LeBron has a new twitter account. He has the marketing game down.


Thumbnail image for jamespoint.jpgIt’s all about timing. Understanding the market and timing.

Right now the sports world is focused on LeBron. (Well, American sports world, in Holland they are focused on other things.) He has never been more watched — even in the finals — and if you are going to launch a new marketing initiative, now is the time.

LeBron James is a championship marketer.

LeBron James has a new twitter account (@KingJames). He has had one tweet as of this writing.

Hello World, the Real King James is in the Building “Finally”.  My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa

And you wonder why we are hooked on twitter — it’s the insight into the soul.

But LeBron had passed 135,000 followers in less than one day. He is hot. Maybe Chris Paul pushed him to do it, but no harder than James’ PR people had been pushing him forever. James is not a social media guy, he has not been into Facebook or Twitter. Even his official Website has been non-existent for over a year.

But the site is now live (and linked to a Facebook page). He has a twitter account. Right at the time he is going to announce where he will play the next few years in a flurry of publicity. The time when so many eyes are on him.

I’m not a big believer in coincidence. This is all part of the planned new marketing of James (wherever he lands). It’s about building the brand, and launching these things when everyone is watching so you get the most bang for the buck. So he has a twitter account now. No way he announces his choice on twitter. (Chris Bosh on the other hand… wouldn’t shock me.)

When he gets as interesting as Kevin Durant or Ron Artest on twitter, then I’ll be really interested.

Hezonja throws down one-handed dunk in preseason debut

Orlando Magic Introduce 2015 NBA Draft Picks
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Mario Hezonja, the No. 5 pick in this year’s draft, has never lacked for confidence. The Croatian guard made his pro debut in the Magic’s preseason game against the Hornets on Saturday and did this:

Between Hezonja, Elfrid Payton, Victor Oladipo and Aaron Gordon, the Magic have a nucleus of young players that has the potential to be a lot of fun. Even if they’re still a few years away from contending, they’re definitely going to be a League Pass favorite this year.

Michael Kidd-Gilchrist suffers dislocated shoulder in preseason game

Michael Kidd-Gilchrist, Solomon Hill
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Preseason is only just getting underway and there’s already a potentially serious injury to report. In the game between the Hornets and Magic on Saturday night, Michael Kidd-Gilchrist was taken to the locker room after suffering a right shoulder injury. The Hornets announced that he was then taken to an Orlando-area hospital for follow-up x-rays:

A few hours after the game, the Hornets announced that Kidd-Gilchrist has a dislocated shoulder:

Depending on the severity of the injury, he could miss a few weeks or a few months. Hopefully, it’s the shorter end of that timeline. We should know more on Sunday.