Winderman: The negative campaigning to get LeBron may backfire

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Thumbnail image for jamespoint.jpgThis was supposed to be a relatively simple process when it came to recruiting LeBron James:

Sell your wares and build fears about how the Cavaliers simply have not done enough for James for him to remain in Cleveland.

That was the notion back at the start of the season, when the Cavaliers were the target among teams building sufficient salary cap space to make a max-salary run at LeBron.

And then something remarkable happened — there no longer was a single definitive target for the smear campaigns.

It wasn’t as simple as 29 other teams collectively beating down all that Dan Gilbert had thought he had built up in Cleveland.

Instead, the league has found itself with moving targets.

And perhaps that should make the Heat particularly uncomfortable.

Face it, who thought, on June 30, that the Heat would be the team that rival teams would need to knock down in order to build up their hopes for landing James?

Don’t kid yourself, all this hype this past week was not orchestrated by Pat Riley. As a team executive who has spoken publicly only once since May 3, all Riley wanted was to slip into Akron with championship rings on each finger and slip out with someone who just might deliver a few more.

Instead, figure on each northeast Ohio visitor deriding Riley’s vision of three max free agents and 12 minimum-salary teammates.

So how did we get here? How did an entire league move away from the central premise that to win LeBron’s heart would mean souring his love affair with Cleveland?

Here’s how:

— At midseason, after the Knicks opened enough cap space at the trading deadline for a pair of prime free agents, it became all about rival suitors convincing LeBron that New York could offer little in support, that Mike D’Antoni’s offensive bent doesn’t win championships.

— Then the Russian playboy billionaire received his approval for ownership in New Jersey, and the Nets emerged as a force that had to be minimized by rival suitors, with the delayed entry to Brooklyn offered as the warning from competing bidders.

— Just a week ago, when the Bulls agreed to send Kirk Hinrich to the Wizards, Chicago became the LeBron favorite, with the task of James’ suitors to create questions about LeBron playing for a rookie coach, alongside a teammate in Derrick Rose, who, frankly, isn’t much without a ball in his hands.

— And then Dwyane Wade started dreaming, dreaming big, about playing alongside LeBron and Chris Bosh in South Florida. So now the Heat’s lack of a remaining roster is being ridiculed by the others vying for James, this notion of three max players and 12 minimum sidekicks.

Which raises the point: Is it wise to enter this process as a favorite?

Or, more to the point: Does that set you up as the suitor most likely to be knocked down by the other contenders?

Clearly, there is a reason Riley has been the silent man, why we’ve heard more from Gilbert and D’Antoni and, heck, even Gar Foreman during this process.

When teams get in that room with LeBron, will the mode be offense or defense?

Will it be a matter of building up your own assets, or devaluing those of others?

Until this week, the Heat were practically a silent partner in the James derby, a team several lengths back.

But now there is reason to believe that for the Heat to lose, others may have to cast Riley as a loser.

That is not an easy task. And LeBron well could be put off by such antics.

Still, in this race, being the frontrunner only translates into being turned into a doormat. It is a lesson learned by many already.

Ira Winderman writes regularly for NBCSports.com and covers the Heat and the NBA for the South Florida Sun-Sentinel.

Giannis Antetokounmpo says doctors told him his knee needs more rest (VIDEO)

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Giannis Antetokounmpo is the franchise cornerstone for the Milwaukee Bucks, but even as the Greek Freak has continued to grow his game on an NBA floor, that doesn’t mean he’s been immune to the injury bug.

Antetokounmpo has dealt with a few small knee issues in recent memory, causing him to miss EuroBasket in 2016. He’s also sat a few games this season to rest his knee.

It now appears that Antetokounmpo has a simple reason for his knee ailments: too much basketball.

Speaking to a reporter with Eurohoops TV, Antetokounmpo said that doctors told him he needed to rest his knee a little bit more and play less basketball. That includes not practicing so much in the offseason and taking a load off when he can during the season to get his rest and recuperation in.

Via YouTube, starting at the 1:30 mark in the video above:

Eurohoops TV: What do the doctors say?

Antetokounmpo: The problem is that I play too much.

Eurohoops TV: It’s not another issue, right?

Antetokounmpo: No, it’s just that I have to rest more. This summer I had no time to rest. After the playoffs I went straight to the gym. I went to see Kostas and practiced for about a week and a half with him. I didn’t have any rest, and that’s how, um … the situation deteriorated. After this season I will have time to rest.

Antetokounmpo is playing a career-high 37 minutes per game for the Bucks this season. Even with the benefit of youth and offseason PRP injections, guys like Antetokounmpo do need to be careful they don’t overuse joints which can never fully be prepaired to their previous state.

Good to hear he’s planning on getting some rest this offseason. What with the 2017-18 NBA season having been blasted by injuries, many of us just want to see the stars healthy.

Bucking trend, NBA television ratings up both nationally, locally

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Traditional television ratings are down across the board — in sports, but also in dramas and comedies and just about every other category across the board. More and more people are cutting the cord, and even for people who still pay for cable/satellite, there are countless more options and streaming choices like Netflix that divide the marketplace. That’s why the people trying to pin the NFL’s rating declines on political issues miss the point — America’s most powerful sports league is not immune to market trends.

The NBA, however, is bucking the trend.

From The Business Sports Journal.

Nationally, NBA games on ABC, ESPN, NBA TV and TNT are showing double-digit viewership increases. The combined 15 percent jump puts the league’s TV viewership at its best mark heading into All-Star weekend since the 2012-13 season.

Locally, regional sports networks are seeing a 7 percent increase in ratings so far this season. SportsBusiness Journal analyzed ratings data for 27 U.S.-based teams across the NBA. Seventeen RSNs showed increases; 10 posted decreases. Information for Memphis, Utah and Toronto was not available…

Overall, local NBA games on NBC Sports’ RSNs have seen a 16 percent jump this season. NBA games on Fox’s RSNs are up 5 percent.

The NBC regional sports networks are seeing a massive boost in part because of Boston, which has seen an 82 percent jump in ratings this season.

This is good news for the NBA, which recently signed a massive new television deal with its primary partners, ESPN/ABC and Turner Broadcasting.

Why the increase? Likely a number of factors. One, the NBA has a strong crop of young stars — and those stars are engaging fans on social media. The NBA also embraced technology and other media in a way other sports did not — you can see any NBA highlight you want on YouTube, try that with the NFL. The NBA was more willing to change with the times, but that still doesn’t fully explain why a sport with a younger demographic — more cord cutters — is seeing its ratings rise.

Anthony Davis on Pelicans if Cousins healthy: “We go to the Finals”

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On January 27, the Pelicans were 27-21 and had won seven-of-eight (including just beating the Houston Rockets), and they were solidly in as the six seed in the West. They looked like a solid playoff team in the West, and with Anthony Davis and DeMarcus Cousins they were going to be a tough matchup in the first round.

Jan. 27 was also the day it became official that Cousins had torn his Achilles and was done for the season.

It leads to a lot of “what ifs” in New Orleans. During All-Star weekend ESPN’s Rachel Nichols asked Anthony Davis about that and he was more optimistic than most.

“We could have gone through the playoffs. No one could really stop us as bigs. We go to the Finals if we went,” Davis told ESPN’s Rachel Nichols in an interview over All-Star weekend.

“[Teammate Rajon Rondo] reminds us of it: ‘You guys are the two best bigs. I know what it takes to win championships; we got it.'”

Two quick thoughts here. First, no the Pelicans were not contenders. Second, I want Davis to think like this, to say this if I’m a Pelicans fan or in Pelicans management. The best players always think they can find a way to win.

The big question around the Pelicans now is how the Cousins injury impacts the future of GM Dell Demps and coach Alvin Gentry. Those two were under a mandate to make the playoffs or a housecleaning was coming, and they were clearing that bar before a catastrophic injury. Are they both back now? Neither? There are rumors out of the Big Easy they are leaning toward keeping Demps but dumping Gentry, however, it’s still unclear.

Also unclear, how much do the Pelicans re-sign Cousins for (they will) and for how many years? It’s going to be a hot summer in New Orleans one way or another.

Stephen Curry would love to captain Team Stephen again in 2019

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LOS ANGELES (AP) — Stephen Curry would love to be an NBA All-Star Game captain again next year, especially since the game will be in his hometown of Charlotte.

LeBron James would be OK with someone else taking his place, depending on who the top two vote-getters are, although his draft prowess led to Team LeBron beating Team Stephen 148-145 Sunday night.

And there’s a definite appetite for the NBA to televise the captains’ draft rather than conduct it clandestinely like it was this year.

“Televise it,” said DeMar DeRozan of Team Stephen. “Give the people what they want to see. I think everybody wants to see it. At the end of the day, every single person that gets picked, you are an All-Star, so it doesn’t matter where you really go, so I think televise it.”

Players raved about the new format of having captains draft the teams rather than the traditional format of East vs. West.

And James finally revealed his draft order: Kevin Durant, Anthony Davis, his former Cleveland teammate Kyrie Irving and DeMarcus Cousins, who missed the game due to a season-ending injury.

“I know who I like watching and I had a draft board. I had a process,” James said. “Some of it went according to plan. A couple of them fell through, but I was satisfied and happy with the guys that I got.”

James’ original roster was dramatically altered by injuries to Cousins, John Wall, Kristaps Porzingis and Kevin Love, who all missed the game.

“Even with the four guys that got injured we were able to get four new guys that came in and played well for us.”

James was named the game’s MVP after making the go-ahead, finger-roll layup with 34.5 seconds left and scoring a game-high 29 points.

Where did he hide his draft board?

“Ain’t none of your business. You’re going too far, man,” James said with a laugh.

Curry didn’t divulge his draft order.

“As the draft kind of unfolded, you start to game plan around positions,” he said. “For me, I tried to get the best shooters. It was kind of cool to see both teams come together as me and LeBron were picking. So that part, that vibe of the format and having two guys select from your peers will be a fun show as it unfolds year after year.”

The All-Star draft led to interesting dynamics on court.

Curry chose his Golden State teammates Klay Thompson and Draymond Green, but the trio had to play against Durant. James also chose Oklahoma City duo Westbrook and Paul George to play along with Kyrie Irving, who forced a trade away from James in Cleveland just last summer.

Irving and James had no obvious friction, even laughing and joking on the bench. Neither did Durant and Westbrook, who broke up in 2016 when Durant left Oklahoma City for Golden State.

Durant helped James smother Curry in the final seconds to prevent him from getting off a potential tying shot.

And then there was Toronto’s Dwane Casey coaching Team LeBron against Raptors star DeRozan.

“I think that having the captains and selecting the guys and being able to mix them up gave it a more authentic feel of kind of what us players want to be part of in an All-Star Game,” Irving said.

“It’s great to play with guys in your conference, East-West. But when you get a chance to have Russell Westbrook, Paul George, and you know they’re teammates already, and then you mix them with myself and Kemba (Walker), and LeBron, and you could see the mix and it just worked.”