LeBron James: The Golden Boy No More



LeBron James came into this league as the most hyped prospect in the history of the NBA. The first three years of his career were little more than a prolonged honeymoon, an open celebration of how good LeBron already was and how good he would someday become. 
The next two years of LeBron’s career were nearly as joyous; by his early 20s, LeBron had already inserted himself into the “best player alive” discussion, and his teams had a puncher’s chance at the NBA Championship. LeBron’s game was still raw in some areas, and Cleveland came up short in the playoffs, but LeBron was still so young.
It was supposed to be just a matter of time until he got the supporting cast that he needed, that he evolved his game to the point where LeBron and his team would become unstoppable. His dominance was always just around the corner, and it was hard not to get excited about it. 
In the 2008-09 season, it looked like LeBron had arrived in all his glory. His supporting cast was upgraded and he evolved his game to the highest possible level. His team had the best record in the NBA, and LeBron strolled to his first MVP award. His coronation seemed moments away, but Dwight Howard and some huge threes from Rashard Lewis kept the Cavs out of the finals, despite an incredible individual series from LeBron. 
It was disappointing, but it was supposed to be a temporary setback. The Cavs added a veteran frontline built to handle Howard and Lewis, James somehow turned in a better regular-season campaign than he had in 08-09, and it was finally time for LeBron James to win his first year in the last year of his contract. 
Obviously, that wasn’t what happened, and all of a sudden there was no getting around the truth: LeBron James had failed. He had all the tools to win a championship at his disposal, and he ended up failing miserably. LeBron James was supposed to be the next golden boy of the NBA. He will never be that player, and that would have been true regardless of what team LeBron decided to go to. LeBron James, Golden Boy died the moment LeBron lost to the Celtics in this year’s playoffs. The decision LeBron made on Thursday night was nothing more than LeBron’s acknowledgement of that reality. 
For the first seven years of his career, LeBron James desperately wanted to be all things to all people. He wanted to be the hometown kid who loved his town, loved his mom, but could still be a global icon. He wanted to be a team-first player while also establishing himself as a dominant individual force. He wanted to be a goofy kid and the NBA’s big man on campus. After he failed to deliver a championship, his all-encompassing persona didn’t work for anybody anymore. You can’t please everybody all the time, especially if you don’t have a championship. Somewhere along the line, LeBron realized that. 
LeBron James will never become the undisputed darling of the NBA, the way so many thought he would someday become. LeBron never had much of a cult of personality — a quick look around message boards, LeBron’s FaceBook page, or any comment section will reveal that LeBron is now flat-out reviled by the vast majority of serious NBA fans. 
He will never experience the pure joy of bringing his hometown its first championship in a major sport since 1964. If he does win a championship, or even several championships, some people will always remember that he needed Dwyane Wade and Chris Bosh to get him one. He might win, but it won’t trigger the kind of mass celebration that it would have before. If he wins now, it will have been on his own terms. 
History, especially in the world of sports, is the propaganda of the victors. LeBron said all the right things after he came into the NBA. He played at an incredibly high level for seven regular seasons, and won the last two MVP awards easily. He stayed in his hometown and tried to bring the Cavaliers a championship. He was effective, exciting, creative, and explosive on the court. When he failed to win championships, none of that mattered. He was a failure, and all his previous achievements just gave him a higher pedestal to fall from. 
Trying to do things the right way and losing didn’t work out for LeBron. Now he’s going to take a crack at doing things the wrong way and giving himself a better chance to win a championship. After the Eagle Rock incident and Shaq’s departure, Kobe Bryant didn’t try and be the golden boy he was when he was younger. He starred in a “Love Me or Hate Me” ad campaign. He embraced his inner ruthlessness on the court. 
Kobe didn’t mind being disliked, so long as he wasn’t disrespected. He didn’t try to force his way back into anyone’s good graces.  He just played his game, waited his turn, and eventually got a great supporting cast and two more rings. Today, Kobe Bryant is more respected and beloved than he ever has been before. He still has his detractors, but one gets the feeling he doesn’t care much about them. 
On Thursday, LeBron James took a major step towards embracing his own ruthlessness. He did it during a ridiculous ESPN special while cracking jokes with Jim Gray, thanking his Mom, and donating money to charity, but the message stayed the same: Love Me or Hate Me, my friends and I are going to try and take over this league. 

LeBron James has left his hometown, and did it during a one-hour television special celebrating his move to greener pastures. He is trying to take the easy way to a championship. He’s given up his hometown and his undisputed alpha dog status in order to give himself an easier path to the rings he was supposedly destined to earned. He is a quitter. He is an egomaniac. He is every bad thing that you want him to be. 
The thing is, LeBron James knows that none of that will matter if he becomes in Miami what he never became in Cleveland: a Champion. He doesn’t care about doing it the right way anymore. He just wants to get it done, and let the opinions fall where they may. LeBron James is no longer interested in winning your approval. He knows that if he wins championships, the fans will come to him, no matter what they’re saying about him now. Of course, if LeBron doesn’t win a championship with his new superteam, the backlash he’s feeling now will seem like nothing at all. LeBron had better get to work now, because he’s cast aside whatever safety net he had left under him. 

Did we mention LeBron James was dunking all over Knicks? Watch for yourself.

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LeBron James isn’t the only story out of the NBA season opener β€” Kyrie Irving had 29 points, Kevin Love had 23, Carmelo Anthony and Derrick Rose were shotmaking.

But mostly, LeBron James was dunking. And racking up a triple-double (19 points, 14 assists, 11 rebounds). But mostly just dunking. Like you see above. Or there is this alley-oop.


Or, there was this putback throwdown.

And we can throw in a block on Courtney Lee just for fun.

Cavaliers moving ball, LeBron James dunking in season opener

CLEVELAND, OH - OCTOBER 25:  LeBron James #23 of the Cleveland Cavaliers looks on in the first quarter against the New York Knicks at Quicken Loans Arena on October 25, 2016 in Cleveland, Ohio.  (Photo by Ezra Shaw/Getty Images)
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The Cavaliers were not in mid-season form on opening night β€” they started the game 3-of-12 from the floor and were 4-of-21 from three in the first half.

But they were showing flashes.

Like the LeBron James dunk above. Or this stretch of ball movement below.

The Cavaliers led the Knicks 48-45 at the half.

Watch LeBron James’ speech after getting his ring in Cleveland

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“At this point, if you’re not from here, live here, play here, dedicate yourself to Cleveland, then it makes no sense for you to live at this point β€” Cleveland against the world!”

And with that, the Q went nuts.

LeBron James and the Cavaliers got their rings and raised a banner in Cleveland β€” the first title banner in that city in 52 seasons (although the Indians are trying to have their say on the matter across the street). It was emotional for everyone in the building, and particularly the hometown boy LeBron.

Check out the full ring ceremony.

Best foot forward: 76ers’ Embiid set for long-awaited debut

Philadelphia 76ers center Joel Embiid (21) shoots against Memphis Grizzlies center Marc Gasol, of Spain, during the first half of a preseason NBA basketball game Tuesday, Oct. 11, 2016, in Memphis, Tenn. (AP Photo/Mark Humphrey)

PHILADELPHIA (AP) With a dunk contest, half court shots and “Juju on that Beat ” dancing contest finished, Joel Embiid turned back toward Philadelphia 76ers fans at an open practice.

Instead of scurrying off to the locker room, Embiid stuck around for selfies with fans sitting on all sides of the court, stretching mobiles high over his 7-foot-2 frame to squeeze as many fans as he could into each snapshot .

Embiid even entertained in 1-on-1 games – against little kids.

Embiid has the joyous personality of a kid himself. Social media posts include him crushing on Rihanna or teasing an Australian-born teammate that he’ll get deported if Donald Trump is elected president of the United States. The 76ers posted a Vine last season of Embiid throwing down a between-the-legs dunk at warmups that blew up NBA-centric Twitter feeds and offered fans a fleeting look at the potential ahead.

“Philadelphia’s going to love him,” coach Brett Brown said.

The city has waited 29 months to love the 22-year-old Embiid for his impact on the court.

The Sixers have stripped the bubble wrap off Embiid and the No. 3 overall pick of the 2014 draft is set to make his debut Wednesday night against Oklahoma City after two foot surgeries, countless days of rehab, gallons of Shirley Temples and inherited expectations that he is the savior for a woebegone franchise that has made a farce of competitive basketball.

Embiid, who grew up playing soccer and volleyball and didn’t play basketball until 2011, is no longer the raw project out of Kansas. He’s grown 3 inches and beefed up to about 275 pounds to better handle the daily grind of battling the NBA’s biggest big men.

“Where I was three years ago, I’m not even close to what I am right now,” Embiid said. “My game has gotten so much better. The past three years, if you watch the game tape, I’m not the same guy.”

Embiid had a fantastic freshman season with the Jayhawks, averaging 11.2 points and 8.1 rebounds. He blocked 72 shots to earn Big 12 defensive player of the year honors.

He might have been the No. 1 overall pick in `14 – a spot that went to Minnesota’s Andrew Wiggins – had he had not suffered from a balky back and needed surgery for a stress fracture in his right foot shortly before the draft. Embiid, who knew only his native Cameroon before college, failed to really adjust to life without daily organized basketball. His weight ballooned, and he was booted from a road trip because of a petulant attitude. Part of his weight gain was blamed on a junk food diet washed down with that mix of ginger ale and a splash of grenadine garnished with a maraschino cherry commonly known as a Shirley Temple .

His personal life was rocked in October 2014 when his 13-year-old brother Arthur died in a car crash in Africa.

“It’s been really hard,” Embiid said.

Embiid was expected to anchor the rebuild in 2015 for a Sixers organization that had scorched their roster and abandoned a competitive season in hopes of gobbling lottery picks. But a second surgery of the navicular bone on the right foot in August 2015 cost him his sophomore season.

Embiid was devastated but handled his time off with greater seriousness in his workouts and a mission to return as a dominant center. The 76ers even shipped Embiid to a sports science facility and sports medicine hospital in Qatar to rehab.

“When I left college, I felt I wasn’t ready for NBA life,” Embiid said. “But since I’ve been in the league, the support I’ve had around me from (former president) Sam Hinkie, the coaching staff, they’ve just been on me. That’s what I usually need. When somebody’s on me, I can usually do better.”

The Sixers played it safe this year and held Embiid out of summer league. Brown, in his fourth season, entered training camp with a cautious plan to limit Embiid’s minutes and games when the schedule is packed.

Embiid, well, he left his training wheels in the dust.

He averaged 11.6 points over all seven preseason games. Embiid played 20 minutes a game as the preseason ended and Brown said he would consider playing his starting center more often. Brown would ideally lessen Embiid’s load early and help him avoid the same fate of other centers who had careers curtailed by foot injuries, like Yao Ming and Zydrunas Ilgauskas.

In the preseason, Embiid flashed some wow moments that had his teammates hooting and hollering on the bench. But Embiid sometimes tried too hard to be the showstopper and was a turnover machine.

“At times, he just reminds me of a yearling, trying to find his balance,” Brown said. “He wants to score. He wants to dominate. How about the passion he plays with? You can’t coach that. And he has `it.”‘

So who plays with him? The Sixers have had more key players out with injuries under Brown than they have had competing for playing time.

Ben Simmons, the No. 1 overall pick this year, is sidelined indefinitely with a broken bone in his right foot. Nerlens Noel, the No. 6 pick in the `13 draft, is out at least a month after surgery on his left knee. Starting point guard Jerryd Bayless is sidelined with a ligament injury in his left wrist. Jahlil Okafor, Philadelphia’s leading scorer and rebounder, is restricted as he recovers from surgery on his left knee.

The Sixers went 10-72 last season and have won 27 games in Embiid’s two seasons on the bench.

“Having to sit on the bench and watch us lose almost every night has been hard,” Embiid said.

Embiid took note of the hype that happened across the street during one of his visits to the Philadelphia Eagles sideline. Carson Wentz went from unknown rookie to whipping fans into a “Wentzamania” frenzy with his quick start.

“I think it’s our turn,” Embiid said.