Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Heat players past, present throw support behind David Fizdale heading to Memphis

David Fizdale
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The Memphis Grizzlies have found their man — Miami Heat assistant coach David Fizdale has been offered the head coaching job in Memphis. He’s a smart coach who earned the trust of elite players and was a key part of the staff that helped Miami to a couple of rings.

It’s a good hire. Don’t just take my word for it, check out what a couple Heat players from that era had to say.

Mario Chalmers had a first-hand view — he was traded from Miami to Memphis in the middle of last season. The point guard who went the other way in that deal, Beno Udrih, also helped push the deal along.

Fizdale is going to be a popular hire with the players. That said, if the Grizzlies can’t keep Mike Conley in free agency the team is going to have struggles this season, regardless of who coaches them.

Watch Kevin Love drop 25 points on Toronto

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Before Game 5, Cavaliers’ coach Tyronn Lue told Kevin Love just to stay aggressive. Channing Frye told him the same thing.

Love took that advice to heart. From the opening tip of Game 5, Love was attacking — backing down the overmatched Luis Scola and knocking down threes. Love had 12 points in the first quarter on his way to a game-high 25, helping spark an easy, 38-point Cavaliers win in Game 5.

Now, can Love do this on the road in Game 6?

Cavaliers’ defense foundation for blowout win

CLEVELAND, OH - MAY 25: LeBron James #23 of the Cleveland Cavaliers gestures in the second half against the Toronto Raptors in game five of the Eastern Conference Finals during the 2016 NBA Playoffs at Quicken Loans Arena on May 25, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jason Miller/Getty Images)
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Cleveland blitzed Toronto from the opening tip.

Literally.

Cleveland cranked up their defensive pressure by getting back to aggressively blitzing Raptors’ guards Kyle Lowry and DeMar DeRozan every time they came off a pick. Or they would chase DeRozan over the top of the pick and trail him, never letting him get comfortable to pull up from the midrange. Whatever the defensive scheme, the Cavaliers were physical with Lowry and DeRozan — the pair was 4-of-14 shooting in the first half.

From the start, the Cavaliers defense dictated the flow of the game and set the tone for a 38-point blowout win.

It is that defense they will need to close out this series on the road Friday night.

“We understood that coming back from Game 3 and Game 4 we just didn’t play our defense the right way,” LeBron James said after the game. “We didn’t play how we should have played, and they took advantage of every moment. We had to get back to our staple; we had to get back to what we wanted to do defensively in order for us to play a complete game. That’s the most satisfying thing, the way we defended, holding these guys to 39 percent shooting.”

Defense triggered the offensive runs by the Cavaliers in the first half — Cleveland had eight steals and scored 20 points off turnovers before halftime. Playing with a renewed energy, the Cavs did a fantastic job fighting over screens and disrupting plays, and they closed out on shooters at the arc. It was their best defensive game of the series. It was the polar opposite of how they played in Toronto.

“I think our intensity picked up, our aggressiveness picked up, we were very physical to start the game and it just kind of led to us getting out in transition, us getting steals and getting easy baskets,” Cavaliers coach Tyronn Lue said.

“They were locked in, from the start to the finish,” according to Raptors coach Dwane Casey.”The force that they play with is different here and we didn’t meet it.”

Back home and with their backs against the wall, you can expect a very different, very desperate Raptors team. Lowry and DeRozan will shoot better.

But if the Cavaliers pack their defense and take it north of the border this time, they should close out the series.

LeBron James was dunking all over the Raptors (VIDEO)

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With their defense creating turnovers to get breaks — and the Raptors’ defense just breaking down — the Cavaliers put on a dunking exhibition against Toronto Wednesday.

LeBron James led the way, with 23 points and plenty of dunks. Here is another.

To change things up, here is an and-1.