LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Jaylen Brown’s #drivebydunkchallenge video is awesome

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I love the drive by dunk challenge (if you prefer, the #drivebydunkchallenge), it would be the best thing on NBA Twitter this summer, if it wasn’t for Kyrie Irving.

But the best one yet comes from Boston’s Jaylen Brown.

He steals the ball, and the best part is the guy who comes over like he’s going to stop Brown from throwing it down.

Nets’ Jeremy Lin: ‘We’re making the playoffs. I don’t care what anybody else says’

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The Nets went 20-62 then traded their best player (Brook Lopez) for a worse player (D'Angelo Russell). Brooklyn’s biggest free-agent signing this summer (Otto Porter) plays for the Wizards. Rondae Hollis-Jefferson and Caris LeVert are nice developmental pieces but hardly seem on the verge of breakthroughs.

Still, Nets guard Jeremy Lin expects big things next season.

He set expectations in an Instagram Live video (hat tip: AJ Neuharth-Keusch of USA Today):

We’re making the playoffs. I don’t care what anybody else says.

The Nets are on the right track given their asset constraints. Though worse than Lopez now, Russell – eight years younger and on a low-paying rookie-scale deal – is more valuable. Brooklyn made the favorable swap by absorbing Timofey Mozgov‘s awful contract, a wise use of assets considering the difficulty of attracting free agents. An aggressive offer sheet for Porter was a reasonable swing in that situation, as well.

But that’s all helpful in the long run. In the short term, the Nets are almost certainly stuck as lousy. Maybe they can sneak into the playoffs in a weak Eastern Conference, but even that is a huge longshot.

Not that Lin cares what I say.

Check out Top 10 blocks from Summer League (VIDEO)

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When you think of Summer League basketball, sharp defensive rotations is not the first thing that comes to mind. Defense, in general, tends to be an after thought.

But there were some great blocks.

Here are the top 10 blocks from the Las Vegas Summer League. Enjoy the flashes of defense from Vegas.

 

Memphis Grizzlies sign former Oregon forward Dillon Brooks

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MEMPHIS, Tenn. (AP) The Memphis Grizzlies have signed former Oregon forward Dillon Brooks, a second-round pick in last month’s NBA draft.

Shams Charania of Yahoo Sports:

Brooks was selected by the Houston Rockets with the 45th overall pick. The Grizzlies acquired him in exchange for a future second-round pick.

Brooks, 21, averaged 16.1 points, 3.2 rebounds and 2.7 assists as a junior at Oregon last season. He was named the Pac-12 player of the year and helped Oregon earn its first Final Four berth since 1939.