Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Like crossovers? Check out Top 10 handles of NBA season so far

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It’s not really fair if you ask Nemanja Bjelica to cover Stephen Curry in space, but it does make for a good highlight.

On a nice slow Saturday afternoon around the NBA, let’s take a look at the top 10 handles moves of the season so far, courtesy NBA.com. Of course, there is some wickedness from James Harden, Derrick Rose, and Chris Paul, too. But I’m good with Jordan Clarkson in the top spot.

Watch Giannis Antetokounmpo find Jabari Parker for the slam

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I want the Giannis Antetokounmpo and Jabari Parker combo to work better than it does. The Buck get outscored by 2.3 points per 100 possessions when those two are on the court together, with neither end of the court working terribly well.

And yet, there are flashes — like the play above — where you think this could start to work. It just may need more time (and getting Khris Middleton back in the mix would help).

Antetokounmpo is having a phenomenal season, and is making plays.

Draymond Green fires back at league: “It’s funny how you can tell me… how my body is supposed to react”

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It’s not hard to find out how Draymond Green felt after picking up a flagrant foul Thursday night when his leg flew up after a foul and caught James Harden in the face. Just go to his Twitter feed.

Saturday at Warriors’ practice, Green expanded on the subject, here’s the video via Anthony Slater of the San Jose Mercury News.

If you prefer to read are Green’s comments transcribed:

“I just laugh at it. It’s funny how you can tell me how I get hit and how my body is supposed to react. I didn’t know the league office was that smart when it came to body movements. I’m not sure if they took kinesiology for their positions to tell you how your body is going to react when you get hit in a certain position. Or you go up and you have guys who jump to the ceiling. A lot of these guys that make the rules can’t touch the rim, yet they tell you how you’re way up there in the air which way you’re body (is supposed to go). I don’t understand that. That’s like me going in there and saying, ‘Hey, you did something on your paperwork wrong.’ I don’t know what your paperwork looks like. But it is what it is. They made the rule. Make your rule. I don’t care. But if you’re going to say it’s an unnatural thing, an unnatural act, no offense to James Harden, but I’ve never seen nobody up until James started doing it that shoots a layup like this under your arm (sweeps arms in a demonstration). That’s really not a natural act either. That’s not a natural basketball play either. But, hey, if you’re going to make a rule, make a rule. But if you’re going to take unnatural acts out the game, then let’s lock in on all these unnatural acts and take them out the game. I don’t know. Let them keep telling people how their body react I guess. They need to go take a few more kinesiology classes though. Maybe they can take a taping class or functional movement classes. Let me know how the body works because clearly mine don’t work the right way.”

Two things.

First, Green should know that the ultimate hammer on NBA fines is Kiki Vandeweghe — former NBA player, two-time All-Star, who also coached in the league. You want a guy with a players’ perspective making the call? You already have it. And Vandeweghe played in a far more physical era than this one.

Second, the flagrant was not issued because of intent but because of the action — if you kick a guy in the face, it’s a flagrant foul. There’s no gray area here, and officials shouldn’t have to guess a player’s intent. When Green went up he was fouled by Harden, and to maintain his balance Green flailed his legs out, something he has done plenty and other players going back decades have done too. That doesn’t mean it’s not reckless. That doesn’t mean a player is still not responsible for his body. Ask soccer officials about this same issue — get your leg above the waist with other players around and it can be called a “dangerous play.” In the NBA, if your leg flies up and hits a guy in the face, it’s a flagrant foul. Whether or not you meant to do it.

Green knows the league is cracking down on this. He knows he’s a target. It’s on him to change. One would think the Finals would have taught him that lesson.

Draymond Green has Steve Kerr’s back with one odd pro-pot argument

Golden State Warriors' Draymond Green (23) celebrates after making a defensive stop in front of teammate Stephen Curry, left, during the second half of an NBA basketball game against the Atlanta Hawks Monday, Nov. 28, 2016, in Oakland, Calif. Golden State won 105-100. (AP Photo/Marcio Jose Sanchez)
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Steve Kerr missed the first half of last season with debilitating back pain, and in his quest to find pain relief he admitted he tried marijuana (which was legal for medicinal use in the state at the time). It didn’t work well for him, he added.

But Kerr also talked about how professional sports leagues, where the players are dealing with a lot of pain management (particularly the NFL and NHL), need to start viewing marijuana differently than they did a generation ago.

Draymond Green has his coach’s back, via Chris Haynes of ESPN. Although, not with the best pro-pot argument I’ve ever heard.

Vegetable?

We’re just going to let this go because his heart is in the right place. It’s kind of like the scene in Animal House: “Was it over when the Germans bombed Pearl Harbor? Hell no!” “Germans?” “Forget it, he’s rolling.”

Green was also rolling when he started going in on the league’s crackdown on unnatural acts.

Draymond, so you know, here’s the link to Kiki Vandeweghe’s basketball-reference.com page. He’s not just the guy who hands out fines.