Joe Maloof and the catch-22 of the small-market franchise

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Thumbnail image for Kings_logo.gifIt takes money to win in the NBA.

It’s not an accident that every team that went deep into the playoffs was paying the luxury tax last season. Put in a salary cap and a luxury tax and whatever you want, so long as there is a soft cap there is no true parity because some markets make more and can spend more.

(I don’t think the NBA wants NFL-style parity anyway, it doesn’t work in basketball where one player like a Kobe or LeBron can control a game in a way no football player can. But that’s a discussion for another day.)

Spending to win becomes a challenge for small and middle-market teams — you can only fill the building and make the most money if you’re winning, but you can only win if you have the money to spend.

Sacramento has been caught in that cycle but seems to be breaking out of it. Co-owner Joe Maloof was on with KHTK in Sacramento and talked about the cycle.

“It almost gets to a point where you have to hit a homerun. It’s very difficult to compete when you’re not filling up that arena. That’s the problem. You have to be able to get the fans in and it’s a catch 22. We made the decision to build through the draft and that’s what we’ve done. We’re gonna try and take a page out of Oklahoma City’s book. They’ve done a fantastic job in their drafts and I think Geoff (Petrie) has done a wonderful job with the players he’s brought in. If you go up and down our roster and look at other team’s rosters you’re gonna see why we’re all so excited. It’s hard to find a big man I’d rather have than DeMarcus Cousins. Maybe (Pau) Gasol for a while, but outside of that I think Cousins is going to be the best center in the league some day.”

The Kings, with Tyreke Evans and Cousins do have a nice young core building. But now comes the part where they have to get the city to buy into it.

“We’ve gotta concentrate on getting fans back into Arco. That’s our number one goal and our number one objective. We’ve gotta get people back in there to watch these games. I think they got a little disenchanted with the team we’ve had. We haven’t had a good team, we’ve had a very bad team the last three years. As most people know these things go in cycles. You’re gonna have some good years and some not so good years. That’s why I feel very good that we’re on our way back this year. With the talent we have we can really make some noise in the West.”

Maloof added that yes, they have been approached a lot in the last decade about moving the team. But right now they are working hard to make it all work in Sacramento, a city that threw itself full force behind the Kings teams of a decade ago.

DeMarcus Cousins projects to miss out on at least $29.87 million due to trade

NEW ORLEANS, LA - FEBRUARY 17:  DeMarcus Cousins #15 of the Sacramento Kings speaks with the media during media availability for the 2017 NBA All-Star Game at The Ritz-Carlton New Orleans on February 17, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
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DeMarcus Cousins was all smiles the moment he appeared to find out about his trade, or at least trade rumors of going, from the Kings to the Pelicans.

But once he examines the deal closer, he might not like every aspect.

Cousins stands to miss out on a lot of money — about $30 million or more — due to this trade.

Because he made All-NBA teams the last two seasons, he was eligible to sign a designated-veteran-player contract extension this summer. As a matter of fact, he reportedly planned to do just that with Sacramento reportedly planning to offer it. That extension projected to be worth $209,090,000 over five years ($41,818,000 annually).

But, once officially dealt, Cousins will no longer be eligible for that super-max extension. It’s reserved for players still with their original team or who changed teams only via trade during their first four years.

This is Cousins’ seventh season, dropping his max starting salary in 2018 from 35% of the salary cap as a designated veteran player to 30%. That projects to be $179,220,000 over five years ($35,844,000 annually) if he re-signs.

It’d be even less if he leaves New Orleans, a projected $132,870,000 over four years ($33,217,500 annually).

Notice how small that difference is now between his incumbent team and other suitors. By rule, the Pelicans won’t hold nearly the same advantage in keeping him as the Kings would have. In other words, New Orleans faces greater risk of Cousins walking.

And there’s no guarantee Cousins gets the max. You saw how little the Pelicans traded for him. That speaks to his value around the league.

Just over a month ago, Cousins appeared content to take $209 million or so and stay in Sacramento. Now, his financial future is far more uncertain. But this much we know: His max possible salary on his next contract just got lowered.

Is this the moment DeMarcus Cousins found out he was traded? (video)

NEW ORLEANS, LA - FEBRUARY 18:  DeMarcus Cousins #15 of the Sacramento Kings attends practice for the 2017 NBA All-Star Game at the Mercedes-Benz Superdome on February 18, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
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NEW ORLEANS — DeMarcus Cousins was set to answer questions after the All-Star game, when a Kings public-relations official said, “All-Star questions first, please. All-Star-game questions.”

“What other questions we got?” Cousins asked, seemingly unaware of his trade to the Pelicans.

The PR person whispered in Cousins’ ear.

“Oh, really?” Cousins asked.

More whispering.

“It’s whatever,” Cousins said.

Then, asked about his All-Star experience, Cousins smiled big and said, “It was amazing, man. I enjoyed the city of New Orleans. I love it here in New Orleans.”

West bench goes wild over Kevin Durant-Russell Westbrook alley-oop (video)

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NEW ORLEANS — Kevin Durant and Russell Westbrook connected on a fantastic alley-oop in tonight’s All-Star game, but the reaction of the Western Conference bench was even better.

Both Durant and Westbrook downplayed the play after the game, but not everyone agreed.

 

“Defining moment in history right there,” All-Star MVP Anthony Davis said.

 

Report: Kings agree to trade DeMarcus Cousins to Pelicans for Buddy Hield, several picks

NEW ORLEANS, LA - FEBRUARY 17: Anthony Davis of the New Orleans Pelicans talks to DeMarcus Cousins of the Sacramento Kings during the NBA All-Star Celebrity Game at the Mercedes-Benz Superdome on February 17, 2017 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jonathan Bachman/Getty Images)
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NEW ORLEANS — There has been a faction within the Kings organization that wanted to move DeMarcus Cousins for a while, even though they wouldn’t get equal value back, even though it would mean extending their decade-long playoff drought and rebuilding all over again. Despite Cousins’ unquestioned talent on the court, some in the franchise questioned if they could build a consistent, quality team with him as the cornerstone and pointed to the win total in recent years as their example.

For years, Sacramento owner Vivek Ranadive stood in the way of that — he was Cousins’ biggest supporter in the organization.

However, that changed recently according to a source near the Kings, and once it did things moved quickly for Cousins to be traded to the Pelicans in a blockbuster move that few in the league saw coming this quickly or at this low a price. Adrain Wojnarowski of The Vertical at Yahoo Sports broke the trade, while Marc Stein of ESPN followed up with details.

This is a big win for Pelicans’ GM Dell Demps, who has been on the hot seat for his inability to put a good team around his All-NBA star in Davis. It’s a move that comes with risks, but risks the Pelicans needed to take. How well Davis and Cousins can play together remains to be seen, and the team still desperately could use more shooting. The biggest challenge will be re-signing Cousins, who has one year left on his deal after this one (and now cannot be signed to a designated player supermax deal the Kings allegedly were going to offer). Look at what Cousins’ agent said.

Kings GM Vlade Divac was known to be a big Buddy Hield fan heading into the last draft (the Pelicans took him a few spots ahead of the Kings’ pick). Why he still seems to be this high on him is a mystery. If these picks are 2017 ones, as reported, that helps a little as this is considered a deep draft. However, it’s still not anywhere close to equal value and the Kings will take a massive a step back — and they weren’t far forward already. The Kings’ front office reportedly presented Ranadive with the two best choices, and he went with this one. The trade is the first step in a long rebuild for a Sacramento fan base that is understandably hurt. 

The next question for Ranadive is if Divac is the guy to lead that rebuild?

Cousins himself played only two minutes in the All-Star Game Sunday, a sign something was up. Davis, who was the All-Star Game MVP scoring a record 52 points, was asked about Cousins before the trade was announced.

“He’s a great player, dominant in this league, of course, with all the numbers he put up. But I haven’t heard anything,” Davis said.

Cousins also said knew nothing about the deal when he spoke to the media, and added he was just frustrated that once again he was at the All-Star Game and the focus was on trade talk surrounding him.

“Give me a break. I just need one All-Star where it’s just All-Star questions man,” an exasperated Cousins said. “This is my third one and it’s always been something… It’s disappointing I’m spending another All-Star talking about the Kings rather than my All-Star experience.”

As for if he wanted to play in New Orleans (that rumor had been flying around the Smoothie King Center all night), Cousins simply said, “if it happens it happens” and that he was happy in Sacramento.

Cousins said he hadn’t heard from Divac or anyone, and West coach Steve Kerr said that he only played Cousins two minutes in the All-Star Game at Cousins’ request because he is banged up and wanted to rest. Nobody is buying any of this, but that’s what they said.