Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

93 Comments

James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Raptors hold on in overtime, even series with Heat

TORONTO, ON - MAY 03:  Kyle Lowry #7 of the Toronto Raptors hits a half-court buzzer beater to tie Game One and send it into overtime during the Eastern Conference Semifinals against the Miami Heat during the 2016 NBA Playoffs at the Air Canada Centre on May 3, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
5 Comments

It wasn’t pretty, but the Toronto Raptors came away with a win and salvaged a tied series in their first two home games. For the second consecutive game, they went to overtime with the Miami Heat, only this time, it was the Heat that came up cold at the end, and Toronto prevailed, 96-92.

From an efficiency standpoint, Kyle Lowry wasn’t much better than he’s been thus far in the postseason, shooting just 7-for-22 from the field, but he hit two key jumpers in the final minutes of regulation that extended Toronto’s lead, forcing Miami to play from behind and tying the game on threes from Dwyane Wade and Goran Dragic.

But it was Jonas Valanciunas who proved most effective late for Toronto. He finished with 15 points and 12 rebounds, and for long stretches, the only reliable offense for the Raptors was dumping the ball in to him. Valanciunas bailed the Raptors out late with a rebound and tip-in to break an 80-80 tie after DeMar DeRozan (who shot a forgettable 9-for-24 on the night) missed two consecutive free throws.

The Heat failed to score in the first three minutes of overtime, and their continued penchant for turning the ball over did them in several times down the stretch as they failed to execute.

A bright spot for Miami was Dragic, who scored 20 points on 8-for-12 shooting despite receiving eight stitches to his lower lip after catching an elbow in the first half.

Splitting the first two home games isn’t ideal for the Raptors, but they had every opportunity to go down 2-0 after controlling most of the first three quarters and managed to prevail. Plus, Lowry’s late-fourth-quarter heroics could be enough to get him going again.

Damian Lillard gets tested by Warriors, looks for rebound

OAKLAND, CA - MAY 03:  Damian Lillard #0 of the Portland Trail Blazers stands on the court during their game against the Golden State Warriors in Game Two of the Western Conference Semifinals during the 2016 NBA Playoffs on May 3, 2016 at Oracle Arena in Oakland, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
2 Comments

PORTLAND, Ore. (AP) First it was a chest cold, then it was a fourth-quarter dry spell. The start of Damian Lillard‘s playoff series against the Golden State Warriors has been rough.

And as Lillard goes, often the rest of the Trail Blazers follow.

Portland is down 2-0 in its Western Conference semifinal series against the defending NBA champions. And it certainly won’t get much easier when the series shifts north Saturday – even though presumptive league MVP Stephen Curry is unlikely to return from a knee injury.

But Lillard and his team have a history of stepping up after getting knocked down. In fact, that’s been the theme of their whole season.

“I know the kind of guys I’m running with. Besides that, we’ve answered the call all season long. We’ve been in bad positions time and time again, and we’ve never shied away. We’ve never not answered the call. I don’t see why this time it would be any different,” he said.

Lillard, who averaged 25.1 points and 6.8 assists during the regular season, scored 25 points in the Blazers’ 110-99 loss in Game 2 on Tuesday night, including 17 points in the third quarter. But the Warriors held him scoreless (0-for-3 from the field) in the crucial final period when they came from behind to win, outscoring Portland 34-12. Portland only scored six points over the last 5:21.

With a day off on Wednesday, Lillard let the loss digest.

“After the game I was pretty frustrated by not being able to finish that game. Yesterday I didn’t even want to see a basketball,” he said. “I wasn’t even gonna watch the playoff game until I heard Cleveland was hitting a bunch of 3s. So I wanted to see for myself, but I didn’t even want to have nothing to do with basketball after that game.”

In the series opener, Lillard started cold but eventually scored 30 points in a 118-106 loss. The Oakland native admitted later to battling a cold afterward. On Thursday, he said he was healthy.

Lillard made a playoff splash in 2014 when his buzzer-beating 3-pointer against the Rockets sent the Blazers into the second round for the first time in 14 years.

But he was the lone starter left with the Blazers this season after the departures of LaMarcus Aldridge, Nicolas Batum, Robin Lopez and Wesley Matthews. Some expected the Blazers to only win about two dozen games.

Lillard tends to rise when he’s the underdog, however. Led by Lillard and backcourt teammate CJ McCollum, a first-year starter, the Blazers overcame a 2-10 stretch in November to wind up the fifth seed in the West.

A two-time All-Star, Lillard was snubbed this year. How did he respond? By dropping 51 points, including nine 3-pointers, in a 137-105 victory over – wait for it – the Golden State Warriors. Lillard shot over Curry at will in that Feb. 19 victory, one of just nine losses for the Warriors in a record-setting 73-win season.

Knowing the Blazers are capable will be key Saturday night.

“We’ll have bounce. We came back after 0-2 against the Clippers (in the opening round) and came with a lot of energy in Game 3. We know how important Game 3 is,” Blazers coach Terry Stotts said. “Having energy, having bounce, at the Moda Center, with our crowd? That’s the least of our concerns.”

Lillard also struggled in the opening two games against the Clippers in the first round. Portland came back to win the next four to win the series, but the Clippers were hurt when their top two scorers, Chris Paul and Blake Griffin, were knocked out with injuries.

The Warriors also get credit for Lillard’s struggles after making defensive adjustments on both Lillard and McCollum, particularly the play of Festus Ezeli.

“They are so explosive and they run really good stuff, I mean, it’s hard to guard. You have to cover a lot of floor against Portland, and I thought between Festus and Draymond (Green), those guys did a great job of protecting the feed and moving and handling the pick-and-roll on top,” said Warriors coach Steve Kerr.

Lillard said the Blazers would learn from it.

“It hurts to go back in the locker room after you play so well for so long and you come back in there with the L. But it is a part of growth,” he said. “The entire season has been growth for us.”

Erik Spoelstra calls Frank Vogel’s firing “disturbing”

INDIANAPOLIS, IN - MAY 28:  Head coach Erik Spoelstra of the Miami Heat reacts as he coaches in the first half against the Indiana Pacers during Game Four of the Eastern Conference Finals of the 2013 NBA Playoffs at Bankers Life Fieldhouse on May 28, 2013 in Indianapolis, Indiana.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
9 Comments

One thing that’s a constant in the NBA: coaches always stick up for each other. That’s what happened on Thursday, when Pacers president Larry Bird announced that he was letting Frank Vogel go. Heat coach Erik Spoelstra, who coached against Vogel in three memorable playoff series during the big three era, was unhappy to hear the news of Vogel’s fate and lamented the state of coaching, which has very little job security.

Via Ira Winderman of the South Florida Sun-Sentinel:

“I think it’s really disturbing, actually. I’ve only been a head coach for eight years. So what am I, the second-longest-tenured?” Spoelstra asked, with Casey in his sixth season as Toronto coach and only Gregg Popovich, in his 20th season with the San Antonio Spurs, on the bench longer. “That’s a sad state of where the coaching profession is right now and stability of organizations.”

Spoelstra and Mavericks coach Rick Carlisle are the second longest-tenured coaches in the league, behind only Gregg Popovich. Already this offseason, there have been five coaching changes in addition to Vogel’s: Luke Walton replaced Byron Scott with the Lakers, Tom Thibodeau replaced Sam Mitchell with the Timberwolves, Scott Brooks replaced Randy Wittman in Washington, and the Rockets and Kings jobs are still unfilled. The Knicks job could potentially turn over as well, if Phil Jackson opts not to bring back Kurt Rambis.

This is on top of five coaches who were fired during the season: Kevin McHale in Houston, Derek Fisher in New York, Jeff Hornacek in Phoenix, Lionel Hollins in Brooklyn and David Blatt in Cleveland. That’s a third of the league since the 2015-16 season began. Spoelstra is right about the instability, but that’s part of the business.

Photos: Bucks unveil interior of new arena

BOSTON, MA - FEBRUARY 25:  Jabari Parker #12 of the Milwaukee Bucks runs down court during the third quarter against the Boston Celtics at TD Garden on February 25, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
Leave a comment

The Milwaukee Bucks are set to open their new arena in time for the start of the 2018-19 season, and now they’ve unveiled the first renderings of the inside of the building. They’re pretty nice.

Here’s the court:

There will also be several public bars out in the concourse:

It’s decidedly more modern than the aging BMO Harris Bradley Center, although that building is one of the most fun atmospheres in the league to watch a game in. Hopefully the new place can recapture that vibe.