Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

For a couple grand, Warriors fans can have Larry O’Brien Trophy visit their suite

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There’s so much money floating around the Bay Area right now thanks to another tech boom, this price almost seems low.

If you have a suite for the Golden State Warriors home games this season — and those are pretty much sold out, the Warriors draw big from the Silicon Valley crowd — you can have the NBA championship Larry O’Brien Trophy visit your suite. All for just a couple grand. From Gilbert Lee, via ESPN’s Darren Rovell.

The best part is it includes champagne… do you get to spray each other with it as you hold up the trophy? Now that would be perfect (goggles included, of course).

Have an issue with this? Why? To the victor goes the spoils. The Warriors may be able to sell this package for years.

Sixers new “Spirit of 76” court is fire

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First, the Sixers nailed the Nike “statement” jersey.

Now, they have announced a new “Spirit of 76” promotion, with seven tribute nights this season honoring the history of the franchise and of the Philadelphia area (and there is plenty of history to honor).

The best part — the “Spirit of 76” court with the bell logo.

Here is the promo vid

I just hope the Sixers team can live up to all the hype.

Wizards’ Markieff Morris to have sports hernia surgery, miss start of camp

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When the Washington Wizards open training camp next Tuesday, starting forward Markieff Morris will not be on the court.

That’s because he will have surgery to repair a sports hernia, a story broken by Candice Buckner of the Washington Post and since confirmed by Chase Hughes at CSNMidAtlantic.com.

While we don’t have details on the surgery, often recovery time for this is just a few weeks, and Morris could well be ready for the start of the season.

Morris averaged 14 points and 6.5 rebounds a game last season, and the Wizards offense was 5.7 points per 100 possessions better when he was on the court last season. With him out, coach Scott Brooks can lean on Jason Smith or Mike Scott for traditional lineups, but don’t be shocked if he tries a little small ball with Otto Porter and/or Kelly Oubre at the three or four.

Morris also is in the midst of a felony assault trial in Arizona (one where he does not need to attend).

Sixers enter camp with Joel Embiid not cleared for 5-on-5, Jahlil Okafor on trade block

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This is the season the 76ers make the leap from team with potential to playoff team fast on the rise.

Maybe.

That’s the plan in Philly, but there are a lot of questions for this team to answer. While a couple of these issues are answered already — Ben Simmons and Markelle Fultz are cleared to play and practice with teammates — a couple big ones still hang around. At the top of the list is “how healthy is Joel Embiid?” Coach Brett Brown doesn’t even have that answer yet, reports Derek Bodner of The Athletic.

It’s this simple: The Sixers outscored opponents by 3.3 points per 100 possessions when Embiid was on the court last season, he was a dominant force defensively who scored 20.2 points a game. When he was off the court the Sixers were 11.5 points per 100 possessions worse. They need him to play and play consistently if the Sixers have playoff dreams. It’s unclear when Embiid will return, but know that the Sixers will be cautious with his minutes again when he does get cleared (he has played just 31 games in three seasons).

Does that mean more Jahlil Okafor? Maybe not, the Sixers are still willing to trade him.

The Sixers have shopped Okafor for most of a year and found no deal they like. Okafor battled knee issues last season and, after a summer working to get healthy, other teams will want to see him play a little before talking trade. If he comes to camp slimmed down and his knee looks right, it could revive trade talks. Using a back-to-the-basket game, he averaged 11.8 points a night shooting 51 percent last season, he’s efficient, and some teams could use what he does (off the bench).

It’s going to be an interesting season in Philly. Are they playoff bound?