LeBron James popularity, brand will return with wins


Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Frank Vogel says Paul George is best two-way player in game

Paul George, John Wall
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The moniker of the “best two-way player” sounds more like something an agent made up to gain a little leverage contract negotiations. It’s a nebulous concept. It’s an intentional dig at whomever is perceived as a better player, suggesting they don’t play enough defense.

But it’s part of the NBA lexicon now, and Pacers’ coach Frank Vogel thinks he has the best two-way player in the game in the resurgent Paul George. Tuesday night George dropped 40 points on Wizards and Vogel said this after the game, via the Washington Post.

“It’s tough to quantify in words,” Pacers Coach Frank Vogel said. “I mean, he just does so much. He’s capable of going for 40, carrying the offensive load and being the best defensive player on either team. He’s a special player, and the best two-way player in the game. We’re a different team with him out there.”

Paul George’s return to an elite level of play is one of the best stories of this young NBA season — for nine straight games now he has scored at least 25 points, he has pushed the Pacers to a 9-5 record with a top 10 NBA offense and defense. Tuesday night John Wall talked about how George’s improved jumper has made him a far more dangerous, more difficult to guard player. And he’s still a lock-down defender.

But George is not the best two-way player in the game — that’s Stephen Curry. George does not have the offensive impact that Curry brings to the Warriors, plus Curry has developed into a solid NBA defender. Curry gets steals, plays smart, and is a positive on defense, plus he’s the best offensive player in the league right now.

That doesn’t make the return of Paul George any less fun, any less good for the game. It’s great to see George back. Whatever you want to call him.



Kobe Bryant “not really worried” about his shooting after 1-of-14 night

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Sometimes a picture can tell the story better than words.

That’s why above you can see all of Kobe Bryant‘s shot attempts against the Warriors Tuesday, a night where he went 1-of-14 from the floor (and “facilitator Kobe” had two assists). If you want another picture, here is Kobe’s shot chart for the game.

Kobe shot chart vs. Warriors

On the season, Kobe is shooting 31.1 percent overall, 19.5 percent from three, and he has a career low true shooting percentage of 41.5 percent. It’s hard to watch. On a team that is supposed to be developing their young stars, Kobe took as many shots as D'Angelo Russell and Julius Randle combined. Laker coach Byron Scott is good with Kobe doing whatever he wants.

But Kobe is worried about his shooting performances, right? Not so much. From Baxter Holmes of ESPN.

If Kobe can figure out the Lakers’ system this season, he will be in a club of one.

I could go on a longer rant here, but the bottom line is this is just a sad spectacle to watch. And there’s a lot of season left to watch it.

Kobe Bryant: Warriors can make run at record 33-game win streak

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Pat Riley compared the Warriors backcourt of Stephen Curry and Klay Thompson to one of the legendary guard tandems the game has ever seen — Jerry West and Gail Goodrich. Two Hall of Famers who led the 1972 Lakers to an NBA title.

That West/Goodrich team also won 33 straight games that season.

The Warriors are off to the fastest start in NBA history at 16-0 after destroying the hapless Lakers on Tuesday night, and the question of “when will they lose?” Kobe Bryant thinks these Warriors could get to that legendary 33 mark, as he told Sam Amick of the USA Today.

“Yeah, they could do it – because they’re good,” Bryant said afterward. “It’s a very young league, and they’ve managed to put together a team of extremely intelligent players and extremely versatile players, and great shooters. And so I see no reason why they couldn’t continue to extend (the record).”

The Warriors are not even halfway there and have shown some flashes of one-game vulnerability of late (a rough game against the Nets, for example). They have an upcoming seven-game road trip with a couple back-to-backs where they likely stumble at least once.

Then again, look at their next dozen opponents: Suns, Kings, Jazz, Hornets, Raptors, Nets, Pacers, Celtics, Bucks, Suns, Bucks, Jazz. Teams such as the Raptors and Pacers are certainly playing well, but there is no team on that list that makes you step back and say “that’s a loss.” Get through that dozen and the Warriors are at 28-0 and the Lakers’ record is within shot. The Warriors are not going to stop doing what they do — if the wearable science tells them Curry needs a night off, he’ll sit — but if they can get close, for a team trying to establish a legacy of greatness this would be a step in that direction.

The 16-0 mark already is.

Nick Young wears Gilbert Arenas’ old shoes during game (PHOTO)

Nick Young, Devin Harris
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In a disastrous Lakers season, one thing can be counted on (besides Byron Scott saying absurd things about Kobe Bryant): Nick Young will always be able to lighten the mood. He brought some levity to the Lakers’ blowout loss to the Warriors on Tuesday night with a blast from the past: a pair of gold shoes formerly worn by his ex-Wizards teammate Gilbert Arenas.

These shoes, like Swaggy, and like Gilbert before the injuries and the guns, are awesome and should be celebrated.