Knicks pitch to LeBron: You could make $1 billion playing here


Thumbnail image for LeBron_solo.jpgFor months, marketing experts have been saying, “It doesn’t matter where LeBron James plays, he makes the same money anywhere, he is a brand unto himself.”

The focus of the New York Knicks’ pitch to LeBron yesterday (and a specially prepared report for the meeting): Hell yes it matters. Forbes got a hold of the PowerPoint that says, basically, you can only make $1 billion in New York. And you want to make $1 billion, don’t you? You are not going to make that in Miami and Cleveland, and probably not in Chicago. Why? Because we’re New York.

To come up with the numbers for the Knicks, Interbrand says it ran through 50,000 computer models of a potential LeBron career, using more than 200 variables like individual performance, fan demographics and championships. The report is light on the details of its methodology, but comes to this conclusion: LeBron has a 50% chance of earning at least $1 billion in New York. In Cleveland and Chicago the odds fall to 1%. The study put a 0% chance of LeBron making $1 billion playing for Miami.

Sound fishy to you? It does to CNBC’s sports business reporter Darren Rovell as well, as he tweeted:

Knicks tell LeBron he can earn $1B+ by going to NY. What it proves? Pay a firm (InterBrand) enough $, they’ll justify a #.

Key to the bogus InterBrand LeBron study? They ASSUME he’ll play for the Knicks for the next 13 years.

It may have sounded fishy to LeBron as well. The most connected reporter in Cleveland, Brian Windhorst of the Plain Dealer, tweeted this:

Here’s what I hear from yesterday: LeBron interested in Nets pitch but not so much NY. NY trying at moment to secure Amare’ to help cause

Here’s the thing — where LeBron can make the most money is shoe deals, particularly his international Nike deal in places like China. He gets a piece of the pie, but that only matters if you sell a lot of shoes. In China and Chinese culture, titles matter. That is why Kobe is crushing him in sales oversees (plus Kobe’s whole marketing plan in China, which includes his own China foundation that does charitable work in the country, spreading good will).

James becomes more marketable, sells more gear, makes more money when he wins it all. And where can he best do that… Don’t think the PowerPoint covers that.

LeBron says “get it done” message was for both Cavaliers, Thompson

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Everything LeBron James does and says gets magnified and scrutinized.

So when he put out this photo on Instagram standing shoulder-to-shoulder with Tristan Thompson and the caption “get it done” it seemed a message to the Cavaliers.

Get it done!!!! Straight up. #MissMyBrother @realtristan13

A photo posted by LeBron James (@kingjames) on

LeBron clarified that on Sunday, saying this has become a distraction, and the message was for both sides to bend, as reported by Dave McMenamin of ESPN and Chris Haynes of the Plain Dealer.

When Thompson didn’t sign the qualifying offer he surrendered a lot of leverage, the Cavaliers don’t have to raise their five-year, $80 million offer — but reportedly they still would, a little. Thompson and his agent Rich Paul have pushed for a max contract, but that’s not happening.

At some point, the two sides will come to an agreement. For the Cavaliers, this is a distraction, their star is unhappy with that, and ultimately if they are going to make a title run they need the energy and rebounding Thompson brings (even if it is just off the bench). For Thompson, he can’t make up a year of lost salary, he has to come in and start getting paid at some point.

The two sides will get it done. Eventually. Likely before the season tips off.

China basketball qualifies for 2016 Olympics

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China has secured the ninth and final Olympic men’s basketball berth awarded this year.

China earned the bid to the 2016 Rio Games with a 78-67 win over the Philippines. 2016 first-round draft prospect Qi Zhou had 16 points and 14 rebounds, setting up the Olympics to be his big introduction to American fans.

Former NBA player Yi Jianlian won tournament MVP by averaging 16.7 points, 8.8 rebounds, 1.4 assists and 1.2 blocks per game.

This will be China’s ninth straight Olympic appearance.

The Philippines, who got 17 points from Andray Blatche in the final, will still go to an Olympic Qualifying Tournament next summer with a chance to reach Rio.