Is the wine glass half full or half empty with WNBA finances?

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Television ratings are up. But the numbers are still small. Attendance is down. But sponsorship dollars are up.

 

Looking at the WNBA finances, it’s how you look at the glass of Chardonnay – half full or half empty.

 

The Sports Business Journal took a look at the league heading into the start of the playoffs this week and found a mixed bag.

 

Average attendance for the 12-team league through last Wednesday was down 3.7 percent to an average of 7,679 fans per game, compared with last year’s average of 7,971 through the same date. The 2009 average includes teams in Detroit and Sacramento, markets that are no longer in the league…Comparing only the 11 teams that played in both 2009 and 2010, average attendance was up 0.5 percent heading into the season’s final games this past weekend, WNBA officials said…

 

The WNBA this year signed new league partnerships with Jamba Juice, Coca-Cola and Pirate’s Booty snack food and doubled its number of team marquee deals, which include jersey sponsorships, to four…”Over the past two seasons, our teams have been diligent in improving the business model,” [WNBA President Donna] Orender said.

 

On TV, the WNBA as of last week was averaging a 0.2 cable rating and 263,000 viewers over 17 games on ESPN2, compared with a 0.2 rating and 234,000 viewers for nine regular-season games on ESPN2 last year.

 

So the ratings are up to about half of what an NHL game draws (and they get ripped for their ratings). For comparison, ESPN drew a 1.1 rating last season on its regular season NBA games, or about 1.65 million viewers. Playoff ratings were through the roof, the best the NBA had seen since the Jordan era.

 

The WNBA finances seem to be improving, along with the economy. It’s not going anywhere, which is good for women’s sports and in that way good for our culture. But it also remains a niche sport played when most Americans are thinking about baseball, golf and NASCAR as their viewing options.

 

Of course, the WNBA is not on the edge of a lockout, so they have that going for them. Which is nice.

Rudy Gobert fined $25,000 for making contact with official during Jazz-Bucks

Utah Jazz center Rudy Gobert shouts after a foul by a teammate during the second half of the team's NBA basketball game against the Sacramento Kings on Wednesday, Dec. 21, 2016, in Salt Lake City. The Kings won 94-93. (AP Photo/Rick Bowmer)
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Utah Jazz center Rudy Gobert has been fined $25,000 for making contact with an official during the third quarter of Friday’s game between the Jazz and the Milwaukee Bucks.

The incident occured with 5:19 left in the third after a drive to the bucket by Giannis Antetokounmpo. The Bucks star was driving past Jazz wing Joe Johnson, who fouled Antetokounmpo as he went up with a shot over Gobert in the paint.

A foul was whistled on Johnson, but it appeared that Gobert thought the call was initially on him despite his up-and-down contest.

That sent Gobert flying after the official, where he made slight contact, earning him an immediate technical foul.

Video of the incident was released by the NBA and can be viewed here.

Vlade Divac on DeMarcus Cousins trade: “If I’m wrong I’ll step down”

RIO DE JANEIRO, BRAZIL - AUGUST 21:  Vlade Divac of Serbia watches during the Men's Gold medal game on Day 16 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 21, 2016 in Rio de Janeiro, Brazil.  (Photo by Jamie Squire/Getty Images)
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Vlade Divac has started the clock on his own success or failure as an NBA GM with the Sacramento Kings. Speaking with the Sacramento Bee this week in a long Q & A, Divac said that if the DeMarcus Cousins trade hasn’t put the Kings in a better position in two years he will step down.

The trade that sent Cousins and teammate Omri Casspi to the New Orleans Pelicans returned Buddy Hield, a first round pick with protections, Tyreke Evans, Langston Galloway, and a second round pick.

Via the Sacramento Bee:

Q: Well, the pressure is on you now. It’s pretty clear that Divac, not Ranadive, is making the personnel decisions. Some people still can’t believe Ranadive actually stepped aside and allowed you to trade his favorite player.

A: That’s my job, and I take responsibility. And I totally understand why some fans would be upset. They supported DeMarcus, and I like DeMarcus a lot. But I believe we are going to be in a better position in two years. I want to hear again from these same people in two years. If I’m right, great. If I’m wrong, I’ll step down. But if I go down, I’m going down my way.

Divac also mentioned that he approached Cousins’ management team about anger therapy, and again harped on the move as being the right thing for the “culture” he wants to build in Sacramento.

The clock is ticking.

Cristiano Felicio steals final rebound needed for Dwyane Wade’s triple-double (VIDEO)

NEW YORK, NY - OCTOBER 31:  Dwyane Wade #3 of the Chicago Bulls in action against the Brooklyn Nets during the second half at Barclays Center on October 31, 2016 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Michael Reaves/Getty Images)
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Dwyane Wade could have had his first triple-double since 2011 when the Chicago Bulls played the Cleveland Cavaliers on Saturday. Unfortunately for the Bulls veteran, a teammate got in his way.

Center Cristiano Felicio, who was not aware of the situation or momentarily forgot about it, went up for a rebound as time expired, knocking the ball out of Wade’s hands.

Via Twitter:

After the game, Wade was calm about the matter and even joked with ESPN saying, “My teammate didn’t want me to be great.”

Wade finished the night with 20 points, 10 assist, and nine rebounds.

Teammate Jimmy Butler did notch a triple-double of his own with 18 points, 10 assists, and 10 rebounds. Chicago beat Cleveland, 117-99.

Briante Weber goes from Warriors to Hornets, signs 10-day contract with Charlotte

BOSTON, MA - APRIL 13: Briante Weber #12 of the Miami Heat looks on during a timeout against the Boston Celtics at TD Garden on April 13, 2016 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Lawrie/Getty Images)
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Backup point guard Briante Weber has signed a 10-day contract with the Charlotte Hornets. This comes after Weber signed two 10-day contracts with the Golden State Warriors earlier in the season. News of the signing was first reported by Yahoo! Sports.

Weber, 24, played his college games at VCU and in his work this season for Golden State was somewhat disappointing. In seven games, Weber put up 1.7 points, 0.7 assists, 0.6 rebounds, and 0.4 steals per-game. His advanced numbers tell a more complete story, where his box plus/minus was -6.1.

Charlotte will look to use Weber in a backup role to Kemba Walker. Ramon Sessions had been playing rotation player minutes for the Hornets until early February when he suffered a left knee injury that could keep him out up to six weeks.