Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working


James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Gasol’s 38 points lead Grizzlies past Pelicans 113-104

Marc Gasol
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NEW ORLEANS (AP) Marc Gasol scored a career-high 38 points and grabbed 13 rebounds, and the Memphis Grizzlies beat the New Orleans Pelicans 113-104 on Tuesday night.

New Orleans lost despite the return of starting guard Tyreke Evans and top reserve Norris Cole. Evans was the Pelicans’ best offensive player with 20 points and 10 assists, but that wasn’t enough to overcome a Memphis squad that scored 52 points in the paint and missed only one of 26 free throws.

Gasol was 11 of 22 from the field and made all 16 of his foul shots. Zach Randolph added 14 points, while Courtney Lee and Matt Barnes scored 13 each.

Anthony Davis had 17 points, 14 rebounds and career high-tying nine blocked shots for the Pelicans. But he struggled with his shooting, going 4 of 15 from the field and 8 of 13 on free throws.

Ryan Anderson scored 16 for New Orleans, which has lost three straight, while Jrue Holiday had 12 points. Cole finished with 11 points but missed nine of 12 shots and was 2 of 7 from 3-point range.

Mario Chalmers and Mike Conley each scored 11 for Memphis, which outshot New Orleans 47.8 percent (43 of 90) to 43.2 percent (35 of 81). The Grizzlies trailed most of the first half and did not lead by more than six until the fourth quarter, when they were the more composed team.

Energized initially by the return of two key players, the Pelicans led by as many as 14 on Cole’s 3 to start the second. Memphis then began to chip away, hitting 14 of its first 18 shots in the quarter. The Grizzlies needed about 7 minutes to completely erase their deficit, taking a 54-53 lead on Vince Carter‘s tip-in.

After shooting 70 percent (14 of 20) in the first, the Pelicans went 8 of 22 in the second period.

Meanwhile, the Grizzlies’ lead grew to 60-55 on Gasol’s 16-foot fadeaway, giving him 22 points in the half. New Orleans then surged back into the lead with an 8-0 run that included Anderson’s dunk and 3-pointer, and the Pelicans led 65-64 at halftime.


Grizzlies: Memphis outrebounded New Orleans 49-37. … Gasol also reached a career high for free throws made, and his rebound total was a season high. … Memphis won for only the third time this season (against seven losses) when Jeff Green scores fewer than 10 points. He had just six.

Pelicans: Coach Alvin Gentry started Alexis Ajinca at center over regular starter Omer Asik. Gentry said he wanted to see how spacing on the offensive end might change with Ajinca, who has better shooting range than Asik. But Ajinca got in early foul trouble and played fewer than 13 minutes.


Grizzlies: Host San Antonio on Thursday night.

Pelicans: At Houston on Wednesday night.

Wesley Matthews receives standing ovation in return to Portland (VIDEO)

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Last month, LaMarcus Aldridge returned to Portland for the first time as a member of the Spurs, and the reception was decidedly mixed. That wasn’t the case on Tuesday night, when the Mavericks made their first trip to the Moda Center since Wesley Matthews signed a four-year, $70 million deal in Dallas in July. Matthews was beloved in Portland, and there’s a chance he and Aldridge would both still in town if Matthews hadn’t torn his Achilles in March, effectively ending their chances of contending.

76ers top Lakers for 1st win of season, snap 28-game skid

Robert Covington

PHILADELPHIA (AP) Kobe Bryant won over the fans – he just couldn’t beat the previously winless Philadelphia 76ers.

With the spotlight on Bryant during the final game of his career in his hometown, the Sixers stole the show and defeated the Los Angeles Lakers 103-91 on Tuesday night for their first victory of the season.

The Sixers had lost their first 18 games, and 28 overall dating to last season – the longest losing streak in the history of major professional sports in the United States. But they remained tied for the worst start in NBA history with the 2009-10 New Jersey Nets, who also opened 0-18.

It was the first win for the Sixers since March 25 at Denver.

Hours earlier, Bryant felt the love in Philadelphia as soon as he entered the arena.

He took selfies with fans who might never see him play again, and his presence injected a playoff atmosphere into a city that has lost much of its interest in NBA basketball.

With a packed crowd standing and roaring in appreciation, Bryant was introduced to an ovation worthy of a hometown hero, not the “Hometown Zero” he was once labeled in Philadelphia’s tabloids.

Bryant, who will end his 20-year career this season, opened the first leg of his farewell tour in his hometown and was feted with the kind of reverence and gratitude normally reserved for a Sixers great.

He buried a step-back 3-pointer off the opening tip.

He hit another 3 on the next possession.

Bryant made it 3 for 3 and had the Philly crowd chanting “M-V-P!” as he turned back the clock to his championship form. He scored 20 points on 7-of-26 shooting and made four 3s.

By the fourth quarter, the Philly fans had turned their attention toward the home team, chanting “Beat LA!” when beleaguered rookie Jahlil Okafor made a layup for a 94-80 lead.

Okafor, the No. 3 overall pick out of Duke, has been attached to a string of off-court incidents that included reckless driving and a fight in Boston. He has apologized for his recent decisions. Sixers coach Brett Brown said Okafor will likely soon be accompanied by team security on public outings.

Bryant said he would simply tell the 19-year-old rookie to stay focused on basketball.

The Sixers stayed focused and finally finished the job after taking an 80-75 lead into the fourth.

The 76ers had led after three quarters three other times this season: Nov. 21 at Miami (led 74-67, lost 96-91), Nov. 25 at Boston (led 62-57, lost 84-80) and Nov. 29 at Memphis (led 67-64, lost 92-84), according to STATS.

Robert Covington scored 23 points and Jerami Grant had 14 for the Sixers.

The win belonged to Philadelphia. The night belonged to Bryant.

His homecoming game came with a rare emotional tug for the player fans loved to boo through the years. He waved to the crowd and bowed his head in appreciation as a “Kobe! Kobe! Kobe!’ chant filled Wells Fargo Center during pregame introductions.

He was greeted at midcourt by his Lower Merion high school coach Gregg Downer and 76ers great Julius Erving. Bryant hugged both in front of a crowd filled with purple-and-gold No. 24 jerseys.

He smiled after every shot and bantered with fans, some who made “Thank you, Kobe” signs.

In a reference to the sorry state of the entire Philly sports scene, one fan held a sign that read, “Why Can’t Chip Kelly Retire Instead.”

Bryant even smirked in the third when a brief scuffle broke out among Lakers center Roy Hibbert, who appeared to push a referee, and Philadelphia’s Isaiah Canaan and JaKarr Sampson. All three were hit with technical fouls.

Bryant thumped his chest, waved to the fans, blew a kiss and was serenaded with “Kobe!” chants as he walked off Philadelphia’s court for the final time.


Lakers: Los Angeles is 2-15 and has the worst record in the Western Conference. … The Lakers opened an eight-game road trip.

Sixers: Moses Malone, the late 76ers star selected one of the NBA’s 50 greatest players, was honored at halftime. Malone, who died in September at 60, was the NBA Finals MVP in 1983 when he led the Sixers to the title. His No. 2 was on the back of Philadelphia’s warmup jerseys with “Chairman of the Boards” on the front. The Sixers will retire his number next season. … F Nerlens Noel returned to the lineup after a two-game absence with sore knees. He scored 14 points.


Lakers: At the Washington Wizards on Wednesday night.

Sixers: At the New York Knicks on Wednesday night.

John Wall drops J.R. Smith with crossover, makes layup (VIDEO)

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John Wall is one of the hardest players to guard in the NBA. J.R. Smith found that out the hard way on Tuesday night when Wall sent him flying with a behind-the-back dribble before making an easy layup.

The Wizards beat the Cavs, who are now 13-5 on the season.