Super-agent Ari Emanuel gave us LeBron James decision show, and he wants to see it again

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Thumbnail image for lebron_decision.jpgBacklash? Who cares?

LeBron James’ “The Decision” got killer ratings and is a blueprint for the future if you ask Ari Emanuel. And if you don’t know who he is you don’t read the Hollywood trades — he is a super agent. William Morris Endeavor Entertainment. Watch Entourage? The Ari Gold character is partially based on him. He is a true power broker in the entertainment industry.

If he wants to see more of these, you will see more of these.

A fascinating story in Ad Age Monday includes an interview with Emanuel telling us how “The Decision” came together with Emanuel help pushing it.

It began when Mr. Emanuel was sitting with media mogul David Geffen at an NBA Finals game in Los Angeles last month and was approached by Mr. James’ business manager, Maverick Carter, and Mr. (Jim) Gray. The group talked about how best to announce Mr. James’ team choice and settled on the concept of a TV show.

We knew from other reports that Gray had been in on this from the start. He had helped come up with the idea of a television show. So they started pitching the idea and ESPN was interested.

But the egofest that was the July 8 show almost was worse. It was almost an entire night of ESPN ego stroking.

The plan was then to have Mr. James make his announcement in a special on ESPN on July 14, prior to the network’s annual ESPY awards show. After the announcement of where he would play next season and the conclusion of the one-hour show, Mr. James would then walk onstage during the live telecast of the 18th annual event from Los Angeles and present the night’s first award.

I just threw up in my mouth a little. Fortunately, the timing of the NBA free agency period didn’t match up — too many contracts would be in place by the 14th, teams would have made plans. Plus, we all already pretty much knew it was Miami before the pick was announced, six days later and there would have been far less suspense.

As for the media and public backlash on egopaloza? Emanuel does not care, he think it worked just fine.

“Everybody can say what they want — it was the wrong decision, there was too much hoopla, whatever — but for me it was about doing the event, getting the advertisers to participate and doing it for charity,” Mr. Emanuel said. “This was a major success for advertisers, and we’re getting closer to pushing the needle on advertiser-content programming.”

Great. Just great.

Emanuel got the ratings he wanted. These were big numbers. In his mind that justifies another one. And the image of the athlete? Whatever.

Isaiah Thomas scores 33, Celtics beat Bulls 104-95 to tie series

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CHICAGO (AP) Isaiah Thomas scored 33 points, and the Boston Celtics beat the Chicago Bulls 104-95 on Sunday to tie their first-round playoff series at 2-all.

Boston blew a 20-point lead, but Thomas keyed a third-quarter run that put the Celtics back on top after Chicago briefly went ahead.

Gerald Green made four 3-pointers on his way to 18 points, helping the top-seeded Celtics return the favor in Chicago after dropping the first two games at home. Al Horford added 15 points and 12 rebounds.

Game 5 is Wednesday in Boston.

Jimmy Butler carried the Bulls with 33 points and nine assists. Nikola Mirotic and seldom-used Isaiah Canaan each scored 13 points, but Dwyane Wade finished with just 11.

Canaan made his first appearance since April 10, with Bulls coach Fred Hoiberg searching for help at point guard with Rajon Rondo missing his second straight game because of a broken right thumb.

The Celtics led by 20 in the second quarter and were still up 10 in the third when Chicago scored 12 straight. The Bulls went ahead 65-63 on Robin Lopez‘s hook shot with 4:35 left in the quarter.

Thomas answered with back-to-back layups and scored 10 points in a 12-0 run that gave the Celtics a 75-65 lead, and they withstood a push by the Bulls early in the fourth.

With Thomas and Green each scoring 16 in the first half, the Celtics carried a 57-46 lead into the break.

Butler led the Bulls with 17 in the half. But the offense struggled in a big way with Rondo unavailable. Jerian Grant started and went to the bench after about five ineffective minutes. Michael Carter-Williams then picked up two quick fouls, forcing the Bulls to go with Canaan in the first quarter.

The Celtics, meanwhile, led 41-21 early in the second quarter. But things started to turn after Canaan stole the ball from Marcus Smart and scored on a layup.

Smart feigned throwing the ball at Butler. The two came nose to nose, resulting in technical fouls for both players, and the Bulls started to shoot their way back into it.

Mirotic hit a pair of 3-pointers and scored eight in the quarter. Bobby Portis cut it to 52-42 with his basket late in the half, and Butler hit two free throws with 22.6 seconds left to make it 57-46.

RONDO FINED

The NBA fined Rondo for attempting to trip Boston Celtics forward Jae Crowder from the bench in Game 3. Crowder jawed at the Bulls’ bench after hitting a jumper and Rondo extended his leg as Crowder walked by.

TIP-INS

Celtics: Thomas was just 1 of 9 on 3-pointers but made 12 of 13 free throws.

Bulls: Butler made 19 of 23 foul shots after failing to get to the line in Game 3. … Canaan was inactive for the first three games.

LeBron James swats Thaddeus Young on yet another chasedown block (VIDEO)

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LeBron James is The King, but he’s also the king of chasedown blocks in the NBA. During Sunday’s Game 4 matchup with the Indiana Pacers, the Cleveland Cavaliers star dropped the hammer yet again on an unsuspecting opponent.

The victim this time was Pacers forward Thaddeus Young, who was out on a 2-on-2 break with LeBron trailing.

To be honest, Young should have known better than to try this.

Via Twitter:

Cleveland completed the series sweep on Indiana with the win, 106-102.

Robin Lopez helpfully stopped to tie Jae Crowder’s shoe (VIDEO)

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Why did Robin Lopez tie Jae Crowder‘s shoe during Sunday’s Game 4 between the Boston Celtics and Chicago Bulls? We may never know. Perhaps he was just helping the Celtics forward after he tossed him to the ground? Or maybe he’s just doing weird Robin Lopez things?

In any case, Lopez helpfully stopped to tie Crowder’s shoe after it came off during a battle down low early in the third quarter at United Center.

Here’s how it went down.

Via Twitter:

I still have no idea.

Noticeably frustrated, Russell Westbrook gets prickly with reporter after loss to Rockets (VIDEO)

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The Oklahoma City Thunder and Houston Rockets played an ugly game down the stretch on Sunday. The Rockets employed a hack-a-Andre Roberson strategy, while the Thunder played sloppy and often poorly with Russell Westbrook out of the game.

The latter was the subject in question when Oklahoman reporter Berry Tramel spoke with Westbrook and Steven Adams at a postgame press conference following the Game 4 loss, 113-109.

Tramel’s question — whether the Rockets got a boost when Westbrook was off the floor — was directed at Adams, but the Thunder MVP candidate couldn’t let it go.

Snapping at Tramel, Westbrook told him not to split them up.

Via Twitter:

Tramel’s question is legitimate, and one of the overarching themes of this series thus far. Westbrook’s response is pretty far off the mark, but it did tell the story of how he’s feeling going away from Chesapeake Arena down 3-1.

Game 5 is on Tuesday in Houston.