Small market Thunder about to be big time face of league

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Thumbnail image for Durant_game3.jpgThe Miami Heat and Los Angeles Lakers are the undisputed kings of NBA marketing hype. When the league wants to put its best face forward — opening night, Christmas day — these are the teams you will see.

But right behind them is the Oklahoma City Thunder.

And that is the rare triumph of a small market in the NBA marketing world.

How small? Oklahoma City is the 45th largest television market in the United States. In fact, there are only three smaller markets in the nation that have a professional sports team, according to Ben Maller.

Yet starting Monday, there will be Kevin Durant as the lead face for Team USA as it gets together in New York.

Last season, the Thunder had one scheduled nationally televised game before the season started. Already this year we know of three — one opening week, one on Christmas day, one on Martin Luther King day. When the full NBA schedule comes out Tuesday, expect the Thunder to have many more.

The Thunder are the “it” team, the up and coming team. They have the league’s leading scorer. They have a young, athletic and exciting squad. They have a team good enough to push the Lakers in the playoffs last season.

Smart money says the Thunder will have more than 20 nationally televised games this season. And you can bet the NBA will be promoting them every chance they get. Market size be damned.

Elfrid Payton slams chasedown block on LeBron James (VIDEO)

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LeBron James is usually the guy handing out chasedown blocks. He’s famous for them, and has carted out his signature move in the biggest moments of his career.

He’s also not used to having his own shots blocked from behind, and certainly not by opposing point guards.

Enter Elfrid Payton.

During a play halfway through the first quarter against the Orlando Magic on Thursday, LeBron was on a drive to the hole with Elfrid trailing far behind.

Thanks to a pinch by two Magic defenders, LeBron had to try and use brute force a bit deeper in the paint than he wanted to.

That allowed Payton — running at full speed — to catch up and pin The King on the glass.

Cleveland still got the best of the Magic, as Isaiah Thomas hit a clutch free throw to win the game with 11 seconds left, 104-103.

All-Star Joel Embiid doesn’t need Rihanna: “On to the next one”

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For about as long as we can remember, Joel Embiid has famously thirsted after Rihanna on Twitter. Fans have tried to boost his standing with the singer, but it apparently that has not been enough.

In 2014, Embiid mentioned on social media that a “famous girl” — presumably Rihanna — told him to “Come back when you’re an All-Star.”

Well, today is that day.

Embiid is a starter out of the Eastern Conference, and on Thursday night he had his chance to speak to Rihanna (or whomever) via national TV on TNT.

Did Embiid decide to reach out to this famous person? Apparently he’s off it.

Via Twitter:

This is like that scene from Private Parts when Howard Stern hits No. 1 and he tells Paul Giamatti’s character to get lost.

Embiid had the chance to curve Rihanna (or whomever) and took it. Long live The Process.

Here are the weirdest NBA All-Star voting results for 2018

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NBA All-Star voting is over, and now we have the results. The starters are in, and what’s left is for us to wait until they announce the teams after they are picked in double secret ceremony.

Of course, the NBA did release the full voting results via their PR website this week, and as such there are some head scratchers. My boy Patrick Redford over at Deadspin did an excellent job rounding up some of the players who got exactly one (1) vote from other players.

The gag here is that these guys presumably voted for themselves.

Of course, what I found most interesting was actually the guys who got multiple votes from their compatriots without being All-Star caliber players.

My favorite list of player-voted non-All-Stars includes: Michael Beasley (4), Gordon Hayward (2), Boban Marjanovic (2), Jahlil Okafor (4), Quincy Acy (2), Tyler Zeller (4), T.J. McConnell (2), Elfrid Payton (2), Zaza Pachulia (3), Taj Gibson (6), Zach Randolph (5), Maurice Harkless (2), Deyonta Davis (3), Lonzo Ball (9), Mike Conley (3).

There’s a whole smattering of guys in there who either didn’t play enough, aren’t stars, are injured, or who aren’t very good.

That multiple players took time to vote for these guys really speaks to the frivolity of the NBA All-Star Game. At least outside of player contract incentives.

Bring on February!

LeBron James throws behind-the-back, nutmeg pass for assist (VIDEO)

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LeBron James is one of the best passers the NBA has ever seen, but even this is too hard to believe.

During Thursday’s game between the Orlando Magic and Cleveland Cavaliers, LeBron through a ridiculous behind-the-back pass that nutmegged Orlando’s Aaron Gordon.

The result of the play was a bucket for Dwyane Wade.

Via Twitter:

I mean, that’s just … insane.