LeBron James: The Golden Boy No More

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LeBron James came into this league as the most hyped prospect in the history of the NBA. The first three years of his career were little more than a prolonged honeymoon, an open celebration of how good LeBron already was and how good he would someday become. 
The next two years of LeBron’s career were nearly as joyous; by his early 20s, LeBron had already inserted himself into the “best player alive” discussion, and his teams had a puncher’s chance at the NBA Championship. LeBron’s game was still raw in some areas, and Cleveland came up short in the playoffs, but LeBron was still so young.
It was supposed to be just a matter of time until he got the supporting cast that he needed, that he evolved his game to the point where LeBron and his team would become unstoppable. His dominance was always just around the corner, and it was hard not to get excited about it. 
In the 2008-09 season, it looked like LeBron had arrived in all his glory. His supporting cast was upgraded and he evolved his game to the highest possible level. His team had the best record in the NBA, and LeBron strolled to his first MVP award. His coronation seemed moments away, but Dwight Howard and some huge threes from Rashard Lewis kept the Cavs out of the finals, despite an incredible individual series from LeBron. 
It was disappointing, but it was supposed to be a temporary setback. The Cavs added a veteran frontline built to handle Howard and Lewis, James somehow turned in a better regular-season campaign than he had in 08-09, and it was finally time for LeBron James to win his first year in the last year of his contract. 
Obviously, that wasn’t what happened, and all of a sudden there was no getting around the truth: LeBron James had failed. He had all the tools to win a championship at his disposal, and he ended up failing miserably. LeBron James was supposed to be the next golden boy of the NBA. He will never be that player, and that would have been true regardless of what team LeBron decided to go to. LeBron James, Golden Boy died the moment LeBron lost to the Celtics in this year’s playoffs. The decision LeBron made on Thursday night was nothing more than LeBron’s acknowledgement of that reality. 
For the first seven years of his career, LeBron James desperately wanted to be all things to all people. He wanted to be the hometown kid who loved his town, loved his mom, but could still be a global icon. He wanted to be a team-first player while also establishing himself as a dominant individual force. He wanted to be a goofy kid and the NBA’s big man on campus. After he failed to deliver a championship, his all-encompassing persona didn’t work for anybody anymore. You can’t please everybody all the time, especially if you don’t have a championship. Somewhere along the line, LeBron realized that. 
LeBron James will never become the undisputed darling of the NBA, the way so many thought he would someday become. LeBron never had much of a cult of personality — a quick look around message boards, LeBron’s FaceBook page, or any comment section will reveal that LeBron is now flat-out reviled by the vast majority of serious NBA fans. 
He will never experience the pure joy of bringing his hometown its first championship in a major sport since 1964. If he does win a championship, or even several championships, some people will always remember that he needed Dwyane Wade and Chris Bosh to get him one. He might win, but it won’t trigger the kind of mass celebration that it would have before. If he wins now, it will have been on his own terms. 
History, especially in the world of sports, is the propaganda of the victors. LeBron said all the right things after he came into the NBA. He played at an incredibly high level for seven regular seasons, and won the last two MVP awards easily. He stayed in his hometown and tried to bring the Cavaliers a championship. He was effective, exciting, creative, and explosive on the court. When he failed to win championships, none of that mattered. He was a failure, and all his previous achievements just gave him a higher pedestal to fall from. 
Trying to do things the right way and losing didn’t work out for LeBron. Now he’s going to take a crack at doing things the wrong way and giving himself a better chance to win a championship. After the Eagle Rock incident and Shaq’s departure, Kobe Bryant didn’t try and be the golden boy he was when he was younger. He starred in a “Love Me or Hate Me” ad campaign. He embraced his inner ruthlessness on the court. 
Kobe didn’t mind being disliked, so long as he wasn’t disrespected. He didn’t try to force his way back into anyone’s good graces.  He just played his game, waited his turn, and eventually got a great supporting cast and two more rings. Today, Kobe Bryant is more respected and beloved than he ever has been before. He still has his detractors, but one gets the feeling he doesn’t care much about them. 
On Thursday, LeBron James took a major step towards embracing his own ruthlessness. He did it during a ridiculous ESPN special while cracking jokes with Jim Gray, thanking his Mom, and donating money to charity, but the message stayed the same: Love Me or Hate Me, my friends and I are going to try and take over this league. 

LeBron James has left his hometown, and did it during a one-hour television special celebrating his move to greener pastures. He is trying to take the easy way to a championship. He’s given up his hometown and his undisputed alpha dog status in order to give himself an easier path to the rings he was supposedly destined to earned. He is a quitter. He is an egomaniac. He is every bad thing that you want him to be. 
The thing is, LeBron James knows that none of that will matter if he becomes in Miami what he never became in Cleveland: a Champion. He doesn’t care about doing it the right way anymore. He just wants to get it done, and let the opinions fall where they may. LeBron James is no longer interested in winning your approval. He knows that if he wins championships, the fans will come to him, no matter what they’re saying about him now. Of course, if LeBron doesn’t win a championship with his new superteam, the backlash he’s feeling now will seem like nothing at all. LeBron had better get to work now, because he’s cast aside whatever safety net he had left under him. 

Giannis Antetokounmpo says doctors told him his knee needs more rest (VIDEO)

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Giannis Antetokounmpo is the franchise cornerstone for the Milwaukee Bucks, but even as the Greek Freak has continued to grow his game on an NBA floor, that doesn’t mean he’s been immune to the injury bug.

Antetokounmpo has dealt with a few small knee issues in recent memory, causing him to miss EuroBasket in 2016. He’s also sat a few games this season to rest his knee.

It now appears that Antetokounmpo has a simple reason for his knee ailments: too much basketball.

Speaking to a reporter with Eurohoops TV, Antetokounmpo said that doctors told him he needed to rest his knee a little bit more and play less basketball. That includes not practicing so much in the offseason and taking a load off when he can during the season to get his rest and recuperation in.

Via YouTube, starting at the 1:30 mark in the video above:

Eurohoops TV: What do the doctors say?

Antetokounmpo: The problem is that I play too much.

Eurohoops TV: It’s not another issue, right?

Antetokounmpo: No, it’s just that I have to rest more. This summer I had no time to rest. After the playoffs I went straight to the gym. I went to see Kostas and practiced for about a week and a half with him. I didn’t have any rest, and that’s how, um … the situation deteriorated. After this season I will have time to rest.

Antetokounmpo is playing a career-high 37 minutes per game for the Bucks this season. Even with the benefit of youth and offseason PRP injections, guys like Antetokounmpo do need to be careful they don’t overuse joints which can never fully be prepaired to their previous state.

Good to hear he’s planning on getting some rest this offseason. What with the 2017-18 NBA season having been blasted by injuries, many of us just want to see the stars healthy.

Bucking trend, NBA television ratings up both nationally, locally

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Traditional television ratings are down across the board — in sports, but also in dramas and comedies and just about every other category across the board. More and more people are cutting the cord, and even for people who still pay for cable/satellite, there are countless more options and streaming choices like Netflix that divide the marketplace. That’s why the people trying to pin the NFL’s rating declines on political issues miss the point — America’s most powerful sports league is not immune to market trends.

The NBA, however, is bucking the trend.

From The Business Sports Journal.

Nationally, NBA games on ABC, ESPN, NBA TV and TNT are showing double-digit viewership increases. The combined 15 percent jump puts the league’s TV viewership at its best mark heading into All-Star weekend since the 2012-13 season.

Locally, regional sports networks are seeing a 7 percent increase in ratings so far this season. SportsBusiness Journal analyzed ratings data for 27 U.S.-based teams across the NBA. Seventeen RSNs showed increases; 10 posted decreases. Information for Memphis, Utah and Toronto was not available…

Overall, local NBA games on NBC Sports’ RSNs have seen a 16 percent jump this season. NBA games on Fox’s RSNs are up 5 percent.

The NBC regional sports networks are seeing a massive boost in part because of Boston, which has seen an 82 percent jump in ratings this season.

This is good news for the NBA, which recently signed a massive new television deal with its primary partners, ESPN/ABC and Turner Broadcasting.

Why the increase? Likely a number of factors. One, the NBA has a strong crop of young stars — and those stars are engaging fans on social media. The NBA also embraced technology and other media in a way other sports did not — you can see any NBA highlight you want on YouTube, try that with the NFL. The NBA was more willing to change with the times, but that still doesn’t fully explain why a sport with a younger demographic — more cord cutters — is seeing its ratings rise.

Anthony Davis on Pelicans if Cousins healthy: “We go to the Finals”

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On January 27, the Pelicans were 27-21 and had won seven-of-eight (including just beating the Houston Rockets), and they were solidly in as the six seed in the West. They looked like a solid playoff team in the West, and with Anthony Davis and DeMarcus Cousins they were going to be a tough matchup in the first round.

Jan. 27 was also the day it became official that Cousins had torn his Achilles and was done for the season.

It leads to a lot of “what ifs” in New Orleans. During All-Star weekend ESPN’s Rachel Nichols asked Anthony Davis about that and he was more optimistic than most.

“We could have gone through the playoffs. No one could really stop us as bigs. We go to the Finals if we went,” Davis told ESPN’s Rachel Nichols in an interview over All-Star weekend.

“[Teammate Rajon Rondo] reminds us of it: ‘You guys are the two best bigs. I know what it takes to win championships; we got it.'”

Two quick thoughts here. First, no the Pelicans were not contenders. Second, I want Davis to think like this, to say this if I’m a Pelicans fan or in Pelicans management. The best players always think they can find a way to win.

The big question around the Pelicans now is how the Cousins injury impacts the future of GM Dell Demps and coach Alvin Gentry. Those two were under a mandate to make the playoffs or a housecleaning was coming, and they were clearing that bar before a catastrophic injury. Are they both back now? Neither? There are rumors out of the Big Easy they are leaning toward keeping Demps but dumping Gentry, however, it’s still unclear.

Also unclear, how much do the Pelicans re-sign Cousins for (they will) and for how many years? It’s going to be a hot summer in New Orleans one way or another.

Stephen Curry would love to captain Team Stephen again in 2019

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LOS ANGELES (AP) — Stephen Curry would love to be an NBA All-Star Game captain again next year, especially since the game will be in his hometown of Charlotte.

LeBron James would be OK with someone else taking his place, depending on who the top two vote-getters are, although his draft prowess led to Team LeBron beating Team Stephen 148-145 Sunday night.

And there’s a definite appetite for the NBA to televise the captains’ draft rather than conduct it clandestinely like it was this year.

“Televise it,” said DeMar DeRozan of Team Stephen. “Give the people what they want to see. I think everybody wants to see it. At the end of the day, every single person that gets picked, you are an All-Star, so it doesn’t matter where you really go, so I think televise it.”

Players raved about the new format of having captains draft the teams rather than the traditional format of East vs. West.

And James finally revealed his draft order: Kevin Durant, Anthony Davis, his former Cleveland teammate Kyrie Irving and DeMarcus Cousins, who missed the game due to a season-ending injury.

“I know who I like watching and I had a draft board. I had a process,” James said. “Some of it went according to plan. A couple of them fell through, but I was satisfied and happy with the guys that I got.”

James’ original roster was dramatically altered by injuries to Cousins, John Wall, Kristaps Porzingis and Kevin Love, who all missed the game.

“Even with the four guys that got injured we were able to get four new guys that came in and played well for us.”

James was named the game’s MVP after making the go-ahead, finger-roll layup with 34.5 seconds left and scoring a game-high 29 points.

Where did he hide his draft board?

“Ain’t none of your business. You’re going too far, man,” James said with a laugh.

Curry didn’t divulge his draft order.

“As the draft kind of unfolded, you start to game plan around positions,” he said. “For me, I tried to get the best shooters. It was kind of cool to see both teams come together as me and LeBron were picking. So that part, that vibe of the format and having two guys select from your peers will be a fun show as it unfolds year after year.”

The All-Star draft led to interesting dynamics on court.

Curry chose his Golden State teammates Klay Thompson and Draymond Green, but the trio had to play against Durant. James also chose Oklahoma City duo Westbrook and Paul George to play along with Kyrie Irving, who forced a trade away from James in Cleveland just last summer.

Irving and James had no obvious friction, even laughing and joking on the bench. Neither did Durant and Westbrook, who broke up in 2016 when Durant left Oklahoma City for Golden State.

Durant helped James smother Curry in the final seconds to prevent him from getting off a potential tying shot.

And then there was Toronto’s Dwane Casey coaching Team LeBron against Raptors star DeRozan.

“I think that having the captains and selecting the guys and being able to mix them up gave it a more authentic feel of kind of what us players want to be part of in an All-Star Game,” Irving said.

“It’s great to play with guys in your conference, East-West. But when you get a chance to have Russell Westbrook, Paul George, and you know they’re teammates already, and then you mix them with myself and Kemba (Walker), and LeBron, and you could see the mix and it just worked.”