Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working


James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Kevin Durant on Warriors injuries: “There’s nothing to worry about”

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Stephen Curry is out for the rest of the regular season and likely will miss at least the start of the playoffs with a sprained MCL in his left knee. His starting backcourt mate Klay Thompson is out for at least another week, maybe more, with a fractured thumb. Kevin Durant should return this week from his fractured ribs. Draymond Green missed time with a hip contusion but will return to the lineup this week.

The injuries have piled up on the Warriors, and while only Curry’s is expected to bleed over into the postseason, the question remains, should Warriors fans be worried?

Kevin Durant took a page from the Aaron Rodgers “relax” book and told Warriors fans to chill, speaking to Chris Haynes of ESPN.

“S— ain’t perfect when you’re living life,” Durant said. “There’s going to be ebbs and flows. I know since this whole Warriors [dynasty] started, it’s been pretty nice. There’s nothing to worry about. We’re all living life good. We’re playing in the NBA. We got a couple ankle tweaks, we got a few rib injuries, a couple of guys got kicked in the groin, a little fractured thumb. Nobody is dealing with anything life-threatening…

“Steph is going to work his tail off to get back no matter what it is, and we’re all going to support him and we’re going to be there for him. We’re going to hold this s— down.”

Durant is right. First, in the grand scheme of world problems, Curry’s knee is not a big one. Secondly, the Warriors have had a fairly fortunate and magical run the past few years, and by the start of the playoffs the Warriors should have most of the team healthy and rested.

The Warriors likely can get through the first two rounds without Curry, so long as Durant, Green, Thompson, as well as Iguodala and Livingston are healthy. A potential second-round matchup with Portland would be a challenge, but the Warriors would still deserve favorite status in that one.

Against Houston in a potential Western Conference Finals matchup, Golden State will need a healthy. Curry should be back by then, but with the Warriors injury luck lately it’s something to watch.

Stephen Curry out at least three weeks with Grade 2 MCL sprain


The Warriors will have to go the rest of the season and probably the start the playoffs without the guy their offense is built around.

Stephen Curry will be out at least three weeks after suffering a Grade 2 MCL sprain Friday night when JaVale McGee accidentally fell into his knee, the team announced Saturday. It’s about as good of news as could have been hoped for, considering the injury and the timing, that said the team will “re-evaluate” Curry in three weeks, and Grade 2 MCL’s often take a month or more to fully heal.

The playoffs begin in exactly three weeks. Curry could be back around the start of those games or, more likely, will miss part of the postseason depending upon how his recovery goes. The Warriors are essentially locked in as the two seed right now, but in a jumbled West it’s unclear who they will play in the first round and what matchup challenges that presents. The Warriors should be much healthier by then, they will get Draymond Green back from his hip injury on Sunday vs. the Jazz. Kevin Durant is expected later next week. Klay Thompson will be a little after that, but before the playoffs.

Curry, however, is the fuel that turns the Warriors offense into something elite. Curry is averaging 26.3 points and 6.2 assists per game, shooting 42.4 percent from three this season. The Warriors offense is 14 points per 100 possessions better this season when Curry is on the court.

Kyrie Irving out 3-6 weeks following surgery on his knee

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Kyrie Irving could be back right around the start of the playoffs, somewhere during the first round, or maybe not until the beginning of the second (if the Celtics are still playing).

Irving had his knee surgery Saturday and the timeline for his return is 3-6 weeks, the Celtics announced Saturday. This is the official press release.

Celtics guard Kyrie Irving today underwent a minimally-invasive procedure to remove a tension wire in his left knee. The wire was originally placed as part of the surgical repair of a fractured patella sustained during the 2015 NBA Finals. While removal of the wire should relieve irritation it was causing in Irving’s patellar tendon, the fractured patella has fully healed and Irving’s knee has been found to be completely structurally sound. Irving is expected to return to basketball activities in 3-6 weeks.

When Irving has been off the court this season, the Celtics have been 7.7 points worse per 100 possessions, with an offensive rating of 101, which is right at the bottom of the league. In the last five games, when Irving has been sidelined, the Celtics have gone 3-2 with an offensive rating of 100.4.

The Celtics are all but formally locked in as the two seed in the East.

With no Gordon Hayward or Daniel Theis for these playoffs, no Marcus Smart to start, and now questions about Irving’s availability, the question is how hard should Boston push to get Irving back for this postseason? Irving will push, it’s his nature, but the Celtics need to think bigger picture. Boston is poised to be a force in the East and maybe the team to beat next season, that should not be risked to make a splash this season. How motivated are the Celtics to push Irving for this season’s playoffs with a roster already decimated by injuries?

Doctor working with Kristaps Porzingis: “He’ll be better than ever”

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A disclaimer up front: I’m instantly suspicious of very optimistic people with grandiose claims. It feels like they are selling something, usually a form of snake oil.

Enter Dr. Carlon Colker, who is working with Knicks big man and franchise cornerstone Kristaps Porzingis on his recovery from a torn ACL last season. Porzingis is targeted for a return in the middle of next season (like when the calendar flips to 2019).

Colker has a much more aggressive and optimistic outlook for Porzingis, as he told the New York Post.

“Despite the talk, ‘The sky is falling, he’ll never be the same,’ that’s a bunch of horse s–t,’’ Colker told The Post. “He’ll be better than ever. He’s going to blow people away. If you’re around people who know what they’re doing, it’s not the end of the world. It’s the end of the world if you have the wrong people around you.”

With a doctorate specializing in sports performance, Colker’s job is strengthening Porzingis’ frame — everything but his damaged left knee….

“We have to deal with the ACL aspect in addition to the bigger picture. Rehabbing an ACL is straightforward. The important thing is be mindful of we’re rehabbing an ACL, but start establishing a power base, getting our balance, our flexibility back, working in conjunction with what the guys are doing on the ACL front. We’re bulking him up and giving him more muscle mass and strength, working on his upper body, doing a lot of hamstring work.”

Colker is part of an aggressive faction regarding ACL timetables. While the Knicks likely won’t let Porzingis play until around Christmas (the 10-month mark) at the earliest, Colker says he’ll have him ready for opening night.

Did anyone actually say the sky was falling?

Much of this makes a lot of sense — strengthening Porzingis’ base matters (it’s what has helped turn Rudy Gobert into a defensive force, the Jazz staff focused on his base, core, and hips). Functional training that strengthens muscles around the ACL matters. And with time, Porzingis can be back to what he was before and better.

The faster timeline… I’m not sold.

There’s a lot of data here. We’ve seen the recovery curve for a lot of NBA players with torn ACLs — and all of them are working with elite trainers, both with teams and personal ones. It takes 10 months or so to get back on the court, and usually another few months (at least) before the player really trusts the leg and starts to play with the same intensity and abandon.

For the Knicks, hopefully when Porzingis does get back on the court next season — whatever the date — he is close to his old self. The league is better with him in it.

Also, hopefully, there will be a coaching system in place in Madison Square Garden to maximize KP’s talents when he does return.