Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

93 Comments

James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Report: Knicks owner James Dolan considering firing Phil Jackson as Knicks president

6 Comments

Kristaps Porzingis skipped his exit meeting with the Knicks to express his frustration with the way the organization is being run. He is spending the summer working out in Latvia rather than the Knicks’ facilities. If a franchise cornerstone unicorn of a player skipped the exit meeting with 29 other franchises, the team president and GM would have been knocking on his door the next morning looking to talk about his concerns, listen, and make a guy the team should be building around feels appreciated and listened to.

Instead, Phil Jackson took it as a slight and threatened to trade Porzingis to send a message.

Add that to a treatment of Carmelo Anthony that has other free agents seeing the Knicks as a last resort, and forcing a triangle offense on the team players do not want, and there’s a lot of reasons to question Phil Jackson’s leadership of the Knicks. James Dolan, the Knicks owner, has apparently heard this and is considering making a change, something first reported by Adrian Wojnarowski of The Vertical at Yahoo Sports.

New York Knicks owner James Dolan is weighing the future of embattled president of basketball operations Phil Jackson, league sources told The Vertical.

No final decision had been made on Jackson’s future late Tuesday night, but Dolan is harboring uncertainties about how much longer to commit to Jackson as the organization’s top basketball decision-maker, league sources told The Vertical.

Dolan has become increasingly concerned about Jackson’s fitness for the job and the long-term prospects of success for the franchise, especially in the aftermath of Jackson entertaining trades for Kristaps Porzingis, the franchise’s 21-year-old burgeoning star, league sources told The Vertical.

Ramona Shelburne of ESPN added:

Jackson is still owed two years and $24 million on his contract.

When Jackson took over the Knicks it was hoped that for $12 million a year he could keep James Dolan at arm’s length from basketball decisions — he has done that — and that he would finally provide a direction and for the Knicks. The latter part has not happened. He hired Derek Fisher as coach, who realized the Knicks were not ready to run the triangle so he tried to run a hybrid offense, but that never clicked. Fisher also never clicked with the players, and got into a spat with Matt Barnes that was very public. Fisher was let go and Jeff Hornacek was brought in to run his more modern, up-tempo offense, but then he was given Derrick Rose and Joakim Noah to go with the aging Anthony, with little else but Porzingis around them, and that didn’t work. Now the Knicks are back to the triangle, and players are not happy.

Jackson is unquestionably one of the great coaches the game has ever seen, a man with a great basketball mind, but the skills of coaching and the skills of running basketball operations are different things.

You can say it’s time for the Knicks to move on from Jackson but:

Do the Knicks really want to fire your front office and start fresh days before free agency begins?

If not Jackson, then who? Go ahead and joke that “anybody is better” but we have seen Dolan’s hires before and know that’s not true. Much like Dan Gilbert in Cleveland, you don’t want to just fire your GM at this point of the year unless you have the next guy lined up. Does anyone believe Dolan has thought that far ahead? There are plenty of quality candidates, including the released David Griffin from Cleveland, but how fast can the Knicks get a man with a plan in place.

The Knicks gonna Knick.

Report: Rockets becoming “increasingly serious threat” to sign Chris Paul

2 Comments

The Houston Rockets are one of only a handful of teams in the NBA with a legitimate ability to add a couple of key pieces and try to make a run at the Golden State Warriors.

Chris Paul would be that kind of piece, and the Rockets are ramping up efforts to land him.

From Marc Stein of ESPN.

The Houston Rockets have emerged as an increasingly serious threat in the chase for soon-to-be free agent Chris Paul, according to league sources.

The Rockets still have work to do in terms of clearing sufficient salary-cap space to make a representative offer for Paul, but sources told ESPN that Houston star James Harden has been advocating hard in favor of the Paul pursuit and has made his interest in teaming with the Los Angeles Clippers’ point guard known directly to Paul.

Sources say Houston also remains at the heart of the trade hunt to acquire Paul George from the Indiana Pacers, despite the fact George is only under contract through next season and is known to be angling to sign with his hometown Los Angeles Lakers in July 2018.

The challenge in all of this is the Rockets have just about $10 million in cap space this summer, which is about a third of what it will take to land Chris Paul. That means they need to trade Ryan Anderson and his $19.6 million owed next season and take no salary back, and while there are a few teams in a position to be able to take on that salary — Philadephia, Brooklyn, Sacramento and others — they are going to want a young player or first-round pick as a sweetener. The Rockets also are considering moving Lou Williams and his $7 million salary, or Patrick Beverley and his $5.5 million. However, even moving both of the later two is not getting near the salary Paul will demand.

Chris Paul met with the Clippers front office on Tuesday to talk about the future, but he’s expected to meet with a number of teams in free agency, with the Rockets and Spurs being key suitors. The question is, will any of these teams bring him closer to toppling the Golden State Warriors, and is it worth it to take less money for that chance? Especially after he got the CBA changed so that as of July 1 the “over 36” rule becomes the “over 38 rule” so the Clippers can give him one more five-year max contract.

How much will Dion Waiters earn as a free agent?

1 Comment

Dion Waiters had the best season of his career last year at age 25 in Miami. The Heat pushed Waiters to get in the best shape of his life (just check out his Instagram), and combine that with the fact that Justise Winslow went down Waiters got the ball in his hands more with a chance to create for himself, and you had a little rush of scoring. He’s still not the most efficient player ever (to be kind), but he’s close to average.

Waiters opted out of his $3.2 million he is owed next season, and he is now a free agent. How much is he will he get now on the open market? Barry Jackson of the Miami Herald wrote this:

One scout said he would be surprised if the bidding for Waiters soars much above $10 million, if that, because of his small sample size of high-level play this past season. One prominent agent who does not represent Waiters predicted he would get $8 million to $10 million annually.

That number seems about right, if it’s a two-year deal (or a team option on the third year). The league average salary will be around $8.5 million, and that’s where Waiters should fall next year.

Whether Miami has that money to spend comes down to whether they land a big free agent such as Gordon Hayward or Blake Griffin (both max guys). If so, the Heat will not have the money, and what they do have would be more focused on keeping James Johnson. However, if the Heat strike out then Waiters could be back in Miami.

One way or another Waiters is going to get a raise. That doesn’t mean teams are not still leery.

Report: Knicks have “legitimate” interest in re-signing Derrick Rose

6 Comments

Were they watching the games last year?

Derrick Rose put up decent numbers last year — 18 points per game, PER of 17, true shooting percentage of 53 — but was a mess defensively and does not fit in the triangle offense. He’s a decent point guard now, a replacement level player who can help in the right system.

Since the Knicks point guard rotation right now consists of rookie Frank Ntilikina plus whoever the team signs this summer, turns out Rose is not out of the picture, reports Ian Begley of ESPN.

The New York Knicks have “legitimate” interest in re-signing Derrick Rose, league sources familiar with the matter said….

The Knicks’ interest in the point guard is dependent on several factors, including his health and his asking price. When asked last week about New York potentially re-signing Rose, team president Phil Jackson said “we’re listening.”

Money will be the key — it’s not going to be anywhere near the $21.3 million Rose made last season. No team is going to offer that.

Can the Knicks get him for less than $10 million? Will another team come in and offer $12 million or more for him? The market for point guards this summer is going to be interesting because after the big name on the free-agent market — Chris Paul (we’re not counting Stephen Curry, he’s not leaving) — there are some quality players out there that can help teams such as Kyle Lowry, Jrue Holiday, George Hill, Patty Mills, Jeff Teague and Shaun Livingston. There aren’t that many teams with money to really spend on free agent point guards, so while a couple (Holiday, maybe Lowry) re-sign with their old teams there are a number of guys who may find the market softer than they expected. Rose is among them.

And that’s where the Knicks come in. Rose is far from a perfect fit, but if the soft market drives his price down closer to the midlevel ($8.4 million) or just above, that may be worth it for the Knicks for a year while they try to develop the rookie.