Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Kawhi Leonard injury an all-time "what if?"

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Eight days ago, we didn’t know whether Kawhi Leonard – who injured his ankle when Zaza Pachulia slid under his jumper – would play again this postseason.

But as a frustrated Gregg Popovich ranted about Pachulia’s dirtiness, I suspect the Spurs coach knew. I think Popovich knew, after years of anticipating a playoff matchup with the high-octane Warriors, Leonard’s injury had robbed San Antonio of a competitive conference finals – and maybe a championship.

The Spurs led Game 1 by 23 when Leonard got hurt. He never returned, and San Antonio blew its opening-game lead then lost Games 2-4 by 36, 12 and 14. None of the final three games were competitive down the stretch.

In all, the Spurs outscored Golden State by 21 in Leonard’s 23 minutes and got outscored by 85 otherwise.

The Warriors advance to their third straight NBA Finals. San Antonio is left wondering, what if?

Popovich’s Spurs have beaten nearly every highly touted team to come along during his reign as coach – the Chris Webber/Vlade Divac/Mike Bibby/Peja Stojakovic Kings, Shaquille O’Neal/Kobe Bryant Lakers, Goin’ To Work Pistons, Steve Nash/Mike D’Antoni Suns, LeBron James Cavaliers, Dirk Nowitzki Mavericks, Kevin Durant/Russell Westbrook Thunder, LeBron/Dwyane Wade/Chris Bosh Heat.

But these Warriors escaped San Antonio. The Spurs beat Golden State in the 2013 second round, but that wasn’t the same team. Those Warriors hadn’t started Draymond Green, signed Andre Iguodala or hired Steve Kerr – three people integral to Golden State’s identity. And of course, the Warriors hadn’t signed Kevin Durant, who turned this year’s squad into possible the greatest super team of all time.

At the same time, San Antonio was loading up. The Spurs were the second-best regular-season team over the last three years behind Golden State, but the teams didn’t meet in the playoffs.

Despite having the NBA’s third-best net rating, San Antonio had to face the Clippers (NBA’s second-best net rating) in the 2015 first round thanks to conference imbalance and a since-changed seeding system for division winners. The Clippers won a hard-fought seven-game series.

In 2016, the Spurs had an even higher net rating than Golden State, which went 73-9. But they ran into the Thunder, whose athleticism buzz-sawed them and nearly toppled the Warriors.

This year was San Antonio’s chance.

The Spurs showed an ability to adjust to spread attacks while topping the Rockets in the second round. In its next-level challenge, San Antonio – behind Leonard’s 26 points on 13 shots, eight rebounds and three assists – dominated early.

But as soon as Leonard went down, the entire series turned.

The Spurs outscored Golden State by 42 points per 48 minutes with Leonard and got outscored by 24 points per 48 minutes without him – one of the greatest disparities in a playoff series this era.

Here are all the series where a team performed at least 60 points better per 48 minutes with a certain player on the court rather than off since 2001, which is as far back as Basketball-Reference records go (requiring more than 10 minutes played, as to eliminate extreme garbage-time examples):

  • Left: Point difference per 48 minutes with player off
  • Right: Left: Point difference per 48 minutes with player on
  • Center: Difference

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Raw totals:

Player On Off
Chauncey Billups (2002 MIN 0, DAL 3) 0 in 134 min. -32 in 10 min.
Draymond Green (2015 GSW 4, NOP 0) +77 in 166 min. -45 in 31 min.
Gilbert Arenas (2005 WAS 4, CHI 2) +31 in 276 min. -20 in 12 min.
Pascal Siakam (2017 TOR 0, CLE 4) +14 in 10 min. -75 in 182 min.
Kobe Bryant (2001 LAL 3, POR 0) +66 in 119 min. -22 in 26 min.
Kevin Garnett (2004 MIN 4, DEN 1) +58 in 206 min. -38 in 34 min.
Luke Jackson (2007 TOR 2, BRK 4) +14 in 11 min. -46 in 277 min.
LeBron James (2007 CLE 4, WAS 0) +47 in 182 min. -12 in 11 min.
Allen Iverson (2001 PHI 1, LAL 4) -25 in 239 min. -9 in 6 min.
Kawhi Leonard (2017 SAS 0, GSW 4) +21 in 24 min. -85 in 168 min.
Shawn Marion (2003 PHO 2, SAS 4) -17 in 283 min. -15 in 10 min.
Tariq Abdul-Wahad (2003 DAL 2, SAS 4) +19 in 16 min. -49 in 272 min.
Russell Westbrook (2017 OKC 1, HOU 4) +15 in 195 min. -58 in 46 min.
Shaquille O’Neal (2001 LAL 3, POR 0) +55 in 131 min. -11 in 13 min.
Chris Webber (2001 SAC 3, PHO 1) +59 in 169 min. -21 in 23 min.
Tim Duncan (2001 SAS 4, DAL 1) +89 in 202 min. -31 in 38 min.
Kirk Hinrich (2016 ATL 0, CLE 4) +11 in 12 min. -61 in 180 min.
Thomas Gardner (2009 ATL 0, CLE 4) +12 in 16 min. -84 in 177 min.

This list is essentially divided into three groups:

  • Bench-warmers who played a few good minutes while their team got torched throughout the series. Pascal Siakam, Luke Jackson, Tariq Abdul-Wahad, Kirk Hinrich and Thomas Gardner fit this category.
  • Stars who dominated while on the court and saw their teams torched when they sat. For example, in the massive leader in this stat, the Timberwolves played the Mavericks even in the 2002 first round with Chauncey Billups on the court. But Minnesota got outscored by 32 in the 10 minutes Billups sat the entire series and got swept. (Billups was starting for an injured Terrell Brandon, so Robert Pack got pressed into duty behind Billups.)
  • Kawhi Leonard. Every other star played a high majority of his teams’ minutes, essentially as much as he could handle. Then, his team just hoped to hang on in the star’s brief breathers. Leonard was stuck on the bench nearly the entire series, watching the the Spurs look helpless after he led them to a commanding advantage.

To be fair, San Antonio wouldn’t have necessarily won with Leonard.

Golden State was better than the Spurs throughout the season, and the lopsided start was a small sample. Simple regression to the mean could have tilted the series.

Also, the Warriors are at their best with Draymond Green at center, and they used that lineup just 11 seconds before Leonard’s injury. In 59 minutes with Green at center in the series, Golden State posted offensive/defensive/net ratings of 123.9/90.3/+33.5. If they needed to lean on those lineups more to beat a Leonard-led Spurs, they could have.

Yet, I can’t stop wondering what would have happened if Leonard stayed healthy.

The question towers over the last great playoff-injury fascination – whether the Cavaliers would have won the 2015 Finals if Kevin Love and Kyrie Irving were healthy.

I contend no. The Warriors were better than Cleveland overall each of the last two years, and they were a stylistic problem for the Cavs – especially Love and especially in 2015. The Cavaliers winning in 2016 adds doubt, but Stephen Curry was hobbled and Draymond Green got suspended for a game. A hungrier and more available 2015 Golden State team was more primed to win than the 2016 edition that lost to Cleveland.

Perhaps, a 2017 Finals rubber match will inform my opinion how Love’s and Irving’s injuries affected the 2015 NBA championship. For now, I’m sticking with the Warriors winning anyway.

But with Leonard’s injury in this year’s conference finals, I just don’t have a feel for whether the Spurs would have prevailed.

And that’s the most frustrating part.

Kevin Durant apologizes for telling fans ‘If you don’t like it, don’t watch it,’ reiterates stance

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Kevin Durant told fans, dismayed by the lack of competitive games and series this postseason, “If you don’t like it, don’t watch it.”

Daring customers to choose another form of entertainment might not be good business for the NBA, but it’s not as if many fans needed an invitation. I doubt anyone was on the fence about watching then made up their minds after hearing Durant’s comments.

Yet, the Warriors star offered an apology.

Durant, via Chris Haynes of ESPN:

“I mean, life can be simple, man, Durant told ESPN. “If you don’t like the way the game is going, just turn it off. If you’re enjoying it, just keep it on. Life is simple. I didn’t mean it to disrespect anybody, but if you felt disrespected, I’m sorry. But if you don’t enjoy the game, turn it off [and] turn something else on. If you do, enjoy the rest of it, man.”

This is just a softer touch on the same sentiment – and just as reasonable.

People who love the NBA will watch. People who hate the NBA won’t. And people in the middle will fluctuate depending on the quality of the product.

Anyone mad at Durant the first time was just looking for a reason to get upset. That group will probably find a source of irritation in the follow-up quote, too.

The rest of us didn’t need this (half-hearted) apology, anyway.

Marreese Speights opts out of Clippers contract

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The Clippers are unraveling.

Of course, whether they can re-sign Chris Paul and Blake Griffin are the big questions. But they also must deal with smaller matters in free agency – like Marreese Speights.

Speights will opt out, his agent tweeted:

The Clippers will hold Speights’ Non-Bird Rights (technically a form of Bird Rights), allowing them to give him a starting salary up to $2,540,346 without using cap space or the mid-level exception.

The 29-year-old Speights, a stretch five who takes charges, fits the modern NBA. He could probably get more if he seeks it.

The Clippers won’t have cap space unless they lose Paul and Griffin, and at that point, re-signing a veteran like Speights is of little use. So, it would likely require the taxpayer mid-level exception or Speights taking a discount to keep him.

Luc Mbah a Moute can and likely will also opt out, and he’ll fall in the same Non-Bird situation. The Clippers would likely prioritize their mid-level exception for him – if it’s enough for either player.

Keeping Paul and Griffin is of the utmost importance, but that’s not the Clippers’ only challenge. Even if they keep those two stars, assembling even a decent supporting cast will difficult. Possibly losing J.J. Redick is the main issue there, but handling Speights’ and Mbah a Moute’s roster spots will also be pivotal.

Warriors struggle to get Zaza Pachulia’s 2017 NBA Finals hat on his big head (video)

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Zaza Pachulia became the villain of the Western Conference finals when he injured Kawhi Leonard and torpedoed the Spurs chances of upsetting the Warriors.

But his teammates stood by him – then shared this fun moment with him after Golden State won the West.