LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Grizzlies’ James Ennis fouls out then hits half-court shot (video)

AP Photo/David Zalubowski
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Against the Pacers last night, James Ennis missed all three of his 3-point attempts… that counted. And he makes this one after fouling out?

Mike Conley more than picked up the slack to lead the Grizzlies to victory.

Pelicans’ Dante Cunningham jumps on scorer’s table, Anthony Davis jumps on him (video)

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The Pelicans are effectively out of the playoff race, but Dante Cunningham and Anthony Davis are still competing — even if it looks a little silly.

That tone and a big game from DeMarcus Cousins (29 points, 16 rebounds, six assists) led to a 121-118 win over the Mavericks.

Goran Dragic puts alley-oop pass through rim (video)

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Goran Dragic is very good at alley-oops.

Too good.

With a “shot” like that falling, the Heat trounced the Knicks, 105-88.

Hawks’ Tim Hardaway Jr. kneed in the groin while defending 76ers (video)

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Since trading for him, the Hawks have gotten Tim Hardaway Jr. to buy in defensively.

After this help defense on 76ers center Richaun Holmes cost him dearly, I wouldn’t blame Hardaway if he gave up on the endeavor entirely.