Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Former Lakers forward Tommy Hawkins dies

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LOS ANGELES (AP) — Tommy Hawkins, the first black athlete to earn All-America honors in basketball at Notre Dame and who played for the Los Angeles Lakers during a 10-year NBA career, has died. He was 80.

Hawkins died Wednesday in Malibu, according to the Los Angeles Dodgers, for whom he once worked as director of communications.

He graduated from Notre Dame in 1959. Hawkins was inducted into the school’s Ring of Honor and his 1,318 career rebounds remain the oldest record on the books in Fighting Irish basketball history.

Hawkins was selected by the Minneapolis Lakers in the first round of the 1959 NBA draft. He played for them as well as the Cincinnati Royals, and notched 6,672 career points and 4,607 rebounds.

Nuggets hire assistant coach, assistant general manager

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DENVER (AP) — The Denver Nuggets have hired veteran NBA coach Bob Weiss as an assistant on Michael Malone’s staff and announced the hiring of Calvin Booth as an assistant general manager.

Weiss has coached 31 seasons in the NBA, including the last four as an assistant with the Charlotte Hornets. He’s been a head coach with four teams, compiling a 223-299 career record with the Spurs, Hawks, Clippers and SuperSonics.

Prior to coaching, Weiss played a dozen seasons in the NBA.

Also Wednesday, the Nuggets made official their hiring of Booth, 41, who spent the previous four seasons in the Minnesota Timberwolves front office, serving as director of pro personnel last season.

Booth has quietly emerged as a respected evaluator of talent. He was one of the holdovers in the front office when Tom Thibodeau was hired to take over last summer as president of basketball operations and coach.

After one season working under Thibodeau and GM Scott Layden, Booth left for a promotion with the Nuggets, taking a position that will give him more responsibility and a greater say in the direction of another young team on the rise in the Western Conference.

Booth joins a Nuggets front office that includes Tim Connelly, who was promoted earlier this summer to president of basketball operations, a move that allowed Denver to hold on to promising executive Arturas Karnisovas as the team’s general manager.

Booth spent 10 years as a player in the league. Four of those seasons were with the Washington Wizards while Connelly was working there. The two also worked together in New Orleans in 2012-13, when Connelly was the assistant GM and Booth was a scout.

 

Rasheed Wallace says Zach Randolph isn’t a drug dealer: ‘The bigger the paycheck, the bigger the party’

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Kings big man Zach Randolph is charged with possessing marijuana with intent to sell, a felony – not because law enforcement has evidence Randolph planned to sell the drug, but because of the amount of the drug found.

Randolph’s agent/attorney denied the allegations.

Also sticking up for Randolph? Rasheed Wallace, who played with Randolph on the Trail Blazers.

Wallace, via TMZ:

“It seems to be — no matter who you are — the bigger the paycheck, the bigger the party,” Sheed says.

“I know for a fact he ain’t no dope dealer.”

Charging someone for intending to distributing drugs without any proof he intends to distribute drugs is hazardously lazy. Randolph – who has earned about $175 million in his career and is on a two-year, $24 million contract with Sacramento – can afford more marijuana than most. That doesn’t mean he plans to sell it.

The stakes are high for Randolph. If he’s convicted of “a felony involving the distribution of marijuana,” per the Collective Bargaining Agreement, he’d be banned from the NBA for at least two years.

Report: Enes Kanter not yet permitted to travel to Mexico, where Thunder scheduled to play

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Remember when Turkey revoked Enes Kanter‘s passport?

That looms over the Thunder’s Dec. 7 game against the Nets in Mexico City.

Fred Katz of The Norman Transcript:

Without a valid passport, he is unable to travel to another country other than Canada, which allows entry from U.S. residents who have a Green Card. There is no such agreement with Mexico.

Kanter could receive a re-entry permit, a special document issued to citizens of other countries whose passports have been canceled for reasons the U.S. government deems unsuitable. The permit would allow Kanter to leave the U.S. for another country, such as Mexico, and still return. And the plan is for Kanter to acquire one before OKC’s game in Mexico City. Still, he is yet to receive a re-entry permit, according to a source with knowledge of the situation. There is, however, still ample time for that process to complete.

Kanter is a high-profile millionaire working for a billion-dollar company that has a vested interest in getting him to Mexico. He likely works this out.