LeBron James popularity, brand will return with wins


Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Thabo Sefolosha throws down reverse dunk in transition (video)

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Was Hawks forward Thabo Sefolosha making the smart play to beat the defender or just showing off?

Either way, I’m glad he did it.

Lauren Holtkamp ends Clippers-Trail Blazers with strange foul call (video)

LOS ANGELES, CA - FEBRUARY 03:  Referee  Lauren Holtkamp looks on during a game between the Minnesota Timberwolves and Los Angeles Clippers at Staples Center on February 3, 2016 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Sean M. Haffey/Getty Images)
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Lauren Holtkamp once again created controversy with Chris Paul on the floor.

But, this time, Paul wasn’t the aggrieved party.

With the Clippers up 113-106 on the Trail Blazers, J.J. Redick held the ball to run out the final few seconds. But before the game ended, Holtkamp called a foul on Shabazz Napier.

Ben Golliver of Sports Illustrated:

Napier did touch Redick’s side with his left hand just before the whistle. So, this isn’t completely inexplicable. But juxtapose this call with all the times a player is hacking away to intentionally foul and a whistle takes a while.

In case you’re wondering, the teams had already cleared the over, and the Clippers were already up on the 2.5-point spread.

John Wall has words for Kent Bazemore after flagrant foul (VIDEO)


There is history here: In Atlanta on May 3, 2015, John Wall took a hard fall after a foul by then Hawks point guard Jeff Teague, breaking Wall’s hand and effectively ending his playoffs (he did return three games later but the Wizards were all but done by then).

Thursday night after a Dennis Schroder turnover, the Hawks Kent Bazemore chased Wall down on a breakaway layup, but rather than make a play on the ball tried to stop and in the process undercut Wall, sending the guard hard to the floor. Wall bounced back up jawing at Bazemore, and quickly officials and teammates stepped between them.

Bazemore rightfully was given a flagrant I foul for that play — once in the air Wall was helpless, and Bazemore took his legs out from under him. Bazemore said it wasn’t intentional and that the two North Carolinians hugged and made up later.

The Hawks were down six at the time of this play but pulled away in the fourth for the win.

Three things we learned Thursday: Dwight Howard can go home again

Atlanta Hawks center Dwight Howard (8) makes his way through the crowd as he leaves the court following a win over the Washington Wizards in an NBA basketball game Thursday, Oct. 27, 2016, in Atlanta. (AP Photo/John Bazemore)
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The NBA is back, as is PBT with our morning recap of what you need to know from the night before around the NBA — three things we learned. This is what you missed while checking out the Pokemon statue in New Orleans.

1) Dwight Howard can go home again (at least for one game).
What has everyone been asking of Dwight Howard for years and years? Simply play hard defense, crash the boards, and let the offense come to you. Maybe Howard needed to go home for those lessons to sink in. Playing his first game for his hometown Hawks, Howard was a beast on the boards, particularly in the first half. He had seven boards in the first six minutes, and by half he had corralled 15 boards and scored nine points. He finished the night with 19 rebounds and 11 points, which included some highlight dunks.

Howard also played good defense, and the Hawks got the win at home over the Wizards. We’ll see if this Howard keeps showing up night after night, but it was a promising start.

While Howard was good, make no mistake Paul Millsap is still the Hawks best player. He finished the game with 28 points, seven rebounds, six assists and was a plus 22. He took over in the second half and was part of the reason the Hawks pulled away with a 23-5 run in the fourth.

2) What spacing problems? Bulls shoot 44 percent from three in win over Celtics. Boston’s defensive game plan was the one every team is going to employ against Chicago: With Rajon Rondo, Dwyane Wade, and Jimmy Butler on the floor, just go under all the picks and dare for the Bulls to win with jumpers. Because we all know the Bulls can’t shoot. Except Thursday night the Rondo/Wade/Butler trio hit 9-of-14 from thee, and as a team the Bulls shot 44 percent from deep. That included Wade knocking down the dagger three in a win over the Celtics.

Make no mistake, the Bulls still had shooting woes — they shot 37.3 percent inside the arc — they just got bailed out by the threes and 18 offensive rebounds. Chicago is not going to shoot from deep like this every game. Expect them to regress to the mean over the next few games. But it’s a hopeful sign for Bulls fans, this team was knocking down shots when it needed to for a night. Or, maybe it’s just the Bulls save their best games for TNT.

3) Blake Griffin is healthy and people seem to forget just how good he is. There was Reggie Miller on the TNT broadcast saying “Blake Griffin is back” as the Clippers’ forward scored 27 and pulled down 13 boards in a win in Portland. Some were expressing the same sentiment on Twitter. Their wrong. Griffin isn’t back, he’s healthy. And when he’s healthy he is an awesome force of nature who can score inside and out, crashes the boards, and is a deft passer. He’s as good as any power forward in the game when right. Remember, back in 2014 when Chris Paul had to miss extended time Griffin came in third in the MVP voting? That wasn’t a fluke.

Griffin and CP3 are healthy, and so long as they stay that way this Clippers team is one of the top four in the NBA and a real threat to at least make the conference finals. They just need to keep themselves together for 81 more games.