Seriously, $300 for a pair of basketball shoes?
That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price?
Because these shoes will help you jump higher. Because of science. Here’s the official sales pitch from the company.
The technology itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot….
In testing situations, athletes have experienced increases of several inches on their vertical leap wearing Athletic Propulsion Labs™ basketball shoes with the Load ‘N Launch™ technology.
Adding inches to my vertical? Man, I could finally clear that phone book.
CNBC’s sports business reporter Darren Rovell found this story, talked to company owners Ryan and Adam Goldston, and tested out the shoes. Now he gets why there is a buzz — if you were just a couple inches short of dunking a basketball, how much would you pay to instantly be able to do it? Exactly.
Rovell also knows what could make the shoes an instant hit.
Knowing I couldn’t write this story without testing out the shoes, I had the Goldstons send me a pair. On Monday, I took my basketball hoop down to eight feet and dunked wearing my Nike basketball shoes. Then I tried on the Concept 1’s. I didn’t measure it, and it could have been psychological, but I did feel like I had better “ups.”
So far, the buzz about the shoes has been confined mostly to the sneaker circles, but one thing can change that all: If the NBA decides to ban the shoes.
This has got to put a damper on the whole DeMarcus Cousins trade thing for New Orleans Pelicans fans. According to multiple reports, Omri Casspi — who was part of the trade that sent Cousins to Louisiana — has broken his thumb. The sharp-shooting forward will be out 4-6 weeks.
It’s disappointing news for the Pelicans, who could certainly use Casspi’s 3-point shooting ability. Casspi is shooting 38 percent from deep this season, and while the Pelicans make enough threes per-game they are near the bottom-third in percentage.
Casspi would have been a real help for Alvin Gentry’s offense, but for now it appears they’ll have to make do without him. Casspi should continue to occupy a roster spot for New Orleans, given his expiring contract and the fact that even if the Pelicans make a run for the playoffs they won’t be in a situation to add to their lineup since they won’t expect to get very far.
The good news out of New Orleans on Thursday night? Despite a loss to the Houston Rockets, Cousins nearly dropped a 5 x 5.
The race for the No. 8 seed is on.
New York Knicks guard Courtney Lee should have known better than to try to dunk this. Everyone in the arena knew better than to try this on LeBron James.
Then again, if players stop trying to do things like this, we won’t get videos of incredible chasedown blocks by Mr. James.
It’s a real catch-22.
Actually, you know what? Keep it up. Keep trying this on LeBron. I want to keep watching dudes get rejected.
I’m getting tired of writing this story.
Or this one.
Or this one.
Draymond Green — an excellent basketball player who has an unstoppable, basal need to kick everyone near him — has once again let his feet do the talking.
Let’s take a look at the tape to see what sort of hijinks ol’ Dray has got himself into this time.
In the last nine months, Green has hit or kicked James Harden, Marquese Chriss, Kyrie Irving, Allen Crabbe, and Steven Adams (twice).
The league has decided not to act with any strength on most of the incidents, the most recognizable of which came when Green hit LeBron James in the NBA Finals, causing him to miss Game 5. At this point, there doesn’t seem to be any consequences for Green, which is the exact reason why we keep seeing him kick dudes.
It’s wack, I’m tired of seeing it, and you should be too. See you all here the next time Green kicks at somebody. I’m sure it won’t be before too long.
DeMarcus Cousins, Anthony Davis, and the New Orleans Pelicans will take some time to mesh together. In his first game with New Orleans, Cousins saw a difficult opponent and massive deficits against the Houston Rockets. But there was some glimmers of hope.
Cousins, for example, had a productive statistical evening. The former Sacramento King put up 27 points, 10 rebounds, 5 assists, 5 steals, and 4 blocks — just one swat shy of the rare 5 x 5.
Plus, he had this sweet block on Rockets star James Harden:
The Pelicans lost to the Rockets, 129-99, but it’s going to be fun to watch New Orleans battle it out for the 8th seed in the West.