Winderman: The negative campaigning to get LeBron may backfire

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Thumbnail image for jamespoint.jpgThis was supposed to be a relatively simple process when it came to recruiting LeBron James:

Sell your wares and build fears about how the Cavaliers simply have not done enough for James for him to remain in Cleveland.

That was the notion back at the start of the season, when the Cavaliers were the target among teams building sufficient salary cap space to make a max-salary run at LeBron.

And then something remarkable happened — there no longer was a single definitive target for the smear campaigns.

It wasn’t as simple as 29 other teams collectively beating down all that Dan Gilbert had thought he had built up in Cleveland.

Instead, the league has found itself with moving targets.

And perhaps that should make the Heat particularly uncomfortable.

Face it, who thought, on June 30, that the Heat would be the team that rival teams would need to knock down in order to build up their hopes for landing James?

Don’t kid yourself, all this hype this past week was not orchestrated by Pat Riley. As a team executive who has spoken publicly only once since May 3, all Riley wanted was to slip into Akron with championship rings on each finger and slip out with someone who just might deliver a few more.

Instead, figure on each northeast Ohio visitor deriding Riley’s vision of three max free agents and 12 minimum-salary teammates.

So how did we get here? How did an entire league move away from the central premise that to win LeBron’s heart would mean souring his love affair with Cleveland?

Here’s how:

— At midseason, after the Knicks opened enough cap space at the trading deadline for a pair of prime free agents, it became all about rival suitors convincing LeBron that New York could offer little in support, that Mike D’Antoni’s offensive bent doesn’t win championships.

— Then the Russian playboy billionaire received his approval for ownership in New Jersey, and the Nets emerged as a force that had to be minimized by rival suitors, with the delayed entry to Brooklyn offered as the warning from competing bidders.

— Just a week ago, when the Bulls agreed to send Kirk Hinrich to the Wizards, Chicago became the LeBron favorite, with the task of James’ suitors to create questions about LeBron playing for a rookie coach, alongside a teammate in Derrick Rose, who, frankly, isn’t much without a ball in his hands.

— And then Dwyane Wade started dreaming, dreaming big, about playing alongside LeBron and Chris Bosh in South Florida. So now the Heat’s lack of a remaining roster is being ridiculed by the others vying for James, this notion of three max players and 12 minimum sidekicks.

Which raises the point: Is it wise to enter this process as a favorite?

Or, more to the point: Does that set you up as the suitor most likely to be knocked down by the other contenders?

Clearly, there is a reason Riley has been the silent man, why we’ve heard more from Gilbert and D’Antoni and, heck, even Gar Foreman during this process.

When teams get in that room with LeBron, will the mode be offense or defense?

Will it be a matter of building up your own assets, or devaluing those of others?

Until this week, the Heat were practically a silent partner in the James derby, a team several lengths back.

But now there is reason to believe that for the Heat to lose, others may have to cast Riley as a loser.

That is not an easy task. And LeBron well could be put off by such antics.

Still, in this race, being the frontrunner only translates into being turned into a doormat. It is a lesson learned by many already.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel.

Charles Barkley on new schedule: “These poor babies can’t play back-to-back games”

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Training camp hasn’t even opened yet, but Charles Barkley is already in midseason “get off my lawn” form.

Barkley — the man who can’t stand jump shooting teams, or analytics, or LeBron James asking for better players, or your newfangled technology — went off on another tedious rant at an SMU event Wednesday, this time about the NBA’s decision to start the season a little earlier and have fewer back-to-backs and eliminate four-games-in-five-nights.

Ugh. Like a lot of former players — and a lot of non-athletes, for that matter — Barkley is convinced his peak as a player coincided with the greatest era of basketball ever. Things were never better than the way they did it in his day.

Which means facts — like pointing to the studies that show players both are less likely to be injured and play better and more efficiently when rested — don’t matter. Barkley did it, so players now should have to do it. Who cares if all these packed in games can shorten their careers?

Then again, maybe a few days off would have helped Barkley in the second half of his career.

B.J. Armstrong, former Jordan-era Bull turned agent, told me last year that if teams and players knew in his day what they know now about rest and injury, you would have seen stars like MJ rest. Over time we learn more information, and the smart people and organizations adjust.

Barkley will make far more headlines over the course of the season, he gets paid to be brash, say whatever pops into head, and be generally draw attention to himself. It makes him entertaining, and that’s what Inside the NBA is about. But I will defer to Steve Kerr’s comments from last playoffs on all these old “get off my lawn” players.

“The game gets worse as time goes on. Players are less talented than they used to be. The guys in the 50s would’ve destroyed everybody. It’s weird how human evolution goes in reverse in sports. Players get weaker, smaller, less skilled. I don’t know. I can’t explain it.”

For a couple grand, Warriors fans can have Larry O’Brien Trophy visit their suite

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There’s so much money floating around the Bay Area right now thanks to another tech boom, this price almost seems low.

If you have a suite for the Golden State Warriors home games this season — and those are pretty much sold out, the Warriors draw big from the Silicon Valley crowd — you can have the NBA championship Larry O’Brien Trophy visit your suite. All for just a couple grand. From Gilbert Lee, via ESPN’s Darren Rovell.

The best part is it includes champagne… do you get to spray each other with it as you hold up the trophy? Now that would be perfect (goggles included, of course).

Have an issue with this? Why? To the victor goes the spoils. The Warriors may be able to sell this package for years.

Sixers new “Spirit of 76” court is fire

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First, the Sixers nailed the Nike “statement” jersey.

Now, they have announced a new “Spirit of 76” promotion, with seven tribute nights this season honoring the history of the franchise and of the Philadelphia area (and there is plenty of history to honor).

The best part — the “Spirit of 76” court with the bell logo.

Here is the promo vid

I just hope the Sixers team can live up to all the hype.

Wizards’ Markieff Morris to have sports hernia surgery, miss start of camp

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When the Washington Wizards open training camp next Tuesday, starting forward Markieff Morris will not be on the court.

That’s because he will have surgery to repair a sports hernia, a story broken by Candice Buckner of the Washington Post and since confirmed by Chase Hughes at CSNMidAtlantic.com.

While we don’t have details on the surgery, often recovery time for this is just a few weeks, and Morris could well be ready for the start of the season.

Morris averaged 14 points and 6.5 rebounds a game last season, and the Wizards offense was 5.7 points per 100 possessions better when he was on the court last season. With him out, coach Scott Brooks can lean on Jason Smith or Mike Scott for traditional lineups, but don’t be shocked if he tries a little small ball with Otto Porter and/or Kelly Oubre at the three or four.

Morris also is in the midst of a felony assault trial in Arizona (one where he does not need to attend).