Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Pistons’ Stan Van Gundy “encouraged” by players speaking out, protesting social issues

CLEVELAND, OH - APRIL 17: Head coach Stan Van Gundy of the Detroit Pistons yells to his players during the first half of the NBA Eastern Conference quarterfinals against the Cleveland Cavaliers at Quicken Loans Arena on April 17, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images)  *** Local Caption ***Stan Van Gundy
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Athletes are injecting themselves into the needed national conversation about race, violence, and policing in this nation. That has taken some very public forms, including LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony speaking at the ESPYs, and Colin Kaepernick taking a knee during the national anthem and leading others to do so. Some NBA players likely will follow Kaepernick’s lead.

Pistons coach/GM Stan Van Gundy likes seeing players speak out.

A couple of his Detroit players — Reggie Jackson and Marcus Morris — said they backed the 49ers quarterback. Here is what the never shy Van Gundy said about all of it, via Vincent Ellis of the Detroit Free Press.

“I’m encouraged by the fact of what some of those guys stood up and did at the ESPYs and had a conversation,” Van Gundy said. “I’m really proud of the fact that we have guys that not only see the problem, but want to try to do something about it…

“To me, in some ways, (police brutality is) just the most visible to focus on and it goes to deeper inequities in our criminal justice system, our education system so there’s so much to focus on,” Van Gundy said. “I think it’s great that we have players that want to be part of that conversation, and a lot of players that want to go beyond the conversation and be part of the solution.”

Van Gundy has been telling his players part of that solution is to vote.

The players union and NBA sent out a release saying they wanted to work together to create positive change, but details are still vague on what that might be. The only thing we know for sure as we head into the NBA season — with as divided a nation and election as anyone can remember as a backdrop — is that some NBA players are going to try and keep the conversation going.

Sunday is 16th anniversary of greatest dunk ever: Vince Carter over Frederic Weis

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It was the last game of the group stage of the 2000 Olympic basketball tournament at the Sydney Olympics, the USA was taking on France, another USA win on its way to another gold medal.

But what we all remember is this one play — Vince Carter dunking over the 7’2″ French center Frederic Weis.

Best. Dunk. Ever.

By anyone.

Weis was never the same.

In an impressive career — two-time All-NBA, eight-time All-Star, hours and hours of crazy highlights — this is always going to be the highlight at the top of the list. So we will use the anniversary of this dunk to look at it one more time.

Hat tip to nitramy at NBA Reddit.

Hornets coach Steve Clifford suggests allowing teams to advance ball in final two minutes without timeout

Steve Clifford
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The final minutes of a close NBA game rank among the best moments in sports – which is pretty remarkable, considering frequent stoppages interrupt and impede enjoyment of the game.

Clutch play. Timeout. Clutch play. Timeout. Clutch play. Timeout.

Coaches should probably call fewer timeouts, because drawing up a play also allows the defense to set. But timeouts give the offense the option of advancing the inbound spot into the frontcourt, a key advantage. So, teams will keep calling timeouts.

Unless…

Steve Aschburner of NBA.com:

For Charlotte’s Steve Clifford, the ability in the final two minutes of a game to advance the ball without requiring a timeout to be called could speed up the action. That has been used on a trial basis in the D League and in Summer League, and several coaches felt it worked well.

“The game is at an all-time high in popularity, but a lot of people complain about the last two minutes,” Clifford said. “I think it would add a different dimension but it would also be a good thing in addressing our biggest issue.”

Not that the coaches would be willing to lose any of their timeouts, though. They just wouldn’t save them specifically for that purpose.

I’m here for that.

I’m unsurprised control-seeking coaches want to keep all their timeouts, and reducing those seems unlikely, anyway. The NBA pays its bills through commercial breaks.

Would moving those advertising opportunities earlier in the game pay off? Audiences are probably larger in crunch time, but an action-packed closing stretch could hook fans and grow overall audiences. It’s always a difficult decision to forgo maximizing immediate revenue in pursuit of more later.

But I’m fairly certain fans would appreciate the change, which is at least a starting point in considering it.

Kyrie Irving feels validated after hitting game-winning shot to bring title to Cleveland

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Back in July during the pre-Olympics USA Camp in Las Vegas, I asked Kyrie Irving what had changed for him, what was different for him after winning an NBA title. His answer was about the doors it opened, the possibilities that suddenly felt available to him. A month after winning the title he still seemed a little overwhelmed by the experience, and he hadn’t fully processed it yet. Which is completely understandable.

Now, as training camp is set to open for the Cavaliers and their defense of that title, Irving clearly has gotten used to being a champion — and he feels validated. Look at what he told Joe Varden of the Cleveland Plain Dealer.

“Yes, my life’s changed drastically,” Irving told cleveland.com Saturday, during Irving’s friendship walk and basketball challenge downtown for Best Buddies, Ohio — an organization that gives social growth and employment opportunities to people with intellectual and developmental disabilities.

“It’s kind of, you’re waiting for that validation from everyone, I guess, to be considered one of the top players in the league at the highest stage,” Irving said. “That kind of changed. I was just trying to earn everyone’s respect as much as I could.”

It’s amazing to think of the impact one shot — Irving’s three over Stephen Curry with 53 seconds left in Game 7 — can have. If he misses, there is less pressure on the Warriors to answer with a three, maybe they come down and get a bucket inside for two (one could argue they should have done that anyway rather than hunt for the three), from there maybe the Warriors win. If so, that could change everything from Kevin Durant‘s summer plans to what the Cavaliers’ roster looks like today — there’s a good chance Cleveland’s lineup would have changed if they lost to the Warriors two Finals in a row.

One shot can have that kind of impact on a player, too.

Kyrie Irving was one of the top five point guards in the NBA for a while, a score first guy but one who had some floor general in him and got some steals. A lot of time seemed to be spent focusing on his flaws defensively and passing. But with that shot, he feels validated. If he carries that confidence into next season, the Cavaliers just got better.