Is the wine glass half full or half empty with WNBA finances?


Television ratings are up. But the numbers are still small. Attendance is down. But sponsorship dollars are up.


Looking at the WNBA finances, it’s how you look at the glass of Chardonnay – half full or half empty.


The Sports Business Journal took a look at the league heading into the start of the playoffs this week and found a mixed bag.


Average attendance for the 12-team league through last Wednesday was down 3.7 percent to an average of 7,679 fans per game, compared with last year’s average of 7,971 through the same date. The 2009 average includes teams in Detroit and Sacramento, markets that are no longer in the league…Comparing only the 11 teams that played in both 2009 and 2010, average attendance was up 0.5 percent heading into the season’s final games this past weekend, WNBA officials said…


The WNBA this year signed new league partnerships with Jamba Juice, Coca-Cola and Pirate’s Booty snack food and doubled its number of team marquee deals, which include jersey sponsorships, to four…”Over the past two seasons, our teams have been diligent in improving the business model,” [WNBA President Donna] Orender said.


On TV, the WNBA as of last week was averaging a 0.2 cable rating and 263,000 viewers over 17 games on ESPN2, compared with a 0.2 rating and 234,000 viewers for nine regular-season games on ESPN2 last year.


So the ratings are up to about half of what an NHL game draws (and they get ripped for their ratings). For comparison, ESPN drew a 1.1 rating last season on its regular season NBA games, or about 1.65 million viewers. Playoff ratings were through the roof, the best the NBA had seen since the Jordan era.


The WNBA finances seem to be improving, along with the economy. It’s not going anywhere, which is good for women’s sports and in that way good for our culture. But it also remains a niche sport played when most Americans are thinking about baseball, golf and NASCAR as their viewing options.


Of course, the WNBA is not on the edge of a lockout, so they have that going for them. Which is nice.

Rumor: Kentavious Caldwell-Pope demanding more than $20 million annually to sign contract extension with Pistons

ATLANTA, GA - OCTOBER 27:  Kentavious Caldwell-Pope #5 of the Detroit Pistons reacts after a basket against the Atlanta Hawks at Philips Arena on October 27, 2015 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading andor using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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Pistons owner Tom Gores said he’d pay the luxury tax if a contract extension for Kentavious Caldwell-Pope put Detroit over next season.

Yet, Caldwell-Pope hasn’t signed an extension with the deadline six days away.

What will it take?

Vince Ellis of the Detroit Free Press:

There was gossip over the summer that it would take a deal worth north of $20 million per year to get Caldwell-Pope’s signature.

That’s not an unreasonable demand. It’s up to Caldwell-Pope whether he’d accept less in exchange for more security, but I think he’d get even more as a restricted free agent next summer – maybe even a max contract, which projects to start at more than $24 million.

Caldwell-Pope is a good shooting guard in a league with a dearth of quality wings and a greater need for them as teams go smaller. He’ll be just 24 next offseason, so his next deal should last through his prime.

His preseason didn’t foreshadow a breakout year. He remains a good defender and streaky 3-point shooter. But it’s possible Caldwell-Pope steadies his outside stroke and/or becomes an even more impactful defender. He could also improve his off-the-dribble skills, though his bread is buttered as a 3-and-D player.

Still, it won’t take massive improvements for Caldwell-Pope to hold value. To some degree, the Pistons could view every dollar under the max on a Caldwell-Pope extension as savings.

If his demands remain high, the Pistons could always take another year to evaluate the fourth-year guard. With matching rights, they can always re-sign him in the offseason.

NBA sets record with 113 international players, a plurality from Canada, on opening-night rosters

MINNEAPOLIS, MN - NOVEMBER 21: Andrew Wiggins #22 of the Minnesota Timberwolves and Manu Ginobili #20 of the San Antonio Spurs go after a loose ball during the first quarter of the game on November 21, 2014 at Target Center in Minneapolis, Minnesota. The Spurs defeated the Timberwolves 121-92. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Hannah Foslien/Getty Images)
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Until last season, the NBA set or tied its record for number of international players on opening-night rosters the previous three years.

But after peaking at 101 in 2014-15, the number dropped to 100 last season.

A sign the league has hit its foreign saturation point?

Probably not.

The NBA boasts a record 113 international players from a record 41 countries and territories to begin this season. Canada, with 11, leads the league for the third straight year.

A count of international players in the NBA on opening night:

  • 2016-17: 113
  • 2015-16: 100
  • 2014-15: 101
  • 2013-14: 92
  • 2012-13: 84

Here’s a full list of 2016-17 international players, but before you read it, take our quizzes on opening-night rosters.

Trivia: Name every player on a 2016-17 NBA roster

OAKLAND, CA - JUNE 19:  LeBron James #23 of the Cleveland Cavaliers dunks the ball against the Golden State Warriors in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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NBA teams cut their rosters to a maximum of 15 players yesterday. Only one team, the Bulls, has just 14 players.

That means there are 449 players in the NBA as the season tips off tonight.

How many of them can you name?

Take these two quizzes, one for the Eastern Conference and one for the Western Conference. Players are in a random order within their teams.

Chandler Parsons out for Grizzlies’ opener

Memphis Grizzlies forward Chandler Parsons poses for a picture on NBA basketball media day Monday, Sept. 26, 2016, in Memphis, Tenn. Parsons signed with the Grizzlies in July. (AP Photo/Mark Humphrey)
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Chandler Parsons missed the Mavericks’ final 18 games last season, including the playoffs, due to knee problems.

Now with the Grizzlies, his games missed streak will hit 19.

Michael Wallace of

Maybe this is just a blip. Parsons will get healthy soon enough and diversify Memphis’ offense.

But Dallas didn’t make a stronger push to keep Parsons due to his knees. We could look back on this and chastise the Grizzlies for signing someone to a max contract who wasn’t even ready to play in the first place. They have big plans for Parsons, but he must play for those to work.

Brandan Wright just can’t get healthy. Maybe Memphis will believe this injury warrants missing time.