LeBron James popularity, brand will return with wins

42 Comments

Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

2017 NBA playoffs have been historically uncompetitive

AP Photo/Elise Amendola
Leave a comment

The NBA Finals so many wanted to see – Cavaliers-Warriors III – is here.

At least it will be.

Today is the first of six off days before the 2017, which begin June 1 in Oakland.

The lengthy delay is the product of an underwhelming postseason featuring few competitive series and numerous blowouts.

Golden State swept its way through the West, and Cleveland dropped only one game (to the Celtics in the conference finals) while winning the East. There have been only two Game 7s, but considering the magnitude, neither felt that compelling. Blake Griffin‘s injury undercut the Clippers against the Jazz, and Celtics over Wizards felt inevitable with home teams winning each game of the series. Between, there have been several lackluster games and series.

There have been just 74 playoff games this year – the fewest before the Finals since since the NBA instituted a best-of-seven first round in 2003:

image

That’s 74 of a possible 98 games – 76%, the lowest since 1999 and seventh-lowest ever.

Even if the Finals go seven games, it will be the fewest games in a postseason since 2007. If the Finals go five or fewer games, it’ll be the shortest postseason in this playoff format.

And it hasn’t just been quantity. The quality of games has been lacking, too.

Though there were more blowouts last year by nearly any measure, the 2017 postseason’s average margin in pre-Finals games (13.5) is fifth-highest all-time and second-highest since 1959 (behind 2016, 14.2).

Combine the two factors, and these are the drabbest playoffs in nearly 50 years. Here’s each postseason plotted by average margin in pre-Finals games and percentage of possible games pre-Finals:

image

This probably just confirms what you’ve seen: The 2017 playoffs have been in a rut.

We’re all counting on the Cavaliers and Warriors to salvage this postseason, but considering how deep the hole is, anything less than an epic Finals probably won’t cut it.

Kyrie Irving crosses over Avery Bradley, hits 3-pointer (video)

Leave a comment

Avery Bradley got around one screen then, thanks to Kyrie Irving‘s excellent ball-handling, lunged at another that wasn’t coming as Irving hit a 3-pointer.

LeBron James beautifully pass-fakes, makes layup in transition (video)

1 Comment

LeBron James is a treasure.

Shaquille O’Neal’s big toe is seriously jacked up (PHOTO)

shaq o'neal
Getty
Leave a comment

Remember how we we all freaked out when we saw pictures of LeBron James‘ feet back in 2013?

You probably didn’t want to be reminded that it existed, but it does. Still. And apparently jacked up feet is the consequence of a lifetime of playing professional basketball. Once can only assume it has something to do with tight shoes and constant, hard changes of direction in said tight shoes.

We got yet another vision of what basketball shoes can do to feet on Thursday when TNT analyst Shaquille O’Neal showed off his, er, little piggies.

Much to the horror of the Internet in general, it was Shaq’s right big toe that took social media by storm. Mostly because it’s not even close to pointing in the right direction.

I’m going to show you what it looks like. Be forewarned, it might just be NSFL.

Via Twitter:

Oh. Oh … why?

Social media reacted appropriately and proportionately:

Shaq did have issues with that toe during the course of his career, and at one point it was so bad that he had to have surgery to remove bone spurs from the toe in 2002.

That still doesn’t explain why it’s all over your TV and the Internet, but here we are. I am sorry.