LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Knicks allow John Wall to grab clutch rebound, score on break to ice game (VIDEO)

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The New York Knicks couldn’t get out of their own way on Thursday night, even with a historic performance from Carmelo Anthony. With the Washington Wizards in town, it was John Wall‘s finishing ability that pushed the Wiz over New York, 113-110.

The final 45 seconds were hectic, as Wall took the lead for Washington with just 32 seconds left after drawing a foul on Carmelo.

Down by 1, Anthony then missed a jumper with 18 seconds left and the Knicks allowed Wall to do this:

Wall would go on to steal the final possession from the Knicks, and the Wizards left MSG with a win.

Gregg Popovich gets ejected, standing O after screaming “You’re a terrible referee” (VIDEO)

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Gregg Popovich can be a fiesty dude, and sometimes he just wants to get his team pumped up. After news that Pau Gasol was going to be absent from the San Antonio Spurs’ lineup against the Denver Nuggets on Thursday, perhaps this was his way of doing that?

Late in the second quarter in Denver, Popovich was seen arguing with a baseline official as play continued on. Pop was hit with an initial tech, and as the officiating crew walked away he blasted ’em with the best dad insult I’ve heard in a long time.

“You’re a terrible referee!”

GOT ‘EM:

Meanwhile, Emmanuel Mudiay was more than happy to assist with the second technical and ejection portion of Popovich’s tirade.

Long Live Pop.

Watch Kristaps Porzingis come out of nowhere on this putback dunk (VIDEO)

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Kristaps Porzingis is “The Unicorn” perhaps in part because of his high basketball awareness on the offensive end of the floor. On Thursday night against the Washington Wizards, the New York Knicks big man had an incredible putback dunk that surprised even his teammates.

Thanks to a missed Courtney Lee 3-pointer, Porzingis was able to fly in from beyond the arc to slam home two points.

Via Twitter:

Yeah, that’s crazy.

There’s putback dunks and then there’s flying in from beyond the 3-point line like this one. Wild.

Spurs big man Pau Gasol fractures finger during warmups, out indefinitely

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The San Antonio Spurs will have to make do without PF/C for a while Pau Gasol thanks to a recent fracture in his left ring finger.

That’s according to a press release from the team, who said Gasol fractured his fourth metacarpal — the bone that connects the ring finger down to the carpal bones in the wrist area — during warmups before a game against the Denver Nuggets on Thursday night.

No word yet from the team on recovery time, but estimates given similar recent NBA player injuries suggest anywhere from 4-8 weeks.

Utah Jazz forward Gordon Hayward missed the first month of the season after fracturing his finger in early October. Cleveland Cavaliers PG Kyrie Irving missed around a month in 2012 with a similar injury.

Here’s hoping Gasol can make it back to the court quickly for the Spurs.