LeBron has a new twitter account. He has the marketing game down.

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Thumbnail image for jamespoint.jpgIt’s all about timing. Understanding the market and timing.

Right now the sports world is focused on LeBron. (Well, American sports world, in Holland they are focused on other things.) He has never been more watched — even in the finals — and if you are going to launch a new marketing initiative, now is the time.

LeBron James is a championship marketer.

LeBron James has a new twitter account (@KingJames). He has had one tweet as of this writing.

Hello World, the Real King James is in the Building “Finally”.  My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa

And you wonder why we are hooked on twitter — it’s the insight into the soul.

But LeBron had passed 135,000 followers in less than one day. He is hot. Maybe Chris Paul pushed him to do it, but no harder than James’ PR people had been pushing him forever. James is not a social media guy, he has not been into Facebook or Twitter. Even his official Website has been non-existent for over a year.

But the site is now live (and linked to a Facebook page). He has a twitter account. Right at the time he is going to announce where he will play the next few years in a flurry of publicity. The time when so many eyes are on him.

I’m not a big believer in coincidence. This is all part of the planned new marketing of James (wherever he lands). It’s about building the brand, and launching these things when everyone is watching so you get the most bang for the buck. So he has a twitter account now. No way he announces his choice on twitter. (Chris Bosh on the other hand… wouldn’t shock me.)

When he gets as interesting as Kevin Durant or Ron Artest on twitter, then I’ll be really interested.

John Wall scores 37 as Wizards down LeBron James, Cavs 127-115

Associated Press
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CLEVELAND (AP) John Wall scored 37 points, Bradley Beal added 27 and the Washington Wizards began a challenging road trip by beating LeBron James and the Cleveland Cavaliers 127-115 on Saturday night.

Wall scored 18 in the first quarter, when the Wizards shot 82 percent, and Washington held on down the stretch to avenge an overtime loss to the NBA champions last month.

James, who briefly wore goggles to protect an eye injury sustained Friday night, scored 24 and added 11 rebounds and eight assists. Kyrie Irving added 23 points and Kevin Love 17 for Cleveland, playing at home for the only time in a seven-game stretch.

Washington’s victory cut Cleveland’s lead in the Eastern Conference to a half-game over idle Boston.

Rudy Gobert calls out Jazz teammates after loss: “We’ve just got to compete. We’re too nice.”

Associated Press
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Utah and the L.A. Clippers are almost locked into a first round, four vs. five battle in the Western Conference. The only question is which team will have home court, and the Clippers took a big step towards that beating the Jazz at home Saturday. While the Jazz still has a half-game lead, the Clippers have a much softer schedule the rest of the way.

After that loss, Jazz center Rudy Gobert was ticked off and called out his teammates. Via Tim MacMahon of ESPN.

“We’ve got guys that compete, but some of us don’t compete. Some of us just think about scoring. That’s what it is. … Coach keeps repeating it: We’ve just got to compete. We’re too nice. Those guys, we know they’re going to get calls. We’ve just got to come out aggressive and ready to fight.”

Interesting comments for a team that is third in the NBA in defensive rating and 13th in offense.

Gobert is frustrated as Utah has dropped four of its last five, and the slump has been on both ends of the court. The defense has struggled, but if guys are looking to score too much they aren’t doing it efficiently because the offense has been worse.

This slide likely costs Utah home court in the first round, which could matter in what will be a tight matchup with Los Angeles. Utah needs to find its grinding rhythm again heading into the playoffs, at their best they can knock off the Clippers in the first round. Just not like they are playing now.

One thing to watch, Utah’s Gordon Hayward asked out of the game in the fourth quarter due to what is being called a bruised muscle in his leg. If he misses any time or if this lingers, it could be trouble for the Jazz in the postseason.

 

LeBron James starts game with protective goggles. That lasts about a minute.

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LeBron James suffered a scratched cornea Friday night when he went up for a layup late in the third quarter and Jeremy Lamb tried to contest and caught him clean across the face. LeBron got the and-1, but had trouble keeping his eye open in postgame interviews Friday.

Saturday he did play — wearing protective goggles. As you can see above.

That lasted about a minute.

LeBron was likely frustrated as the Cavaliers defensive woes had the Wizards up double digits much of the first half.

Kobe Bryant says he’s “only a phone call away” if organization needs his advice

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For the first time since he walked off the court in his final game, Kobe Bryant was back at Staples Center Friday night.

The reason was Shaquille O’Neal was getting a statue out in front of Staples Center (a building that may not have gotten built without the two of them). The two famed feuders sat next to each other and joked around through the ceremony. Time heals all wounds.

With the new management of the Lakers — specifically Kobe’s former agent Rob Pelinka as GM — there has been speculation Kobe could take on a role. He’s not looking for something formal, according to reports, but he didn’t say no, either, when asked.

I picture Kobe as a guy who someday buys a team, not a guy who wants to haggle with agents over the details of a contract. He’s not going to take on a day-to-day role, he likes the retired life and what he is building with the Kobe brand.

That said, the Lakers front office can use all the smart voices it can get as they try speed up a rebuild. They should give him a call every once in a while.