Knicks pitch to LeBron: You could make $1 billion playing here


Thumbnail image for LeBron_solo.jpgFor months, marketing experts have been saying, “It doesn’t matter where LeBron James plays, he makes the same money anywhere, he is a brand unto himself.”

The focus of the New York Knicks’ pitch to LeBron yesterday (and a specially prepared report for the meeting): Hell yes it matters. Forbes got a hold of the PowerPoint that says, basically, you can only make $1 billion in New York. And you want to make $1 billion, don’t you? You are not going to make that in Miami and Cleveland, and probably not in Chicago. Why? Because we’re New York.

To come up with the numbers for the Knicks, Interbrand says it ran through 50,000 computer models of a potential LeBron career, using more than 200 variables like individual performance, fan demographics and championships. The report is light on the details of its methodology, but comes to this conclusion: LeBron has a 50% chance of earning at least $1 billion in New York. In Cleveland and Chicago the odds fall to 1%. The study put a 0% chance of LeBron making $1 billion playing for Miami.

Sound fishy to you? It does to CNBC’s sports business reporter Darren Rovell as well, as he tweeted:

Knicks tell LeBron he can earn $1B+ by going to NY. What it proves? Pay a firm (InterBrand) enough $, they’ll justify a #.

Key to the bogus InterBrand LeBron study? They ASSUME he’ll play for the Knicks for the next 13 years.

It may have sounded fishy to LeBron as well. The most connected reporter in Cleveland, Brian Windhorst of the Plain Dealer, tweeted this:

Here’s what I hear from yesterday: LeBron interested in Nets pitch but not so much NY. NY trying at moment to secure Amare’ to help cause

Here’s the thing — where LeBron can make the most money is shoe deals, particularly his international Nike deal in places like China. He gets a piece of the pie, but that only matters if you sell a lot of shoes. In China and Chinese culture, titles matter. That is why Kobe is crushing him in sales oversees (plus Kobe’s whole marketing plan in China, which includes his own China foundation that does charitable work in the country, spreading good will).

James becomes more marketable, sells more gear, makes more money when he wins it all. And where can he best do that… Don’t think the PowerPoint covers that.

Chris Paul, after breaking finger, intends to play in Clippers preseason game tomorrow

Chris Paul
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Chris Paul broke his finger Saturday.

The initial diagnosis said the injury wasn’t serious.

Here’s confirmation.

Ben Bolch of the Los Angeles Times:

Paul obviously wouldn’t push it during the preseason. If the Clippers are allowing him to play, this can’t be bad.

Really, the most challenging aspect to this is grasping the concept that a broke finger can be a minor injury.

Report: David Lee, Tyler Zeller in line to start for Celtics; Jared Sullinger, Jonas Jerebko out of rotation

MADRID, SPAIN - OCTOBER 08: David Lee of Boston Celtics attacks during the friendlies of the NBA Global Games 2015 basketball match between Real Madrid and Boston Celtics at Barclaycard Center on October 8, 2015 in Madrid, Spain.  (Photo by Gonzalo Arroyo Moreno/Getty Images)
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Brad Stevens has a big challenge this year – sorting the Celtics’ deep roster of similarly able players.

It seems that process is shaking out at power forward and center.

A. Sherrod Blakely of CSN Northeast:

it appears Boston’s first four bigs will be starters David Lee and Tyler Zeller, with Amir Johnson and Kelly Olynyk off the bench.

That leaves Jonas Jerebko and Jared Sullinger, potentially on the outside looking in as far as the regular rotation is concerned.

Lee is the best passer of the bunch, which could partially explain why he’s starting. Boston’s most likely starting point guard, Marcus Smart, is still growing into the role of the lead ball-handler at the NBA level. Lee and presumptive starting shooting guard Avery Bradley can take some pressure off him.

Olynyk can space the floor for Isaiah Thomas-Johnson pick-and-rolls with the reserves and run pick-and-pops with Thomas himself.

I’m a little surprised Zeller is starting over Johnson, though. The Celtics just signed Johnson to a $12 million salary, and I thought they’d rely on his defense to set a tone early. Like Johnson, Zeller is a quality pick-and-roll finisher who can thrive with Thomas.

This is particularly bad news for Sullinger, who – barring a surprising contract extension – is entering a contract year. It seems those reports of offseason conditioning haven’t yet paid off. Jerebko’s deal also isn’t guaranteed beyond this season, but at least he has already gotten his mid-sized payday. Sullinger is still on his rookie-scale contract.