Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

NBA fines Kyrie Irving for profanity directed toward fan in Philly (VIDEO)

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We were waiting for this moment this weekend and now it’s here. Boston Celtics point guard Kyrie Irving has been fined $25,000 by the NBA for cursing at a fan in Philadelphia after the Celtics beat the 76ers.

This comes in the wake of the DeMarcus Cousins getting fined the same amount for getting into a similar altercation with a fan.

The NBA released the news Sunday in a statement issued through their PR department.

Via Twitter:

If you haven’t seen video of the incident, you can watch it below. Fair warning, there is obviously some very NSFW language in the media the ahead.

For what it’s worth, Irving said that he did not regret saying anything to the fan.

Via ESPN:

“At the end of the day, we’re human. It’s in heat of the moment and frustrations arise, we were at halftime, we were down by 4, in an environment, a season-opener in Philly. Being with a young team like we have here and staying composed, handling that before we go in the locker room and addressing what we have to do in the locker room and going out and handling business and getting the W, that’s really the only thing that matters to me.

“It’s up to the league at this point. But, like I said, I’m going to take full responsibility for what I said. I don’t have any regrets for it.”

Boston’s next game is on Tuesday at home against New York.

Bobby Portis apologizes for punching Nikola Mirotic in the face (VIDEO)

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As if this season wasn’t going to be hard enough for the Chicago Bulls, it started off on the wrong foot when Bobby Portis and Nikola Mirotic got into a fight during practice. That fight resulted in a facial fracture for Mirotic, putting one of Chicago’s best players out for multiple weeks.

Portis addressed the issue this week by apologizing to fans, the team, and Mirotic. However, Portis said that he has not heard from Mirotic since the fight, and that he did not respond when he tried to call his teammate.

Video of Portis’ apology is interesting if only because it’s a bit hard to discern the level of sincerity.

Via Twitter:

Chicago is 0-2 on the season. Portis is in the middle of serving an 8 game suspension for the incident.

Giannis Antetokounmpo scores career-high 44, dedicates game to father

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MILWAUKEE (AP) — After scoring a career-high 44 points, Giannis Antetokounmpo wrote a note on the game ball.

“This is for daddy. We got a win tonight,” the 22-year-old Milwaukee Bucks player said, remembering his father, Charles, who died last month at age 54.

Antetokounmpo scored 17 points in the fourth quarter, including a dunk that put Milwaukee ahead 111-110 with 11 seconds to go.

After a timeout, Damian Lillard found Jusuf Nurkic running open down the lane, but Antetokounmpo blocked his shot at the basket, sending the 7-foot center crashing to the floor.

Antetokounmpo, starting his fifth NBA season, made 17 of 23 shots with eight rebounds and four assists as Milwaukee kept pace with a Portland team that had dominated its first two opponents. The Bucks star is averaging 38.3 points through three games, up from 22.9 last year, 16.9 in 2015-16 and 12.7 in 2014-15.

“Seventy-nine more. This is just the beginning,” he said, thinking about how many regular-season games remain.

After Nurkic was rejected at the basket, Khris Middleton was fouled and made both free throws.

“They committed two guys to Dame, so somebody was going to be open,” Portland coach Terry Stotts said, referring to Lillard. “Turned out to be Nurk but they made a really good defensive play.”

Lillard scored 26 points, including 16 in the fourth quarter. CJ McCollum also scored 26, and Nurkic had 17 points and 11 rebounds. Tony Snell scored 17 points and Middleton added 16 for Milwaukee.

 

Stephen Curry, Kevin Durant ejected at end of loss to Grizzlies

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Stephen Curry is going to get fined for this.

The former MVP was frustrated, his team losing and thinking he was fouled by Mike Conley as he attacked the rim late in the Warriors loss in Memphis Saturday night. Curry threw his mouthpiece at the referee, which deservedly got him ejected instantly.

Durant followed him to the locker room, making a gesture that will earn him a fine as well.

The Warriors are 1-2 to start the season and there are a lot of factors at play. The China trip does this to teams, and throw in three straight trips to the Finals on top of it and it has an impact. The team is a little banged up. However, the biggest issue is their defense is a mess right now.

The Warriors will straighten it out eventually, but the start of the season could be a rough one for them.