Is the wine glass half full or half empty with WNBA finances?

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Television ratings are up. But the numbers are still small. Attendance is down. But sponsorship dollars are up.

 

Looking at the WNBA finances, it’s how you look at the glass of Chardonnay – half full or half empty.

 

The Sports Business Journal took a look at the league heading into the start of the playoffs this week and found a mixed bag.

 

Average attendance for the 12-team league through last Wednesday was down 3.7 percent to an average of 7,679 fans per game, compared with last year’s average of 7,971 through the same date. The 2009 average includes teams in Detroit and Sacramento, markets that are no longer in the league…Comparing only the 11 teams that played in both 2009 and 2010, average attendance was up 0.5 percent heading into the season’s final games this past weekend, WNBA officials said…

 

The WNBA this year signed new league partnerships with Jamba Juice, Coca-Cola and Pirate’s Booty snack food and doubled its number of team marquee deals, which include jersey sponsorships, to four…”Over the past two seasons, our teams have been diligent in improving the business model,” [WNBA President Donna] Orender said.

 

On TV, the WNBA as of last week was averaging a 0.2 cable rating and 263,000 viewers over 17 games on ESPN2, compared with a 0.2 rating and 234,000 viewers for nine regular-season games on ESPN2 last year.

 

So the ratings are up to about half of what an NHL game draws (and they get ripped for their ratings). For comparison, ESPN drew a 1.1 rating last season on its regular season NBA games, or about 1.65 million viewers. Playoff ratings were through the roof, the best the NBA had seen since the Jordan era.

 

The WNBA finances seem to be improving, along with the economy. It’s not going anywhere, which is good for women’s sports and in that way good for our culture. But it also remains a niche sport played when most Americans are thinking about baseball, golf and NASCAR as their viewing options.

 

Of course, the WNBA is not on the edge of a lockout, so they have that going for them. Which is nice.

PBT Extra: Bobby Portis punch adds to challenges for Bulls this season

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Nikola Mirotic will be out 4-6 weeks due to his concussion and fractured jaw.

Bobby Portis has been suspended for the first eight games of the season for causing those injuries to Mirotic with a punch at practice.

What does this mean for a Bulls locker room that was already going to have to deal with the weight of losing a lot of games.  I get into all these questions in this latest PBT Extra.

It’s going to be a long season in Chicago.

Gordon Hayward’s agent says return this season unlikely

Associated Press
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Wednesday night in Boston Gordon Hayward underwent surgery to repair his dislocated ankle and fractured tibia suffered just five minutes into the season-opening game, a gruesome injury that put a pall over the rest of the night.

There had been hope from some Celtics fans that Hayward could return this season, likely for the playoffs, but now that the surgery is complete Hayward’s agent told Adrian Wojnarowski of ESPN not to expect him back until next season.

This shouldn’t be a surprise to anyone who saw the injury. Hayward is in the first year of a four-year deal with the Celtics, they were always going to choose a cautious path rather than rush him back. Under Danny Ainge Boston has always taken the long view, even with all their moves this summer — specifically bringing in Hayward and Kyrie Irving — the target was to be the team set up for next as LeBron James and the Cavaliers faded. That plan does not change now.

Earlier in the day, Hayward had sent a video message out to Celtics fans thanking them for their support in the past 24 hours.

Without Hayward, the Celtics now will focus more on smaller lineups, rookie Jayson Tatum will get more run, as will Marcus Smart in his contract year. Jaylen Brown will be thrust into a more significant role. Also, Kyrie Irving will be asked to do more as the team’s second-best playmaker is now out for the season.

The Celtics will take a step back this season without Hayward, who was going to be crucial for them on both ends of the floor. That’s evidenced by their 0-2 start, falling to the Cavaliers and Bucks on the first couple nights of the season. Boston should still be a team well above .500 and in the playoffs, but they will not be quite the same this season.

Trail Blazers beat Suns by 48, biggest season-opening rout in NBA history

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Any controversy over C.J. McCollum‘s suspension for the season-opener should be put to rest. The Trail Blazers fared fine without him.

More than fine.

Portland beat the Suns, 124-76, Wednesday. The 48-point margin is the largest ever in a season opener, even as the Trail Blazers let a 58-point fourth-quarter lead dwindle.

Here are the most lopsided season-openers in NBA history (openers for both teams appearing twice):

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The 48-point defeat is also the Suns’ worst lost in franchise history, topping a 44-point loss to the Seattle SuperSonics in 1988. It could be a long year in Phoenix.

Marcus Smart and Matthew Dellavedova scrap (video)

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Marcus Smart and Matthew Dellavedova thrive on aggravating opponents, so when matched up, of course they aggravated each other.

Deduct points from Smart for pulling the hold-me-back charade behind a referee. Plus, Dellavedova’s Bucks beat Smart’s Celtics, 108-100.