Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Draymond Green says he will stand for anthem, criticism of Kaepernick “ridiculous”

Golden State Warriors' Stephen Curry conducts an interview during NBA basketball media day Monday, Sept. 26, 2016, in Oakland, Calif. (AP Photo/Marcio Jose Sanchez)
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I’ve said this before: while there will be national anthem protests once the NBA starts playing games in a couple of weeks, don’t expect it from the biggest names — the guys with the biggest international brands to promote. At the same time, expect all those guys to back Collin Kaepernick and others who have done these protests.

The latest example came from the Golden State Warriors media day and Draymond Green. Here is what he said in a passionate talk about the protests, via Anthony Slater of the San Jose Mercury News.

I respect Colin for that because he took a stand, that he knew would probably create some controversy. And he didn’t care. And I respect that because sometimes controversy is needed in order to get the point across. And I think he’s gotten his point across. But my question is like what’s next?…

And of course if everyone wants to talk about Colin, and he’s disrespecting America. No, we’re going to talk about what he’s doing and try to sweep what he’s really talking about under the rug. I think it’s quite ridiculous, to be quite frank. Am I going to kneel down and put my fist up, no I’m not. That’s no disrespect to Colin or anybody else that’s doing it. But they’ve gotten the point across. I don’t think I need to come out and do a National Anthem protest. Because it’s already been started. There’s already a conversation.

What Green is asking is what a lot of people — athletes, activists, people who care about this country — are asking: What kind of actions, what kinds of change can come out of the start of this conversation? Because the question isn’t about respect for the flag or lack thereof — that’s a side issue, a distraction from people who don’t want to talk about race in America and the challenges we still face as a nation in that area. Some of these police shootings are a brutal reminder of how far this nation has to go, but they are just part of a broader issue.

Stephen Curry — whose hometown of Charlotte has experienced rioting after a police shooting in recent days — also was asked about the protest issue and struck a similar tone. Here’s his answer via Sam Amick of the USA Today.

“I respect everybody’s voice, everybody’s platform, and their opportunity and right to protest what they feel in their heart is something they want changed. I’ve said that plenty of times about Colin. I respect what he’s doing. I respect the message that he’s fighting for, and I hope all the spotlight is on that particular message and the things we can do to make changes that are blatantly obvious we need change, so I hope going forward it’s not about who’s raising their fist, who’s kneeling, who’s standing, who’s doing this or that. It’s about what Colin and other guys – what the message is, and what we don’t want to stand for any more.”

John Wall limited at Wizards’ camp, no timeline for full return

OAKLAND, CA - MARCH 29:  John Wall #2 of the Washington Wizards stands on the court during their game against the Golden State Warriors at ORACLE Arena on March 29, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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WASHINGTON (AP) — Washington Wizards guard John Wall will be limited at training camp after undergoing knee surgery over the summer and the team has no timeline for his return.

The 26-year-old All-Star says he’s feeling great and has been able to play 1-on-1 and 3-on-3 with teammates. Coach Scott Brooks doesn’t know if Wall will play in any preseason games.

Wall and Brooks insist they’re “in no rush” with the focus on the point guard getting fully healthy. In May, Wall had a procedure on the patella tendon in his left knee and an arthroscopic surgery on his right knee.

The Wizards open training camp Tuesday in Richmond, Virginia. Brooks says Wall will participate in segments of each practice as he works to get back to 100 percent.

Cavaliers have offered Anderson Varejao a championship ring. Does he take it?

Golden State Warriors' Anderson Varejao (18) poses with a cutout with his likeness during NBA basketball media day Monday, Sept. 26, 2016, in Oakland, Calif. (AP Photo/Marcio Jose Sanchez)
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In the middle of last season, the Cleveland Cavaliers let go of long-time Cav and fan favorite Anderson Varejao to make room for Channing Frye, a stretch four they thought would be more valuable in the playoffs. In hindsight it seems the right move.

After a cap clearing move in Portland, Varejao ended up on the bench of the Golden State Warriors. We all know the story from there, including Varejao getting some meaningful minutes after Andrew Bogut went down, but it wasn’t enough for Golden State.

Which brings us to the awkward championship ring conversation. Usually, an iconic team player like Varejao would get one from the Cavaliers, but will Varejao want this one? From Marc Stein of ESPN:

Good on the Cavaliers for offering.

Is there a correct answer for Varejao? A wrong answer? I can’t blame him either way.

He is on the Warriors roster again this season, and he once again could get meaningful minutes (now behind Zaza Pachulia). Does he decide that one with this team is what he wants (and will bet is going to happen)? Nobody can answer all these questions for him.

Nuggets retiring Dikembe Mutombo’s number at first home game

Center Dikembe Mutombo of the Denver Nuggets goes up for two over center David Robinson of the San Antonio Spurs during the Nuggets game versus the Spurs at the McNichols Sports Arena in Denver, Colorado.
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If the Hawks can retire Dikembe Mutombo’s number after four and a half seasons in Atlanta, the Nuggets can retire it after five in Denver.

Chris Dempsey of The Denver Post:

Mutombo will join the list of people who’ve had a number retired by multiple teams:

  • Kareem Abdul-Jabbar (Lakers, Bucks)
  • Charles Barkley (76ers, Suns)
  • Wilt Chamberlain (Warriors, Lakers, 76ers)
  • Clyde Drexler (Trail Blazers, Rockets)
  • Julius Erving (Nets, 76ers)
  • Michael Jordan (Bulls, Heat)
  • Bob Lanier (Pistons, Bucks)
  • Moses Malone (Rockets, 76ers)
  • Pete Maravich (Jazz, Pelicans)
  • Earl Monroe (Knicks, Wizards)
  • Oscar Robertson (Bucks, Kings)
  • Jerry Sloan (Bulls, Jazz)
  • Nate Thurmond (Cavaliers, Warriors)

Shaquille O’Neal, who had his number retired by the Lakers, will also make the list this season, when the Heat will put his number in the rafters.

Mutombo spent his best years with the Hawks, but he was pretty darn good with the Nuggets, who drafted him No. 4 overall in 1991. He won a Defensive Player of the Year award and went to three All-Star games with Denver. Playing for the Nuggets, he also produced the most iconic image of his career: lying on the floor and clutching the ball in jubilation after Denver became the first No. 8 seed to upset the No. 1 seed (Seattle SuperSonics in 1994):