LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Watch the top 60 clutch shots from last NBA season

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It’s that time of the year when there is no basketball, so we fill the time with idle Kyrie Irving speculation and video highlights of last season.

Along those lines, above you can out the top 60 clutch shots from last season, as determined by the folks at NBA.com.

The great thing about the clutch shot list is the ball is in the hands of stars at the ends of games, so there is plenty of Russell Westbrook, John Wall, LeBron James, Devin Booker, Kevin Durant and more. Personally, I would have switch No. 1 and No. 2 on the list, but it’s all fun to relive.

Cavaliers owner Dan Gilbert: Pacers ‘could have done better’ on Paul George trade

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Kyrie Irving has requested a trade. LeBron James could leave next summer. The Cavaliers keep churning through general managers, the newest – Koby Altman – the reason for today’s press conference.

But Cavs owner Dan Gilbert looked past his own team’s turmoil and potential turmoil to take a shot at the Pacers, who traded Paul George to the Thunder for Victor Oladipo and Domantas Sabonis.

“I will say Indiana could have done better than they did,” Gilbert said after Altman refused to directly address a question about George trade talks and shifted the discussion elsewhere.

This didn’t strike me as Gilbert trying to distract from Cleveland’s troubles. He just seemed to want to take a shot at a foe, something he’s no stranger to doing. The Cavaliers are particularly salty about their trade offer for George, which included Kevin Love, not being accepted.

For what it’s worth, Gilbert is right. The Pacers should have done better. Oladipo is now on a lucrative contract extension, and Sabonis spent his rookie season showcasing the reasons people doubted him the draft. That’s a piddling return for a star, even one on an expiring contract with dreams of joining the Lakers.

Report: Kings meet with former Magic GM Otis Smith about front-office job

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The Kings lost Scott Perry to the Knicks, so Sacramento is seeking someone else to aid Vlade Divac in the front office.

Adrian Wojnarowski of ESPN:

Former Orlando Magic general manager Otis Smith has met with Sacramento Kings officials about the franchise’s vacant vice president of basketball operations job, league sources told ESPN.

Smith has plenty of experience, which Divac lacks. But it’s not all good experience.

Running the Magic, Smith made numerous errors – including drafting Fran Vazquez (who has never played in the NBA) No. 11, overpaying Rashard Lewis and then trading Lewis for Gilbert Arenas’ even worse contract. If Smith’s Orlando tenure is predictive, he’ll indulge the Kings’ worst tendencies to mortgage the future for the present.

That said, Smith might have learned from his time with the Magic (though working under Stan Van Gundy with the Pistons the few couple years isn’t exactly the best place to hone long-term-planning skills). What amounts to an assistant general-manager role might be a better fit for him, too.

Usually, this opening wouldn’t garner so much attention. But Perry was lavished with praise for Sacramento’s offseason, raising the profile of this job – which already carried relative prominence. The No. 2 in the Kings’ front office is now perceived, somewhat fairly, as more important than the typical assistant general manager.

Lakers sign Tyler Ennis to minimum contract

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Jut before the trade deadline, the Lakers took a flier on Tyler Ennis, who had struggled in two-plus seasons with the Suns, Bucks and Rockets.

The former No. 18 pick finally looked like an NBA player in Los Angeles, so he’s returning.

Lakers release:

The Los Angeles Lakers have signed guard Tyler Ennis, it was announced today by General Manager Rob Pelinka.

Ramona Shelburne of ESPN:

This is fantastic value for the Lakers. Ennis is probably worth a minimum salary, and if he is, they have him for two years at that price. If not, they can drop him for no cost next summer, when their cap room will be at a premium. This is the type of bet smart teams make, which bodes well for the Magic Johnson regime.

Ennis’ productivity in Los Angeles might not be sustainable. He shot well above his career marks on 3-pointers and free throws in a small sample. But he looked more comfortable on the court, showing some of the savvy he was expected to bring from Syracuse. He’s also just 22, and point guards tend to develop later than other positions.

The Lakers still have their room exception, which they could use on another point guard. So, it’s uncertain whether Ennis will back up Lonzo Ball or fall to third string. I’m not sure any remaining free-agent point guards – Ty Lawson, Deron Williams, Brandon Jennings, Ramon Sessions – will command more than the minimum or playing time over Ennis, though.