Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Report: With Joffrey Lauvergne trade, Mitch McGary likely done with Thunder

DALLAS, TX - MARCH 16:  Mitch McGary #33 of the Oklahoma City Thunder at American Airlines Center on March 16, 2015 in Dallas, Texas.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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The Oklahoma City frontcourt is crowded. Enes Kanter and Steven Adams will start, and they will have Nick Collison, Ersan Ilyasova, Domantas Sabonis, and now Joffrey Lauvergne behind them.

Which likely means Mitch McGary‘s done as a member of the Thunder, according to Royce Young of ESPN.

McGary has battled injuries his two seasons in the league and got on the court for only 72 minutes total last season for the Thunder (he played in more games and put up solid numbers in the D-LEague). He was not part of the future there regardless. He’s an undersized five trying to play the four and what he brought as a rookie — energy — was not enough as a sophomore.

McGary will make $1.5 million this season. He may be tough to move because he’s suspended for the first five games he’s eligible to play next season for failing the league’s drug policy (five games is the standard suspension for testing positive for marijuana three times). Maybe a team looking to develop players will give him a shot, but there is little trade value for him.

Dwight Howard is shooting 19-footers to improve his free throw stroke

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If you can knock down a 19-foot shot, then a 15-footer should be easier. Right?

Apparently that — and just basic muscle memory — is the latest attempt to improve Dwight Howard‘s free throw shooting. And, he seems to be knocking down those shots.

It’s not hard to see the logic in this approach.

The challenge is form and reps are not the problems for Howard — or DeAndre Jordan or Andre Drummond or others — when it comes to hitting free throws. Anyone who says “why don’t they just practice the shot” doesn’t pay attention, these guys put in a lot of work on the shot. Pregame and in practice (I’m Los Angeles based), Jordan probably hits 65 percent from the line. At least.

The problem is mental. That can be a tougher hurdle to clear. Maybe taking 19 footers and knocking them down will have Howard feeling more confident at the stripe this season.

But we’re going to need to see it to believe it. Just like we’re going to have to see a rejuvenated Howard in Atlanta before we believe this season will be different from the last few.

Report: Veteran big man Jason Thompson agrees to deal in China

BEIJING, CHINA - OCTOBER 15:  Jason Thompson # 34 of Sacramento Kings in action during the 2014 NBA Global Games match between the Brooklyn Nets and Sacramento Kings at MasterCard Center on October 15, 2014 in Beijing, China. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Lintao Zhang/Getty Images)
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Until this season, Jason Thompson had never been to the playoffs. He spent seven seasons in Sacramento before getting traded to the Warriors last offseason, and then signing with the Raptors midseason when Golden State waived him to make room on the roster for Anderson Varejao. His NBA days appear over, at least for now. International basketball reporter David Pick reports that Thompson has agreed to a deal to play in China.

Since the CBA’s season ends in March, Thompson could theoretically join an NBA team for the stretch run next year. But he didn’t appear to have much interest on the free-agent market this summer.

Report: Veteran big man Kevin Seraphin working out for Pacers, getting pursued by Barcelona

NEW YORK, NY - APRIL 01:  Kevin Seraphin #1 of the New York Knicks reacts after he is called for a foul in the second half against the Brooklyn Nets at Madison Square Garden on April 1, 2016 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Elsa/Getty Images)
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After five years in Washington, French forward Kevin Seraphin signed a one-year deal in New York last offseason. He played 48 games for the Knicks, averaging 3.9 points and 2.6 rebounds in 11 minutes per game and wasn’t a big part of their rotation. Now, as a free agent, he’s looking for a new NBA home, and Yann Ohnona of L’Equipe reports that he’s worked out for the Indiana Pacers and has interest from the Spanish club FC Barcelona.

The translation of that tweet reads:

Kévin Seraphin, always courted by Barcelona, is in the United States for a trial with the Pacers of Indiana

With Barcelona in pursuit, Seraphin appears to have a solid fallback option if he can’t land a spot on an NBA team. He can be useful as a fourth or fifth big, it’s just a matter of a team having room.