Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Tweet of the Day: Stephen Curry and crying Jordan

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Stephen Curry is a Carolina guy and a huge Panthers fan — he’s been that way since childhood, this was not a bandwagon jump.

Before the Super Bowl Sunday, he got to pound the drum for the Panthers (who also gave him a locker for the day).

We all know how the game went, it wasn’t a good day for Panthers’ fans. Curry handled it beautifully in this tweet.

Five Takeaways From NBA Sunday: Stephen Curry, Kevin Durant at Super Bowl

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Sunday was all about Coldplay… was there something else going on? If you didn’t watch Sunday’s NBA games because you were prepping for a Super Bowl only someone who bet the under could love, here is what you missed from around the NBA Sunday. Which includes some Super Bowl talk.

1) Stephen Curry pounding a drum was not enough for the Panthers. Curry is a Carolina guy — he did not just jump on the Cam Newton/Panthers bandwagon, he’s been a fan for a long time. The Panthers rewarded him on Sunday with a locker and jersey.

They also let him pound the drum for the team pregame. Turns out, that was not enough (apparently Curry cannot secure a win without some help from Draymond Green). But he handled it beautifully on Twitter after the game.

2) Kevin Durant joined the media for a day to be a photographer at the Super Bowl. Kevin Durant’s relationship with the media has been about as smooth as a Kardashian marriage, but since he was in the Bay Area this weekend to take on the Warriors (another Golden State win), he decided to join the media for a day and be a photographer for the Players Tribune. You know, the website that will break Durant’s plans this summer. Follow this link and you can see his account and his photos.

Associated Press
Associated Press

Now, on to actual basketball….

3) Nikola Vucevic saves Magic with fade-away game winner. Orlando looked to be in control of their game with the Hawks, up 11 entering the fourth quarter and leading by eight with 3:30 left in the game — then Atlanta went on an 8-0 run. A Kent Bazemore three with :48 left tied the game at 94-94 (Bazemore finished with 23 points on the day).

But as he had done earlier in the year, Vucevic hit a game-winning fade away (this time over some good defense from Al Horford), and Orlando got the victory.

4) Chris Paul starts slow, finishes fast and Clippers pick up a road win in Miami. Chris Paul and the entire Clippers team started this game out looking like they had the South Beach Flu (after a night on the town). CP3 opened the game 0-of-9. But Paul was 6-of-10 in the second half, and when his shots fell it opened up the roll for a couple of huge DeAndre Jordan alley-oops.

The Clippers got 22 from CP3, another 20 from Jamal Crawford off the bench, and the Clippers kept right on winning with a 100-93 victory against Miami. If you want to nit-pick this team and how the teams above them in the West might attack flaws in the playoffs, go right ahead, but you’ll be missing a fantastic show in the meantime. The Clippers are playing well on the offensive end and just keep winning without Griffin in the lineup.

5) Brad Stevens gets the most out of the talent he has in Boston, George Karl does not in Sacramento. So that matchup went as you would expect. Brad Stevens has proven to be one of GM Danny Ainge’s best moves — and Ainge assembled a title team. He has a team of nice role players as the third seed in the East, with a fantastic defense and enough offense from Isaiah Thomas to get the job done. On the other side, George Karl’s job is in jeopardy in part because he can’t get buy-in from a team with some good talent (except for Rajon Rondo, who likes Karl because Karl has given him carte blanche in the offense). This game was just a contrast of organizations, and as you would expect the Celtics won handily 128-119.

Also, know that Thomas can play a little defense — he blocked a DeMarcus Cousins‘ shot.

Paul shakes off awful start, leads Clippers past Heat 100-93

Los Angeles Clippers guard Chris Paul (3) drives to the basket past Miami Heat guard Goran Dragic (7) and forward Amare Stoudemire, right, during the first half of an NBA basketball game, Sunday, Feb. 7, 2016, in Miami. (AP Photo/Lynne Sladky)
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MIAMI (AP) — Chris Paul had the worst possible start to his shooting day.

His finish, however, was perfect.

Paul’s consecutive 3-pointers in the final minutes were daggers to a Miami comeback, and his game-high 22 points helped the Los Angeles Clippers hang on to beat the Heat 100-93 on Sunday.

“I kept shooting it,” Paul said, “because sooner or later it had to go in.”

J.J. Redick scored 14 points, Wesley Johnson had 10 and DeAndre Jordan and Cole Aldrich grabbed 11 rebounds each for the Clippers, who won despite a 1-for-15 start from the field and swept the two-game season series with Miami.

“That was a team win because nobody really had it going,” Clippers coach Doc Rivers said. “But our defense really had it going all game.”

Chris Bosh, Dwyane Wade and Goran Dragic all scored 17 points for Miami. Luol Deng added 15 points for the Heat, and Hassan Whiteside finished with 10 points and 10 rebounds off the bench.

“They did to us what we’ve been doing the last few games, just grinding an opponent,” Heat coach Erik Spoelstra said. “That’s what they did to us, then made the bigger plays down the stretch.”

Paul was 0 for 7 in the opening period, the worst one-quarter shooting performance of his NBA career, and was 0 for 9 before he finally got a shot to fall. But his 3-pointers in the fourth snuffed out a Miami rally, and his lob that set up Jordan for a dunk was the clincher for the Clippers – who, after that horrid start, shot 55 percent the rest of the way.

Redick made a layup on the game’s first possession and the Clippers proceeded to misfire on their next 14 shots, but recovered to win for the 11th time in their last 13 road games, most of that with Blake Griffin sidelined by injuries.

“We’re just trying to hold it down until our big fella comes back,” Paul said.

Miami went to the oft-used strategy of intentionally fouling Jordan in the third quarter to slow the Clippers’ offense. And while it worked to a point – Jordan went 3 for 10 from the free throw line in the quarter – Miami couldn’t score. The Heat were 4 for 20 in the third, got down by as many as 11 and never led again.

“They made big plays down the stretch,” Wade said. “That’s the way we’ve been winning of late, so we can’t be mad at that. We got a little taste of our own medicine.”

TIP-INS

Clippers: G Austin Rivers will miss four to six weeks with a broken left hand. For now, the Clippers aren’t planning on making any roster changes to add depth. “We may have to make a decision but we’re just going to try to ride it out,” Doc Rivers said. … Paul has faced the Heat 19 times, and his teams are 13-6 in those games.

Heat: Whiteside took his first charge of the season. … Wade’s first point of the day gave him outright possession of 41st place on the NBA’s all-time scoring list. He came into the game tied with John Stockton at 19,711 points. … Deng has scored at least 15 points in five of his last six games.

 

SUPER SATELLITE

The Clippers were using a different plane than usual for their postgame flight from Miami to Philadelphia, for Super Bowl 50 reasons. They changed planes in order to have satellite television access so they wouldn’t miss any of the Carolina-Denver game.

“It’s really nice of the NBA to have us play today and then travel during the Super Bowl,” Doc Rivers said. “Just really a great move. But at least we get to watch it.”

 

NBA: Kenneth Faried got away with foul on decisive basket in Nuggets’ win over Bulls

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The Bulls’ biggest loss Friday was Jimmy Butler to injury. His absence certainly contributed to a loss to the Timberwolves the following night.

But Chicago also lost to the Nuggets on Friday, and perhaps that wouldn’t have happened if the game were called correctly down the stretch.

With Denver up two points and 21.1 seconds remaining, Kenneth Faried offensively rebounded a free throw and scored. The Bulls then intentionally fouled down the stretch, and Faried and Danilo Gallinari added a few free throws in the Nuggets’ 115-110 win.

One problem: Faried should’ve been called for offensively fouling Taj Gibson on the key putback, according to the NBA’s Last Two Minute Report:

Faried (DEN) extends his arm into Gibson (CHI) and dislodges him, affecting his ability to retrieve the rebound.

This was a huge swing. Instead of Taj Gibson – a 69% career free-throw shooter – going to the line for two attempts with Chicago down two points, Faried put the Nuggets up four. Even if Gibson split at the line, the Bulls would have been in significantly better shape.

As usual, we can’t know what would’ve happened if this call were made correctly. But it significantly set back Chicago.