LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Dwyane Wade shows he still has hops with dunk on Hornets (VIDEO)

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Dwyane Wade still has some springs.

In what may be his best dunk in recent memory, he shoulders Michael Kidd-Gilchrist to create space in transition, then gets up and throws it down before Nicolas Batum can get there for the block.

Not sure even Wade saw that one coming.

Reigning dunk champ LaVine: ‘I’ve got tricks up my sleeve’

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MINNEAPOLIS (AP) — Minnesota Timberwolves guard Zach LaVine is heading back to All-Star weekend to defend his slam dunk title. And he says he has “a few tricks up my sleeve” after dominating the event last year.

LaVine will compete against Detroit center Andre Drummond, Denver swingman Will Barton and Orlando forward Aaron Gordon in Toronto next weekend.

LaVine was one of the breakout stars of All-Star weekend last year with his electric performance in the dunk contest. He says he debated about coming back and made his decision after strong encouragement from his fans.

If LaVine wins, he will become the fourth player in the 31-year history of the event to repeat as champion. Michael Jordan, Jason Richardson and Nate Robinson are the others.

Report: Blake Griffin has second procedure on hand, timeline remains unchanged

Blake Griffin
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Blake Griffin will still return to the Clippers some time in March (barring any setbacks).

That said, he had a second procedure this week to repair the boxer’s fracture in his right hand, reports Ramona Shelburne of ESPN.

Clippers forward Blake Griffin underwent a second procedure this week on his broke right hand, sources told ESPN. The procedure was a part of the original surgery last week, so sources said the 4-6 week timeframe for his return remains unchanged.

This might help explain why Griffin’s hand looked so swollen and scarred this week. But to be clear, this was a planned second procedure, not a setback.

Griffin suffered the fracture punching a Clippers’ equipment manager while everyone was out to dinner in Toronto recently, while Griffin was still sidelined with a quadricep injury. The Clippers have moved on, but it is likely the league will tack on a couple of game suspension for Griffin upon his return to health.

And no, the Clippers are not looking to trade Griffin in spite of this. So stop asking.

Report: Doc Rivers says Clippers not interested in moving Blake Griffin

Blake Griffin, Jason Smith
Associated Press
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NBA general managers are vultures — if they see an opportunity to buy low on a player, they circle and hope to pick off a meal.

You can be sure Clippers’ GM Doc Rivers phone was full of those calls starting soon after the word leaked of Blake Griffin required surgery on his hand after punching a team employee. The vultures have called with lowball offers, and even when shot down some teams have made sure word of their call leaked out in a “look how hard we are working to get you a star” kind of way. It’s good for PR.

The Clippers are not looking to trade Blake Griffin. Right now, at least.

From Ben Bolch of the Los Angeles Times.

Bolch expanded upon that in an article.

The Clippers have fielded calls involving various trade proposals but remain reluctant to part with a cornerstone of their franchise and a player who, at age 26, was having possibly his best season before he was sidelined by a quadriceps injury the day after Christmas and subsequently a broken hand sustained in a scuffle with assistant equipment manager Matias Testi.

Right now the vultures are circling, and lowball offers are all the Clippers will get — they couldn’t come close to getting value back. This season the Clippers will get Griffin healthy and hope they can make a deep playoff run.

If the Clippers are bounced in the first or second round this spring, they have some soul searching to do — can the core of Griffin, Chris Paul, and DeAndre Jordan beat the Golden State Warriors? If they feel the answer is no, then they must consider changes. And if they were to shake up the core, Griffin may be the most movable piece — plus the Clippers have shown they can play well without him.

However, the Clippers may try to upgrade the pieces around that core and make one more run at the Warriors, then consider breaking things up in 2017 if it doesn’t work out. It’s hard to put together a core as good as the Clippers have right now, and breaking it up comes with great risk. They are not just going to leap blindly off that cliff.

The bottom line is, any Griffin trade rumors you hear up until Draft night, and likely beyond that, are more teams trying to look good to their fan bases than valid trade talks.