Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

93 Comments

James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Jakob Poeltl with huge poster dunk for Raptors. Yes, Jakob Poeltl. (VIDEO)

Leave a comment

The scouting report on Jakob Poeltl coming out of Utah said he could run the floor well and he was a good finisher around the rim.

But we didn’t expect this.

During the Raptors win Sunday against the stumbling Hawks, Poeltl filled the lane on the break, got the rock, and nobody was going to stop that finish. Least of all Tim Hardaway Jr., he just ends up in the poster.

Hassan Whiteside: “Portland was my second option”

MIAMI, FL - OCTOBER 28: Hassan Whiteside #21 of the Miami Heat looks on during a game against the Charlotte Hornets at American Airlines Arena on October 28, 2016 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Ehrmann/Getty Images)
Getty Images
Leave a comment

Entering free agency last July, Hassan Whiteside said his first choice was to stay in Miami — then Pat Riley gave him 98 million reasons to stick around. While the Heat have been up and down this season, Whiteside has thrived as the franchise player in Miami.

Last July he also met with Dallas, but it turns out that was not his second choice. Here is what Whiteside told Erik Gunderson of the Miami Herald before his team fell to the Blazers on Saturday.

“Portland was my second option,” Whiteside said at the team’s Saturday shootaround in Portland. “I would have came here.”

Interesting. There were reports the Blazers chased Whiteside, but it didn’t seem that serious. Apparently, it was. If The Blazers got Whiteside, would they still have spent $70 million on Evan Turner? Probably not. And suddenly a lot of things look better in Portland.

For Blazers fans, watching their team try to outscore opponents while playing terrible defense this season — in part because of a lack of rim protection behind their undersized guards — it’s easy to imagine how much Whiteside would have changed the picture in the Northwest. But at this point, that’s just fan fiction.

JaVale McGee tries to inbound ball for wrong team, Warriors bench cracks up (VIDEO)

3 Comments

JaVale McGree has become a solid contributor for the Warriors off the bench, giving them a needed shot blocking presence. He’s not getting a ton of run (seven minutes a night), but he’s efficient when he’s out there.

Still, there is his reputation as the guy most likely to end up on Shaqtin’ a Fool. He hasn’t done anything like that for a while… until Saturday night, when after a made free throw he tried to inbound the ball for the Suns for a second.

The Warriors bench was laughing under their shirts and towels.

Karl-Anthony Towns, Timberwolves battle back to top Hornets 125-120 in OT

Minnesota Timberwolves forward Andrew Wiggins, left, looks to pass around Charlotte Hornets center Cody Zeller in the second half of an NBA basketball game in Charlotte, N.C., Saturday, Dec. 3, 2016. Minnesota won 125-120. (AP Photo/Nell Redmond)
Associated Press
Leave a comment

CHARLOTTE, N.C. (AP) — Perhaps this was the type of win the talented and young Minnesota Timberwolves needed to get on a roll.

Andrew Wiggins scored 29 points, Karl-Anthony Towns added 27 points and 15 rebounds, and the Timberwolves showed late-game poise by erasing a 10-point, fourth-quarter deficit to beat the Southeast Division-leading Charlotte Hornets 125-120 in overtime on Saturday night.

“The more close games you’re in and the more you win, the better you get,” Minnesota coach Tom Thibodeau said. “Repetition builds habits. When you see things happen in a game, it slows everything down.”

Zack LaVine added 17 points and Ricky Rubio had nine points and 12 assists for the Timberwolves, who snapped a four-game losing streak and avoided being swept by the Hornets for the third straight season.

“We came back and really made some really winning plays down the stretch,” LaVine said. “That’s what happens when you keep fighting. We’ve been fighting the last four or five games and been in those positions but we got over that hump. It feels good. Now we need to keep it going.”

Towns, a dominant force on the glass all night, had six points in overtime, including a backbreaking follow off a missed shot with 21 seconds left to put the Timberwolves up by six. Towns sealed the victory with two free throws with 3.9 seconds remaining.

Charlotte appeared on its way to its fourth win in five games, leading 104-97 with less than one minute to play.

But Minnesota battled back to tie the game in regulation with LaVine, Rubio and Wiggins all hitting 3-pointers in the final 39 seconds. Wiggins’ pull-up from 31 feet in transition with 8.9 seconds tied the game at 106.

The Hornets had a chance to win the game at the end of regulation, but Kemba Walker missed everything on a step-back 18-footer at the buzzer.

“There were a lot of mistakes on the defensive end and we gave up some big baskets,” Walker said. “We missed some rotations and we have to be better down the stretch.”

Walker led Charlotte with 22 points and eight assists. Frank Kaminsky had 21 points and Nic Batum had 15 points and 12 assists.

TIP-INS:

Timberwolves: Wiggins and Towns were a combined 22 of 42 from the field. … Blocked 10 shots.

Hornets: The Hornets have given up an average of 16.5 points per game in the first quarter in the last two games, compared to a season average of 27.1 points. … Cody Zeller had four blocks.

STRONG OT START

The Timberwolves took advantage of the momentum they had built at the end of regulation, opening overtime with a 7-0 run.

“You know, it always looks better when the ball is going in,” Thibodeau said. “When we’re getting the right shots and sharing the ball, everything looks a lot better. Obviously, playing from a lead is important and we haven’t been doing that.”

NOT PHYSICAL ENOUGH

Hornets coach Steve Clifford said he was “especially disappointed” with this loss because the team had emphasized getting its defense set and physicality in terms of blocking out.

“They crushed us with the block outs in the fourth quarter,” Clifford said. “They had at least four that might have led to nine points. That can’t happen. It’s been discussed and we’ve watched it and the reality is we either going to become a more physical group or we’re not going to win – at least not every night.”

TOWNS PASSES GARNETT

Towns established a new Timberwolves record with his 27th straight game with at least one blocked shot. He had two blocks against the Hornets.