Is the wine glass half full or half empty with WNBA finances?

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Television ratings are up. But the numbers are still small. Attendance is down. But sponsorship dollars are up.

 

Looking at the WNBA finances, it’s how you look at the glass of Chardonnay – half full or half empty.

 

The Sports Business Journal took a look at the league heading into the start of the playoffs this week and found a mixed bag.

 

Average attendance for the 12-team league through last Wednesday was down 3.7 percent to an average of 7,679 fans per game, compared with last year’s average of 7,971 through the same date. The 2009 average includes teams in Detroit and Sacramento, markets that are no longer in the league…Comparing only the 11 teams that played in both 2009 and 2010, average attendance was up 0.5 percent heading into the season’s final games this past weekend, WNBA officials said…

 

The WNBA this year signed new league partnerships with Jamba Juice, Coca-Cola and Pirate’s Booty snack food and doubled its number of team marquee deals, which include jersey sponsorships, to four…”Over the past two seasons, our teams have been diligent in improving the business model,” [WNBA President Donna] Orender said.

 

On TV, the WNBA as of last week was averaging a 0.2 cable rating and 263,000 viewers over 17 games on ESPN2, compared with a 0.2 rating and 234,000 viewers for nine regular-season games on ESPN2 last year.

 

So the ratings are up to about half of what an NHL game draws (and they get ripped for their ratings). For comparison, ESPN drew a 1.1 rating last season on its regular season NBA games, or about 1.65 million viewers. Playoff ratings were through the roof, the best the NBA had seen since the Jordan era.

 

The WNBA finances seem to be improving, along with the economy. It’s not going anywhere, which is good for women’s sports and in that way good for our culture. But it also remains a niche sport played when most Americans are thinking about baseball, golf and NASCAR as their viewing options.

 

Of course, the WNBA is not on the edge of a lockout, so they have that going for them. Which is nice.

Al-Farouq Aminu active for Trail Blazers

PORTLAND, OR - APRIL 25: Al-Farouq Aminu #8 of the Portland Trail Blazers celebrates with a teammate after hitting a three point shot in the first quarter of Game Four of the Western Conference Quarterfinals against the Los Angeles Clippers during the 2016 NBA Playoffs at the Moda Center on April 25, 2016 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
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CHICAGO (AP) — Portland Trail Blazers forward Al-Farouq Aminu is active for their game against the Chicago Bulls after being sidelined by a left calf injury.

Coach Terry Stotts says Aminu will be restricted to around 20 minutes Monday night “depending on how it goes.”

Aminu started the first eight games of the season before he got hurt Nov. 8 against Phoenix. He is averaging 6.4 points and 6.6 rebounds.

Victor Oladipo with the two-handed throw down over Dwight Howard (VIDEO)

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That. Was. Nasty.

After some good ball movement from the Thunder (which started with pretty much their entire team collapsing on Russell Westbrook), Victor Oladipo drove out of the corner aggressively, Dwight Howard tried to rotate over, but he was a step too late and… damn.

By the way, if your question is “did Westbrook get his sixth straight triple double” the answer is of course he did.

Report: LeBron James, other Cavaliers will not stay at Trump hotel in New York this week

NEW YORK, NY - MAY 02:  A view of the Trump International Hotel on May 2, 2016 in New York City.  (Photo by Rob Kim/Getty Images)
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There are a few regular hotels where NBA teams stay in the New York area, one of them is the Trump Hotel in Soho. It fits the general bill — high-end hotel that works to cater to the specialty needs of NBA players and teams, and it’s in a great location in the city.

It’s where the Cleveland Cavaliers were booked to stay when the team visited New York this week, but LeBron James and other Cavaliers have been excused by the team and will stay at another location, reports Dave McMenamin of ESPN.

A group of Cleveland Cavaliers players have been excused from staying at the team’s planned accommodations, the Trump SoHo hotel in lower Manhattan, when the defending champions visit New York City this week to play the New York Knicks, multiple team sources told ESPN.com.

Other members of the team’s traveling party will stay at the 46-story luxury building opened in 2010 and branded through a licensing agreement with President-elect Donald Trump, as the Cavs have a contract with the establishment…

LeBron James is included in the faction of players who will not be staying at the Trump SoHo, according to multiple sources. James publicly endorsed Democratic candidate Hillary Clinton about a month before Clinton lost the election.

Richard Jefferson, J.R. Smith, and Iman Shumpert have all expressed unhappiness with the election results publicly. Cavaliers owner Dan Gilbert was a Trump supporter who conducted a fundraiser for the now president-elect.

These players are not the only ones making this move, and several teams have worked to shift away from Trump properties nationwide.

Of course, this is going to lead some people to freak out in the comment section — people who barely watched the NBA for the last decade will proclaim their boycott of the Cavaliers and league — but honestly, what LeBron is doing is what we should all do, support businesses and causes that align with our beliefs. Avoid those that don’t. If you don’t like the way they run their business and donate money, don’t eat Ben & Jerry’s ice cream. If you have issue’s with Donald Trump, don’t stay at his hotels and don’t golf at his courses. Speak with your dollars, it’s often the most efficient way to get a message across (hence the unending parade of “boycotts” of businesses across the nation).

So long as LeBron cleared this with the team and makes it to shootaround on time, this is no big deal. But, go ahead in the comments and tell us about how you’re disrespected.

Lakers’ Jose Calderon out 2-4 weeks with hamstring strain

LOS ANGELES, CA - NOVEMBER 18:  Jose Calderon #5 of the Los Angeles Lakers reacts to a called foul during the second half of a game against the San Antonio Spurs at Staples Center on November 18, 2016 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement  (Photo by Sean M. Haffey/Getty Images)
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EL SEGUNDO, Calif. (AP) — Los Angeles Lakers guard Jose Calderon will be sidelined for at least two weeks with a strained right hamstring.

The Lakers announced their latest injury problem Monday before hosting Utah in their 11th game in 18 days.

The Lakers also recalled rookie center Ivica Zubac from their D-League affiliate.

Calderon is averaging 4.7 points and 2.6 assists in his first season with the Lakers. The veteran Spanish point guard became a starter last month when D'Angelo Russell was sidelined with a sore left knee.

Calderon, Russell and Nick Young are all out for the Lakers (10-12). They have been among the NBA’s pleasant surprises, but injuries and a brutal schedule are conspiring against them.

Larry Nance Jr. sat out Saturday in Memphis, while Julius Randle missed games last month.