LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Chris Paul too, he informs Clippers he will be a free agent this summer

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Just like with the Blake Griffin news earlier today, we expected this. Frankly, we kind of expected this back in 2013 when he signed his deal.

Chris Paul informed the Clippers on Friday he will be a free agent this summer, news broken by Brad Turner of the Los Angeles Times.

Technically, Paul had an early termination option and he informed the Clippers he would be exercising that (not opting out as Griffin did). That said, we’re talking about legal semantics here, what matters is CP3 will hit the open market this summer.

And a lot of teams want to talk to him: San Antonio, Houston, Denver, Miami. CP3 is going to meet with a lot of teams. But let me give you the 57 million reasons the Clippers are still the front-runners:

The Clippers can offer a five-year contract at about $205 million, every other team can offer four years at $152 million. As president of the players’ union while a new CBA was negotiated, he helped get the over-36 rule changed to the over-38 rule in part so he could get one more five-year contract, and he’s not going to take it?

Paul is competitive and the Clippers may not be, especially if Griffin leaves (unless Paul thinks he can help land LeBron James next summer). He has to look around at his options and see if a move gets him closer to a ring. Maybe there is an offer he finds tempting. But the longer he takes could leave the Clippers stuck and create a bottleneck in free agency. CP3 and Griffin (and Gordon Hayward) and going to determine how a lot of other things shake out this summer.

Jimmy Butler says goodbye to Bulls fans, didn’t like way end went down with Chicago management

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Jimmy Butler is about to be back with a coach he respects, one he sees as a person who helped groom him for success, on a team that is the biggest up-and-coming threat in the West. He’s good with where he landed.

Bulls fans are not so thrilled. After a year of rumors, Chicago got Zach LaVine coming off an ACL injury, Kris Dunn, and just drafted No. 7 Lauri Markkanen. That’s it. Well, not exactly, the Bulls gave Minnesota the No. 16 pick as well.

Bulls fans loved Butler, and Butler loved them, as he said on his Instagram saying goodbye to the city and fans.

Chicago, What can I say?! I truly struggle with the words because you've been so much more than just my home for the last 6 years, you've been my life! You've embraced me like a son and pushed me to get better every day, every season. I can honestly say that I have always been incredibly motivated to succeed; it's just the way I'm built. But I know I owe so much to the person I am now, and to the player that I've become, to you. You always pushed me to never give anything less than my absolute best night in, night out. That's what you expected. That's what you deserved. And, I hope you know that's what I dedicated my life to every time I walked into the facility or stepped on the floor of the United Center. Thank you to the entire Bulls organization and Reinsdorf Family for taking a chance on me in 2011 and for giving me the opportunity to play the sport I love for such a great franchise. I'll never forget the feeling I had when I was drafted and when I played my first minutes. It's an experience that I wouldn't have wanted with any other team and I'm so thankful to you for giving me that opportunity. Chicago, I love you. Thanks for embracing a kid from Tomball like one of your own. On to a new home and a new organization. Thankfully, with some familiar faces! PS… AND PROBABLY MOST IMPORTANT! THANK YOU TO EVERYBODY BEHIND THE ORGANIZATION THAT DO NOT GET THE SHINE THAT THEY DESERVE!! YALL ARE THE REAL ALL-STARS!! – Jimmy G. Buckets (@staceyking21 )

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Butler had fewer kind words for Bulls management. Here is what he told Joe Crowly of the Chicago Sun-Times.

“I guess being called the face of an organization isn’t as good as I thought. We all see where being the so-called face of the Chicago Bulls got me. So let me be just a player for the Timberwolves, man. That’s all I want to do. I just want to be winning games. Do what I can for my respective organization and let them realize what I’m trying to do…

“It’s crazy because there was me talking with guys about Cleveland, then all the outside rumors with Boston, Minnesota, Phoenix, then the feeling that I’m not going anywhere,’’ Butler said. “I mean I had so many people telling me what could possibly happen, but I just got to the point where I stopped paying attention to it.

“It’s crazy because it reminds you of what a business this is. You can’t get mad at anybody. I’m not mad, I’m not. I just don’t like the way some things were handled, but it’s OK.”

The long-running complaint of players about Bulls management was in evidence here — there is not communication. Or, what there is comes off as rose-colored visions of things, where what players want is honesty. All of that seems to be in play here.

Will Minnesota treat Butler better? Maybe, but also winning smooths over a lot of friction — and the Timberwolves are going to start winning. They look on paper (and early) like a playoff team in the West next season, one that can climb from there up to being one of the NBA’s elite teams. Karl-Anthony Towns is a top 20 NBA player now, Andrew Wiggins is good, and the team has quality role players everywhere.

A summer ago everyone just wanted the Bulls to choose a direction: Derrick Rose or Jimmy Butler? Who is your franchise leader? Turns out the answer is neither. Which is frustrating to Butler, but he landed in a good spot. Bulls fans on the other hand…

As expected, Blake Griffin reportedly opted out of contract with Clippers

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Doc Rivers says he wants Blake Griffin back with the Clippers next season.

The bigger question: Does Blake Griffin want to be back with the Clippers next season?

The decision is in Griffin’s hands as he has done what was expected, opting out of his contract for the coming season, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

A number of teams — Boston, Miami, and others — are expected to take a run at Griffin. (In Boston’s case, he’s a backup plan to Gordon Hayward, but there will be conversations.)

What Chris Paul — also expected to opt out and become a free agent this summer — and Griffin choose to do will help set the market. They are two of the biggest free agent names out there where they could switch teams (Stephen Curry and Kevin Durant are staying put). If they take their time making a decision, it leaves the Clippers in a bind — they have to wait to hear from these two before starting replacing or rebuilding, but by the time they know other players may have decided — and could bottleneck the free agent process.

The Clippers are going to be one interesting team to watch this summer.

Pistons’ Kentavious Caldwell-Pope suspended two games for DUI

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This is the standard penalty for coaches and players hit with a DUI. I don’t think the penalty is stiff enough in general for a serious issue, but this is the precedent that has been set.

Detroit Pistons’ guard Kentavious Caldwell-Pope has been suspended two games by the NBA for “pleading guilty to operating a motor vehicle while intoxicated, in violation of the law of the State of Michigan,” the NBA announced. He will miss the first two games of next season.

This will not stop Caldwell-Pope from getting PAID this summer.

A quality wing defender who hit 35 percent from three last season, he plays a position of need for a lot of teams and he is a restricted free agent. Other teams with cap space — Brooklyn and Sacramento come to mind — could step in and give him a max or near max offer. Then Stan Van Gundy needs to decide if he is going to match. He may not have much of a choice, if he wants to keep Andre Drummond and build an inside-out team around him, he needs Caldwell-Pope, and the Pistons don’t have the cap space to replace him.

One way or another, Caldwell-Pope is in line for a massive pay raise. This suspension will not slow teams, it just takes a little money out of his pocket.