Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Draymond Green goes down, Rockets rally to spoil Warriors ring night 122-121

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Draymond Green is not the best player on the Warriors. He’s third or fourth best, depending on what you think of him vs. Klay Thompson.

But Draymond Green is the most important Warrior — what they do defensively does not work without him (and their small ball playmaking suffers as well). Without him, the Warriors are not the same.

That was on full display Tuesday night in the season opener — the night the Warriors got their 31-diamond rings and the latest banner went up at Oracle Arena. Green tweaked his knee in the third quarter landing off a shot and did not play in the fourth, and that’s when the Rockets outscored the Warriors 34-20 to come from behind and steal a win, 122-121.

Green was diagnosed with a “knee strain” and was walking around after the game without a cast/boot/crutches, although with a slight limp according to reports. He said this is nothing serious, although don’t be shocked if the Warriors give him another game or two off to rest it.

Kevin Durant almost saved the day for Golden State with a baseline jumper as time expired — the referees called it good, but an official review showed the ball was still in his hands when the buzzer went off.

James Harden had 27 points and 10 assists to lead the Rockets. However, the real story was their revamped bench outplaying the Golden State bench — Eric Gordon looked like the sixth man of the year with 24 points, P.J. Tucker had 20 and shot 4-of-6 from three, and Luc Mbah a Moute added 14.

The Rockets made their final push with Chris Paul sitting on the bench. CP3 sat the final four-and-a-half minutes of the game, and the Rockets thrived with Gordon, Harden and an old-school (meaning, like last season) offense. After the game, coach Mike D’Antoni said that Paul was out there “playing on one leg” due to his knee problem, and Paul could miss more time.

Golden State was also without Andre Iguodala, who tweaked his back lifting weights over the weekend, according to coach Steve Kerr. Not having Green or Iguodala hurt the Warriors defense, especially against an elite offensive team.

Surprisingly, Nick Young led the Warriors with 23 points off the bench, hitting 6-of-7 from three. Stephen Curry added in 22, Kevin Durant scored 20 and Klay Thompson 16. However, in the fourth quarter the Warriors big three of Durant, Curry, and Thompson were 5-of-14 from the floor and 2-of-7 from three. Curry could not find the range.

Last season the Spurs blew the Warriors out by 29 on opening night, and the Warriors bounced back to win 67 games and the NBA title. Nobody should read too much into an opening night win. But for a Rockets team with dreams of challenging these Warriors in May, this is a good confidence boost to start the season.

Kevin Durant’s game winner waived off, he didn’t get shot off in time

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With Draymond Green sidelined after tweaking his knee in the third quarter, the Houston Rockets were able to make a dramatic fourth-quarter comeback and upset the Golden State.

But Kevin Durant almost saved the game for the Warriors.

Down one with 10 seconds to go, the Warriors were able to get Stephen Curry a good look at a three but he missed it. The ball was volleyballed around a little, and Durant got a hold of it and took a 15-footer along the baseline that the referees on the court ruled a game-winner — but when reviewed it left his hand a fraction of a second too late.

It was the right call. And this is a big boost for the Rockets as they try to find their identity going into a long season.

 

The Warriors’ championship rings have 31 diamonds in them (VIDEO)

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Tuesday night meant the return of NBA basketball, and of course what we all wanted to see: the Golden State Warriors.

In the second game of the evening, the Warriors squared off against the Houston Rockets. Before the teams tipped, the Warriors received their championship rings in front of their hometown crowd at Oracle Arena.

Wearing special Nike hoodies with the phrase “The Champions” on the back, the Warriors received their rings to a standing ovation.

Perhaps the best part of the ceremony was finding out the official gemstone count in the rings. According to Sports Illustrated’s Ben Golliver, the rings have 31 diamonds in them.

Via Twitter:

Hmm. 31.

3-1.

3-1 lead.

Nope, doesn’t ring a bell.

Report: Cavaliers ditched Kyrie Irving tribute video idea vs. Celtics

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It was the first game for Boston Celtics guard Kyrie Irving back in Cleveland against the Cavaliers on Tuesday night. Irving spent the first six years of his career in Cleveland before being traded to the Celtics over the summer.

Of course, there was no love lost between the two teams nor between Cavaliers fans and Irving. Boston won the opening tip which Irving gathered, prompting a round of boos from the audience at The Q.

Perhaps more interesting was that the Cavaliers had a tribute video lined up for Irving but decided not to run it.

According to multiple reports, the video was set to run during a floating point in the game, but the operations folks in Cleveland never found the right time.

Another report from Cleveland.com has said that the aforementioned video had set off a few Cavaliers players.

Via Cleveland.com:

According to team spokesman Tad Carper, multiple Cavs officials, including majority owner Dan Gilbert, chose not to show the video because “we were expecting to run it at a floating opportunity based on the right moment, and we felt that moment never presented itself.”

Carper said the decision to cancel the video was not “directly” tied to the gruesome ankle injury to Celtics guard Gordon Hayward with 6:50 left in the first quarter, either.

A source with direct knowledge of Cavs’ players thinking told cleveland.com that several inside the Cleveland locker room were upset Monday upon hearing that a video was planned.

The video would have upset some inside the Cleveland locker room? I wonder which ones.