LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Joel Embiid out indefinitely

Philadelphia 76ers' Joel Embiid in action during an NBA basketball game against the Houston Rockets, Friday, Jan. 27, 2017, in Philadelphia. (AP Photo/Matt Slocum)
AP Photo/Matt Slocum
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The 76ers could finish the season with the last No. 1 pick and the best rookie in years sidelined.

One one hand, Philadelphia should be thrilled that describes two players.

On the other hand, it’s not ideal to have so much talent injured.

No. 1 pick Ben Simmons is definitely out for the rest of the year. And it doesn’t sound encouraging for Joel Embiid, who has been hampered by a knee injury.

CSN Philly:

Joel Embiid on Monday will have an MRI on his injured left knee and is now listed as out indefinitely.

Embiid has been experiencing swelling and soreness in the left knee injury that has caused him to miss 16 out of the last 17 games. Bryan Colangelo announced back on Feb. 11 that Embiid has a minor meniscal tear. In his most recent press conference last Friday, Colangelo had targeted this Friday’s home game against the Knicks as a possibility for Embiid’s return. Now, that isn’t the case.

Embiid had been the biggest ray of hope for Philadelphia, but the 76ers shouldn’t chase watchability down the stretch. Sit Embiid until he’s fully healthy and secure the best draft position possible.

Maybe Embiid’s body just can’t handle the rigors of NBA basketball, but Philadelphia has no choice but to hope for the best with him and Simmons. And hope the nail the their first-round pick this year and get the Lakers’ first-rounder.

This could still be a dangerously good team in coming years. The Process created that potential.

But the threat of injury always looms around the corner, maybe especially so for Embiid.

Report: Knicks’ Joakim Noah likely to miss rest of season after knee surgery

New York Knicks' Joakim Noah (13) walks to the bench during a time out in the second half of an NBA basketball game against the Dallas Mavericks on Wednesday, Jan. 25, 2017, in Dallas. (AP Photo/Tony Gutierrez)
AP Photo/Tony Gutierrez
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And then there was Derrick Rose.

The Knicks’ big-name offseason acquisitions* are falling one by one.

New York is releasing Brandon Jennings. Now Joakim Noah is out.

*I’m not counting Courtney Lee, who is unknown to far too many casual fans.

Adrian Wojnarowski of Yahoo Sports:

Prepare for the talk next fall about Noah feeling refreshed and ready to help the Knicks.

But this surgery won’t reverse the underlying problem: Noah is a 31-year-old big man with heavy mileage. He can manage his knees, but it’s probably too late for him to regain enough athleticism to reliably contribute.

Just three years and $55 million+ remaining on his contract, which already looked like the NBA’s worst deal and is now even more unfavorable.

Buddy Hield: Vivek Ranadive told me at Kings-Pelicans games, ‘We’re still going to get you’

Sacramento Kings guard Buddy Hield, right, talks with teammate Ben McLemore as they work out before their NBA basketball game against the Denver Nuggets, Thursday, Feb. 23, 2017, in Sacramento, Calif. Hield, along with New Orleans Pelicans teammates Tyreke Evans and Langston Galloway, was sent to the Kings in exchange for center DeMarcus Cousins and forward Omri Casspi, Sunday. (AP Photo/Rich Pedroncelli)
AP Photo/Rich Pedroncelli
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The Kings reportedly coveted Buddy Hield in last year’s draft. Once the Pelicans picked him No. 6, Sacramento traded down from No. 8.

Several months later, the Kings traded for him in the DeMarcus Cousins deal.

Between?

Kings owner Vivek Ranadive apparently communicated his intentions at the Pelicans’ two games in Sacramento this season.

Sean Cunningham of ABC 10:

Hield:

Vivek always, every time — even the past two times — he always talk about, “We’re always pushing hard for you.” He said, “We’re still going to get you.” He kept saying that.

I was surprised with him saying that, but now, when I saw I was going to Sacramento, I said, “Oh, these guys are really serious about me.” I just kind of know they were determined about getting me.

This is wild!

Hield obviously doesn’t outright say the Kings’ front office rushed this trade through before the Cousins-loving owner, awestruck by the prospect of having the next Stephen Curry, changed his mind. But Hield’s statement runs right in line with all those rumors.

Even at face value, Ranadive’s words, assuming Hield is accurately conveying them, are something — especially for an owner who has denied much basketball involvement.

Sacramento is some kind of place.

So many pretty putback dunks (videos)

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Yesterday’s NBA games featured a fun number of highlight putback dunks.

The best by:

Dewayne Dedmon:

DeAndre Jordan:

Blake Griffin:

Serge Ibaka: