LeBron James popularity, brand will return with wins


Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Jimmy Butler wants Mason Plumlee to pay fine after scuffle (video)

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Jimmy Butler and Mason Plumlee got into an altercation in the Bulls’ win over the Trail Blazers last night.

Plumlee lowered his head and tried to barrel through Butler’s chest on a Butler screen. Butler fell and retaliated by putting Plumlee in a leg lock, causing Plumlee to fall.

You might remember a leg lock as what Cavaliers guard Matthew Dellavedova did to Bulls forward Taj Gibson during last year’s playoffs. For all the talk then of Dellavedova being a dirty player, Butler seems particularly aggrieved after getting a technical foul, which comes with a $2,500 fine – the same penalty Dellavedova eventually received. (Plumlee got a flagrant foul.)

Butler, via Vincent Goodwill of CSN Chicago:

“He thought he was playing football for a second there,” Butler said. “Almost had to let the Fort Greene Projects out of me, Brooklyn, you know what I’m saying?”

It was said tongue in cheek considering Gibson was a few feet over and Butler wanted to draw some laughs. Gibson is a Brooklyn native and grew up in the Fort Greene Projects while Butler grew up in Tomball, Texas.

It was no laughing matter when he said he would find a way to approach Plumlee about the fine money, jokingly suggesting he would have his agent email him at “Mr. Dukie@yahoo.com or something” and made a joke about Mike Dunleavy applauding Plumlee’s act.

Plumlee and Dunleavy are products of Duke University.

“Yeah, he cost me 2,500,” Butler said. “I’m not happy about that. Gonna ask him to pay me back and I’m not playing.”

Is that MisterDukie@yahoo.com, MrDukie@yahoo.com or Mr.Dukie@yahoo.com. Or is it Dookie?

These are important questions – at least if you’re trying to turn the conversation away from your dirty play and toward your colorful quotes.

Breaking news: Leandro Barbosa dunked

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The Warriors became the first team in NBA history to start 16-0.

In the process of getting that record-breaking win over the Lakers, something nearly as historic happened.

Leandro Barbosa dunked.

The 32-year-old Golden State guard last jammed in January 2011.

For a little more perspective, look how Barbosa handled a breakaway layup earlier in the fourth quarter:

You think that man can still slam?

Yes. Yes, he can.

Magic benching Victor Oladipo, starting Channing Frye

Stephen Curry, Victor Oladipo, Channing Frye
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Elfrid Payton, Victor Oladipo, Evan Fournier, Tobias Harris and Nikola Vucevic have started eight of the Magic’s 14 games, including the last three.

But after Orlando dropped two straight, Scott Skiles hinted at lineup changes.

The Magic coach will deliver against the Knicks tonight, swapping Channing Frye for Oladipo.

Skiles, via Josh Robbins of the Orlando Sentinel:

“It’s nothing punitive,” Skiles said after the Magic’s shootaround.

“It’s just we feel like we’ve got to try to find a little bit better balance. I’d like Victor to have some more opportunities like he’s had a little bit in the past where he can be on top of the floor and attack and get a little bit more vertical and not only get to the rim but just be a little bit more on the attack but not necessarily start the game that way.”

Here are the offensive/defensive/net ratings for the

  • Former starting lineup: 94.7/111.2/-16.5
  • New starting lineup: 117.2/90.3/+26.8

The new unit has played just 33 minutes in two games, so major sample-size caveats apply. But I like idea of seeing more of what has worked.

I suspect Skiles also wants to keep his players from becoming content. At 6-8 and coming off three straight seasons outside the playoffs, they should have no reason to feel satisfied, but the hard-driving Skiles will be proactive.

If Oladipo – whose defense Skiles values – can get sent to the bench, anyone can.

At some point, the Magic must determine whether Oladipo and Payton – both below-average 3-point shooters – can share a backcourt. But it’s also worth knowing whether Oladipo can excel as a super sub leading bench players.

This switch might help the Magic win now, but at worse, it’ll give them more information for evaluating their young roster. Seems smart all around.

Dwight Howard says he’s cleared to play back-to-backs

Dwight Howard
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The 5-9 Houston Rockets need some wins.

The Houston Rockets have a back-to-back coming up, Sunday against the Knicks then Monday against the Pistons (both on the road). Two teams with quality big men.

Combine those things and you end up with Dwight Howard being re-evaluated by team doctors and getting the training wheels taken off, via Jonathan Feigen of the Houston Chronicle.

This, plus a mini training camp the past few days, is part of new coach J.B. Bickerstaff’s effort to turn Houston’s season around.

Houston’s defense is 1.9 points per 100 possessions better this season when Howard is on the court and the Rockets are stronger on the glass. The problem is the offense is 7.8 points per 100 worse with Howard on the court. How much of that can be changed with some roster tweaks — like limiting the time James Harden and Ty Lawson share the court — and how much is due to Howard demanding touches and not doing enough with them we will find out quickly.