LeBron James popularity, brand will return with wins

42 Comments

Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Warriors confident Kevin Durant will fit in, improve team’s switching defense

LOS ANGELES, CA - DECEMBER 21:  Wesley Johnson #33 of the Los Angeles Clippers has his shot blocked by Kevin Durant #35 of the Oklahoma City Thunder as Enes Kanter #11 looks on during a 100-99 Thunder win at Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
Getty Images
Leave a comment

Part of the reason Oklahoma City was able to push Golden State so far in the Western Conference Finals was Kevin Durant on defense. He could switch out on the perimeter and use his length to bother Stephen Curry or Klay Thompson, and take away their driving lanes. Multiple times in that series he was the guy rotating into the paint to protect the rim and he gave Draymond Green trouble in the paint. Durant is listed as 6’9″ but look at him from this summer standing next to DeMarcus Cousins or DeAndre Jordan, and you can see he’s more like 7-foot — the most mobile seven-footer in the league.

Which is why the Warriors — who already had a top-five defense the past two seasons — think they have another guy that fits right in with their switching-heavy style and can make them better on that end.

Here is what Warriors’ assistant coach and defensive guru Ron Adams told Monte Poole of CSNBayArea.com.

“His versatility is outstanding,” Ron Adams says of Durant. “He’s a terrific defender, who played with great defensive consistency in our playoff series. We will expect a lot out of him in that regard….

“He can, if necessary, guard all five positions – and do it effectively,” Adams says of Durant, who spent most of the conference finals smothering Warriors forward Draymond Green.

“He’s a really good rim protector, in a non-traditional way,” Kerr says. “When he played the ‘four’ against us in the playoffs, he was brilliant. He blocked some shots and he scored a bunch of times. So he’ll play a lot of ‘four’ for us, for sure.”

You don’t need me to tell you the Warriors are going to be good this season. Hate them and KD if you want, but know they will be a force.

Just remember they are not a team looking just to get in a shootout — the Warriors get stops, too. And that’s not changing.

 

 

Steven Adams and Andre Roberson passionately sing Backstreet Boys (video)

GREENBURGH, NY - AUGUST 06:  Grant Jerrett #47, Andre Roberson #21, and Steven Adams #12, of the Oklahoma City Thunder pose for a portrait during the 2013 NBA rookie photo shoot at the MSG Training Center on August 6, 2013 in Greenburgh, New York.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Nick Laham/Getty Images)
Nick Laham/Getty Images
Leave a comment

Steven Adams and Andre Roberson are just like the rest of us.

The Thunder players sit around and belt out the Backstreet Boys’ “I want it that way.”

John Salley: If I smoked marijuana during career, I’d probably still be playing.

LOS ANGELES, CA - JUNE 01:  Former NBA player John Salley attends the TipTalk App Launch Party at  a private residence on June 1, 2016 in Los Angeles, California.  (Photo by Charley Gallay/Getty Images for TipTalk)
Charley Gallay/Getty Images for TipTalk
3 Comments

John Salley has said becoming a vegan sooner would’ve enhanced his NBA career.

Now, the former Piston has another idea for improving player health.

Salley, via TMZ:

I am a proponent and I believe in the advocacy of medical marijuana. We see football players in Alabama getting busted. We see – we need to get it out. We need to move it and realize that is something that can help the human body.

It helps athletes. I didn’t start smoking until my last two months before I was a pro. And I believe if I would’ve smoked while I was playing, I probably still would be playing.

Marijuana is already legal in Colorado (where the Nuggets play), Oregon (where the Trail Blazers play), Washington and Alaska. Medical marijuana is legal in numerous other states. The nation is definitely trending toward legalization.

If that continues, why shouldn’t NBA players be permitted to use the drug? It can be an effective method for treating pain – which is quite common in a profession that requires such intensive physical labor.

The 52-year-old Salley is obviously exaggerating about still played today if he smoked weed, but maybe his career would’ve lasted longer. Shouldn’t players determine for themselves what legal methods they can follow to manage injuries?

Perhaps, they’re already taking Salley’s advice.

Former NBA player Paul Shirley: ‘Of course’ John Wall and Bradley Beal dislike each other.

ATLANTA, GA - MARCH 21:  John Wall #2 and Bradley Beal #3 of the Washington Wizards react in the final seconds of their 117-102 win over the Atlanta Hawks at Philips Arena on March 21, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
Kevin C. Cox/Getty Images
3 Comments

John Wall and Bradley Beal admitted they clash on the court.

That caused controversy as the outside world expressed dismay at the Wizards guards’ attitudes.

Paul Shirley – who played for the Hawks, Bulls and Suns from 2003-05 – shrugged.

Paul Shirley on NBA.com:

What I learned, when I got to the NBA, was that my dreams of fraternity were naïve ones. I sat in locker rooms where players barely spoke to one another. I endured team plane rides where one guy stared daggers at the next because of a contract dispute.

Consequently, I barely batted an eye at the recent “revelation” that Bradley Beal and John Wall don’t much like one another.

Of course they don’t like each other, I thought. That’s just the way it is.

This is a secret of the NBA: Not all teammates get along. Some are friends, but many are just coworkers – and consider your relationship with your coworkers. Frequent travel for work and the closed-off nature of locker rooms can push players toward forging bonds – but those conditions can also magnify any rifts.

In theory, Wall (a slashing passer) and Beal (an outside shooter) should complement each other well. But it’d be hard to find a team where each of the top two scorers doesn’t believe he should get more shots.

The successful teams manage that tension productively. They can convince each player to accept a role, sacrifice and contain his displeasures.

Maybe the Wizards can get there.

But that – not a fantasy friendship between Wall and Beal – should be the goal.