LeBron James popularity, brand will return with wins


Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Greg Smith fails physical, will not join Pelicans

Greg Smith
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With both starter Omer Asik and backup Alexis Ajinca out injured for the rest of the preseason (and maybe a little longer), the Pelicans are looking for a center to put next to Anthony Davis for a stretch. That could include a handful of regular season games.

Greg Smith was going to be that man, but the 24-year-old failed his physical, reports the Times-Picayune.

The New Orleans Pelicans were set to sign power forward Greg Smith, but sources said Friday night that he failed his physical examination and will not be joining the team.

And so the search goes on.

The problem is, there are not quality big men still out there on the market, there is a limited supply and just about anyone worth having is spoken for. A few with non-guaranteed contracts may be waived as we get closer to the end of training camps, but that is likely a couple of weeks away.

With both Asik and Ajinca expected back in a few weeks, it’s not worth making a trade or some big move to bring in a center, the Pelicans are just going to have to live with what is out there.

Kevin Durant with huge dunk on visiting Fenerbahce Ulker

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Welcome to America, Fenerbahce Ulker.

The Turkish powerhouse was in America playing some exhibition games this preseason, and they got a first-hand reminder that Kevin Durant is back. KD had 13 points in the Thunder’s easy 111-81 win.

Not to be outdone, Russell Westbrook got in on the act.