repairs, as well as $9,350 in cat-related fees. Subtracting his security deposit and tacking on an extra $10,000 for legal fees that Johnson requested, McGee agreed to pay $26,000. He submitted a petition to confess judgment yesterday.

Seems illicit enough.

Long live Raja. He seems cool and worth the $9,350 in cat-related fees.

😼

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No motivational material: LeBron James, Cavaliers respectful when asked about Warriors

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The rubber match. The trilogy. Whatever you want to call the historic third meeting between the Cavaliers and Warriors in the Finals — never in NBA history have two teams met three years in a row in the Finals — it’s what fans have been waiting for. The inevitability of this Finals matchup sucked some of the drama and fun out of the postseason so far, but now these two teams are ready to go.

It’s the best rivalry in the NBA, two teams not afraid to mix it up with each other, but when Cavaliers players were asked about the Warriors after eliminating the Celtics Thursday night, there was nothing but respect.

“We just got to play defense,” LeBron James said in a televised postgame interview. “We’re going to face adversity. That’s been the best team in our league the last three years, and they added an unbelievable player in Kevin Durant this year, so that makes it even more difficult. So they’re gonna challenge us a lot: offensively, defensively, mentally, physically, but we’re going to have to be ready for that challenge.”

LeBron stuck to that theme in his postgame press conference.

“I’ll be honest, I’m not really in the right mind to even talk about Golden State right now. It’s too stressful, and I’m not stressed right now,” LeBron said cracking a smile. “Golden State, they’ve been the best team in our league the last three years, then they added an MVP. That’s all I can give you right now, because I’m happy and I don’t want a lot of stress, and they cause a lot of stress.”

Cavaliers coach Tyronn Lue said he had yet to start any prep for the Warriors.

“Of course I watch every game, because I’m a basketball junkie, and they’ve been playing great,” Lue siad. “But you can’t get too far ahead of yourself.”

“The Celtics and Brad Stevens, the team they have, they throw a lot of different lineups at you and a lot of different stuff on the offensive end, so as far as how they play I think it definitely prepared us for what’s ahead,” Kevin Love said, discussing how the Celtics prepped the Cavaliers for the next round.

The Cavaliers are veterans on this stage, and they both respect the Warriors and don’t need the distraction of a war of words, so they stayed on message all night.

But with a week to go before Game 1, you can bet someone will say something inflammatory. We’re looking at you, Draymond Green.