Evan Turner gets shoe deal with Chinese shoe company Li Ning

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Thumbnail image for Eturner_summer.jpgWalk into Foot Locker to pick up some shoes and Li Ning isn’t there among the Nikes and Adidas. But the company is almost as big.

Li Ning is the biggest China-based shoe and athletic apparel company, a power player in a booming market. They had $1.2 billion in sales last year, which is no Nike but is bigger than known American brands such as Under Armour. Li Ning wants to get into the competitive American market.

To that end they have celebrity endorsers, like Shaquille O’Neal and Baron Davis. Both big names, but also both guys closer to the end of their careers than the start, not guys who move a lot of product.

Evan Turner could change that.

Turner, the No. 2 overall pick of the Philadelphia 76ers, has signed a deal with Li Ning, according to CNBC’s sports business reporter Darren Rovell. This is the first time the company has signed a young player on the rise.

Turner will wear Li-Ning for his rookie season and will immediately appear in the company’s marketing. He will have his own signature shoe and apparel, which will be available globally, in his second year with the Philadelphia 76ers.

Li-Ning established a base for its US business in Portland, Ore., where it also has its flagship store. In order for the deal to really work out, Turner obviously has to be a star and the Li-Ning brand has to gain traction with consumers and retailers.

What makes this even more intriguing is that Turner’s agent is David Falk, who of course is responsible for establishing the greatest marketing deal of all time, Michael Jordan, Nike and the Air Jordan franchise.

It’s a bit of a risk by both sides. But if Turner takes off, Li Ning gets a boost and everybody wins. Well, except Nike, but they have won plenty.

Anthony Bennett moves around, dunks on Lakers’ Upshaw (VIDEO)

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If you believe there is a difference between being dunked on and being dunked around, this definitely falls in the latter category.

Still, it’s an impressive move by Toronto’s Anthony Bennett to make the move and dunk around Lakers’ big man Robert Upshaw during the Raptors’ 105-97 preseason win over the Lakers Thursday night.

Bennett only had four points, but Kyle Lowry had another impressive preseason outing with 25. He has looked sharp. Julius Randle had 17 for the Lakers on 7-of-10 shooting.

Report: Cavs sign Dionte Christmas

Dionte Christmas
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The Cavs are shorthanded in the backcourt right now, with Kyrie Irving still out and Iman Shumpert sidelined for up to three months. Yahoo’s Marc Spears reports that they’re bringing in former Temple guard Dionte Christmas, who played for the Suns in 2013-14:

In 31 games for the Suns two seasons ago, Christmas averaged 2.3 points and 1.2 rebounds in 6.4 minutes per game. He probably won’t get very many minutes if he makes the Cavs’ final roster, but there’s a chance they’ll keep him around on a non-guaranteed deal until Irving and Shumpert are healthy, just to have another body in the backcourt.