Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Jimmy Butler shows up in Minnesota wearing a fanny pack and holding a football (PHOTO)

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Jimmy Butler is now a member of the Minnesota Timberwolves, reunited with former Chicago Bulls head coach Tom Thibodeau. A draft day trade between the Bulls and the Timberwolves saw Butler head to Minnesota in exchange for the No. 7 pick in 2017 NBA Draft, Zach LaVine, and Kris Dunn.

Butler and Thibodeau get along quite well, and there’s little doubt Butler will be one of the league leaders in minutes played for the Timberwolves next season. With the trade finalized, Butler showed up in Minnesota this week alongside Thibodeau wearing a very Butler-esque outfit.

There’s no good way to describe it other than by looking at it.

Via Twitter:

The Bulls got hosed.

Big3 begins: 3-on-3 league has close games, not much Allen Iverson

AP
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NEW YORK (AP) Allen Iverson plans to be more spectator than scorer in the Big3.

The Iverson of old might be the only thing Ice Cube’s new 3-on-3 basketball venture can’t deliver.

The rapper-actor’s league of former NBA players got off to a strong start Sunday, with the first two games both decided on winning shots in front of 15,177 fans.

Iverson’s team won the third game, though as player-coach he only put himself in for 9 minutes. At 42 years old, the former NBA MVP said he doesn’t expect to be playing heavy minutes in the 10-game season.

“But I think the best part about this game here tonight and all the other games, it was exciting all throughout,” Iverson said. “It didn’t need Allen Iverson the player, per se.”

The quality of play was spotty, as players had to shake off sometimes years of rust. But it was certainly competitive.

“I think it’s going to be incredibly good. The games are exciting, the players are still talented and they’re fun to watch,” said Hall of Famer Clyde Drexler, who coached Power to a 62-58 victory over Tri State in the second game on DeShawn Stevenson’s 3-pointer.

Entertainers such as LL Cool J and NBA All-Star James Harden were in the crowd for the first two games before Iverson, the main attraction among players, took the court following a concert.

He may be the biggest name in the league, but his role on the court will be minor.

“I signed up to be a coach, player and captain. Coach part is going to go on throughout the game,” Iverson said. “Playing part is not going to be what you expect.

“You’re not going to see the Allen Iverson of old out there.”

He can’t be blamed, given the risk of injury for players way past their primes. Jason Williams, the flashy point guard nicknamed “White Chocolate,” went down with a right leg injury late in the opener, and Corey Maggette had to come out of the second game. Both were expected to be OK.

And that might not stop more players from wanting to play. Recently retired Paul Pierce was in the crowd and Andre Owens, the star of Iverson’s 3’s Company, said Kevin Garnett might want to play.

“Sky’s the limit. Obviously you see the debut,” Iverson said. “I didn’t even expect it to be like this, and then obviously guys that’s retired now, to see the outcome of this situation right here, probably are going to get that itch.”

Games are played to 60 points but teams have to win by two, and getting to 60 wasn’t enough in either of the first two games.

In the opener, Rashard Lewis made a three-point play with his team facing game point as 3 Headed Monsters edged Ghost Ballers 62-60.

The game has gimmicks – Lewis made the first 4-point shot and teams had 14 seconds to shoot. Team names included 3’s Company and Killer 3s and some players wore nicknames on their jerseys, with Jerome Williams going with “Junk Yard Dog” on his.

Cube vowed the games would be competitive – players are vying for a revenue share based on final league standings. There was pushing and shoving in the post and a few hard fouls, and the physicality and trash talk appeared to heat up as the games went on. With hand checking allowed, the games looked nothing like today’s NBA game.

“Some people like that style, some people don’t,” Trilogy’s Kenyon Martin said. “So we’re here to fill that void for the people that appreciate the way the game has been played forever, you know what I’m saying? Basketball is a contact sport.”

The eight-team league will play on 10 weekends, culminating with the Aug. 26 championship in Las Vegas. Games are shown on Monday nights on Fox Sports 1.

3 HEADED MONSTERS 62, GHOST BALLERS 60

The 3 Headed Monsters blew a late lead after Williams went down and the Ghost Ballers went ahead 60-59 before Lewis scored and drew a foul, making the free throw to finish the game.

Lewis finished with 27 points and former No. 1 pick Kwame Brown had 17 points and 13 rebounds for the 3 Headed Monsters. Ricky Davis led the Ghost Ballers with 23 points.

POWER 62, TRI STATE 58

Stevenson finished with 20 points for the Power, making five 3-pointers. Maggette scored 15 and Cuttino Mobley had 14.

Jermaine O’Neal scored 18 points for Tri State, coached by Hall of Famer Julius Erving. Mike James had 13 points and 12 rebounds.

3’S COMPANY 61, BALL HOGS 51

Andre Owens had 20 points and 15 rebounds for Iverson’s team. DerMarr Johnson added 14 points and Al Thornton scored 13.

Iverson finished 1 for 6 with two assists.

Rasual Butler made six 3-pointers and scored 22 points for the Ball Hogs. Derrick Byars chipped in 19.

TRILOGY 60, KILLER 3’s 45

Al Harrington scored 25 points as Trilogy cruised in the final game of the day. James White added 16.

Reggie Evans scored 18 and Stephen Jackson 17 for the losers.

Watch Draymond Green name all 34 players drafted before him in 2012 (VIDEO)

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Is Golden State Warriors star Draymond Green a petty guy? I will leave that for you to decide.

He is certainly determined, a characteristic that has led him and the Warriors to two championships in the last three seasons.

Green was famously a second round pick, drafted No. 35 overall in the 2012 NBA Draft. And according to the video I’m about to show you, Green can recite the name of every single player who was drafted before him in 2012.

No, seriously.

Via twitter:

This might be the best video I’ve ever put on this website.

DeMarcus Cousins has dropped a ton of weight this offseason already (PHOTO)

AP
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New Orleans Pelicans DeMarcus Cousins has been known to carry a bit of weight on his frame. He is currently listed at 6-foot-11 and 270 pounds.

It appears that last bit has significantly changed over the off-season.

Cousins has reportedly dropped quite a bit of weight during his off-season regimen, eating right and even hiring the personal trainer who made Julius Randle look so good in just a short amount of time for the Los Angeles Lakers.

Speaking to WDSU, Pelicans head coach Alvin Gentry Said cousins was primed to take a new role for the pelicans next season, taking on a bit of a ball handler role as a point center. That should be easily done now that cousins has gained a little bit of mobility by shedding some weight.

Via WDSU:

When I saw DeMarcus, his body looked great. He invited us to his house for lunch; he’s eating really healthy — he’s got a chef that he’s hired. I was really, really excited about what he’s taken from the standpoint of trying to get himself ready for the season and obviously he feels like this is a very important season for him.

Looking at Cousins’ Instagram, you can clearly see the results of his eating and training regimen. He looks damn near svelte.

The newly-formed Pelicans had a disappointing end to the season, but with more time together they will certainly be one of the teams to watch in the Western Conference.