Hornets will charge more to see Heat, Lakers than Grizzlies, Pacers

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celtics_tickets.jpgVariable ticket pricing is coming to a city near you. It will. By the end of this decade it will be thought of as common for every major sports franchise in America.

What is it? Simply put, it will cost more to see in-demand teams like the Lakers or Heat on a weekend night than it will be to see less high profile squads like the Clippers in the middle of the week. Simple supply and demand economics.

The Hornets plans are discussed in the Times-Picayune (via TrueHoop):

Yet-to-be-determined prices will be assigned to games based on value and demand, influenced by factors such as an opponent’s quality and the day of the week the game is played. Each game will fall into one of five pricing categories: marquee, premium, classic, value and preseason.

“The concept is recognizing the fact that not all games are created equal,” [vice president of marketing Matt] Biggers said. “We play games on all different days of the week, against all different kinds of opponents during different times of the year. There are games where the demand isn’t as high as other games.

“For us, it’s about pricing more in line with what the demand is. For games that have high demand, we can price those appropriately.”

The NFL’s San Francisco 49ers have been doing this for a season. And you have been doing this too — through StubHub (and similar companies). Let the market set the price. That is the raw essence of ticket supply and demand, and season ticket holders have turned to StubHub (now with official ties to many teams) to rake it in for years, making a nice profit by selling some premiere game seats.

Now the teams want a piece of that action. Lest you think this wasn’t about the money. Because it is always about the money.

You may not like this, but you better get used to it. This kind of ticket pricing is the next wave.

LeBron says he knows teams are adding players because “they want to beat me”

ATLANTA, GA - OCTOBER 10:  LeBron James #23 of the Cleveland Cavaliers enjoys a laugh during a timeout against the Atlanta Hawks at Philips Arena on October 10, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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LeBron James is the best player on the planet when he dials it up, and he reminded every one of that leading his Cavaliers to the NBA title last season.

On the other side of the scale, after losing the title, the Golden State Warriors reloaded by adding Kevin Durant to a roster that already won 73 games and went to Game 7 of the NBA Finals last season. Along those same lines, the Spurs added Pau Gasol to replace Tim Duncan, and the Celtics picked up Al Horford to bolster a strong young team.

Joe Varden of The Cleveland Plain Dealer asked LeBron what he thought of all these teams stacking up.

“I know teams switch and pick up new coaches or new players, and their whole goal is kind of they want to beat me,” James told cleveland.com, in a candid discussion about the upcoming year and his place in the sport at age 31, in this his 14th season. “It’s never just about me, but I always hear them saying, ‘We gotta beat LeBron.’ It’s not just me on the court, but I understand that teams get together in this conference and across the league to try to beat me.”

If anyone should be used to having a target on his back, it’s LeBron.

And he’s not wrong.

The Warriors adding Durant was all styming how Cleveland and everyone else can defend the Warriors — particularly the small-ball “death lineup.” Oklahoma City and Cleveland had success putting their best defensive forward (Durant of OKC and LeBron for Clevealnd) on Draymond Green and switiching his pick-and-roll with Curry, then hoping Harrison Barnes didn’t make their big pay in a mismatch. Barnes couldn’t, it worked.

Now take out Barnes and put in Durant. Good luck defending that lineup now.

LeBron is right, the Warriors did target him. He’s the champ. He and the Cavaliers are the bar to clear. Can he and Cleveland rise up o task is the real question.

NBA TV host Kristen Ledlow says she was robbed at gunpoint

NEW ORLEANS, LA - FEBRUARY 14:  TV Personality Kristen Ledlow participates in the NBA All-Star Celebrity Game 2014 at New Orleans Arena on February 14, 2014 in New Orleans, Louisiana.  (Photo by Leon Bennett/Getty Images)
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ATLANTA (AP) — NBA TV personality Kristen Ledlow says she was robbed at gunpoint at her home.

The host of “NBA Inside Stuff” said on Twitter and Instagram Sunday that she was held up the day before “by three men who knew who I was, where I lived and were waiting for me when I got home.”

She says in addition to stealing her car, purse and phone, the thieves took her “sense of security.” She says she’ll be taking a break from social media as a result of the incident because she says she “will not become a slave to fear.”

Ledlow didn’t say where the incident took place. NBA TV is based in Atlanta.

Report: Pistons claim Beno Udrih off Miami’s waivers

MIAMI, FL - SEPTEMBER 26: A portrait of Beno Udrih #9 of the Miami Heat on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
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Miami felt set at point guard with Goran Dragic starting and the up-and-coming Tyler Johnson as his backup. They decided veteran Beno Udrih wasn’t part of the future and waived him.

Detroit, looking for some help at the one until Reggie Jackson returns, saw a dependable veteran guard on the market. So they snapped him up, reports Shams Charnaria of The Vertical at Yahoo Sports.

At age 34 we are seeing Udrih’s game start to slip. Still, he has valuable NBA skills as a point guard: he doesn’t turn the ball over, can run an offense, and if you ignore him coming off a pick he will bury the shot.

Jackson is expected to be out at least another six weeks after getting PRP therapy to deal with knee tendonitis (he hopes to be back sooner). That leaves Ish Smith as the starting point guard in the short term; Udrih will help provide solid depth at the position.

The Pistons need to keep their heads above water until Jackson can return.

NBA’s new Collective Bargaining Agreement could run to 2024

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The first 12 years of the NBA’s salary-cap era went without a lockout. The league again avoided a lockout for a dozen straight years between 1999 to 2011.

Now, with a new Collective Bargaining Agreement coming soon, the NBA is setting itself up for another 12 years of labor peace.

Adrian Wojnarowski of Yahoo Sports:

The NBA and National Basketball Players Association are working on a seven-year extension to the Collective Bargaining Agreement, with a mutual opt-out in six years, league sources told The Vertical.

The seven-year deal could potentially deliver the NBA labor peace through the 2023-24 season, unless the opt-outs are exercised in 2022, league sources told The Vertical.

The new CBA will begin with the 2017-18 season.

Expect an opt out after six years. By then, there’s usually something to renegotiate.

Hope for another quick resolution, like we’re getting now.

And if neither the owners nor players opt out, be pleasantly surprised at an unprecedented 13th straight year without a lockout in this era.