Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Report: Cavaliers tried trading entire team but LeBron James for Kobe Bryant in 2007

LOS ANGELES - JANUARY 12:  LeBron James #23 of the Cleveland Cavaliers and Kobe Bryant #8 of the Los Angeles Lakers wait for the ball to go into play on January 12, 2006 at Staples Center in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Lisa Blumenfeld/Getty Images)
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Kobe Bryant requested a trade from the Lakers in 2007, and he later said he preferred to be dealt to the Bulls.

Though Kobe had a no-trade clause, the Lakers explored other options.

They talked with the Mavericks and even agreed to terms with the Pistons, but Kobe vetoed Detroit. The Lakers also spoke with the Cavaliers.

Brian Windhorst of ESPN:

According to multiple sources with direct knowledge of the event, the Lakers once contacted the Cavs to investigate whether Cleveland would make James available in a possible Bryant trade.

The Cavs said that James, indeed, was untouchable, sources said. Then they attempted to make the Lakers a different offer for Bryant, offering anyone else on their team in a package for him. The Lakers had no interest.

For Bryant, who had a no-trade clause in his contract, the answer was simple.

“I never would’ve approved it. Never. The trade to go to Cleveland? Never,” Bryant told Holmes.

This is just as the LeBron-Kobe arguments were kicking into gear. Regardless of which player was better at the time, LeBron – six years younger – was definitely more valuable than Kobe.

So, it’s unsurprising the Lakers asked and even less surprising the Cavaliers said no.

And even less surprising than that was the Lakers rejecting Cleveland’s counter offer. Here were the other Cavaliers during the 2006-07 season:

  • Larry Hughes
  • Zydrunas Ilgauskas
  • Drew Gooden
  • Sasha Pavlovic
  • Donyell Marshall
  • Anderson Varejao
  • Damon Jones
  • Daniel Gibson
  • Eric Snow
  • Shannon Brown
  • Ira Newble
  • David Wesley
  • Scot Pollard
  • Dwayne Jones

That scrap heap doesn’t come close to Kobe.

The what-if of a LeBron-for-Kobe or Kobe-for-other-Cavs swap is intriguing, but both ideas were non-starters for at least one side. None of that came close to happening.

But, nine years later, that barely makes the discussion less fun.

Phil Jackson tweets manifesto on Knicks coaching

New York Knicks president Phil Jackson speaks to reporters during a news conference in Greenburgh, N.Y., Monday, Feb. 8, 2016. Derek Fisher was fired as New York Knicks coach Monday, with his team having lost five straight and nine of 10 to fall well back in the Eastern Conference playoff race. (AP Photo/Seth Wenig)
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The Knicks fired Derek Fisher, and Phil Jackson explained the move in a press conference.

Then, the Knicks president tweeted a few more thoughts:

Jackson might be more intelligent and philosophical than you.

More than that, Jackson really wants you to believe he’s more intelligent and philosophical than you.

Two Kings dispute shootaround reports, including Rajon Rondo’s

SACRAMENTO, CA - OCTOBER 30:  Head coach George Karl of the Sacramento Kings talks to Rajon Rondo #9 of the Sacramento Kings during their game against the Los Angeles Lakers at Sleep Train Arena on October 30, 2015 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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In the midst of the Kings’ George Karl mess, Rajon Rondo complained about shootarounds – seemingly taking issue with Karl and/or his teammates:

Jake Fischer of Sports Illustrated reported Rondo, Omri Casspi and Seth Curry were the only players at Monday’s shootaround:

The Kings played the night before in Boston and were in their fourth city (Cleveland) in six nights. It’d be reasonable – maybe even wise – to value extra sleep over an optional shootaround.

To Rondo’s point, perhaps Karl shouldn’t have called one at all. If so much of the team plans to skip it, is it worth bringing in anyone? Is that productive for the players who attend?

What happened after the shootaround certainly wasn’t.

Quincy Acy disputed Fischer’s report:

Then, Caron Butler took issue with Rondo’s account:

I don’t know precisely which Kings attended the shootaround, but someone fed Fischer a list of names for whatever reason. The agendas and leaks coming from the Kings are debilitating.

And for Butler to publicly disagree with a teammate like that is startling. Unless he’s saying Rondo was misquoted, which seems unlikely, considering Steve Herrick of the Associated Press also quoted Rondo saying three or four players attended shootaround (hat tip: Kevin Draper of Deadspin).

The tamest explanation is that Rondo used “three or four” as a euphemism for “not enough,” and the real number could’ve been closer to five. So, maybe Acy and Butler also attended but participation was down.

But that wouldn’t necessarily mean teammates appreciate Rondo – who declared himself the first veteran teammate DeMarcus Cousins ever respected – saying “three or four.” That could leave a couple of them under the bus.

And there’s still the issue of Karl using shootarounds productively – and Rondo maybe calling him out publicly for it.

Really, this speaks to where the Kings stand. They can’t even conduct a shootaround without controversy.

If you’re a Comcast subscriber in Northern California, you can stream tonight’s Kings-76ers game here.

Kristaps Porzingis cocks back, hammers dunk (video)

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It wasn’t all bad for the Knicks last night.

You can practically see the moment Kristaps Porzingis realizes his spin got him so open, he can put a little juice into this dunk.