LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Carmelo Anthony on trade rumors: “I’m not going anywhere”

New York Knicks' Carmelo Anthony (7) smiles during the second half of an NBA basketball game against the Miami Heat, Wednesday, Jan. 6, 2016, in Miami. The Knicks defeated the Heat 98-90. (AP Photo/Lynne Sladky)
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Carmelo Anthony has the hammer — he has a no-trade clause in his contract. If he doesn’t want to be traded, he’s not getting traded. End of story.

Also, he loves New York.

So when he went on SiriusXM NBA Radio Saturday and was asked about the trade rumors linking him to Cleveland, ‘Melo shot those down.

There were exploratory talks involving Kevin Love going to Boston — the Knicks might have been the third team in such a deal — but the buzz around Toronto (where the NBA World has gathered for the All-Star Game) is those talks have stalled. It’s not impossible that they are revived, but don’t bet on it.

The Cavaliers are a win-now team, and if they move the floor-spacing Love they need to bring in pieces that get them closer to a title. They don’t see that now.

As for Anthony, he re-signed in New York and said he wanted to be there (and get paid.). While there may be people in his camp that think him moving on would be a good for his career, the man himself doesn’t want to go anywhere. And Carmelo Anthony has the hammer.

LeBron James amused by fuss over Tyronn Lue coaching All-Stars

CLEVELAND, OH - JANUARY 30:  LeBron James #23 of the Cleveland Cavaliers high fives Head Coach Tyronn Lue during the game against the San Antonio Spurs on January 30, 2016 at Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE  (Photo by David Liam Kyle/NBAE via Getty Images)
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TORONTO (AP) — LeBron James is amused over all the fuss that accompanied Tyronn Lue getting the chance to coach the Eastern Conference in Sunday’s All-Star Game.

The honor typically goes to the coaching staff of the team leading their respective conference at the break, provided that staff didn’t also coach in the game the year before. So when the Cleveland Cavaliers fired David Blatt and promoted Lue from his assistant spot to being the coach in charge, that meant Lue also got the All-Star duty.

And while it might seem strange to some, James was quick to point out Friday at the All-Star media day that Lue “would have been here anyways, even if coach Blatt was still our coach.”

James has been criticized for what many presume to be his role in Blatt’s dismissal, and the four-time MVP says he isn’t letting that perception bother him. He also didn’t take the bait when asked to describe differences between Blatt and Lue.

James’ answer: “Their height.”

For the record, Blatt (6-foot-3) is listed to be about three inches taller than Lue.

 

The time Kobe Bryant tried to recruit Dirk Nowitzki to the Lakers

DALLAS, TX - NOVEMBER 05:  Dirk Nowitzki #41 of the Dallas Mavericks greets Kobe Bryant #24 of the Los Angeles Lakers after a game at American Airlines Center on November 5, 2013 in Dallas, Texas.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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TORONTO — Kobe Bryant has been loyal to the Lakers for 20 seasons (if you ignore some “trade me” tantrums along the way). He’s also been über competitive.

Those same qualities are what he most appreciates about Dirk Nowitzki.

Kobe talked a little Dirk during his All-Star media availability Friday.

“Dirk and I have always had a great relationship because we’re both extremely competitive. Also both extremely loyal to our teams,” Bryant said.

“I’ll tell you a story about Dirk. He was up for free agency, and I knew what his response was going to be. But out of respect, everybody’s looking around at all these free agents, I felt I’d shoot you a text, if you want to come to L.A. He goes, ‘I would love to play with you, but Dallas is my home. This is my team. I’m not leaving here.’ So he and I think a lot alike in that regard.”

Nowitzki’s last couple free agencies have been mere formalities, nobody around the league thought he would leave Mark Cuban or Dallas. The only questions were money and years — in 2014 the Lakers reportedly offered the max to Nowitzki, who took three-years, $25 million from Dallas so the Mavs could rebuild their roster. It’s all part of that loyalty — and it’s worked out, Nowitzki and Cuban have a ring.

Kobe’s respect for Nowitzki was clear when Dirk nailed a game winner against the Lakers this season, Kobe just nodded his approval from the bench.

One of the best things the past couple seasons about Kobe, and especially this season with just about to retire Kobe, is that he is giving honest answers. He doesn’t care what people think. That leads to honest moments and great stories.

Watch Kristaps Porzingis drop 30 at Rising Stars Challenge (VIDEO)

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TORONTO — Knicks’ fans were in full throat at the Air Canada Centre Friday night. Kristaps Porzingis was the second most popular player in the Rising Stars Challenge (behind Canada’s own Andrew Wiggins).

Porzingis didn’t disappoint, dropping 30 and sparking a World Team comeback against the USA that just fell just short, with the USA winning 157-154.

“Not great defense, but it’s about having fun, I guess” Porzingis said. “And I think we had fun out there. In the second half we got more competitive, as both teams wanted to get the win, and we fell a little short.”