LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Report: Kevin Durant told Russell Westbrook he’d re-sign with the Thunder

OKLAHOMA CITY, OK - MAY 28:  Kevin Durant #35 of the Oklahoma City Thunder and Russell Westbrook #0 look on prior to game six of the Western Conference Finals against the Golden State Warriors during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Kevin Durant said he had to distance himself from Russell Westbrook entering free agency. Yet, Durant listened to the Warriors recruiting him all season and had clearly been interested in Golden State for months.

The writing was on the wall.

Except, a few days before taking meetings in the Hamptons (which led to signing with the Warriors), Durant dined with Westbrook.

Royce Young of ESPN:

Three weeks ago, Kevin Durant’s sitting there at dinner, telling him “Hey, I’m coming back, man. Don’t worry about it.” And now, Russell Westbrook has been kind of thrown into this in having to decide his future a summer earlier than expected.

Kevin Durant, more so than even that, was telling people, “Hey, yeah, I mean I’m coming back.” Like I said in there, a week before Kevin Durant sat down in the Hamptons, he was in Oklahoma City ready to make an offer on a multi-million-dollar house. So, the guy was pretty serious about coming back, and then things turned rather quickly for him to leave. And there’s no doubt that the organization felt a little bit burned by this.

Maybe Durant said that. Maybe he meant it in the moment. Maybe he was just trying to appease someone he didn’t want to let down. Maybe he was unclear. Maybe Westbrook read too much into a more clear statement.

There’s a lot of room for imperfect recollection/interpretation. We’re dealing with human beings.

Likewise on the house. Who says Durant was “ready” to make an offer? That’s an awfully difficult assessment to make outside his head. Just as the Celtics had a list of players Durant wanted them to add, it seems he was preparing for all contingencies. It’s hard to nail down rather he was house hunting because he was certain he wanted to stay in Oklahoma City or whether he just wanted a new place if he stayed in Oklahoma City.

So much of what we know about Durant’s process for picking the Warriors suggests a rational decision. He considered them for months, met with multiple teams, conferred with his inner circle then made a choice.

If Durant told Westbrook or anyone else he’d re-sign with the Thunder, that obviously changes the equation. But I’m left wondering:

How many people in Oklahoma City heard what they wanted to hear rather than what Durant actually said?

How many people are incentivized to paint Durant as impulsive, because the alternative — Durant thoughtfully deciding the Thunder weren’t his best option — indicates deeper flaws in the franchise?

Watch Carmelo Anthony put up 16 points in third quarter on China

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Kyrie Irving, Klay Thompson, Kevin Durant, and DeMarcus Cousins are pretty much locked in as four of the Team USA starters come the Olympics. But who gets that fifth slot, the one for a wing player? Paul George? Jimmy Butler?

Don’t be shocked if Carmelo Anthony gets that slot.

He helped make his case Tuesday, scoring 16 in the third quarter alone on China in an easy Team USA victory in a pre-Olympics exhibition. Mike Krzyzewski likes to reward veterans, and ‘Melo is one of the old guy leaders of this team who has collected two gold medals already. Don’t be surprised if ‘Melo is a starter in Rio (Draymond Green started Tuesday, but only because the game was at Oracle Arena and Coach K likes to give guys a bigger role in front of the local crowds where they play).

DeMar DeRozan just missed spectacular in-game 360 poster dunk (VIDEO)

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Can a missed dunk attempt be brilliant?

DeMar DeRozan says yes.

The Toronto Raptors guard almost pulled off an in-game 360-dunk over a defender during the USA’s latest rout of China in an Olympics tune-up game. How impressive was the dunk? Ask LeBron James.

Kevin Durant shines in first game at new home Oracle Arena, USA routs China again 107-57

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OAKLAND, Calif. (AP) — Cheered all night long by his basketball-crazed new fan base, Kevin Durant knocked down a 3-pointer on the Americans’ first touch and slammed home a dunk the very next time down the floor.

Then, another pretty one-handed jam just a few minutes after that.

What a performance for Golden State’s latest big star to help lead the U.S. Olympic team past China 107-57 on Tuesday night for a third dominant victory in as many exhibition games.

Durant, who finalized his two-year contract with the Warriors on July 8, scored all 13 of his points during a 13 1/2-minute span of the first half while playing his first game at his new home, Oracle Arena.

He was the first American player back on the floor after halftime to get in some more shots, all while Warriors general manager Bob Myers stood close by along the sideline.

Booed in Los Angeles a couple days back, Durant received a far more friendly reception in the Bay Area he will now call home. He emerged for pregame warmups to huge roars. He departed the court before the game to a swarm of autograph hounds hanging over the railings in the tunnel – and kindly obliged. One person held a sign that read, “KD is not a Villain.”

Durant received a rousing standing ovation when introduced along with Warriors All-Stars Draymond Green and Klay Thompson.

Also cheered was former Golden State forward Harrison Barnes, part of this past season’s runner-up team that squandered a 3-1 series lead to the Cleveland Cavaliers to miss out on a repeat title.

The sellout crowd went nuts again when Durant checked back into the game at the 2:32 mark of the third quarter.

Mike Krzyzewski’s latest star-studded roster sure looks untouchable just more than a week before the Rio Games begin.

Chants of “M-V-P! M-V-P!” greeted Durant in the building where Stephen Curry has won the past two NBA MVPs, becoming this first unanimous winner last season.

Curry – who opted out of playing for the Americans in their Rio Olympic run – had a courtside seat to watch with his wife, Ayesha.

Two-time Olympic gold medalist and former Warriors star Chris Mullin was in the house sitting next to Mitch Richmond.

Warriors assistant coach and former member of the Thunder staff Ron Adams was an early arrival to watch Durant’s warmup routine. At his introductory news conference, Durant joked, “Ron Adams was the only reason I came.”

Before joining Golden State, Durant and the Oklahoma City Thunder blew a 3-1 lead to the Warriors in the Western Conference finals. He is ready to chase a championship with Curry and Co.

Green, joined on the court by Durant and Thompson, took the microphone before tipoff to thank the fans.

“We appreciate the support,” he said. “We look forward to going on to Rio and winning the gold.”

It will be the second straight Olympics the Americans have three teammates on the roster. Durant, James Harden and Russell Westbrook represented the U.S. four years ago at the London Games.

The next stop for Krzyzewski’s team will be in Chicago to face Venezuela on Friday night at United Center before wrapping up its pre-Olympic tour against Nigeria on Monday in Houston.

China, which lost to the Americans 106-57 on Sunday, and the U.S. also meet in their Olympic opener Aug. 6.

A moment of silence was held for former Warriors great Nate Thurmond, a Hall of Famer who died earlier this month at age 74 after a short bout with leukemia.