Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Report: Khloe Kardashian dumped James Harden

LOS ANGELES, CA - AUGUST 07:  Khloe Kardashian Odom attends the MDA Show of Strength held at CBS Television City on August 7, 2012 in Los Angeles, California. The show airs on Sunday, September 2, 2012 at 8PM ET/PT, 7PM CT/MT  (Photo by Mark Davis/Getty Images)
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Just a few months ago, Khloe Kardashian was praising her boyfriend, James Harden, for his support while her not-yet-ex husband Lamar Odom was hospitalized following a drug overdose.

Now?

US Weekly:

Khloé Kardashian is back on the market. The Strong Looks Better Naked author, 31, has split from boyfriend James Harden, a source confirms exclusively to Us Weekly.

“She dumped him weeks ago,” the source tells US

It’s definitely not common to post on a player and his girlfriend breaking up, but Harden had to know dating a Kardashian would make his personal life public. For better or worse, that’s part of the deal.

I’d be shocked if Harden didn’t knowingly accept – and probably embrace – that aspect of dating Khloe. So, here’s some publicity.

Congratulations, James.

Blake Griffin suspended four games, docked five games pay

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Clippers president/coach Doc Rivers said the NBA would lead any punishment for Blake Griffin, who broke his hand punching a team equipment manager at a dinner. The league investigated, and…

A suspension was announced by the Clippers.

Clippers release:

The following is a joint statement from L.A. Clippers owner Steve Ballmer and President of Basketball Operations and Head Coach Doc Rivers:

The L.A. Clippers announced today that forward Blake Griffin has been suspended without pay for four games for striking a team employee on Jan. 23 and his wages will be withheld for one additional game for injuries he sustained. The NBA has assisted us in this process.

The Clippers will donate the salary from the five games to charities focused on disadvantaged youth in Los Angeles. At his request, Blake will support this activity with his time.

We have made it clear that this conduct has no place in the Clippers organization. Blake is remorseful and has apologized for his actions. He is a valued member of our Clippers family and we support him as he rejoins the team. He understands his actions have consequences, and is eager to get back to work with his teammates, the organization and Clipper Nation which starts immediately with rehab, appearances and attendance at games.

For our team and organization, it is time to move forward which begins today and ultimately concludes when we have Blake back on the court.

If you want to parse the statement, it doesn’t say the Clippers suspended Griffin. It’s in passive voice — “has been suspended without pay” — and leaves open the possibility the NBA suspended him. We just know the Clippers announced it, which would be strange for an NBA suspension. So, I believe the Clippers suspended him. I’m just not absolutely certain.

NBA suspensions typically begin only once a player is healthy enough to play. It’s unclear how that applies to this situation, but I’d guess – no matter who levied the suspension – the same rule will apply. Again, that’s not a given – especially given the hard-to-follow use of “which starts immediately with rehab, appearances and attendance at games.”

The Clippers announced on Jan. 26 Griffin would miss 4-6 weeks, a timeline unaffected by a second surgery on his swollen, scarred hand. But Rivers called a 4-6 recovery period “unrealistic.” So, if he can’t serve his suspension until healthy, good luck figuring out when that is. Probably just have to trust the Clippers.

For each game a player is suspended by the NBA, he loses 1/110th of his salary. If that applies to this suspension, it’d cost Griffin $859,442.

Teams also have their team salary as it applies to the luxury tax – which the Clippers are in line to pay – reduced by that amount. Again, more conclusion. It’s unclear whether the Clippers will get their tax bill trimmed. If they suspended him and don’t receive the savings, that’s a significant difference – $2,148,605 in tax payments (or $1,718,884 if you count only the four games actually suspended).

Four games and a fifth game of pay is probably a break for Griffin. This could’ve been much worse for him, including legal action. But Matt Barnes received just a two-game suspension for a similar situation – one NBA employee attacking another while away from official team business. What’s the difference here?

The Clippers want to move on, but this result provides more confusion than clarity.

Marv Albert gets contract extension to call NBA on TNT

NEW YORK, NY - DECEMBER 05:  Marv Albert attends the New York Knicks vs Brooklyn Nets game at Barclays Center on December 5, 2013 in New York City.  (Photo by James Devaney/WireImage)
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NEW YORK (AP) — Veteran broadcaster Marv Albert has agreed to a multiyear contract extension with TNT to call NBA games.

Albert will call this weekend’s All-Star Game in Toronto, his 21st year providing commentary for the event. He’ll continue to call regular-season and playoff games for the network.

The Hall of Fame broadcaster has been associated with the NBA for nearly 50 years.

Turner Sports executive Craig Barry on Tuesday calls Albert a “legendary broadcaster,” who has been “a true icon in the industry.”

Albert is in his 18th season as a play-by-play commentator for TNT. He has won five national Sports Emmy Awards and was inducted into the Sports Broadcasting Hall of Fame last year.

Miami Heat to retire Shaquille O’Neal’s jersey next season

Shaquille O'Neal Heat
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Shaquille O’Neal’s No. 34 jersey already hangs in the rafters at Staples Center for the Lakers.  He’s getting a statue there, too.

Next season, he will have his number retired on the other warm southern coast, this time in Miami.

The Heat have announced they will retire Shaq’s No. 32 jersey next season.

“Shaquille O’Neal is one of the truly elite players in the history of the game and one of the greatest players to ever wear a Heat uniform,” team president Pat Riley said in a released statement. “He took us to another level as a basketball franchise while leading us to our first NBA championship. Retiring his number in the rafters, along with Heat greats Alonzo Mourning and Tim Hardaway, is something we are very proud of.”

Riley left out that the Heat also retired Michael Jordan’s 23, and Dan Marino’s 12 also hangs in the rafters of the arena. Neither of those make much sense, but whatever.

Shaq played three-and-a-half seasons in Miami, averaging 19.6 points and 9.1 rebounds a game. Shaq was a three-time All-Star with the Heat and was at the heart of the franchise’s first title, along with Dwyane Wade… and Mark Cuban would tell you the officials. But that’s another discussion. He was also bitter after being traded to Phoenix and slammed Miami management and players on his way out the door.

Time heals all wounds.