Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working


James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Byron Scott says they just have to get Kobe Bryant better looks

Kobe Bryant, Joe Johnson, Byron Scott
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Kobe Bryant is averaging 15.2 points a game at age 37. It’s just taking him 16.4 shots per game to get there. After his 1-of-14 shooting performance against the Warriors the other night — with too much isolation and too many plays run just for him — there has been a lot of talk about his shot. With reason, this is his shot chart so far this season.

Kobe shotchart season

So what do the Lakers’ do? Get Kobe to shoot less and get the ball in the hands of the young stars they supposed to be developing more? Nah.

They just need to get Kobe better looks, Scott told the Los Angeles Times.

“I know his mentality is that he can still play in this league,” Scott said. “And we feel the same way….

“Obviously he’s struggling right now with his shot, and I think everybody can see that,” Scott said. “So it’s trying to get him in better position to be able to have an opportunity to knock those shots down on a consistent basis. That’s No. 1.

“I don’t know if it’s his legs. I don’t think so. Again, our conversations are pretty blunt. … He tells me when he is tired and he tells me when he’s not tired. And the last few days, he said he feels great. So, I don’t think it’s a matter of him being tired or his legs being tired. I think it’s a matter of his timing being a little off.”

Yes, how could it be his legs? It’s not like he’s a 37-year-old with more than 55,000 NBA minutes played, and coming off an Achilles rupture and major knee surgery.

Honestly, I hope the Lakers and Kobe find a balance soon, because they have become just hard to watch. And I don’t want Kobe to go out this way.

Is Stephen Curry the Lionel Messi of the NBA?

Lionel Messi
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Stephen Curry has reached the transcendent point in his career. We’re now talking about if he has passed LeBron James as the best player on the planet (he has), and we’re starting to think about his legacy as the perfect point guard for a modern NBA small-ball, space-and-pace offense. Plus he’s just a joy to watch play.

Does that make him the Lionel Messi of the NBA?

Curry was asked to compare himself to the Barcelona/Argentinian player who (arguably) is the greatest soccer player in the world, certainly as elite a finisher as that sport has ever seen. Here is his answer, via the Sydney Morning Herald of Australia. Is Curry the bigger international star now?

“I don’t know – it’s a chicken and egg kind of conversation,” Curry said while laughing.

“We both have a creative style, a feel when you are out on the pitch or the court. I’m trying to do some fancy things out there with both hands, making crossover moves and having a certain flair to my game and that’s definitely the style Messi has when he is out there in his matches.”

I love Curry, but Messi is the bigger international star.

But I love the comparison in terms of the must-watch nature of the two stars, the flair in their games, the sense that you have to keep an eye on them at all times because the spectacular could happen any time they touch the ball. When the ball comes to them, everybody leads forward in their chairs. That is the sign of a real superstar.

Jahlil Okafor fights man in Boston (video)

Jahlil Okafor

The 76ers lost a heartbreaker to the Celtics last night, dropping Philadelphia to 0-16.

Jahlil Okafor was apparently in a foul mood after the game.


We’re told everyone got up and fled the scene and no arrests were made.

We’re told the altercation began because one of the men in the other group yelled at Jahlil, “The 76ers suck.”

We spoke with a rep for Jahlil who tells us … Okafor says he was being heckled from the moment he left the club and felt threatened because people swarmed him on the street.


This video obviously doesn’t show everything, but it certainly makes Okafor look like the aggressor.

Okafor will probably face punishment from some combination of the legal system, NBA and 76ers.