LeBron has a new twitter account. He has the marketing game down.

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Thumbnail image for jamespoint.jpgIt’s all about timing. Understanding the market and timing.

Right now the sports world is focused on LeBron. (Well, American sports world, in Holland they are focused on other things.) He has never been more watched — even in the finals — and if you are going to launch a new marketing initiative, now is the time.

LeBron James is a championship marketer.

LeBron James has a new twitter account (@KingJames). He has had one tweet as of this writing.

Hello World, the Real King James is in the Building “Finally”.  My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa

And you wonder why we are hooked on twitter — it’s the insight into the soul.

But LeBron had passed 135,000 followers in less than one day. He is hot. Maybe Chris Paul pushed him to do it, but no harder than James’ PR people had been pushing him forever. James is not a social media guy, he has not been into Facebook or Twitter. Even his official Website has been non-existent for over a year.

But the site is now live (and linked to a Facebook page). He has a twitter account. Right at the time he is going to announce where he will play the next few years in a flurry of publicity. The time when so many eyes are on him.

I’m not a big believer in coincidence. This is all part of the planned new marketing of James (wherever he lands). It’s about building the brand, and launching these things when everyone is watching so you get the most bang for the buck. So he has a twitter account now. No way he announces his choice on twitter. (Chris Bosh on the other hand… wouldn’t shock me.)

When he gets as interesting as Kevin Durant or Ron Artest on twitter, then I’ll be really interested.

Report: Bulls’ Cristiano Felicio ‘strong favorite’ to replace Anderson Varejao on Brazilian Olympic team

CHICAGO, IL - FEBRUARY 19: Cristiano Felicio #6 of the Chicago Bulls looks to pass against the Toronto Raptors at the United Center on February 19, 2016 in Chicago, Illinois. The Bulls defeated the Raptors 116-106. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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Warriors center Anderson Varejao will miss the Rio Olympics due to a back injury.

Where will Team Brazil turn now?

Likely to Bulls center Cristiano Felicio.

Marc Stein of ESPN:

Felicio came on strong late last season. He puts his 6-foot-10, 275-pound frame to good use protecting the paint and rebounding. He showed potential as passer and mid-range shooter, too.

At age 24, he’s a candidate to break out in the Olympics.

If he’s not ready, Brazil can turn to a steady veteran at center, Nene.

Report: Equipment staffer punched by Blake Griffin no longer works for Clippers

Los Angeles Clippers forward Blake Griffin stands on the court as equipment manager Matias Testi, left, stands behind the bench during the second half of an NBA basketball game, Thursday, Feb. 18, 2016, in Los Angeles. Griffin broke his hand last month when he punched Testi in the face. The Clippers won 105-86. (AP Photo/Mark J. Terrill)
AP Photo/Mark J. Terrill
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Blake Griffin broke his hand punching Clippers equipment manager Matias Testi in January.

Make that former Clippers equipment manager Matias Testi.

TMZ:

The L.A. Clippers equipment staffer who was punched in the face by Blake Griffin during a fight in Toronto earlier this year is off the team — and will NOT be back for the ’16/’17 season … TMZ Sports has learned.

We spoke with a rep for the Clippers who confirmed Matias Testi “no longer works for the team.”

#Family

Writer recants report of Kevin Durant telling Russell Westbrook he’d re-sign with Thunder

OAKLAND, CA - MARCH 03:  Kevin Durant #35 and Russell Westbrook #0 of the Oklahoma City Thunder talk to head coach Billy Donovan during their game against the Golden State Warriors at ORACLE Arena on March 3, 2016 in Oakland, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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The report that Kevin Durant told Russell Westbrook he’d re-sign with the Thunder before choosing the Warriors?

Never mind.

Royce Young of ESPN:

I misspoke in saying that Durant specifically told Westbrook he was coming back.

Warriors/Brazil center Anderson Varejao to miss Olympics with back injury

LONDON, ENGLAND - JULY 31: Dan Clark #13 of Great Britain shoots over Anderson Varejao #11 of Brazil in the Men's Basketball Preliminary Round match between Great Britain and Brazil on Day 4 of the London 2012 Olympic Games at Basketball Arena on July 31, 2012 in London, England.  (Photo by Christian Petersen/Getty Images)
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OAKLAND, Calif. (AP) — Center Anderson Varejao will miss the Olympics for host Brazil because of a herniated disc in his lower back.

The Golden State Warriors announced the injury Wednesday and say that Varejao should be ready for the start of training camp but will not be healthy enough to play in the Olympics. Varejao recently experienced back pain while training with the Brazilian National Team and returned to California to be examined by Dr. Robert Watkins earlier this week.

Varejao averaged 2.6 points and 2.3 rebounds in 22 games after signing with the Warriors on Feb. 22. He re-signed with the team earlier this month.