LeBron James popularity, brand will return with wins

42 Comments

Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Watch Michael Jordan’s best highlight from each of his playoff runs (video)

Leave a comment

I’ve become a sucker for this highlight format.

Jazz deny rumored promise to draft D.J. Wilson

Joe Robbins/Getty Images
Leave a comment

Michigan forward D.J. Wilson said he’d stay in the draft only if he’d go in the first round. Yet, despite not doing any on-court work at the combine, the borderline first-rounder remained in the draft beyond the withdrawal deadline.

What gives?

Rod Beard of The Detroit News:

Kyle Goon of The Salt Lake Tribune:

NBA teams sometimes promise to draft a player. They never reveal that before the draft. So, Utah’s denial doesn’t mean much – even if it’s true.

The Jazz were the last team to give Wilson a full work out before he injured himself in a Spurs workout. So, this rumor could be based on circumstantial evidence rather than leak of a Utah guarantee.

Wilson would make sense for the Jazz, who could see their payroll bloat if they re-sign Gordon Hayward and George Hill (and maybe even Joe Ingles). They could move Derrick Favors, an interior who doesn’t exactly fit with Rudy Gobert. Wilson would give Utah another option with Trey Lyles as developing stretch fours behind Boris Diaw. (Utah could even move Diaw and count on Lyles/Wilson to emerge sooner than later.)

Watch LeBron James’ top highlight from each of his postseason appearances (video)

AP Photo/Ron Schwane
Leave a comment

LeBron James and Tony Parker are the only players to play in the last dozen postseasons.

(If you’re wondering, Manu Ginobili missed the 2009 playoffs due to an ankle injury.)

It’s fair to say LeBron was a bit more spectacular than Parker in that span. As LeBron enters his seventh straight Finals, the NBA released this awesome video showing LeBron’s best playoff highlight from each year:

There’s no entry for this year. Here’s betting it comes against the Warriors in the NBA Finals.

David Stern: We thought we could re-work Chris Paul-to-Lakers trade until Mitch Kupchak ‘panicked’

AP Photo/Kathy Willens
4 Comments

NBA commissioner David Stern – acting as New Orleans’ owner representative, he says – infamously vetoed a potential Chris Paul-to-Lakers trade in 2011.

But that didn’t close the possibility of Paul going to the Lakers.

The New Orleans Hornets (now the Pelicans and not be confused with the current Charlotte Hornets), Lakers and Rockets tried to rework the three-team trade that would’ve sent Paul to the Lakers, Pau Gasol to Houston and Lamar Odom, Kevin Martin, Luis Scola, Goran Dragic and a first-round pick to New Orleans. But talks fell apart around the time the Lakers dealt Odom to the Mavericks.

Stern on Nunyo & Company (hat tip: Harrison Feigen of Silver Screen & Roll):

In fact, in the course of the weekend, we thought we could re-do the deal. We really thought that Houston would be ready to part with Kevin Lowry, and we had a trade lined up for Odom that would have gotten us a good first-round draft pick – not we, but my basketball folks. But Mitch Kupchak at the time panicked and moved Odom to Dallas. So the piece wasn’t even there for us to play with at the time. So that was it — just about what was good for the then-New Orleans Hornets.

Remember, Stern – roundly criticized for his handling of this episode* – has blamed the Lakers and Rockets for the lingering perception. This could just be him again trying to shift responsibility.

*Somewhat fairly, somewhat not. Owners veto general manager-approved trades often enough, and Stern was acting as New Orleans’ owner after George Shinn sold the franchise back to the league. But Stern had an agenda as commissioner. He never should have assumed such a large conflict of interest. What he did with the Paul trade was reasonable for an acting owner, but because Stern was also commissioner, it’s fair to question how much New Orleans’ interests and how much the league’s interests factored into the decision-making.

But let’s take Stern at his word – that he and the Hornets thought they could re-do the trade and send Paul to the Lakers. That doesn’t mean they were right. Maybe the Lakers and Rockets (who had Kyle Lowry, not the “Kevin Lowry” Stern named) were never going to part with enough to get Stern’s approval.

And maybe New Orleans didn’t properly convey its interest in still completing a deal. Perhaps, Kupchak acted reasonably by trading Odom to Dallas – for a first-round pick, a deal Mark Cuban would ultimately regret – rather than wait around for the Hornets, who eventually sent Paul to the Clippers.

It’s easy to blame Kupchak, but he might tell a different story.