Would you pay $300 for shoes if you could jump higher?

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apl_shoe_1_200.jpgSeriously, $300 for a pair of basketball shoes?

That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price?

Because these shoes will help you jump higher. Because of science. Here’s the official sales pitch from the company.

The technology itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot….

In testing situations, athletes have experienced increases of several inches on their vertical leap wearing Athletic Propulsion Labs™ basketball shoes with the Load ‘N Launch™ technology.

Adding inches to my vertical? Man, I could finally clear that phone book.

CNBC’s sports business reporter Darren Rovell found this story, talked to company owners Ryan and Adam Goldston, and tested out the shoes. Now he gets why there is a buzz — if you were just a couple inches short of dunking a basketball, how much would you pay to instantly be able to do it? Exactly.

Rovell also knows what could make the shoes an instant hit.

Knowing I couldn’t write this story without testing out the shoes, I had the Goldstons send me a pair. On Monday, I took my basketball hoop down to eight feet and dunked wearing my Nike basketball shoes. Then I tried on the Concept 1’s. I didn’t measure it, and it could have been psychological, but I did feel like I had better “ups.”

So far, the buzz about the shoes has been confined mostly to the sneaker circles, but one thing can change that all: If the NBA decides to ban the shoes.

Stephen Curry dumps ice on mid-interview Klay Thompson, who says ‘I’m still hot’ (video)

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Klay Thompson scored an incredible 60 points in 29 minutes.

So, what did Stephen Curry do? Dump ice on his Warriors teammate during the post-game interview, of course.

That didn’t cool down Thompson, who’s probably still hot this morning.

Marc Gasol’s step-back 3-pointer sends Grizzlies to overtime, where they down Pelicans (video)

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Marc Gasol has turned himself into a bona fide 3-point shooter, and his latest triple came when the Grizzlies needed it most.

Gasol’s 3-pointer late in the fourth quarter tied last night’s game against the Pelicans.

Then, Troy Daniels hit a 3-pointer to tie the game in overtime:

Memphis went onto win 110-108 in double overtime behind 28 points, 11 rebounds, 11 assists, two blocks and two steals from Gasol.

The Grizzlies have won three straight without Mike Conley (or Chandler Parsons), the victories coming by a combined six points

Celtics’ Al Horford blows game-winning layup against Rockets (video)

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The Celtics couldn’t have asked for a much better look on their final possession, but Al Horford missed this layup to give the Rockets a 107-106 win last night.

Maybe Isaiah Thomas should have gone to the line for getting pushed over by Montrezl Harrell, but I’m not 100% sure Harrell should’ve been called for a foul. Besides, that Thomas screen sprung Horford for the layup. I’d take my chances with that barely contested close-range shot.

Michael Beasley, Davis Bertans ejected from Bucks/Spurs for being third/fourth into altercation

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This should have been the usual NBA altercation — two guys jawing with nothing physical happening because teammates step in, everyone does their posturing, and we move along. Monday night in the Spurs eventual win over the Bucks, Greg Monroe and Dewayne Dedmon got tangled up going for a rebound, Dedmon threw a little elbow, Monroe pushed him off, and the two started the well choreographed NBA dance.

Then San Antonio’s Davis Bertans came in and shoved Monroe.

Followed by Milwaukee’s Michael Beasley coming in and shoved Bertans.

Both Beasley and Bertans were ejected for escalating the situation, and you can expect the league will hit both with a fine for being the third/fourth men in.