LeBron James: The Golden Boy No More



LeBron James came into this league as the most hyped prospect in the history of the NBA. The first three years of his career were little more than a prolonged honeymoon, an open celebration of how good LeBron already was and how good he would someday become. 
The next two years of LeBron’s career were nearly as joyous; by his early 20s, LeBron had already inserted himself into the “best player alive” discussion, and his teams had a puncher’s chance at the NBA Championship. LeBron’s game was still raw in some areas, and Cleveland came up short in the playoffs, but LeBron was still so young.
It was supposed to be just a matter of time until he got the supporting cast that he needed, that he evolved his game to the point where LeBron and his team would become unstoppable. His dominance was always just around the corner, and it was hard not to get excited about it. 
In the 2008-09 season, it looked like LeBron had arrived in all his glory. His supporting cast was upgraded and he evolved his game to the highest possible level. His team had the best record in the NBA, and LeBron strolled to his first MVP award. His coronation seemed moments away, but Dwight Howard and some huge threes from Rashard Lewis kept the Cavs out of the finals, despite an incredible individual series from LeBron. 
It was disappointing, but it was supposed to be a temporary setback. The Cavs added a veteran frontline built to handle Howard and Lewis, James somehow turned in a better regular-season campaign than he had in 08-09, and it was finally time for LeBron James to win his first year in the last year of his contract. 
Obviously, that wasn’t what happened, and all of a sudden there was no getting around the truth: LeBron James had failed. He had all the tools to win a championship at his disposal, and he ended up failing miserably. LeBron James was supposed to be the next golden boy of the NBA. He will never be that player, and that would have been true regardless of what team LeBron decided to go to. LeBron James, Golden Boy died the moment LeBron lost to the Celtics in this year’s playoffs. The decision LeBron made on Thursday night was nothing more than LeBron’s acknowledgement of that reality. 
For the first seven years of his career, LeBron James desperately wanted to be all things to all people. He wanted to be the hometown kid who loved his town, loved his mom, but could still be a global icon. He wanted to be a team-first player while also establishing himself as a dominant individual force. He wanted to be a goofy kid and the NBA’s big man on campus. After he failed to deliver a championship, his all-encompassing persona didn’t work for anybody anymore. You can’t please everybody all the time, especially if you don’t have a championship. Somewhere along the line, LeBron realized that. 
LeBron James will never become the undisputed darling of the NBA, the way so many thought he would someday become. LeBron never had much of a cult of personality — a quick look around message boards, LeBron’s FaceBook page, or any comment section will reveal that LeBron is now flat-out reviled by the vast majority of serious NBA fans. 
He will never experience the pure joy of bringing his hometown its first championship in a major sport since 1964. If he does win a championship, or even several championships, some people will always remember that he needed Dwyane Wade and Chris Bosh to get him one. He might win, but it won’t trigger the kind of mass celebration that it would have before. If he wins now, it will have been on his own terms. 
History, especially in the world of sports, is the propaganda of the victors. LeBron said all the right things after he came into the NBA. He played at an incredibly high level for seven regular seasons, and won the last two MVP awards easily. He stayed in his hometown and tried to bring the Cavaliers a championship. He was effective, exciting, creative, and explosive on the court. When he failed to win championships, none of that mattered. He was a failure, and all his previous achievements just gave him a higher pedestal to fall from. 
Trying to do things the right way and losing didn’t work out for LeBron. Now he’s going to take a crack at doing things the wrong way and giving himself a better chance to win a championship. After the Eagle Rock incident and Shaq’s departure, Kobe Bryant didn’t try and be the golden boy he was when he was younger. He starred in a “Love Me or Hate Me” ad campaign. He embraced his inner ruthlessness on the court. 
Kobe didn’t mind being disliked, so long as he wasn’t disrespected. He didn’t try to force his way back into anyone’s good graces.  He just played his game, waited his turn, and eventually got a great supporting cast and two more rings. Today, Kobe Bryant is more respected and beloved than he ever has been before. He still has his detractors, but one gets the feeling he doesn’t care much about them. 
On Thursday, LeBron James took a major step towards embracing his own ruthlessness. He did it during a ridiculous ESPN special while cracking jokes with Jim Gray, thanking his Mom, and donating money to charity, but the message stayed the same: Love Me or Hate Me, my friends and I are going to try and take over this league. 

LeBron James has left his hometown, and did it during a one-hour television special celebrating his move to greener pastures. He is trying to take the easy way to a championship. He’s given up his hometown and his undisputed alpha dog status in order to give himself an easier path to the rings he was supposedly destined to earned. He is a quitter. He is an egomaniac. He is every bad thing that you want him to be. 
The thing is, LeBron James knows that none of that will matter if he becomes in Miami what he never became in Cleveland: a Champion. He doesn’t care about doing it the right way anymore. He just wants to get it done, and let the opinions fall where they may. LeBron James is no longer interested in winning your approval. He knows that if he wins championships, the fans will come to him, no matter what they’re saying about him now. Of course, if LeBron doesn’t win a championship with his new superteam, the backlash he’s feeling now will seem like nothing at all. LeBron had better get to work now, because he’s cast aside whatever safety net he had left under him. 

Celtics president Danny Ainge on Brad Stevens: ‘He’s a keeper’

Brad Stevens

Celtics coach Brad Stevens has never finished a season with a winning record. He’s over .500 this year only because Boston came back to beat the lowly 76ers. He has never won a playoff game.

But Stevens – who signed a six-year, $22 million contract in 2013 – has plenty of job security.

Celtics president Danny Ainge, in a Q&A with Chris Forsberg of ESPN:

You’ve joked about it before, but are you ready to give him another six-year contract yet?

Ainge: [Laughs] Yeah.

You have to start thinking about that. Sure, we’re only in Year 3, but you can’t risk letting a good coach get away.

Ainge: No, listen, he’s a keeper. He’s great. He’s great to work with. Like I said, I think he’s going to be — if he stays in this game long enough — he’s going to be one of the great coaches.

I tend to agree with Ainge’s assessment. Stevens has looked like an excellent coach so far – implementing a sound defense, creating space on offense and communicating clearly with his players.

But Stevens has benefited tremendously from low expectations, arriving in Boston after Kevin Garnett, Paul Pierce and Ray Allen retired. Expectations sunk even lower when the Celtics traded Rajon Rondo last season.

That’s when Stevens appeared to do his best work, guiding a starless team to a 24-12 finish.

Expectations will keep rising, though. Some expected the Celtics to break out this year, but they’re just 8-7. Stevens faces the difficult task of managing a rotation full of pretty good – but no great – players. This might be his hardest NBA assignment yet.

Stevens has done plenty to earn praise from his boss. But to actually get a contract extension, he’ll have to keep meeting higher and higher expectations.

I believe Stevens is up to the challenge, but I’m not completely certain of it. He wouldn’t be the first coach to impress early in his tenure and then fizzle. Just look at how many Coach of the Year winners lost their jobs a short time later.

Again, I think Stevens will meet any reasonable expectations he faces. He just must actually do it to get a longer deal.

League executives, players wince watching this Kobe Bryant

Kobe Bryant
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Over the last few days, we’ve written in more detail about Kobe Bryant‘s shooting troubles. He’s jacking up threes his fastest pace ever, he can’t create space to get off clean shots, he’s hitting 31.1 percent overall and 19.5 percent from three. There are flashes of vintage Kobe, but they are fleeting (and mostly because poor shot choices are falling). Byron Scott is still in Kobe’s corner, saying they just need to get the veteran better looks.

However, talk to people around the league about Kobe and you hear some variation of the phrase “hard to watch.” After 20 seasons, more than 55,000 minutes on the court, and coming off two major injuries, Kobe clearly is not the same player everyone admired for so long.

Over at the Los Angeles Times Mike Bresnahan and Broderick Turner got a number of sources to wince about Kobe for a story — except nobody wanted their name attached to attacking a legend of the game.

“Man, I don’t want to see Kobe go out like this, looking this bad and not able to do what he once could do,” said a retired guard who faced Bryant. “He doesn’t have anything else to prove to anybody. He was one of the greatest. I know he’s owed that $25 million, but he should just walk away now. He ain’t got it anymore.”

“He’s one of the few players in NBA history to have gotten everything possible out of his body. Now his body has nothing left to give,” (an Eastern Conference executive) said. “But that’s life in the NBA, in professional sports. At some point, the body just can’t do it anymore and Kobe’s body can’t do it anymore.”

One West scout said Bryant looked “disinterested” at times. A current player in the West went a step further.

“Yeah, I’ve seen him play and it’s disgusting,” he said. “He’s one of the best of all time. But he really hasn’t played that much in the last two or three years. He’s got nothing left. It’s sad to watch because he used to be so great, and I mean great.”

Kobe is not going to walk away mid-season, and nobody wants an injury to force him out of the game.

But it’s hard to see how anything is going to dramatically change. Kobe may shoot a little better than his current but it’s not likely going to change in a meaningful way. Which will just make things hard to watch for a full season.

Spurs to give Tim Duncan, Manu Ginobili Friday night off in Denver

Manu Ginobili, Harrison Barnes, Tim Duncan
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The Spurs are 12-3 and comfortably in second place in the West, they have the best defense in the NBA allowing just 93.8 points per 100 possessions, and they have a top-10 offense to go with it.

So, time to start making sure guys are rested.

That is the first night of a back-to-back, with former Spurs’ assistant coach Mike Budenholzer and his Atlanta Hawks coming to San Antonio on Saturday. Popovich is saving his two veterans for that game.

Duncan and Ginobili have looked like they found the fountain of youth this season. Duncan is taking on less of the offense but has been very efficient in those moments. Ginobili has the impact he did a few years back in his bench role.

What Gregg Popovich cares about is them playing like that come the postseason. So they will rest on Friday.

Brandon Armstrong impersonates Ray Allen (video)

2014 NBA Finals - Game Five
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Ray Allen is retired-ish, but he’ll always be running through screens – in our mind and in this video.