Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Steve Kerr “uncertain” if he will coach in NBA Finals

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The Warriors have gone 12-0 through the playoffs, the first team to sweep the first three rounds of the playoffs since the NBA went to a best-of-7 in all three rounds (a couple Lakers teams did it when the first round was best-of-5).

That doesn’t mean they haven’t missed Steve Kerr as coach, but they haven’t needed him. Yet. Mike Brown has done the job quite well.

Will Kerr be back for the NBA Finals? He told Marc Spears of ESPN he doesn’t know.

Kerr had back surgeries two summers ago, and that caused him to miss the start of the 2015-16 season (Luke Walton ran the show). Kerr coached through pain caused by a slow leak of spinal fluid until nausea and pain became too much at the start of this postseason. Kerr has had a new procedure — one that is apparently promising, one that we hope works to end the leak — but he’s understandably cautious about jumping back in.

That said, the next round, against the Cavaliers (barring the most improbable comeback in NBA history), is when the Warriors will need Kerr’s creative mind and solutions to the challenges Cleveland presents.

He’s also got more than a week to decide since the Finals don’t start until June 1.

Manu Ginobili receives standing ovation upon exiting what may be his final game

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Manu Ginobili is a four-time NBA champion, a two-time All-NBA player,  two-time All-Star, and a Sixth Man of the Year.

He’s also the most popular Spur of his generation — walk around San Antonio, even at the peak of the Spurs runs, and you saw more Ginobili jerseys than Duncan or Parker or Robinson or anyone else. Ginobili is beloved.

When he was taken out near the end of Game 4, maybe his final game as a Spur, the fans erupted into a standing ovation (joined by Stephen Curry, who stepped away from the free throw line to let the moment happen).

Ginobili hinted during the season this would be his last, but has said repeatedly during the playoffs he didn’t know what he would do during the season. He said that again after the game, via ESPN.

“I do feel like I can still play,” Ginobili said. “But that’s not what is going to make me retire or not. It’s about how I feel — if I want to go through all that again. It felt like they wanted me to retire, like they were giving me sort of a celebration night. And of course, I’m getting closer and closer. There is no secret, for sure. It’s getting harder and harder. But I always said that I wanted to let it sink in for three weeks, four weeks, whatever, and then I will sit with my wife and see how it feels.

“Whatever I decide to do, I’ll be a happy camper. I have to choose between two wonderful, truly wonderful options. One is to keep playing in this league at this age, enjoying every day, playing the sport I still love. The other one is to stay at home, be a dad, travel more, enjoy my family. Whatever it is, it’s two unbelievable options. So there is no way I can be sad, because whatever I decide, it’s going to be great.”

 

Warriors take control early, hold off Spurs to sweep series, advance to NBA Finals

Associated Press
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This series was decided early in the second half of Game 1, when Kawhi Leonard’s ankle rolled. He never got back on the court in the next three games, the Spurs were +21 when he was on in that first game and -85 the rest of the way. Without his defense on one end and shot creation on the other the Spurs could not match up.

The Spurs didn’t play like it was over Monday night — while the Warriors would hit threes and go on runs, the Spurs would answer back never let them completely pull away. They got buckets from Kyle Anderson (20 points off the bench) and 15 from Manu Ginobili in what may have been his final NBA game (he got the start, and the crowd erupted when he was taken out near the end).

It wasn’t enough. The Golden State Warriors were the better team — maybe even if Leonard had played — and they were in control of this game the entire way, getting 36 points from Stephen Curry and 29 from Kevin Durant.

The Warriors went on to win 125-110 and sweep the Spurs 4-0. Golden State swept through the West undefeated at 12-0, and they will take on the winner of the East (we all know it will be Cleveland). The Finals don’t begin until June 1.

This is the Warriors third straight trip to the Finals.

“Our chemistry is getting better and better,” Durant said after the game. “We’re going to need it even more in the next series, whoever we play, we’re just looking forward to it. I’m glad we got this done.”

There was a lot of respect between the teams after the series, particularly for Ginobili.

“Somebody I grew up watching, amazing competitor, even more fun playing against him,” Durant said after the game. “I got nothing but love and respect for him, plus he wear my shoes every year so that’s a plus. He was phenomenal this series.”

There also was a feeling among fans that we were robbed of a good series by the injury to Leonard (and the cheap play by Zaza Pachulia that caused it). Without Leonard (and Tony Parker) the Spurs struggled to create shots and generate consistent offense against a stout Warriors defense.

It was evident at the start of Game 4. San Antonio opened game 3-of-16 shooting, but the bigger issue is they went 1-of-8 in the paint against a Warriors team that started small (Patrick McCaw instead of JaVale McGee). Meanwhile, the Spurs were 7-of-7 in the paint to start the game. That is why the Warriors raced out to a quick 12 point lead midway through the first quarter.

The game hung around the 10-point era until an 11-0 Warriors run midway through the second quarter. The Spurs kept fighting, they had 13 more shots than the Warriors in the first half — thanks to 9 Golden State turnovers and 8 San Antonio offensive boards — but the Spurs shot 34.5 percent in the first half, and it wasn’t enough because the Warriors shot 60 percent. The Warriors shot 74 percent (14-of-19) in the second quarter. Because of that it was Warriors 65, Spurs 51 at the half, and Curry and Durant each had 18 for Golden State; Kyle Anderson has 10 points to lead the Spurs.

The second half saw the lead bounce between 10 and 20 most of the time, the Spurs would make a little run and the Warriors would answer with some crisp ball movement and a three. Curry was 5-of-13 from three on the night to lead the way.

Draymond Green added 16 points, 8 rebounds and 8 assists for the Warriors.

Now the Warriors get more than a week off to rest and prepare for the Finals.

Kevin Durant blocks Dejounte Murray twice on one shot (VIDEO)

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Kevin Durant was doing it all in the first half — he had 18 points to lead the Warriors (tied with Stephen Curry) and was making plays all over the court.

That includes racing back on this play and blocking Dejounte Murray‘s layup. Twice. On one shot.

The Warriors have led by 20 and been in control through the start of the third quarter. KD was at the heart of that.