It’s all about timing. Understanding the market and timing.
Right now the sports world is focused on LeBron. (Well, American sports world, in Holland they are focused on other things.) He has never been more watched — even in the finals — and if you are going to launch a new marketing initiative, now is the time.
LeBron James is a championship marketer.
LeBron James has a new twitter account (@KingJames). He has had one tweet as of this writing.
Hello World, the Real King James is in the Building “Finally”. My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa
And you wonder why we are hooked on twitter — it’s the insight into the soul.
But LeBron had passed 135,000 followers in less than one day. He is hot. Maybe Chris Paul pushed him to do it, but no harder than James’ PR people had been pushing him forever. James is not a social media guy, he has not been into Facebook or Twitter. Even his official Website has been non-existent for over a year.
But the site is now live (and linked to a Facebook page). He has a twitter account. Right at the time he is going to announce where he will play the next few years in a flurry of publicity. The time when so many eyes are on him.
I’m not a big believer in coincidence. This is all part of the planned new marketing of James (wherever he lands). It’s about building the brand, and launching these things when everyone is watching so you get the most bang for the buck. So he has a twitter account now. No way he announces his choice on twitter. (Chris Bosh on the other hand… wouldn’t shock me.)
When he gets as interesting as Kevin Durant or Ron Artest on twitter, then I’ll be really interested.
Warriors center Anderson Varejao will miss the Rio Olympics due to a back injury.
Where will Team Brazil turn now?
Likely to Bulls center Cristiano Felicio.
Marc Stein of ESPN:
Felicio came on strong late last season. He puts his 6-foot-10, 275-pound frame to good use protecting the paint and rebounding. He showed potential as passer and mid-range shooter, too.
At age 24, he’s a candidate to break out in the Olympics.
If he’s not ready, Brazil can turn to a steady veteran at center, Nene.
Blake Griffin broke his hand punching Clippers equipment manager Matias Testi in January.
Make that former Clippers equipment manager Matias Testi.
The L.A. Clippers equipment staffer who was punched in the face by Blake Griffin during a fight in Toronto earlier this year is off the team — and will NOT be back for the ’16/’17 season … TMZ Sports has learned.
We spoke with a rep for the Clippers who confirmed Matias Testi “no longer works for the team.”
The report that Kevin Durant told Russell Westbrook he’d re-sign with the Thunder before choosing the Warriors?
Royce Young of ESPN:
I misspoke in saying that Durant specifically told Westbrook he was coming back.
OAKLAND, Calif. (AP) — Center Anderson Varejao will miss the Olympics for host Brazil because of a herniated disc in his lower back.
The Golden State Warriors announced the injury Wednesday and say that Varejao should be ready for the start of training camp but will not be healthy enough to play in the Olympics. Varejao recently experienced back pain while training with the Brazilian National Team and returned to California to be examined by Dr. Robert Watkins earlier this week.
Varejao averaged 2.6 points and 2.3 rebounds in 22 games after signing with the Warriors on Feb. 22. He re-signed with the team earlier this month.