Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Steve Alford: LaVar Ball never meddled with UCLA Basketball

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Is LaVar Ball just a harmless loudmouth, or will he actually undermine the team that drafts his son, highly touted guard Lonzo Ball?

The Lakers, who hold the No. 2 pick, are the most likely team to find out.

President Magic Johnson said LaVar won’t affect whether they draft Lonzo, but coach Luke Walton wants the team to ask UCLA coach Steve Alford about LaVar’s involvement.

Tania Ganguli of the Los Angeles Times did just that:

Was LaVar Ball around the team much?

“Zero,” Alford said.

Was he ever at practice?

“Never at practice,” Alford said. “Never at practice; never called me.”

Did he ever try to meddle in your coaching?

“Never,” Alford said.

LaVar has said his other sons, LiAngelo and LaMelo, will play for UCLA. So, Alford has incentive to maintain a productive working relationship with LaVar. The players’ high school coach had a much worse experience dealing with LaVar.

Alford vouching for LaVar means something, but the total picture is more complex.

Still, LaVar would hardly be the first difficult parent of an NBA player. He’s just the most public. Even if he’d try to meddle into the Lakers, they might be willing to handle that to get his talented son.

John Wall: Bench was Wizards’ ‘downfall’

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John Wall left the Wizards’ season-ending loss to the Celtics talking about how badly Washington’s bench got outscored.

Now that he has time to reflect and isn’t just speaking with raw emotion shortly after a devastating loss, how does he feel?

Wall, via CSN Mid-Atlantic

“We need to help our bench,” Wall told CSN’s Chris Miller. “Just to be honest, that was our downfall in each series that we had in the [Eastern Conference] semifinals, our bench got out played.”

It starts from upstairs – just building the right bench guys and building the chemistry. That’s all it is.

I think that’s where they won the game at. I heard Marcus Smart say after the game that I had no legs. He’s basically right. I don’t make excuses. I’m going to play. If I miss shots or make shots, I’ll live with it. I know people will say he finished oh for 11, but I play – I took everything I had in me to keep fighting.

It’s just that their bench guys came in and played well. I think Kelly Oubre could’ve played a little bit more. I wish he would’ve played a little more than Jason. But coach makes the decision, and we stick behind him 100 percent. I feel like those two guys could have really helped us.

Wall – eligible for a designated-veteran-player extension but reportedly unsure about signing one – is clearly telling the Wizards what he wants. Marcin Gortat similarly criticized Washington’s bench earlier in the season, and he apologized. Wall has the leverage not to stand by his assessment.

Both Wall and Gortat were right. The Wizards’ bench was the source of much of their problems.

Washington’s starting lineup outscored opponents by 4.7 points per 100 possessions in the playoffs. Its bench (all other lineups) got outscored 15.5 points per 100 possessions.

Only the Thunder had a similar split in net rating:

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The Wizards knew their flaw and tried to hide it. Washington’s starters played 34.2 minutes per game together in the postseason – second only to the Pacers (34.5). Wall’s heavy workload contributed to him running out of gas late in Game 7 against Boston, which Marcus Smart noted.

What can the Wizards do to upgrade their bench? Spend.

They sound committed to keeping Otto Porter, a restricted free agent this summer. But that would push them near the luxury tax – so they could scrimp on the bench in a variety of ways:

  • Don’t re-sign Bojan Bogdanovic, another restricted free agent. He’s in line for a raise.
  • Trade Marcin Gortat, elevating Ian Mahinmi into the starting lineup and therefore weakening the bench.
  • Trade Jason Smith, who might be expendable at his salary (especially given Wall’s comments about not wanting him to play as much) but at least still provides depth.
  • Don’t use the mid-level exception. That’s Washington’s best mechanism for adding outside help, but it’d be costly.

Will the Wizards take any of those cost-saving measures? Wall is certainly watching.

Don’t like the wait for this year’s Finals? Here’s the top 10 plays from the last two (VIDEO)

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Que the Tom Petty

Nobody is enjoying the week-long break between the end of the Eastern Conference Finals and the start of the NBA Finals (except maybe a few of the older Cavaliers players trying to get healthy). For those of us basketball junkies, we just want to get on to the two best teams in the league battling it out.We need a fix.

Here’s the best we can do today: The top 10 plays from the last two NBA Finals, the last two Cavaliers/Warriors showdowns. Courtesy the folks at NBA.com. There’s plenty of LeBron James, Stephen Curry, and a big shot by Kyrie Irving made the list. Enjoy. And just try to be patient.

Warriors’ center Zaza Pachulia cleared to play in Game 1 of NBA Finals

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These playoffs, the Golden State Warriors have been 15.4 points per 100 possessions better when Zaza Pachulia is on the court as opposed to on the bench. That’s a bit misleading, the reason for the gaudy number is he rounds out the dominant starting lineup, which has outscored teams by 32.6 points per 100 this postseason (that is actually better than the legendary “death lineup” in these playoffs). Pachulia is just the first big in the rotation with four All-Star, powerhouse players, but he fills his role well.

Pachulia was slowed by a sore right heel against the Spurs but is 100 percent and ready to go for the Finals when they tip-off Thursday night at Oracle Arena. Here are the details via Anthony Slater of the San Jose Mercury News.

Zaza Pachulia, the only injured Warrior rotation player late in the Spurs series, has participated in all parts of all three practices, without restriction on that sore right heel. He is on track to start Game 1 of The Finals on Thursday.

“We’ve done running, had scrimmages and he’s done everything,” Mike Brown said.

He will have a crucial role on the glass against the Cavaliers. Cleveland brings two dominant rebounders to the party with Tristan Thompson and Kevin Love (plus that LeBron James guy can get some boards), the Warriors will use Pachulia to counter. Before you roll your eyes, he had 13 boards in the second meeting of these teams in the regular season, a blowout Golden State win.

He’s the first big in a rotation of them the Warriors will throw at Cleveland — JaVale McGee may get a little time, but expect a lot of small-ball lineups from the Warriors. If Pachulia can give Golden State a solid 18 minutes a night where he is strong on the glass and helps protect the rim, it will be huge for them.

Pachulia is going to get his shot, he’ll be healthy and ready to go.