Variable ticket pricing is coming to a city near you. It will. By the end of this decade it will be thought of as common for every major sports franchise in America.
What is it? Simply put, it will cost more to see in-demand teams like the Lakers or Heat on a weekend night than it will be to see less high profile squads like the Clippers in the middle of the week. Simple supply and demand economics.
The Hornets plans are discussed in the Times-Picayune (via TrueHoop):
Yet-to-be-determined prices will be assigned to games based on value and demand, influenced by factors such as an opponent’s quality and the day of the week the game is played. Each game will fall into one of five pricing categories: marquee, premium, classic, value and preseason.
“The concept is recognizing the fact that not all games are created equal,” [vice president of marketing Matt] Biggers said. “We play games on all different days of the week, against all different kinds of opponents during different times of the year. There are games where the demand isn’t as high as other games.
“For us, it’s about pricing more in line with what the demand is. For games that have high demand, we can price those appropriately.”
The NFL’s San Francisco 49ers have been doing this for a season. And you have been doing this too — through StubHub (and similar companies). Let the market set the price. That is the raw essence of ticket supply and demand, and season ticket holders have turned to StubHub (now with official ties to many teams) to rake it in for years, making a nice profit by selling some premiere game seats.
Now the teams want a piece of that action. Lest you think this wasn’t about the money. Because it is always about the money.
You may not like this, but you better get used to it. This kind of ticket pricing is the next wave.
Russell Westbrook led a double-digit comeback in the final minutes of the fourth quarter. Been there done, that.
Westbrook hit a defining buzzer-beating 3-pointer. Been there done, that.
Westbrook posted a historic triple-double. Been there, done that.
All three in one game?
That’s a new level for Westbrook, who lifted the Thunder to a 114-106 win over the Magic tonight while posting an incredible stat line: 57 points, 13 rebounds and 11 assists.
James Harden scored 53 in a triple-double just this season, and Westbrook has already one-upped that record.
This MVP race is one for the ages.
The Thunder trailed the Magic by 21 points in the second half and 14 points midway through the fourth quarter.
Russell Westbrook capped the incredible comeback with this 3-pointer to send the game to overtime.
This becoming the norm for Oklahoma City.
Paul George expressed extreme dismay after the Pacers’ loss to the Timberwolves last night — the latest cause for concern in Indiana with its biggest star just one season from free agency.
But perhaps George wouldn’t have sounded so disillusioned if that game featured correct officiating down the stretch.
Minnesota’s Kris Dunn got away with fouling Jeff Teague by disrupting the Pacers guard’s speed/quickness/balance rhythm with 21.6 seconds left, according to the NBA’s Last Two Minute Report:
Dunn (MIN) makes contact to Teague’s (IND) arm that affects his SQBR and causes him to lose control of the ball.
Because the Timberwolves were in the penalty, a correct would’ve sent Teague — who’s making 86% of his free throws this season and 84% for his career — to the line. He would’ve had two attempts to build on Indiana’s two-point lead.
Instead, he forced an off-balance shot, which Minnesota rebounded. Ricky Rubio drew a shooting foul on a 3-pointer on the other end, and his three free throws lifted the Timberwolves to a 115-114 win.
The two-minute report featured a few other missed calls: George getting away with pushing off then Wiggins getting away with fouling George on a possession where George missed anyway, Andrew Wiggins getting away with a travel on a possession where Minnesota turned the ball over anyway. But those were effectively wash’s. Dunn’s uncalled foul was the one of consequence — especially if it contributes, even in a small way, to George’s exit from the Pacers.
Edmond Sumner has grown about five inches since high school.
That has helped turn the 6-foot-5 Xavier point guard into an intriguing NBA prospect — but also seemingly contributed to physical complications. Sumner missed nearly all of his freshman year with knee tendinitis. Then, after a promising second season and start to his third, he tore his ACL in January.
Still, he’s entering the NBA draft.
Rick Broering of Musketeer Report:
Like with Duke’s Harry Giles, medical testing will be huge with Sumner. But at least Giles ended the season on the court. Sumner might not be healthy at all during the pre-draft process.
Sumner looked like a borderline first-round pick before the injury. This probably pushes him into the second round.
His long strides provide impressive speed and quickness, and he’s still shifty. Add quality court vision, and his ability to drive by defenders is even more valuable.
A 6-foot-8 wingspan and good lateral mobility also help make him a quality defender.
But it’s also concerning that so much of his positives could be undermined by his knee issues, especially considering his unreliable jumper. If Sumner can’t move like he did before getting hurt, I don’t see how he sticks in the NBA.
If Sumner’s knees check out, it’s worth rolling the dice on him and hoping his jumper develops. He might even be OK without shooting range, though that’d lower his ceiling considerably.
Again, though, the first thing is examining his knees.