Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

93 Comments

James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Jordan releases new Russell Westbrook ad, may include a shot at Kevin Durant

OKLAHOMA CITY, OK - MAY 28:  Kevin Durant #35 of the Oklahoma City Thunder (L) and Russell Westbrook #0 look on during a press conference after the Golden State Warriors defeated the Oklahoma City Thunder 108-101 in game six of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by J Pat Carter/Getty Images)
2 Comments

As a Jordan Brand athlete, Russell Westbrook is under the same Nike umbrella as former teammate Kevin Durant. But his latest Jordan spot, released Friday, has a very pointed tagline: “Some run, some make runways.”

Given the circumstances, it’s hard to interpret that as anything other than a reference to Durant signing with the Warriors and Westbrook signing an extension with the Thunder.

Kobe Bryant on how teams should see Warriors: “‘OK, lace ’em up. Let’s go.”

BEVERLY HILLS, CA - MAY 03:  Retired NBA Champion, CEO, Kobe Inc., Kobe Bryant speaks onstage during 2016 Milken Institute Global Conference at The Beverly Hilton on May 03, 2016 in Beverly Hills, California.  (Photo by Alberto E. Rodriguez/Getty Images)
2 Comments

For two decades, Kobe Bryant saw everyone and everything as an obstacle to overcome: The Pacers, Sixers, Nets, Magic, Celtics, Tim Duncan, Gregg Popovich, Smush Parker, a torn Achilles. It didn’t matter. Kobe’s work ethic and drive had him rising above it all.

His focus hasn’t changed now. Kobe was on the Jim Rome show, and the topic of the new-look Warriors with Kevin Durant came up, along with the “woe is me” attitude of some players (and plenty of owners and GMs).

“I would have thought less about myself if I looked at that move and said, ‘That’s unfair,'” he said. “If you’re a real competitor, you look at that and say, ‘OK, lace ’em up. Let’s go. I don’t care how many players you have over there; we’re still going to take you down.'”

Easier said than done to make that happen, but that attitude is the only one to have if you think you have a chance. You can be sure LeBron James is thinking that way and telling his Cavaliers teammates the same.

We’re going to miss Kobe.

 

Report: Dwyane Wade’s cousin killed as innocent bystander in gang shooting in Chicago

CHICAGO, IL - JULY 29:  General manager Gar Forman of the Chicago Bulls (L) listens as Dwyane Wade speaks during an introductory press conference at the Advocate Center on July 29, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
Getty Images
13 Comments

This news is just sickening. In a world with just too much sickening news.

According to NBC 5 in Chicago (which spoke to police), Dwyane Wade‘s first cousin Nykea Aldridge was pushing a stroller down the street when she was shot and killed as an innocent in the crossfire of a gang shooting.

The 32-year-old woman, whom family identified as Nykea Aldridge, was apparently the unintended victim of a gang shooting, police said. She was walking around 3:30 p.m. in the 6300 block of South Calumet when two males approached another male and opened fire, police said.

Wade tweeted this.

Aldridge was on her way to a local school to register her kids (they had just moved) when the shooting took place. There has been a rash of gang and gun violence in Chicago in the past year, and Dwyane’s mother Jolinda Wade had just been on a panel on ESPN’s Undefeated talking about it.

Wade is coming to play for his hometown Chicago Bulls this season.

Our thoughts are with Nykea Aldridge’s family and friends.

Bill Walton blames himself for Clippers leaving San Diego

BOSTON, MA - APRIL 13:  Member of the Boston Celtics 1986 Championship team Bill Walton is honored at halftime of the game between the Boston Celtics and the Miami Heat at TD Garden on April 13, 2016 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Lawrie/Getty Images)
Getty Images
4 Comments

Donald Sterling was the owner of the Clippers when they left San Diego to move to the Los Angeles Sports Arena in 1984. He’s a greedy man who lived in Los Angeles, he owned a bad Clipper team playing in a fast-aging building in San Diego, Sterling was bouncing checks to the point the NBA was ready to take the team away from him, and the selfish owner wanted the team closer to him in a situation where he could make as much money as possible. To suggest Sterling (especially in that era) made any move that was not financially related would be just wrong.

Still Bill Walton — a San Deigo native — blames himself for Clippers leaving San Diego.

He talked about it with the brilliant Arash Markazi of ESPN.

“When you fail in your hometown, that’s as bad as it gets, and I love my hometown,” said Walton, who grew up in La Mesa, 9 miles east of downtown San Diego. “I wish we had NBA basketball here, and we don’t because of me….

“It’s my greatest failure as a professional in my entire life,” Walton said. “I could not get the job done in my hometown. It is a stain and stigma on my soul that is indelible. I’ll never be able to wash that off, and I carry it with me forever.”

It was not on Walton. Not even close.

This was the Walton between the as-good-as-any-center-ever Walton that led the Trail Blazers to the title in 1977 and the Sixth Man of the Year Walton in Boston in 1985. The Clippers’ Walton was the one battling multiple foot surgeries that kept him out of most of multiple seasons in a row — something he could not control. And if you want to make judgements about how he was healthy before and after his time with the Clippers but seemed to get poor medical treatment on cheap Sterling’s team, go right ahead.

The move to LA was all about Donald Sterling. It was about his pocket book and what was convenient for him. There was a reason his team was at the bottom of the NBA for two decades (and that since he sold the team, while they have struggled to advance deep in the playoffs, they have been a more serious threat).

Bill Walton shouldn’t blame himself.