Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Kobe Bryant basks in All-Star spotlight one final time

Kobe Bryant All-Star
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TORONTO — Kobe Bryant is the center of attention one last time.

To get to his final All-Star Game in his final season in the NBA, Kobe received more fan votes than Stephen Curry or LeBron James or any other player. Now that he’s at the 2016 All-Star Game, more people want a piece of his time. More media were crowded around him on Friday than any other player at the NBA’s equivalent of media day. Even the other All-Stars could count on getting peppered with Kobe questions (to their annoyance at times).

Kobe is at peace with his decision to walk away from the game. This weekend he wants to savor being in the All-Star spotlight one final time.

“I’m happy,” Kobe said. “This is pretty cool. I’m looking around the room and seeing guys that I’m playing with that are tearing the league up that were like four during my first All-Star Game. It’s true. I mean, how many players can say they’ve played 20 years and actually have seen the game go through three, four generations, you know what I mean? It’s not sad at all. I mean, I’m really happy and honored to be here and see this.”

Does that mean Kobe has plans to chase the All-Star MVP one last time?

“Zero…” Kobe said. “But, no, I’m really just enjoying this whole thing, being around these players and talking to them one more time, going out and practicing and enjoying that moment in the game and enjoying that moment. So competitiveness in terms of me trying to establish something or prove something, that’s gone.”

What is Kobe’s best All-Star memory?

“My first one in Cleveland was pretty special because you had all the top 50 players,” Bryant said. “I think in ’98 (it was), it was pretty special too, being in my first All-Star Game and being in the locker room with greats, like [John] Stockton and [Clyde] Drexler and all those guys, that was pretty cool too.”

Kobe has a hectic schedule for his final weekend, but much as he has since he announced his retirement he is trying to soak in and fully enjoy this last go around in the NBA. He understands that the life he has known for two decades is about to change. He hasn’t given much thought to his first day of retirement.

“I’ll probably wake up and have some coffee and go back to sleep,” Bryant said.

I don’t think he understands why you drink coffee, but he’s got all of his retirement to figure that out. For now, he just wants to bask in the spotlight one last time.

Zach LaVine wins MVP, Kristaps Porzingis puts on show in Rising Stars Challenge

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TORONTO — Canada’s own Andrew Wiggins was the rock star of the night. “An-drew-Wi-gins” chants broke out in the Air Canada Center as Canada’s native son put on a show with 29 points (and a few dunks) leading a World Team comeback against the USA in the Rising Stars Challenge.

“An-drew-Wi-gins” chants broke out in the Air Canada Center as Canada’s native son put on a show with 29 points (and a few huge dunks), sparking a World Team comeback against the USA in the Rising Stars Challenge.

His Minnesota teammate Karl-Anthony Towns was going to have none of that.

“I gotta see Andrew Wiggins for a long time and I want to rub this in,” Towns said.

He got his wish, the USA beat the World Team 157-154.

It was a glorified pickup game for three quarters, and the level of defensive intensity will make Sunday’s All-Star game look like Tom Thibodeau teams are playing. That led to a lot of high scorers.

Zach LaVine — the other teammate of Wiggins and Towns — led the USA with 30 points and was named the game’s MVP, and said he wanted to steal Wiggins’ thunder at home.

“That’s what I was going for,” LaVine said.

Also from the USA, Jordan Clarkson (Lakers) had 25, Devon Booker (Suns) had 23 and was 5-of-8 from three, D'Angelo Russell (Lakers) had 22, and Towns chipped in 18 points and 7 boards.

Knicks sensation Kristaps Porzingis was the second most popular player in the building, and he had 30 for the World team.

“Not great defense, but it’s about having fun, I guess,” Porzingis said. “And I think we had fun out there. In the second half we got more competitive, as both teams wanted to get the win, and we fell a little short.”

Also for the World Emmanuel Mudiay (Nuggets) had 30 points, Wiggins had 29, and Mario Hezonja (Magic) had 19.

The intensity and defense did pick up in the end, although one wouldn’t call it a thing of beauty. What matters is the crowd in the Air Canada Centre enjoyed it, even if their team didn’t win. It’s an exhibition, and they got a show.

Report: Celtics, Cavaliers talking Kevin Love trade; could include Knicks, ‘Melo

Cleveland Cavaliers' Kevin Love holds the ball away from Boston Celtics' Amir Johnson during the second quarter of a NBA basketball game in Boston Tuesday, Dec. 15, 2015. (AP Photo/Winslow Townson)
Associated Press
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The Celtics are looking for an elite player to improve their deep cast of role players. The Cavaliers are looking for depth. And Carmelo Anthony may just be looking to win.

All of that has talks between the Cavaliers and Celtics on a potential Love deal progressing, with the possibility of the Knicks as a third team also in the mix, according to Frank Isola of the New York Daily News.

The Daily News has learned that the Boston Celtics and Cleveland Cavaliers have discussed a blockbuster trade centered around Kevin Love. There were very preliminary discussions about expanding the deal to include the Knicks and Anthony, who would have to waive his no-trade clause in order to facilitate a deal to the Cavs.

The Knicks would receive draft picks and players in return. One of those players is believed to be Timofey Mozgov, who five years ago was traded by the Knicks to Denver in the Anthony deal.

This is a longshot, but the report has some legs.

It’s not clear how far along these talks are. The trade deadline is Feb. 18 (next Thursday) and conversations tend to move past the theoretical/value judging phase and get real come All-Star Weekend, when many GMs and decision makers are in one place (and nobody can go outside because it is too cold in Toronto). This trade works for the Cavaliers if they get a quality stretch four in return — Kelly Olynyk? — plus some depth and a quality pick. The question for the Cavs is simply how much can they get back — this is a win-now team and Love helps that, so how does a trade make them better?

Would Danny Ainge move the unprotected Brooklyn Nets pick to get Love? Jae Crowder? How much would Boston surrender to get an elite star, especially one under a reasonable, long contract?

Carmelo Anthony wants a ring, if he could end up playing with LeBron and be much closer to it than he is now, he would waive his no-trade clause.

That said, this trade sounds like a longshot. At least at the deadline. Next Summer… who knows?

Watch Kevin Hart be Kevin Hart at the NBA All-Star Celebrity Game

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Kevin Hart has a movie to promote decided to come out of retirement to play in the NBA All-Star Friday Night Celebrity Game.

And, he did what Kevin Hart does.

Well, except win MVP of the game, that went to Win Butler (the Canadian lead singer of Arcade Fire). Butler led Canada to a 74-63 win over Hart and the USA.