LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Miami Heat, Chris Bosh issue joint statement saying he is out for playoffs

FILE - In this April 17, 2016 file photo, Miami Heat forward Chris Bosh, center, claps during the first half of Game 1 of a first-round NBA basketball playoff series against the Charlotte Hornets, in Miami. The Heat defeated the Hornets 123-91. Bosh was a cheerleader for Miami's win in Toronto on Tuesday night. He'll be back in that role for Game 2 on Thursday and the question becomes if he'll be back at all this season. (AP Photo/Lynne Sladky, File)
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Chris Bosh was putting videos on Instagram of himself out shooting on the court. His wife had taken to social media using the hashtag #letBoshplay. Bosh had reached out and gotten the players’ union involved. Bosh wanted to play, the Heat and their team doctors were not about to let him after he went back on blood thinners due to a clotting issue that can be life threatening.

It was becoming a distraction to a team up 1-0 in the second round of the playoffs.

Wednesday afternoon the two sides put this to rest.

This was never Bosh’s decision to make alone, it had to be him and the organization on the same page. And the Heat organization was not changing its mind.

Miami had to go small and change their style of play without Bosh, but it has worked — Goran Dragic found room to operate, the Heat offense took off, and the emergence of Hassan Whiteside as a rim protector has kept the defense from slipping much.

The Heat needed seven games to vanquish the Hornets in the first round. While technically underdogs in the second round against Toronto, the Heat have real matchup advantages that could see them advance to the conference finals — likely against LeBron James and the Cavaliers.

It is unfortunate that is happening without Bosh, but there are things more important than basketball. Bosh’s long-term health has to be on that list.

Report: Stephen Curry had platelet-rich plasma therapy on right knee

Golden State Warriors guard Stephen Curry, center left, sits on the bench during the first half in Game 2 of a second-round NBA basketball playoff series between the Warriors and the Portland Trail Blazers in Oakland, Calif., Tuesday, May 3, 2016. (AP Photo/Marcio Jose Sanchez)
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Not that they need him yet, but Stephen Curry has been doing everything he can to get back on the court for the Golden State Warriors by Game 3 on Saturday.

That includes getting platelet-rich plasma (PRP) therapy on his sprained right knee, reports Diamond Leung of the Mercury News.

Warriors guard Stephen Curry said Tuesday he received platelet-rich plasma treatment as part of his treatment on his sprained right knee.

PRP, which is said to promote healing, was given to Curry on the second day of his recovery process, he said.

While thought to be exotic when Kobe Bryant used to go to Germany for this treatment on his knees a few years back, now this treatment is relatively common among professional athletes.

The question remains (and likely will until game day) whether the Warriors will bring back Curry for Game 3. On one hand, they aren’t pressured to do so up 2-0 on the Trail Blazers and with some matchup advantages Portland is not going to be able to solve. The Warriors don’t need to rush him back to make sure they win this series.

On the other hand, between the ankle and now knee injuries Curry has missed a lot of time and there is a rust factor — the Warriors want to shake that rust off against Portland, not in Game 1 of the conference finals against a much tougher opponent. Meaning even if you don’t see Curry in Game 3, you will see him in Game 4 (unless something is more wrong with him than is being let on).

Reports: Kings interviewing Henry Bibby, James Borrego

Detroit Pistons assistant coach John Loyer, left, and Henry Bibby during an NBA basketball game on Sunday,  Oct. 20, 2013, in Orlando, Fla..The Magic defeated the Detroit Pistons 87-86.. (AP Photo/Reinhold Matay)
AP Photo/Reinhold Matay
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Unable to present a quality team, it seems the Kings are trying to woo fans by hiring old favorites.

Vlade Divac is general manager. Peja Stojakovic is director of player personnel. Corliss Williamson is an assistant coach. Sacramento also tried to hire Bobby Jackson.

What about Mike Bibby?

The Kings might settle for his dad.

Jason Jones of The Sacramento Bee:

Marc Stein of ESPN:

Bibby made a name for himself as a coach at USC, where he hovered around .500 from 1996 until 2004. Since, he has coached in the WNBA and bounced between the 76ers, Grizzlies and Pistons as an assistant. He’d be a pretty underwhelming hire.

Ditto Borrego, who looked in over his head when the Magic named him interim coach last season. But that’s not an easy situation for an unproven coach. Returning to the Spurs, coupled with lessons from Orlando, might have Borrego more prepared for his head-coaching job.

Sacramento’s interest in Ettore Messina was already known, and he’d be a solid hire. But would he leave San Antonio for this job? Unlike Bibby and Borrego, Messina comes up for most openings.

The Kings continue to search far and wide for a coach, and that’s smart. Get smart basketball people in a room and ask how they’d fix the franchise. Take notes.

Then, eventually, hire one of them.

Report: Lakers would trade No. 1 pick if they get it

Los Angeles Lakers coach Byron Scott smiles as the studio begins to fill before the NBA basketball draft lottery, Tuesday, May 19, 2015, in New York. (AP Photo/Julie Jacobson)
AP Photo/Julie Jacobson
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The Lakers might not even have a first-round pick this year.

Thanks to the ill-fated Steve Nash sign-and-trade, the Lakers owe the 76ers (via the Suns) a top-three-protected first-rounder. As the No. 2 seed in the lottery, the Lakers have just better than a coin-flip chance of landing in the top three and keeping the pick.

But if the Lakers land the top selection, they might not engage in the Ben Simmons-or-Brandon Ingram debate.

Colin Cowherd of Fox Sports:

Is this a good idea? The answer, as usual, is it depends on what they could get.

There’s a logic to adding another young player whose peak would align with Lakers’ core. D'Angelo Russell (20), Julius Randle (21) and Jordan Clarkson (23) aren’t ready to win. It might be better to add someone who will enter his prime when they do.

But the Lakers’ market and prestige make them a popular free-agent destination, and free agents value winning. Moderate improvements that would stick many teams on the mediocrity treadmill could open the door for the Lakers signing a star.

The Lakers should weigh these factors and trade offers logically and decide what to do if they get a top pick.

Of course, there are other factors. Jim Buss faces a somewhat-self-imposed deadline for contending. To the person in charge, what’s best for the franchise’s long-term outlook might not matter as much as a potential quick fix.