Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working


James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Kristaps Porzingis grew up a Kobe fan. Still is one.


When you hear player comparisons for Knicks rookie, the most common is Dirk Nowitzki — a European big with ridiculous shooting range and potential to embarrass anyone.

So did he grow up idolizing Dirk? Not so much.

Rather, like many of his generation, he grew up idolizing Kobe Bryant, he told Mike Francesa of WFAN.

“My favorite player growing up was Kobe. The Lakers were my team and I still love him.”

There is an entire generation of NBA players — and just fans — who would say the same thing.

In the interview, Porzingis laments his missed shots and turnovers, he thinks he can be a lot better. That is exactly what you want out of a rookie. It’s a huge adjustment playing at the NBA level, the speed of the game and IQ is a leap from Europe (or college). Recognizing the challenge is part of it.

There’s a lot to like in Porzingis. He could be special (we don’t know yet, we see only the potential). But idolizing Kobe — and if you understand the work he put in, the passion for the game — can be a good start.

(Hat tip NBA reddit)

Warriors’ interim coach Luke Walton’s car stolen

Luke Walton

If you’re looking for a “when are things going to go wrong for the Warriors” moment, we have one for you. But it may not be what you had hoped for.

Warriors’ interim head coach Luke Walton — the guy on the sidelines for the 15 (soon to be 16) game winning streak — had his car stolen during a crime spree, reports

One of the cars stolen during an Oakland Hills crime spree belongs to Golden State Warriors coach Luke Walton, Alameda County District Attorney Nancy O’Malley said late Monday.

Walton’s Mercedes Benz was stolen Tuesday by two suspects, who police believe are also responsible for a violent attack on a 75-year-old woman outside her home on Thursday. The suspects also took the woman’s car during the attack, according to police.

Yikes. That’s serious.

I’m sure Steve Kerr has like 14 cars, he can loan one to Walton.

Pacers guard George Hill returns Tuesday against Wizards

Paul George, Marcus Morris
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WASHINGTON (AP) — Pacers guard George Hill returned to the lineup Tuesday night against Washington after missing three games with an upper respiratory infection.

Hill is averaging 14 points and just under 37 minutes in 10 games this season. He was on the bench in case of emergency in Saturday’s victory over Milwaukee.

Coach Frank Vogel said Tuesday Hill’s infection had improved “to the point where he’s fine to play,” but would keep an eye out for fatigue after an 11-day layoff.

Hassan Whiteside on intentional fouls: “It’s not working, so keep fouling me”

Hassan Whiteside

Remember how Adam Silver was preaching that the league didn’t want to change the intentional foul rule — the hack-a-Shaq strategy — because it was really about two players (DeAndre Jordan and Dwight Howard) and a handful of others now and then. The fact that it’s not basketball didn’t matter.

Well, it’s not just two — Miami’s Hassan Whiteside has gotten the treatment this season. He’s a 53.4 percent free throw shooter this season.

And he says bring it on. From Jason Lieser of the Palm Beach Post:

“I’m enjoying this,” he said. “Foul me so I can get a double-double and we can win. It’s not working, so keep fouling me.”

He’s even smart at not getting fouled.

Whiteside also is liking that teams are looking at their options against the best defense in the NBA — yes, Miami at 94 points allowed per 100 possessions, is the best defense in the NBA right now — and deciding to attack Whiteside.

“There’s teams that’s out there that say ‘Stay away from Hassan,’ and there’s teams that say, ‘We don’t care if Hassan’s down there. Attack Hassan.’ I love them teams that do that. God bless them coaches. I love them teams.”

Whiteside is not as great a defender as the block totals would indicate — if he doesn’t see a block in it, his rotations can be a bit slow. One scout recently called him a selfish defender to me recently, suggesting he is in it for the numbers, not the sacrifices needed for an elite defense. True or not, the Heat have an elite defense and Whiteside is at the heart of it.

And if the strategy is to try to exploit him, Whiteside plans to make people pay.