Would you pay $300 for shoes if you could jump higher?


apl_shoe_1_200.jpgSeriously, $300 for a pair of basketball shoes?

That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price?

Because these shoes will help you jump higher. Because of science. Here’s the official sales pitch from the company.

The technology itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot….

In testing situations, athletes have experienced increases of several inches on their vertical leap wearing Athletic Propulsion Labs™ basketball shoes with the Load ‘N Launch™ technology.

Adding inches to my vertical? Man, I could finally clear that phone book.

CNBC’s sports business reporter Darren Rovell found this story, talked to company owners Ryan and Adam Goldston, and tested out the shoes. Now he gets why there is a buzz — if you were just a couple inches short of dunking a basketball, how much would you pay to instantly be able to do it? Exactly.

Rovell also knows what could make the shoes an instant hit.

Knowing I couldn’t write this story without testing out the shoes, I had the Goldstons send me a pair. On Monday, I took my basketball hoop down to eight feet and dunked wearing my Nike basketball shoes. Then I tried on the Concept 1’s. I didn’t measure it, and it could have been psychological, but I did feel like I had better “ups.”

So far, the buzz about the shoes has been confined mostly to the sneaker circles, but one thing can change that all: If the NBA decides to ban the shoes.

PBT Extra: How did Thunder, Pacers move up in PBT Power Rankings?

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As they do every Monday during the season, the PBT Power Rankings came out and while the top three remained the same there were some climbers.

Specifically, the Thunder at No. 4 and the Pacers at No. 5.

Why they are there is the latest PBT Extra topic with Jenna Corrado. The simple answer is they are both excellent teams. Russell Westbrook, Kevin Durant, and Paul George are all playing like Top 10 players.

PBT Podcast: We’re back talking Kobe, 76ers, Warriors, Pistons, more

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The ProBasketballTalk NBA podcast is back.

Sure we’re a month into the season, but we’re going to get this podcast rolling again and you can expect us on each Monday and Thursday, with a variety of guests talking everything around the NBA.

Today NBC’s own Dan Feldman joins Kurt Helin to talk Kobe Bryant‘s retirement announcement, and what that means both for the Lakers going forward this season and beyond, but also what that could mean for Byron Scott’s future as the Lakers’ coach.

We also delve into the “showdown” between the Lakers and Sixers on Thursday, talk about the job Brett Brown is doing there as coach (a good one), we talk some Warriors, some Draymond Green, Pistons, Spurs and Pacers to round it all out.

Listen to the podcast below or you can listen and subscribe via iTunes.


Sacramento’s DeMarcus Cousins probable to play against Dallas Monday

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It’s this simple: The Sacramento Kings are 5-5 when DeMarcus Cousins plays this season, 1-7 when he sits. (And that win number is a big misleading, they looked like they would have beaten Charlotte with him, but when he left with back pain they lost, they could easily be 6-4 with him.)

So it’s good news that Cousins is expected to return to the Sacramento lineup Monday night. Well not good for Rick Carlisle and the Mavericks, but good for the Kings, as reported by James Ham at CSNBayArea,com.

This season Cousins is averaging 27.9 points and 11.2 rebounds a game, he has a true shooting percentage above the league average (56.3 percent for Cousins) and he has a PER of 27.1 which is sixth best in the league.

Combine him with the numbers Rajon Rondo has put up lately the Kings become much more dangerous. They’d be even scarier if everyone stayed healthy and George Karl would settle on a lineup.

PBT Extra: Kobe Bryant understands now is time to walk away

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It was expected Kobe Bryant would retire at the end of this season.

It was not expected Kobe would make that official on Nov. 29 — it’s caught the media at Staples Center Sunday (of which I was one) and the fans by surprise.

In this PBT Extra, I talk with Jenna Corrado about the mood inside Staples Center Sunday.

More importantly, I discuss the sense I got that Kobe understands it’s time to walk away, and he is at peace with that.