LeBron James popularity, brand will return with wins


Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Ben Gordon goes vegan for a stint, notices improved energy

Orlando Magic v Golden State Warriors
Leave a comment

OAKLAND, Calif. (AP) — Ben Gordon ate avocados any time of day for their healthy fat, and also fueled his workouts with oatmeal and different juices or nutrient-rich smoothies.

Gordon went the vegan route – no dairy or meat – for a stretch a few months back.

“With that diet you have to kind of be creative,” the new Golden State guard said. “At that time I had a chef so it was a little bit easier.”

Gordon is back to a more “normal” diet as the season gets underway and he looks to play a part on the defending NBA champions.

He is eating meat again to gain back some of the weight he lost as a vegan for about the final six weeks of the season last spring and several weeks of the offseason. He needed a bit more strength to handle the rigors of an NBA schedule, yet his energy increased on the diet and he felt “a lot lighter and faster.”

The 6-foot-2 Gordon got down to his high school weight of 185, but noticed he wasn’t quite as strong and built himself back up to his typical playing weight at around 200 pounds.

“I experimented with that this summer and throughout the end of last season,” he said. “As you get older you try to see different things that work for you. I’m not doing it right now but I kind of use it functionally depending how my body feels. But with all the running, protein is hard to come by sometimes when you’re doing the vegan thing. I just like to mix it up.”

The 32-year-old Gordon, a London native and the third overall pick by Chicago out of Connecticut in 2004, averaged 6.2 points last season with Orlando. He enters his 12th NBA season looking to give Golden State another reliable shooter coming off the bench – something the Warriors have wanted.

Gordon wanted to be part of a winning situation, and he got that all right.

“You always have to prove yourself,” he said. “With this team, they won a championship so for me it’s just trying to mesh with the guys and not try to do too much. The league is so much about being in the right situation, being with the right group of guys that mesh with your talents and skills. This team here, the style of play is just a lot of ball movement and unselfish play, and they’re not shy about shooting so I think that’s right up my alley. They don’t have a guy on the bench who shoots a high arc from the 3-point line.”

Sure, committing to be a role player might be considered a risk for a guy who has long been a starter, yet Gordon is confident he will find his place on the defending champions and, he hopes, help the Warriors make another special postseason run.

“He’s been around a long time but he’s still got gas in the tank,” coach Steve Kerr said prior to taking a leave of absence last week to fully recover from back surgery. “He’s a good shooter, good scorer. You don’t have to have a traditional point guard in that role because Shaun (Livingston) and Andre (Iguodala) off the bench handle the ball. So he would be a good fit.”

Gordon played all 82 games in four different seasons, including three times in his initial five years with Chicago and again for Detroit in 2010-11. Yet Gordon has played as many as 75 games just once since with Charlotte in 2012-13 and averaged only 14.1 minutes last season with the Magic.

Not that anybody’s counting.

“I think he’s going to use this year to get another long deal,” said swingman and Finals MVP Iguodala, who made his pitch to Gordon to join Golden State while in Las Vegas this summer.

With the Warriors’ up-tempo style, Gordon plans to be patient and knows shots will find him given the way Golden State moves the ball.

“The last few years for me have been tough, but I think I fit in well here,” he said. “I’m taking my chances here. I’m not shy about this opportunity. It’s a great one.”

Oh, and he can’t wait to engage in some regular shooting competitions with NBA MVP Stephen Curry.

“It’s great to be out there with another great shooter,” Gordon said. “Just to see the way he works, how hungry he is. Even though I’m a vet, a few years older, I’m still picking up things and learning as I’m going along.”

Khris Middleton dunks, Jimmy Butler can’t stop him (VIDEO)

1 Comment

Khris Middleton has more expectations and more pressure on him after a breakout season in Milwaukee, followed by him getting him PAID this summer.

Well, he looked pretty good on this play against the Bulls, making the steal then throwing down despite Jimmy Butler‘s efforts to stop him.

Middleton finished with 10 points on 5-of-7 shooting for the Bucks. However, Butler had the last laugh as he went off for 23 points on 12 shots and led the Bulls to the (meaningless) preseason win.