Would you pay $300 for shoes if you could jump higher?

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apl_shoe_1_200.jpgSeriously, $300 for a pair of basketball shoes?

That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price?

Because these shoes will help you jump higher. Because of science. Here’s the official sales pitch from the company.

The technology itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot….

In testing situations, athletes have experienced increases of several inches on their vertical leap wearing Athletic Propulsion Labs™ basketball shoes with the Load ‘N Launch™ technology.

Adding inches to my vertical? Man, I could finally clear that phone book.

CNBC’s sports business reporter Darren Rovell found this story, talked to company owners Ryan and Adam Goldston, and tested out the shoes. Now he gets why there is a buzz — if you were just a couple inches short of dunking a basketball, how much would you pay to instantly be able to do it? Exactly.

Rovell also knows what could make the shoes an instant hit.

Knowing I couldn’t write this story without testing out the shoes, I had the Goldstons send me a pair. On Monday, I took my basketball hoop down to eight feet and dunked wearing my Nike basketball shoes. Then I tried on the Concept 1’s. I didn’t measure it, and it could have been psychological, but I did feel like I had better “ups.”

So far, the buzz about the shoes has been confined mostly to the sneaker circles, but one thing can change that all: If the NBA decides to ban the shoes.

Report: Celtics sign Gerald Green to one-year deal

CHARLOTTE, NC - APRIL 25:  Gerald Green #14 of the Miami Heat reacts after a play against the Charlotte Hornets during game four of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 25, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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While the rampant speculation continues about whether the Celtics may or may not trade for a superstar, Danny Ainge is filling out his roster with veterans. Sean Deveney of the Sporting News reports that they’ve agreed to a one-year minimum deal with guard Gerald Green:

Green was originally drafted by the Celtics in 2005 at No. 18 overall, and after bouncing around different teams and overseas in the first few years of his career, he’s carved out a nice niche for himself in the NBA as a scoring guard off the bench. He played 69 games for the Heat last season after two solid years in Phoenix.

WATCH: LeBron James, Stephen Curry lead NBA’s top 100 plays of 2015-16 season

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The NBA has unveiled its top 100 plays of the 2015-16 season, and there’s no mystery as to what were the top two.

No. 2: Stephen Curry‘s halfcourt buzzer-beater in overtime against the Thunder in Oklahoma City during the season.

No. 1: “The Block” by LeBron James on Andre Iguodala in the final stretch of Game 7 of the Finals.

There’s plenty more, too, and if you have 25 minutes to kill, you can and should watch all of them above.

Report: Celtics re-sign Tyler Zeller for two years, $16 million

ATLANTA, GA - APRIL 19:  Kyle Korver #26 of the Atlanta Hawks grabs a rebound against Tyler Zeller #44 of the Boston Celtics in Game Two of the Eastern Conference Quarterfinals during the 2016 NBA Playoffs at Philips Arena on April 19, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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Tyler Zeller is one of the few restricted free agents left on the market who could make an actual impact next season, and on Saturday morning, he’s come off the board. Steve Bulpett of the Boston Herald reports that the fourth-year big man has agreed to a deal to stay with the Celtics. It’s for two years and $16 million, with the second season being a team option.

Zeller isn’t a starter, but he’s a nice rotation big man, especially at that price. He can play minutes off the bench for Boston, and his contract is also very movable with the second season being unguaranteed. He played just 11.8 minutes per game last season, but averaged 18.5 points and 9 rebounds per 36 minutes.

Watch Charles Barkley struggle to pronounce “Jonas Valanciunas” last season

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The Toronto Raptors were good last season, second best team in the East. That means the guys on Inside the NBA on TNT had to talk about them.

Which means Charles Barkley had to say “Jonas Valanciunas” a lot. Which is high comedy. While a lot of people struggle to say his name the guy is a solid NBA center who, with a little practice, you can say (and spell) his name pretty easily.

This comes from a YouTube user, via Reddit, with a hat tip to Eye on Basketball.