Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

James Harden on recruiting Chris Paul from LA: “He didn’t seem happy”

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One of the most interesting storylines of the first month of this upcoming NBA season will be the Houston Rockets.

The team has paired MVP candidate James Harden with one of the greatest point guards of all time in Chris Paul, but it remains to be seen whether the two will be able to work together with the kind of efficiency that Mike D’Antoni’s team had in 2016-17.

Harden has been the subject of some chatter already this offseason after a photo of him surfaced on Instagram. In it, Harden looked to have added a significant portion of muscle this summer, which may help him as he moves back to a more off-ball style of play with Paul in the fold.

Harden was also the subject of significant scrutiny at the end of last season, where he failed in the playoffs in spectacular fashion against the San Antonio Spurs.

In a recent interview with Sam Amick of USA Today, Harden said his newfound weight gain has been part of his plan to combat late-season fatigue. Harden has also introduced yoga and pilates into his workout routine.

Perhaps more interesting information from Harden’s interview with Amick revealed just how much impact he had recruiting Chris Paul in the trade from Los Angeles Clippers, and Paul’s attitude at the end of the season toward his former team.

Via USA Today:

Harden, who signed a four-year extension this summer and will earn a combined $228 million by the end of the 2022-23 season, had everything to do with the move.

“I just knew that in the summertime obviously (Paul) was a free agent, and I wanted to see where his head was,” Harden said of Paul, who will now be a free agent next summer. “He didn’t seem happy, so after that we just took it from there.

“Obviously Golden State has been in the Finals and won two out of three, so that’s what everybody is trying to build up against. But we’re right there. We’re right there. Obviously, we have a lot of work to do, but it definitely puts us in a better chance.”

It certainly makes sense that after years of perpetual playoff failure by the Clippers that Paul would want to move on. Harden and CP3 seem to enjoy each other at the moment, and a pairing does seem to make sense on paper. We will see how that plays out over the course of next season.

Giannis Antetokounmpo announces he will not play for Greece in Eurobasket

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Giannis Antetokounmpo said had big plans to play for the Greek national team this summer, taking his country back to the top of the European ladder at EuroBasket (they had won the tournament a dozen years ago).

Instead, a sore knee will keep the Greek Freak out of EuroBasket. He made the announcement on his Facebook page.

Antetokounmpo had missed all but one of Greece’s early EuroBasket tune-ups due to a sore knee. That, understandably, concerned the Bucks, especially with his four-year, $100 million contract extension about to kick in next season.

Antetokounmpo is in China promoting shoes, but said he on Facebook he took a physical while there and was not able to complete the exercises due to pain.

“It is by far the biggest disappointment in my career. I must deal with the problem,” Antetokounmpo said in the Facebook post (written in Greek).

Within hours of the post going up, the Greek basketball federation released a statement slamming the Bucks and Antetokounmpo, saying they had done an MRI of his knee and found no damage.

“The simultaneous report by the Milwaukee Bucks and Giannis Antetokounmpo himself, by phone and social media from faraway China, and not by the appropriate official manner, of his inability to join the national men’s team saddens us … but is not surprising… A series of indications … had convinced us of the existence of an organized and well-staged plan by (the Bucks), with the full knowledge if not encouragement of the NBA that put the athlete on the spot and forced him to announce today that he is no longer part of the men’s national team.”

Great, just what the world needs, another conspiracy theory.

While NBA teams generally are not huge fans of their stars playing in national team tournaments (due to the injury risk), teams cannot stop a healthy player from playing. Antetokounmpo said this was his decision because he is in pain and has to think about the upcoming NBA season.

Whatever the Greek Federation believes internally, slamming the player and his team publicly like this is one good way to make sure he will not want to play for them in the future. He’s got knee pain, they are saying “you’re fine, walk it off, ” and that must have Antetokounmpo and the people around him wondering if the Greek Federation has his best interests — or theirs — at heart.

Akron store already selling “Stay Home 23” shirts, hats as LeBron decision looms

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We’ve seen this movie before.

There is all sorts of buzz around the league that LeBron James has one foot out the door in Cleveland. While people around LeBron denied he the rumor he is “100 percent” leaving, good luck finding any league source who thinks he is staying put next summer. Nothing is set in stone, his options — including staying — remain open, but we’ve all been down this road before.

The hometown fans are going to do their part to urge LeBron to stay.

Fan sentiment has some pull with LeBron (he came back to win the city a title). However, what matters more is a sense of a plan to keep the Cavaliers as title contenders for the coming years — and that is more than just Dan Gilbert paying the tax. The Cavs did nothing this summer that got them closer to beating Golden State, and while they swung for the fences with Paul George, what they really needed was wing defenders and athletes, and they didn’t get those either. Luc Mbah a Moute signed a one-year deal for the minimum somewhere else. Instead, Cleveland overpaid Kyle Korver.

Despite all that, the Cavs remain the team to beat in the East. If Cleveland gets to the Finals — LeBron’s eighth in a row — and they win or make it close, he may see staying as his best option. A season can be a lifetime in the NBA in terms of shifting attitudes. Still, I wouldn’t bet the rent on it.

Marshall Plumlee gets camp invite, partially guaranteed contract from Clippers

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The Los Angeles Clippers have 14 fully guaranteed contracts on their roster, plus a partial guarantee for DeAndre Liggins (who likely is on the roster opening day). They also are pretty much set at center with DeAndre Jordan and Willie Reed (plus when they go small they can play Blake Griffin there, something I wish they’d do a little more).

That said, Doc Rivers — just a coach now — needs bodies for camp, so in comes former Duke star and Knick Marshall Plumlee, reports Adrian Wojnarowski of ESPN.

Plumlee played in 21 games for the Knicks last season, logging a total of 190 minutes. He bounced between New York and the D-League Westchester Knicks, when down he averaged 12.3 points and 9.8 rebounds a game.

He’s not making the Clippers’ squad (barring injury), but he could show well and get noticed by other teams. Over the course of a season, there will be a need for bigs as guys go down injured, Plumlee is getting a chance to show how his game has developed. And he makes some money in the process.