Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Thunder beat Pelicans; teams mourn Ingrid Williams’ death

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OKLAHOMA CITY (AP) — Basketball didn’t matter much to Kevin Durant on Thursday night.

Thunder assistant coach Monty Williams’ wife, Ingrid, was involved in a car crash Tuesday night in Oklahoma City and died Wednesday. Monty Williams coached the Pelicans last season before coming to Oklahoma City to help new coach Billy Donovan, so as his two most recent teams met, both played with heavy hearts. A moment of silence was observed before the Thunder’s 121-95 victory.

Durant was distraught earlier in the day while discussing the situation after the team’s shootaround, and he said it remained fresh in his mind after the game.

“We love the game so much, but that’s not really what’s important,” Durant said. “It’s definitely something that we love to do, but relationships, family – those things – that’s what’s most important in life, not the latest trends or the fashion world or all that stuff. It’s cool and all that stuff, but the stuff that lasts forever is relationships, family and love.”

Donovan wasn’t sure how his team would deal with all that happened. Durant scored 23 points, Russell Westbrook had 23 points, 10 assists and nine rebounds, and Serge Ibaka added 18 points.

“I really appreciated all of our guys, the way they all have handled a really difficult situation these past 24 hours and being able to go out and play,” Donovan said.

Anthony Davis and Jrue Holiday each scored 23 points for the Pelicans. Davis, who was emotional on Twitter after learning of the death, still was disappointed in the way the Pelicans played.

“We’ve got to go out there and still compete,” he said. “Go out there and play. We had a job to do tonight.”

Oklahoma City has won 14 of 16 heading into the All-Star break to join Golden State and San Antonio as the only teams with at least 40 wins. The Thunder don’t feel much needs to change to compete for the title.

“No switch-up, just enhance and get better at what we do.”

The Thunder led 62-53 at halftime behind 18 points from Westbrook and 17 from Durant.

Westbrook got his 10th assist on Ibaka’s 3-pointer that gave the Thunder a 79-65 lead. He had his ninth rebound with just under 3 minutes to go in the third quarter before heading to the bench for his usual rest and the Thunder ahead 86-68. Oklahoma City led 95-74 at the end of the third quarter.

Oklahoma City’s backups expanded the lead early in the fourth quarter, and Westbrook didn’t return.

“I don’t know what we can take out of it other than we competed like crazy in the first half,” New Orleans coach Alvin Gentry said. “Tried like crazy in the second half, but when they got separation, it was really difficult.”

The Thunder found an escape from pain through playing.

“Basketball, the effect it has, it allows you to forget about things a little bit, and it also brings you together as a group,” Durant said. “Thankful for that.”

 

TIP-INS

Pelicans: Shot 53.5 percent from the field in the first half, but just 43.2 percent for the game. … Were outrebounded 50-31 … Committed just nine turnovers. … Norris Cole scored 15 points.

Thunder: Shot 52.3 percent from the field. … Thunder G Andre Roberson remained out with a right knee sprain. … Anthony Morrow scored 10 points. … Enes Kanter finished with 11 points and 12 rebounds.

 

Bucks go into All-Star break with 99-92 win over Wizards

MILWAUKEE, WI - FEBRUARY 11: Khris Middleton #22 of the Milwaukee Bucks drives to the hoop for two points during the first quarter against the Washington Wizards at BMO Harris Bradley Center on February 11, 2016 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mike McGinnis/Getty Images)  *** Local Caption *** Khris Middleton
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MILWAUKEE (AP) — Khris Middleton scored 27 points, Giannis Antetokounmpo had 17 points and 13 rebounds, and the Milwaukee Bucks held off the Washington Wizards 99-92 on Thursday night.

Middleton scored 14 points in the final quarter, giving the Wizards trouble off the dribble and from the perimeter.

Washington got within three when John Wall made two free throws with 1:36 left. But Middleton answered again, hitting a jumper in the lane on the next possession before setting up a drive-and-dish to Greg Monroe that gave the Bucks a 97-90 lead with 15 seconds left. Middleton tied a season high with nine assists.

Bradley Beal scored 19 points for the Wizards, and Wall had 15 points and 10 assists.

The Wizards go into the All-Star break 3-7 in their last 10 games.

The Bucks will take a modest but badly-needed two-game winning streak into the break. At 22-32, Milwaukee needs to inch back closer to .500 before it can start thinking about making a run at a second straight playoff appearance.

At least the Bucks gained confidence from the win after the lead see-sawed much of the night against Washington.

Sparked by better defense, the Wizards rallied from an 11-point deficit late in the second quarter to turn it into a tight contest after halftime.

Milwaukee used a 25-5 surge in an eight-minute span to help build a 55-44 lead with 45 seconds left in the second quarter. Jabari Parker scored 12 points during that quarter, when the Bucks made their run using primarily a three-guard lineup that attacked with the ball.

Middleton made the clutch plays in the end to spark the win.

TIP-INS

Washington: Wall had his 30th double-double of the season. … The Wizards went 0 of 10 from the field with three turnovers during the Bucks’ second-quarter run.

Milwaukee: Bucks co-owner Marc Lasry is taking part in the All-Star celebrity game Friday in Toronto. Asked before the game if the boss was ready, coach Jason Kidd said with a straight face: “That’s a very good question. We’ll see if he needs the asthma inhaler.” … O.J. Mayo was assessed a flagrant foul after Washington’s Otto Porter Jr. fell hard to the floor on a layup attempt with 10 minutes left in the third quarter.

 

Report: Some Warriors executives believe Golden State will sign Kevin Durant

Oklahoma City Thunder's Kevin Durant (35) loses the ball next to Golden State Warriors' Marreese Speights during the first half of an NBA basketball game, Saturday, Feb. 6, 2016, in Oakland, Calif. The Warriors won 116-108. (AP Photo/George Nikitin)
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An NBA general manager reportedly believes Kevin Durant will sign with the Warriors.

That general manager, unless it was Bob Myers in the first place, has company.

Chris Broussard of ESPN on Durant:

There are people in Golden State that think they’re getting him.

People in management, and I think some players, too.

Blind optimism? Definitely possible.

Echo-chamber participation? Totally conceivable.

Genuine insight? Also believable.

It’s that last possibility that makes this so intriguing. Durant has reportedly researched the Bay Area, and why shouldn’t that include back-channel talks between his people and the Warriors? Golden State definitely could have legitimate reason to believe Durant is coming.

One reason this is so important: The Warriors don’t have enough cap space to re-sign Durant. What lengths they’ll travel to clear it depends on their perceived odds of signing him.

Whether or not Golden State actually gets Durant – count me in the camp that believes he hasn’t made a decision – this belief he’ll sign with the Warriors could definitely influence the rest of their offseason and maybe even smaller moves before the trade deadline.

Shaq, Yao, Iverson look to take next step to Hall of Fame

LOS ANGELES - DECEMBER 25:  Yao Ming #11 of the Houston Rockets posts up Shaquille O'Neal #34 of the Los Angeles Lakers on December 25, 2003 at the Staples Center in Los Angeles, California.  The Rockets won 99-87.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Lisa Blumenfeld/Getty Images)
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TORONTO (AP) Shaquille O’Neal should be a lock. Yao Ming and Allen Iverson could join him.

Two larger-than-life big men and one of basketball’s most exciting little guys highlight the list of players, coaches and contributors who are eligible for induction this year into the Naismith Memorial Basketball Hall of Fame.

O’Neal and Iverson must get past an extra step by first being chosen as finalists Friday at a press conference during the NBA’s All-Star weekend festivities. If they do, they would then require 18 votes from the 24-member Honors Committee, as do all nominees from the North American and Women’s Committees.

But Yao was nominated by the Hall’s International Committee, recognized as much for his impact in the growth of basketball in his native China as his play in the NBA. That committee elects players directly to the Hall.

The class of 2016 will be unveiled April 4 in Houston on the day of the NCAA championship game, and the enshrinement ceremony is set for Sept. 9 in Springfield, Massachusetts.

O’Neal, Yao and Iverson earned a chance to be a part of it after a recent rule change that made players eligible for nomination after four full seasons of retirement. Previously, they had to wait five years, which meant they were actually six years removed from their playing days by the time they could take their place in the birthplace of basketball.

O’Neal won four NBA championships, an MVP award and is in the league’s top 10 in career scoring. Iverson, just 6-feet tall, won four scoring titles and was the league’s MVP in 2001, when his 48-performance for Philadelphia in Game 1 of the NBA Finals handed O’Neal’s Lakers their only loss of the most dominant postseason in NBA history.

Yao doesn’t have as impressive a resume, his career cut short by multiple foot injuries. But the 7-foot-6 center lasted long enough to make an enormous impact on and off the court after being selected No. 1 overall in 2002.

A look at some others who could be Springfield-bound in September:

JERRY KRAUSE: On the 20th anniversary of the Chicago Bulls compiling the best record in NBA history, perhaps it’s time to honor the executive who was one of the architects of the six-time champions?

TOM IZZO: The way he consistently gets his Michigan State teams to peak in March, don’t be surprised if he’s got a game to coach in Houston when the class he should be in appears during Final Four weekend.

SHERYL SWOOPES: The first player signed by the WNBA went on to win three MVP awards and four championships in the league, but it was her 47-point performance in leading Texas Tech to the 1993 NCAA championship that many think of first when talking about one of the greats of women’s basketball.

MARV ALBERT: Already a Hall of Famer as a broadcaster, Albert, like Krause, is now nominated by the Contributor Committee that directly elects to the Hall. Should he be honored again? As Albert might exclaim while calling a game, “YES!!”

DARELL GARRETSON: He officiated more than 2,000 games in the NBA and spent 17 years as the league’s chief of officiating. There aren’t many easy calls for referees, but this seems an easy call about one.