PRO BASKETBALL TALKPBT Select Team

Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

93 Comments

James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Likely top-10 pick Dennis Smith Jr. of North Carolina State declares for draft

Getty Images
Leave a comment

This had long been expected, but now it is official.

North Carolina State freshman point guard Dennis Smith Jr. has declared for the NBA Draft. He made the announcement on ESPN saying playing in the NBA is his dream, reports the News & Observer.

“It was definitely an obtainable dream for me,” said in an interview on SportsCenter. “I knew I would chase it with all of my might.”

Smith is considered a top-10 pick (DraftExpress.com has him going seventh currently).

Smith had missed his senior year of high school ball with an ACL injury, but was named ACC Freshman of the Year after averaging 18.1 points and 4.6 rebounds per game. He had two triple-doubles as a freshman. He was also inconsistent. Smith had brilliant games and ones where he looked disinterested.

Smith is unquestionably explosive and athletic, and that makes him a threat both in the open court and getting to the rim off a pick-and-roll. He’s got good handles, he knows how to draw fouls, and you can see his potential to get buckets at the next level. His jump shot needs to be far more consistent to thrive at the next level, however. The questions about Smith are more about his ability to make good decisions and be a floor general. He knows how to survey the floor and create for himself, but can he figure out when to pass to set up teammates? Can he defend consistently? He needs smooth out the rough edges of his game, but the potential to be very good is there.

James Harden says playing in every game should matter in MVP voting

Getty Images
Leave a comment

James Harden has played in every Houston Rocket game this season so far. Russell Westbrook has done the same thing for Oklahoma City.

When voters sit down in a few weeks to choose the league’s Most Valuable Player — in one of the most wide-open races in memory, with Kawhi Leonard and LeBron James making legitimate cases as well — Harden says they should take playing every game into account. It’s the latest part of the rest discussion going on around the league. Here’s what Harden told Calvin Watkins of ESPN.

“Yeah, because you’re not leaving your teammates out there to dry, ” Harden said Tuesday morning, before the Rockets’ game against the Warriors. “For me, I worry about always having my teammates’ back and always being out there….

“I’m going to have [my teammates’] back and they know that they have mine as well,” said Harden, who is second in the league in points and first in assists. “For the coaching staff and the fans, especially here in Houston, the front office, I’m here to play.”

Both LeBron James and Kawhi Leonard have had rest nights.

This injects Harden into the rest debate, where recently Harden’s teammate Patrick Beverley came out and said players are “disrespecting the game” when they rest. Gregg Popovich sees more nuance in the debate and certainly backs resting players. On the latest PBT Podcast, former Bull B.J. Armstrong told me that they didn’t have rest days back in his day, but players were kept out of games for things they could play through to get right for the playoffs, it was just listed differently. He added that the rest situation might have been different back in the day if the data about the increased chance of player injuries on the second night of a back-to-back (and it goes up from there with four games in five nights) had been available.

In this case, Harden lobbying for his case in the MVP voting. The thing is, his numbers make the case for him: Harden is averaging 29.4 points per game, leading the league with 11.3 assists a night, and he’s creating the most points per game 27.5 (buckets and direct assists. He has taken on the point guard duties in Mike D’Antoni’s offense and has taken on the largest load on offense he has in his career — and he has continued to do it efficiently.

However, one can make a strong statistical case for Westbrook (who carries a larger load for an OKC team that has less talent around its star than Houston), Leonard (best defender of the group), and LeBron (the Cavs recent struggles may doom his chances).

Little details are going to divide this group, and Harden is trying to get his point out there.

That said, the Rockets are almost certainly locked into the three seed in the West, and once it’s clear they are in that slot team management should discuss giving Harden a night off before the playoffs, to let his body rest. Whether he wants to or not.

Rajon Rondo is hilarious (photo)

Elsa/Getty Images
1 Comment

Is Rajon Rondo stubborn? Yes.

Is he petty? Yes.

Is he harsh? Yes.

But the Bulls point guard is also hilarious in his own way.

 

Sean Highkin of The Athletic:

Knicks coach Jeff Hornacek: “We can use some more defensive players”

5 Comments

For all the flipping between the triangle and a more modern offense, despite ball stopping by Derrick Rose and Carmelo Anthony, the New York Knicks offense is 17th in the NBA for the season. Not good, but the middle of the pack, right around Oklahoma City, Miami, and Memphis — all playoff teams (or potential ones in Miami’s case).

The reason the Knicks season ends in seven games is their defense — 25th in the NBA. Put the triangle in (and get players who fit the system) or don’t, but that’s not the end of the court where the Knicks need to improve. And while system matters on defense, the fact of the matter the Knicks roster is loaded with poor and/or indifferent individual defenders.

Knicks coach Jeff Hornacek emphasized all this speaking to ESPN’s Ian Begley.

“I think if you look at our defense this year, we can use some more defensive players,” Hornacek said. “[Management] will look at that. [General manager] Steve [Mills] and [president] Phil [Jackson] and those guys will look at whatever can help us out. We know we need some help there.”

Admitting you have a problem is the first step. Now comes the time for action.

The Knicks are going to have a Top 10 draft pick (currently sixth) plus max-player money in free agency. Also, they are looking to move Anthony this summer (he has a no-trade clause so he will have to agree to it). All of which is to say they have a chance to reshape this roster into one that will have more of a defensive focus. Or any defensive focus for that matter.

It will be interesting to see if the Knicks target more defensive minded free agents this summer, ones who might fit the triangle offense such as Thabo Sefolosha, or to a lesser extent Tony Allen. It’s going to be a fascinating summer in New York.

Powered by WordPress.com VIP