LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Watch Lonzo Ball’s 29 point, 11 rebound, 9 assist game Friday night

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This was more of what fans expected from Lonzo Ball.

After a rough first game against the Clippers — with Patrick Beverley in his face all night — Ball found plenty of room to operate against the soft defense of the Phoenix Suns. With room to operate Ball had 29 points, 11 rebounds, and nine assists — just one assist short of a triple-double. He helped the Lakers pull away to a lead in the third then hold on for a 132-130 win over the Suns.

Ball wasn’t terribly efficient, 12-of-27 shooting, but he was 4-of-9 from three, he played with great pace, he was decisive, and was finding guys with his passes. It was a step forward, even if it was against a sad defense (Eric Bledsoe can be a good defender, but he has seemed disinterested in recent years).

Ball and the Lakers are going to be up and down this season, the goal is for there to be more ups near the end of the season.

LeBron James rejects Giannis Antetokounmpo at the rim

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Through the first couple games of the season, Giannis Antetokounmpo has put up impressive numbers — he dropped 34 points, 8 rebounds, and 8 assists on the Cavaliers Friday night.

But the Cavaliers still have LeBron James.

He had 24 points and 8 assists, leading Cleveland to the win.

LeBron also reminded the Greek Freak just how good a rim protector he is. Few people can slow Antetokounmpo on the drive, but LeBron is one of them.

Is it too early to root for a Cavs vs. Bucks playoff series?

Hawks’ DeAndre’ Bembry out with fractured wrist

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In their season opener Wednesday, Atlanta second-year man DeAndre’ Bembry came off the bench and played 17:45, scored six points and was +13 on the night. It was a good start to his career.

But now he is going to miss some time with a fractured wrist.

Bembry underwent an MRI, which revealed a fracture in his right wrist, the Hawks announced Friday. He will return to Atlanta with the team (the Hawks lost to the Hornets Friday night) and will meet with team doctors at the Emory Orthopaedics & Spine Center on Monday. His status will be updated after that.

“We just may play some other guys more, we may use some of the young guys,” Hawks coach Mike Budenholzer told the AP before Friday night’s game. “We’ll just figure it out tonight and as we move forward. I don’t think there’s anything guaranteed for anybody, it’s unfortunate for DeAndre’ and for us.”

 

Danny Ainge says Celtics will apply for Disabled Player Exception

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It’s not likely Gordon Hayward returns this season. His agent said as much, although a return in March is not out of the question. (It’s better PR wise for the Celtics to say he is out for the season, then if he returns early great, it’s better than setting a deadline he doesn’t meet.)

With that, the Celtics are going to apply for the Disabled Player Exception, which could help them land a replacement player, Danny Ainge told Gary Washburn of the Boston Globe.

President of basketball operations Danny Ainge told the Globe on Friday the club is applying for the Disabled Player Exception, which would provide the Celtics $8.4 million to pursue a player to fill Hayward’s roster spot.

“We’re in the process of doing that,’’ Ainge said. “We have a while to do that. There’s no urgency, but we will apply for that.”

There are limits to what that money can get the Celtics. The money is the same as the mid-level exception, the Celtics can go over the cap to use it, and the player can be obtained via free agency or trade. However, the player must be in the last year of his contract.

It gives the Celtics options. It also does not mean Hayward cannot return, it only means NBA-approved doctors determined he is not likely to return before a mid-June deadline.