To keep a King, the Cavs invoked 'Family Guy.' Natch.

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The Cavaliers understood the seriousness of their meeting with the greatest player in franchise history today. Instead of the proposed 30 minute meeting, they stayed for nearly 90 minutes. Coach Byron Scott talked about how he planned to use LeBron James. They reminded James of all the good times he’s had in Ohio, of how it’s his home, how this is the place he’s meant to be. I’m sure it was very moving.

Oh, yeah, and then they showed him a freaking cartoon in the style of “Family Guy” featuring him, his friends, his teammates, and a bunch of inside jokes from the Cavs.

Yeah, that.

Apparently the Cavs’ main feature was that they “know him best” according to Brian Windhorst of the Cleveland Plain-Dealer.

Maybe that will work. After all, the Cavs do know him best. It just seems like an odd pitch considering the diverse business and basketball offers being tossed around. It’s not the weirdest pitch made. The Knicks had James Gandolfini from ‘The Sopranos’ in a skit in the role of Tony Soprano.

If you were wondering at what point this thing became a caricature of itself, today wasn’t it, but it may be the apex of ridiculousness.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.

Rumor: Carmelo Anthony to accept trade to Trail Blazers if Knicks and Rockets don’t strike deal

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Carmelo Anthony trade talks between the Knicks and Rockets appear to be going nowhere.

Yet, Anthony’s camp is reportedly cautiously optimistic he’ll get dealt by Monday.

This might explain why.

Jason McIntyre of Fox Sports:

Damian Lillard and C.J. McCollum have recruited Anthony to Portland. The Trail Blazers have plenty of expendable players who could be aggregated to matching Anthony’s salary – Evan Turner, Maurice Harkless, Meyers Leonard, Al-Farouq Aminu and Ed Davis – plus lower-paid players to give New York value. This certainly looks plausible.

It’d make sense for Anthony to hold out as long as possible for Houston, his ideal destination. He can use his no-trade clause to force the Knicks to deal with only the Rockets.

But what if that fails?

I’m skeptical New York, Portland and Anthony all agree to a deal. There are just too many sides to please.

The Knicks will need more than just bad contracts to move Anthony, and the Trail Blazers don’t need more scoring enough to relinquish significant assets. Anthony would also have to approve, and as miserable as the Knicks have been, the New York market still matters.

Again, this is plausible, but I’m doubtful. Either way, we should know soon with training camp around the corner.

LeBron James reportedly “invested” in helping Derrick Rose get next big contract

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Reality smacked Derrick Rose across the face last summer.

Last season, the former MVP made $21.3 million in the final year of a five-year rookie contract extension, and while injuries had slowed his game he was playing better. Combine that with seeing the drunken sailor spending spree the previous summer, and he was hoping for — if not a max contract — still a healthy eight digit one. Instead, he signed a one-year deal at the veteran minimum, $2.1 million, to play for the Cavaliers.

LeBron James wants to see his man Rose get paid again, Dave McMenamin of ESPN said on The Jump.

“I’ve heard that for the first couple of days, Derrick Rose has been ‘killing it.’ I’ve also heard that LeBron is invested in Derrick Rose’s career so that he can get that next contract.”

The first part of that, the “killing it” part, you can just throw out. Maybe Rose looks great at the mini-camp LeBron is hosting for the Cavs in Santa Barbara, I hope he is, but preseason everybody is “killing it” or “has lost/gained 15 pounds and is in the best shape of his life” or “has worked hard and now has an impressive jump shot.” Rose probably does look great in Cavaliers camp against Jose Calderon, let’s see how he looks once he has to go up against real NBA players.

Rose’s next contract will be interesting. Maybe LeBron can set him up to look better this season, but it’s going to be on Rose mostly. Once healthy (whenever that is), Isaiah Thomas will be the starting point guard in Cleveland, plus as always LeBron James will have the ball in his hands a lot. (Which he should, he’s the best player on the planet.) But that means Rose needs to learn to work off the ball with LeBron more, and when LeBron (and eventually Thomas) sit, Rose needs to take over and show he can get a team buckets for a 5-7 minute stretch. Do that and he has a role that will get him some money. I’m not sold Rose can do much more than that at this point in his career.

How much money Rose will get is another issue. It’s going to be a tight market next year where only a few teams have much money to spend, and Russell Westbrook, Chris Paul, Tony Parker, Cory Joseph, and maybe Rajon Rondo (depending on how he does in New Orleans) will be higher on team’s boards than Rose.

But if LeBron is “invested” that could help Rose make a little more green next season.

Another report Andrew Wiggins about to sign max deal in Minnesota

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Is Andrew Wiggins a max player?

If by that you mean “does Andrew Wiggins deserve to be a max player?” then it’s a controversial question around the league. He averaged 23.6 points per game last season, shot 35.7 percent from three, played solid defense, and is just 22 years old. But he’s not a great playmaker, not consistent, and on a team with Karl-Anthony Towns and Jimmy Butler is the third best player. Is that a guy who gets max money?

However, if by max player you mean “he will make max money” then yes, Wiggins is about to be a max player. We have written before that a max deal was all but done, and Shams Charania of The Vertical at Yahoo sports is the latest to confirm this is about to go down.

Minnesota Timberwolves forward Andrew Wiggins is progressing toward a five-year, $148 million maximum contract extension and is hopeful to sign soon, sources told The Vertical.

The Timberwolves prioritized extending Wiggins this offseason, and both sides are hopeful of completing the contract shortly, league sources told The Vertical…. Wiggins’ previous agent, Bill Duffy, negotiated a maximum contract with the Timberwolves this summer before the sides parted ways.

It’s a max contract, so there is no salary negotiating, and the delay is just likely tied to the changing of agents. That said, it will get done.

Wiggins is going to face some new challenges this year. He’ll be teamed with Jimmy Butler, the two have similar games but Butler is basically better at most things. Towns is going to (and should) get more touches. Can Wiggins make the adjustments and accept his role now? If so, he may well be worth that max money.