Small market Thunder about to be big time face of league

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Thumbnail image for Durant_game3.jpgThe Miami Heat and Los Angeles Lakers are the undisputed kings of NBA marketing hype. When the league wants to put its best face forward — opening night, Christmas day — these are the teams you will see.

But right behind them is the Oklahoma City Thunder.

And that is the rare triumph of a small market in the NBA marketing world.

How small? Oklahoma City is the 45th largest television market in the United States. In fact, there are only three smaller markets in the nation that have a professional sports team, according to Ben Maller.

Yet starting Monday, there will be Kevin Durant as the lead face for Team USA as it gets together in New York.

Last season, the Thunder had one scheduled nationally televised game before the season started. Already this year we know of three — one opening week, one on Christmas day, one on Martin Luther King day. When the full NBA schedule comes out Tuesday, expect the Thunder to have many more.

The Thunder are the “it” team, the up and coming team. They have the league’s leading scorer. They have a young, athletic and exciting squad. They have a team good enough to push the Lakers in the playoffs last season.

Smart money says the Thunder will have more than 20 nationally televised games this season. And you can bet the NBA will be promoting them every chance they get. Market size be damned.

Mario Chalmers trips James Harden, Harden shoves him back (VIDEO)

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Memphis came back on an 18-2 run late to in the fourth quarter to knock off the Houston Rockets, a very impressive road win that reminds us Memphis is not a team to be written off.

This is the play everyone will be talking about — James Harden squared up looking for a fight.

Mario Chalmers got knocked down by a Harden screen, and while on the ground tries to trip up Harden, and Harden turns around and shoves him. Harden squared up, but as happens in the NBA everyone stepped in, and nothing actually happened.

Neither man was ejected. The referees called it an offensive foul on Harden for the pick, then there were double technicals. Fines may follow from the league.

Metta World Peace joins Lakers’ G League team as ass’t coach

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EL SEGUNDO, Calif. (AP) — Metta World Peace has joined the Los Angeles Lakers’ NBA G League affiliate as a player development coach.

The veteran NBA forward was added to the South Bay Lakers’ staff Monday.

World Peace played 16 NBA seasons for six franchises, including six years with the Lakers from 2009-10 and 2015-17. He was a standout defensive player who won a championship alongside Kobe Bryant and Pau Gasol in 2010.

While he hasn’t publicly retired, the forward formerly known as Ron Artest will assist South Bay Lakers head coach Coby Karl and his staff.

World Peace earned the longest suspension in NBA history for his role in the Indiana Pacers’ infamous brawl in the stands at Detroit in November 2004, but he matured into a valued veteran leader for the Lakers.

LaVar Ball calls out Wizards, Marcin Gortat doesn’t think that was smart

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“I told him after the game, due to all the riffraff his dad brings he’s going to get a lot of people coming at him. He’s got to be ready for that, and I let him know after the game… (I had to) welcome his little young a** to the NBA.”

That was the Clippers’ Patrick Beverley after he tormented Lonzo Ball on opening night, and he speaks for a number of other players I have heard from who said father LaVar wrote checks that Lonzo is going to have to cash, and guys were going to go at him. Not every night, but enough.

Since that rough opener the rookie has had a decent couple of games — averaging 18.5 points, 11 assists, and eight rebounds a night, not efficient but playing better — going against Eric Bledsoe (a capable defender who had checked out mentally in Phoenix) and Jrue Holiday and the Pelicans. Wednesday night John Wall and the Wizards come to town, and that’s another level of competition.

My least favorite thing about this Lakers season is the way the L.A. media sticks a microphone in front of LaVar Ball after every game. I don’t care about LaVar, in the same way I don’t care about the Kardashians.

But what he said has become a thing. After the Lakers loss to the Pelicans LaVar said, “[The Wizards] better beware cause Lonzo ain’t losing again. Not in the same week!”

Wizards’ center Marcin Gortat thought that was funny.

First off, Lonzo is going to lose twice in a week a lot this season — the Lakers are not a good team.

Second, Wall is a top-five NBA point guard by any standard, an All-NBA player who is far more than just quick (although he is that, too). He can shoot, he’s an aggressive defender, and he knows how to set up teammates. He’s going to be more than a handful for Ball. To put it kindly.

Whatever happens Wednesday night (most likely Wall smokes Lonzo) we know one thing for sure: LaVar will say something outlandish. And it will become a thing. The game is secondary for that marketing effort.

Lakers to break out powder blue Minneapolis throwback uniforms this season

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The Lakers have gone a few different directions with alternate uniforms in recent years, such as the black version, but when you have a classic brand you shouldn’t mess with it. Same with the Celtics, Bulls, Sixers, and other classic uniforms — if you’re going to go alternate then go older.

The Lakers are doing just that — going back to Minneapolis.

They are breaking out the George Mikan era jerseys, starting on Wednesday vs. Wizards and in four other games later in the season.

I like it.

Now if the Lakers could get George Mikan in the paint it would help.