Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Steve Kerr on Stephen Curry: “it’s not an injury”

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In the age of social media and spin, the idea of a nuanced answer — where there is some truth to a statement, but it is not the only reason for something — gets drowned out.

For example, let’s take the case of Stephen Curry‘s below-par performance against the Oklahoma City Thunder (he was 6-of-20 shooting with six turnovers in Game 4 and is 5-of-21 from three in the last two games). A report came out Wednesday morning saying Curry was only 70 percent following his knee surgery, which first led to a lot of silly “excuses” comments on Twitter. This led to Steve Kerr denying the injury, via Ben Bolch of the Los Angeles Times.

Here’s a radical idea: Curry’s struggles are a combination of things.

Yes, the improved, athletic, and lengthy Thunder defense is giving Curry problems. They are meeting him out high, often doubling off the pick-and-roll, and when that pick is set by Draymond Green Kevin Durant and his length is doing a great job of blowing that play up. Also, it is clear the physical exertion of guarding Russell Westbrook is wearing Curry down.

But also, he has lacked the explosiveness we saw lift him to a second consecutive MVP during the season. He’s had great quarters — the fourth and OT in Game 4 vs. Portland, and the second quarter of Game 2 vs. OKC — but he has not been the consistent force we are used to seeing.

Welcome to the playoffs, where if someone is a little bit off that gets exploited by the other team.

That is what is going on, the rest is just spin.

Frank Vogel says it would be “inaccurate” to say he begged for his job with Pacers

TORONTO, ON - MAY 01:  Head Coach Frank Vogel of the Indiana Pacers looks on in the first half of Game Seven of the Eastern Conference Quarterfinals against the Toronto Raptors during the 2016 NBA Playoffs at the Air Canada Centre on May 01, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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This is all moot now. Frank Vogel has landed on his feet with a promising young Orlando team; Nate McMillan slid up a chair to take over the head coaching job in Indiana (which is an odd hire if Larry Bird wants the Pacers to play faster). But…

Frank Vogel wants you to know he did not beg for his job.

At the post-firing press conference of Pacers’ coach Larry Bird, he said that Vogel basically begged for his job. Vogel, speaking on ESPN Indianapolis Radio’s Dan Dakich Show Tuesday, via the Indianapolis Star:

Larry’s going to speak his mind. A lot of people talked to me about it who didn’t like that and it’s probably an inaccurate perception that I was begging him to stay. … I fully respect Larry and the process. He knew it was going to be an unpopular move but he did what he had to do.

“I felt like we were on the verge of some big things. We stood toe-to-toe with a 56-win team. I told my team after the series that were poised … I felt like I was going to be able to do that with this group. That was my only mention to Larry.”

Again, this is all moot.

The reality is Vogel was never Bird’s guy, Bird wanted the Pacers to play faster than they did last season (11th in the NBA in pace), and Bird thought it time for a change. He’s the team president, it’s his call.

But did Bird make the Pacers better with this move? Begging discussion aside, that is the question to which he must answer.

Kobe Bryant texts Draymond Green, says making history is not easy

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The Golden State Warriors made history — they won 73 games, more than any team in NBA history.

But they are on the verge of being remembered like the 2007 Patriots.

The Warriors are down 3-1 to the Thunder for a variety of reasons — the Thunder defense has been exceptional, Russell Westbrook is a beast, for whatever reason Stephen Curry is not playing like MVP Stephen Curry — but there is another key one:

Draymond Green has played like crap the last couple games.

Kobe Bryant, who relates to Green’s drive and intensity, texted him a message according to Sportando:

That reflects Kobe’s world view.

It may be very different from the Warriors’ reality — even if Curry and Green were back to playing at their peak, it very well might be a coin toss with this Thunder team playing at their peak. The struggles of those two — Green has turned the ball over, missed shots, and missed defensive rotations for two games — have a lot to do with the quality of play of that Thunder defense.

But if the Warriors can come back and win the series (and the title), it will add to their legend.

Report: Grizzlies offer David Fizdale head coaching job

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This is a quality hire, a respected long-time NBA assistant who has deserved a shot in the big chair.

But is he an upgrade over Dave Joerger?

Apparently the Grizzlies are betting that Miami Heat assistant coach David Fizdale is the man they need. From Adrian Wojnarowski of The Vertical at Yahoo Sports.

Casual fans may not know his name, but this could be a good hire for Memphis. Fizdale is an assistant coach with a quality franchise who has paid his dues and deserves a chance. For example, in Miami Fizdale had won the trust and respect of a team full of players that had won rings. He was a guy they leaned on. As an example, Fizdale worked hard with LeBron James on developing a post game; he was the guy LeBron trusted.

But how will he deal with an aging roster that lacks shooting? The Memphis job is a good one, but it has its challenges.