The Orlando Magic will play in the brand-spankin’-new Amway Arena this season.
If you go to a game there, you will park in the new Geico parking structure — yes, Orlando has secured a sponsorship for their parking garage. Seriously. Sports Business Journal has the story (via TrueHoop’s twitter feed).
The insurance firm signed a five-year deal valued in seven figures annually. In turn, Geico receives naming rights to a seven-level parking garage being built next to the arena and a skywalk connecting the two buildings, said Magic President Alex Martins.
The city of Orlando owns the garage and shares in the revenue, Martins said. He would not disclose the split.
I will never begrudge a team coming up with a creative way to make some extra revenue. But really Dwight Howard should get a piece of this, because if it wasn’t for him leading a competitive Orlando team nobody would come forward to sponsor the parking garage. Heck, they’d have a hard time getting a building sponsor at the price they likely got.
LeBron James sat out the Cavs’ preseason game against the Sixers on Thursday night, but Cleveland still held the lead for all but the final 5.4 seconds. Then, Sixers rookie Scottie Wilbekin did this:
Wilbekin, who played college ball at Florida, has a chance to earn legitimate minutes for the Sixers this season as they try to find young talent on the cheap. This is a good start.
Eight days ago, Derrick Rose had surgery to repair a fractured orbital bone suffered in training camp. The Bulls said he would be ready to resume basketball activities in two weeks, and in the meantime will rejoin practice soon. That part is still on schedule — head coach Fred Hoiberg says Rose will be with the team when they return to Chicago on Monday following a two-game preseason road trip, but unless the swelling in his eye dies down, it could be a little longer before he can start practicing again.
Via K.C. Johnson of the Chicago Tribune:
It’s not ideal, but since there’s no structural damage to Rose’s face, once he’s cleared to resume practicing, it’s just a matter of getting back into game shape before he can start playing in games. The team is still optimistic he’ll be able to play opening night against the Cavaliers on October 27.