Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working


James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Kobe Bryant: “Do I want to play again or don’t I… the reality is no, I don’t.”

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LOS ANGELES — Kobe Bryant has known the answer for a while, he just wasn’t ready to admit it to himself. Let alone the world.

He wanted to try to wring one more season of good basketball out of his 37-year-old body. He wanted to try to talk himself out what his body was telling him. If he put in the work like he always had — if he lifted weights and stretched and took ice baths and watched film obsessively — he could still have a dramatic, positive impact on an NBA court.

A month into the season, Kobe admitted to himself he couldn’t will himself to do it anymore.

“Ultimately it’s a decision I had to make in life: Do I want to play again or don’t I?” Kobe asked. “It’s a very simple question, but it’s hard question to really answer. And the reality is no, I don’t. So why belabor it?”

Kobe announced that he will retire from the NBA at the end of this season.

Speaking to the media at Staples Center after another Lakers’ loss Sunday, what was clear was Kobe was comfortable with his decision. As Byron Scott had said before, Kobe was at peace with it.

“I’ve known for a while,” Bryant said. “I’ve always said if anything changes, I’ll change my mind. The problem for me, you can’t make a decision like this based on outside circumstances. It has to be an internal decision. Finally I just had to accept it, I don’t want to go through this anymore. And I’m okay with that.”

For two decades of his NBA career — in reality, much longer than that — basketball had been Kobe’s obsession. It drove his every decision, his every action. But even that had begun to change. He regularly meditates (thanks, Phil Jackson) and it was there he started to realize what was happening.

“Sitting in meditation for me, my mind starts drifting, and it always drifted to basketball. Always. And it doesn’t do that anymore,” Kobe said. “It does that sometimes, it doesn’t do that all the time. That was the first indicator that this game was not something I can obsess over much longer.”

Not that Kobe was going to give up the game without a fight. Kobe is not going to just roll over. However, after 20 seasons, 55,000 NBA minutes, a torn Achilles and major knee injury, hard work was not enough. Obsession was no longer enough. His body was quitting on him.

He’s accepted and come to peace with that.

“I honestly feel really good about it. I really do. I’m at peace with it…” Bryant said. “I’ve worked so hard and I continue to work really hard even though I played like shit, I’ve worked really, really hard not to play like crap and I do everything I possibly can. And I feel good about that.”

Make no mistake he is playing like crap. He’s a shell of his old self on defense. After a 4-of-20 shooting performance against the Pacers Sunday night, Kobe is shooting 30.5 percent on the season. He was 2-of-15 to start the game.

But a flash of vintage Kobe is what everyone will remember from Sunday’s game — they will talk about his two late fourth quarter three pointers, one a ridiculous leaner, that helped a Lakers’ comeback and brought the team within two points of the Pacers late in the fourth. After a Paul George free throw (George had 35 on the night), Kobe got a chance for a three to tie the game. He sprinted up off a down screen, caught the ball and moved along the top of the arc, getting enough space to get off a quick shot. And he airballed it. Which speaks to where his legs are now.

Kobe still loves putting in the work, which is one reason he’s not walking away mid-season (that $25 million contract may be a factor as well). He said “there is so much beauty in the pain of this league.” He still loves the effort of trying to get better every day.

He’s just not seeing results anymore. If he were playing better, if the young Lakers like D'Angelo Russell and Julius Randle were coming along more quickly, if this Lakers’ team was more respectable, then his decision might be different. But none of those things are happening.

That doesn’t mean anyone gets to talk smack to Kobe.

“We were playing Portland and some kid from the bench said something to me, said ‘we’re going to beat you tonight.’ I looked at him and said ‘I’ve got one rule: If you weren’t born when I started playing you can’t talk trash. It’s a simple rule’ And he looked and said, ‘Yes sir.’”

Coach Byron Scott and GM Mitch Kupchak have not talked about how Kobe will be used going forward after this decision, although don’t expect much of a change. This is the Kobe Bryant farewell tour now, and at home and on the road he will have adulation rained on him by the fans. They want to see Kobe be Kobe, and it’s not like he’s suddenly going to change playing styles.

Kobe appreciates and said he loves the fans, but it’s what he hears from other players — guys who have gone to him for advice such as Damian Lillard, Mike Conley, James Harden — that matters most to Bryant.

“The coolest thing is the messages I receive from the players,” he said. “They say thank you for the inspiration, thank you for the lessons, for the mentality. Those things honestly mean the most from me, that respect from the peers, there’s nothing in the world that beats that.”

It’s hard to walk away from that. To willingly step back from the only life you’ve known for two decades. Even if it’s been obvious for a little while it was time.

Bryant had to admit to himself it was time. Now he has, hopefully he can savor every moment of this season and leave it on his own terms.


76ers tie NBA worst with 0-18 start after loss to Grizzlies

Matt Barnes, Nik Stauskas, Jerami Grant
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MEMPHIS, Tenn. (AP) — Zach Randolph had 17 points and 11 rebounds to lead the Memphis Grizzlies to a 92-84 victory over Philadelphia on Sunday, sending the 76ers to their record-tying 18th straight loss to start the season.

The Sixers have lost an NBA-record 28 consecutive games dating to last season and at 0-18 matched the New Jersey Nets’ start in 2009-10.

Mike Conley led the Grizzlies with 20 points, while Matt Barnes and Jeff Green finished with 13 apiece as Memphis won for the seventh time in the last nine.

Isaiah Canaan led the Sixers with 16 points, while Robert Covington and Hollis Thompson scored 12 points apiece. Jerami Grant finished with 11 points.

The Sixers led 76-71 with 7:38 remaining and Memphis fans were booing their team. But the Grizzlies went on a 15-1 run to retake control of the game, with Randolph scoring eight points in the rally.

Byron Scott: Kobe Bryant “at peace” with decision to retire after season

Kobe Bryant

LOS ANGELES — Kobe Bryant was never going to go quietly into that good night. He would rage, rage against the dying of the light — and torn Achilles, knee ligaments, shoulders, and everything else holding him back.

But now, the end is near, and Kobe will face the final curtain at the end of this season. And he is at peace with it, if you ask his coach.

“It was so matter of fact, and he was so at peace with (the decision),” Lakers’ coach Byron Scott said of when Kobe told him this season would be it. “After I thought about it, I felt better about that. It wasn’t like he was agonizing over it or anything, it was like ‘I’m announcing I’m retiring’ and just kind of went on from there.”

Bryant told Scott before anyone else in the Lakers’ organization, and told him sometime Saturday (when the Lakers played and lost in Portland).

“I said, ‘what?’ He just told me at a very awkward time; we started laughing about it,” Scott said. “He said ‘you looked like you were saying ‘what they hell are you talking about’ but it just caught me off guard.”

It’s been an ugly season for Kobe, his body can no longer do what he expects of it — he can’t get the separation, the lift needed for his shoots. He was shooting 31.1 percent on the season going into Sunday’s game against Indiana, and he started 1-of-11 from the floor Sunday night. Yet he kept gunning.

“I gave up hoping he would change his approach 15, 18 years ago,” Lakers GM Mitch Kupchak said. “He is what he is. And I’m thankful for it.”

Kupchak added hoped this decision would ease the pressure on Bryant.

“I would hope that he has more fun, and appears less frustrated, and also gets more appreciation,” Kupchak said. “He’ll get it at home, but on the road too, because people will have to recognize this is his last year and they are watching one of the all-time greats.”

Kobe got plenty of appreciation from Lakers’ fans on Sunday night with a massive ovation when he was introduced. Kobe had wanted to avoid a Derek Jeter style farewell tour, but with that announcement and the Lakers playing 13-of-17 on the road in December you can bet there will be some of that.

“One of the best ever to play the game,” Pacers coach Frank Vogel said pregame. “I don’t know if there’s any one moment, just throughout the course of his career you didn’t want him to have the ball in his hands with the game on the line, period. Because you knew he was going to beat you.”

No doubt Kobe goes down as one of the game’s all-time greats — five-time NBA champion, MVP, two Finals MVP’s, 17 All-Star Games, and that’s just the tip of the iceberg — but what Scott ultimately wants is Bryant to leave the game on his terms.

“What I want from Kobe is basically his last game to be able to walk off the court, wave to the fans, and be able to go into the locker room standing up,” Scott said.


Here is Kobe Bryant’s letter given to every fan at Lakers’ game Sunday

Los Angeles Lakers v Portland Trail Blazers

LOS ANGELES — In a classy move — and one done in a very Kobe Bryant tone — every fan coming into Staples Center Sunday night to see the Lakers take on the Pacers received a letter from No. 24.

Inside a sealed black envelope, on quality, embossed paper, was this letter from Bryant (photo below):

When we first met I was just a kid.

Some of you took me in. Some of you didn’t.

But all of you helped e become the player and man in front of you today.

You gave me confidence to put my anger to good use.

Your doubt gave me determination to prove you wrong.

You witnessed my fears morph into strength.

Your rejection taught me courage.

Whether you view me as a hero or a villain, please know I poured every emotion, every bit of passion and my entire self into being a Laker.

What you’ve done for me is far greater than anything I’ve done for you.

I knew that each minute of each game I wore purple and gold.

I honor it as I play today and for the rest of this season.

My love for this city, this team and for each of you will never fade.

Thank you for this incredible journey.

It speaks to Kobe’s mindset over the years that he talked about the fuel from the rejection of Lakers’ fans motivating him. As a Los Angeles native (and former Laker blogger), let me tell you there was precious little rejection of Kobe from this fan base. There were questions and doubters early on, but even when Shaquille O’Neal was seen as the driving force of the team Kobe was beloved in Los Angeles. Something that continued through his trial in Colorado — Lakers fans have almost always had his back.

But Kobe finds fuel everywhere. Which is why he is a future Hall of Famer.