LeBron James: The Golden Boy No More

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LeBron James came into this league as the most hyped prospect in the history of the NBA. The first three years of his career were little more than a prolonged honeymoon, an open celebration of how good LeBron already was and how good he would someday become. 
The next two years of LeBron’s career were nearly as joyous; by his early 20s, LeBron had already inserted himself into the “best player alive” discussion, and his teams had a puncher’s chance at the NBA Championship. LeBron’s game was still raw in some areas, and Cleveland came up short in the playoffs, but LeBron was still so young.
It was supposed to be just a matter of time until he got the supporting cast that he needed, that he evolved his game to the point where LeBron and his team would become unstoppable. His dominance was always just around the corner, and it was hard not to get excited about it. 
In the 2008-09 season, it looked like LeBron had arrived in all his glory. His supporting cast was upgraded and he evolved his game to the highest possible level. His team had the best record in the NBA, and LeBron strolled to his first MVP award. His coronation seemed moments away, but Dwight Howard and some huge threes from Rashard Lewis kept the Cavs out of the finals, despite an incredible individual series from LeBron. 
It was disappointing, but it was supposed to be a temporary setback. The Cavs added a veteran frontline built to handle Howard and Lewis, James somehow turned in a better regular-season campaign than he had in 08-09, and it was finally time for LeBron James to win his first year in the last year of his contract. 
Obviously, that wasn’t what happened, and all of a sudden there was no getting around the truth: LeBron James had failed. He had all the tools to win a championship at his disposal, and he ended up failing miserably. LeBron James was supposed to be the next golden boy of the NBA. He will never be that player, and that would have been true regardless of what team LeBron decided to go to. LeBron James, Golden Boy died the moment LeBron lost to the Celtics in this year’s playoffs. The decision LeBron made on Thursday night was nothing more than LeBron’s acknowledgement of that reality. 
For the first seven years of his career, LeBron James desperately wanted to be all things to all people. He wanted to be the hometown kid who loved his town, loved his mom, but could still be a global icon. He wanted to be a team-first player while also establishing himself as a dominant individual force. He wanted to be a goofy kid and the NBA’s big man on campus. After he failed to deliver a championship, his all-encompassing persona didn’t work for anybody anymore. You can’t please everybody all the time, especially if you don’t have a championship. Somewhere along the line, LeBron realized that. 
LeBron James will never become the undisputed darling of the NBA, the way so many thought he would someday become. LeBron never had much of a cult of personality — a quick look around message boards, LeBron’s FaceBook page, or any comment section will reveal that LeBron is now flat-out reviled by the vast majority of serious NBA fans. 
He will never experience the pure joy of bringing his hometown its first championship in a major sport since 1964. If he does win a championship, or even several championships, some people will always remember that he needed Dwyane Wade and Chris Bosh to get him one. He might win, but it won’t trigger the kind of mass celebration that it would have before. If he wins now, it will have been on his own terms. 
History, especially in the world of sports, is the propaganda of the victors. LeBron said all the right things after he came into the NBA. He played at an incredibly high level for seven regular seasons, and won the last two MVP awards easily. He stayed in his hometown and tried to bring the Cavaliers a championship. He was effective, exciting, creative, and explosive on the court. When he failed to win championships, none of that mattered. He was a failure, and all his previous achievements just gave him a higher pedestal to fall from. 
Trying to do things the right way and losing didn’t work out for LeBron. Now he’s going to take a crack at doing things the wrong way and giving himself a better chance to win a championship. After the Eagle Rock incident and Shaq’s departure, Kobe Bryant didn’t try and be the golden boy he was when he was younger. He starred in a “Love Me or Hate Me” ad campaign. He embraced his inner ruthlessness on the court. 
Kobe didn’t mind being disliked, so long as he wasn’t disrespected. He didn’t try to force his way back into anyone’s good graces.  He just played his game, waited his turn, and eventually got a great supporting cast and two more rings. Today, Kobe Bryant is more respected and beloved than he ever has been before. He still has his detractors, but one gets the feeling he doesn’t care much about them. 
On Thursday, LeBron James took a major step towards embracing his own ruthlessness. He did it during a ridiculous ESPN special while cracking jokes with Jim Gray, thanking his Mom, and donating money to charity, but the message stayed the same: Love Me or Hate Me, my friends and I are going to try and take over this league. 

LeBron James has left his hometown, and did it during a one-hour television special celebrating his move to greener pastures. He is trying to take the easy way to a championship. He’s given up his hometown and his undisputed alpha dog status in order to give himself an easier path to the rings he was supposedly destined to earned. He is a quitter. He is an egomaniac. He is every bad thing that you want him to be. 
The thing is, LeBron James knows that none of that will matter if he becomes in Miami what he never became in Cleveland: a Champion. He doesn’t care about doing it the right way anymore. He just wants to get it done, and let the opinions fall where they may. LeBron James is no longer interested in winning your approval. He knows that if he wins championships, the fans will come to him, no matter what they’re saying about him now. Of course, if LeBron doesn’t win a championship with his new superteam, the backlash he’s feeling now will seem like nothing at all. LeBron had better get to work now, because he’s cast aside whatever safety net he had left under him. 

Kings GM Vlade Divac on Rudy Gay’s communication complaints: ‘He has my number’

Vlade Divac
AP Photo/Rich Pedroncelli
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Rudy Gay complained about how the Kings are handling the trade rumors swirling around him.

Sacramento general manager Vlade Divac, via James Ham of CSN California:

“He has my number,” Divac told CSN California. “If I do something, I will call him. Obviously, if I didn’t call him, we didn’t do anything.”

“Look, I was a player, 16-17 years in the league, nobody called me everyday and tell me what management is doing,” Divac said. “Management was doing their job. If something big happened, they called and told me. Obviously, nothing big happened (so) I’m not going to call anybody.”

I suppose Divac can take that tack. He’s obviously not obligated to provide Gay regular updates.

But the Kings already have a reputation for putting their players in bleak positions. This doesn’t help.

Even if Divac feels calling Gay is going out of his way, so what? The alternative — Gay either coming to training camp unhappy or spreading word of Sacramento’s mistreatment of players to his new teammates after a trade — is far worse.

It’s not enough for Divac to just wait for Gay to call him — especially because Divac might not be as reliable with the phone as he thinks.

Union to fund health insurance for retired NBA players

LOS ANGELES, CA - FEBRUARY 23:  Professional basketball player Chris Paul commentates during the CP3 PBA Celebrity Invitational Charity Bowling Tournament presented by GoBowling.com at Lucky Strike Lanes at L.A. Live on February 23, 2016 in Los Angeles, California.  (Photo by Imeh Akpanudosen/Getty Images for Professional Bowlers Association)
Imeh Akpanudosen/Getty Images for Professional Bowlers Association
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The National Basketball Players Association has talked for more than a year about covering medical expenses for retired players.

Today, the union announced a formal plan.

NBPA release:

The National Basketball Players Association (NBPA) announced today that its player representatives have voted unanimously to fund health insurance for all retired NBA players with at least three years of service in the league. This program is the first of its kind among North American professional sports. It also exemplifies the NBPA’s focus on the health and welfare of its current, retired and future members.

“The game has never before been more popular, and all the players in our league today recognize that we’re only in this position because of the hard work and dedication of the men who came before us,” said Chris Paul, NBPA President and nine-time All-Star. “It’s important that we take care of our entire extended NBA family, and I’m proud of my fellow players for taking this unprecedented step to ensure the health and well-being of our predecessors.”

The unanimous vote – which took place during the NBPA Summer Meeting in New York on June 26 – established a multi-faceted health insurance program through UnitedHealthcare, the country’s leading health benefits provider. The current proposal includes:

  • Retired players with between three and six years of NBA service time but who are not yet eligible for Medicare would be offered a plan that includes medical, hospital and prescription drug coverage with modest out-of-pocket costs for deductibles and co-pays;

  • Those with between seven and nine years of service would be offered the same coverage with even lower out-of-pocket costs;

  • Retired players with at least 10 years of service would be offered the same coverage as the seven-to-nine year players, and would include coverage for their entire family;

  • Retired players with three-nine years of service who are eligible for Medicare would be offered a $0 deductible and $0 co-pay plan along with a low-cost prescription drug plan; those with 10+ years of service to receive this coverage for themselves and their spouse.

  • The open enrollment period for retired players would begin this fall, with coverage beginning on January 1, 2017.

This is a good thing.

It also could become a bargaining point in Collective Bargaining Agreement negotiations. Should current players face the entire burden of insuring retired players, or should owners split the cost? (The fact that the question is even being posed paints players in a positive light.)

But back to the bigger point: This is a good thing. It’ll help retired players who need it, retired players who helped position the current generation to afford this. Kudos to the union for stepping up.

Report: Bulls’ Cristiano Felicio ‘strong favorite’ to replace Anderson Varejao on Brazilian Olympic team

CHICAGO, IL - FEBRUARY 19: Cristiano Felicio #6 of the Chicago Bulls looks to pass against the Toronto Raptors at the United Center on February 19, 2016 in Chicago, Illinois. The Bulls defeated the Raptors 116-106. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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Warriors center Anderson Varejao will miss the Rio Olympics due to a back injury.

Where will Team Brazil turn now?

Likely to Bulls center Cristiano Felicio.

Marc Stein of ESPN:

Felicio came on strong late last season. He puts his 6-foot-10, 275-pound frame to good use protecting the paint and rebounding. He showed potential as passer and mid-range shooter, too.

At age 24, he’s a candidate to break out in the Olympics.

If he’s not ready, Brazil can turn to a steady veteran at center, Nene.

Report: Equipment staffer punched by Blake Griffin no longer works for Clippers

Los Angeles Clippers forward Blake Griffin stands on the court as equipment manager Matias Testi, left, stands behind the bench during the second half of an NBA basketball game, Thursday, Feb. 18, 2016, in Los Angeles. Griffin broke his hand last month when he punched Testi in the face. The Clippers won 105-86. (AP Photo/Mark J. Terrill)
AP Photo/Mark J. Terrill
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Blake Griffin broke his hand punching Clippers equipment manager Matias Testi in January.

Make that former Clippers equipment manager Matias Testi.

TMZ:

The L.A. Clippers equipment staffer who was punched in the face by Blake Griffin during a fight in Toronto earlier this year is off the team — and will NOT be back for the ’16/’17 season … TMZ Sports has learned.

We spoke with a rep for the Clippers who confirmed Matias Testi “no longer works for the team.”

#Family