Everyone wants to watch Stephen Curry and the Golden State Warriors.
Local television ratings for Warriors games on Comcast Sportsnet Bay Area have spiked 120 percent since last season, according to data compiled by the Sports Business Journal. An estimated 209,000 people tune in to CSN Bay Area for the games (plus the numbers of subscribers streaming Warriors’ games through CSNBayArea.com also has spiked this season).
It’s all part of an overall upward trend in ratings for the league, although about half the league’s markets have seen ratings fall.
Overall, as the NBA enters its All-Star break this weekend, the league’s local telecasts are up 6 percent year over year, according to Nielsen. Eleven teams have seen gains in their local ratings this season, while 15 have dropped. Denver Nuggets games on Altitude are flat with last year….
Golden State’s average rating is high enough to rank third in the NBA, an impressive achievement for a big-market team. Three of the top four teams as measured by ratings play in small markets: Cleveland, San Antonio and Oklahoma City. Additionally, with a league-best 209,000 households on average watching Warriors games locally this season, Golden State is far outpacing the New York Knicks for their games on MSG (160,000 households) and the Cleveland Cavaliers for their games on FS Ohio (141,000).
Interestingly, ratings for the Lakers are down 16 percent year-over-year, despite this being Kobe Bryant‘s final season, according to the report. That impacts the Lakers in that their massive cable television deal with Time Warner does have ratings ties — the Lakers could get a little less out of this deal than anticipated. Still, the average Lakers’ broadcast draws 92,000 viewers, fifth largest in the league.
LeBron has Cavaliers ratings up 36 percent over a year ago. The three biggest drops in ratings percentage wise are Atlanta (33 percent), New Orleans (33 percent), and Washington (34 percent). The average Pelicans game draws 7,000 viewers, according to the report.
That discrepancy in local television viewership — and the money that affords teams in local television deals — you can be sure is something the owners will fight about more in the upcoming Collective Bargaining Agreement discussions. There already is some sharing of that revenue, but as the gap grows you can expect a push from smaller markets to grow that sharing model (the only time rich owners suddenly want socialism in their lives). Expect the players’ union to bring it up as well when the owners cry poverty.
CLEVELAND (AP) — Cleveland Cavaliers forward Kevin Love will return to the lineup Monday after missing a game because of a bruised left thigh.
Cleveland hosts Sacramento on Monday night.
Love sat out for the first time this season on Saturday in a win over New Orleans. He was injured in the third quarter of Friday’s loss to Boston and didn’t return.
He is averaging 15.9 points and 10.5 rebounds.
Love participated in Monday’s shootaround. He is nearing a pair of career milestones, needing three points to reach 9,000 and three field goals to hit 3,000.
Luke Walton is going to have his pick of coaching jobs this summer. The Knicks are reportedly interested, as are the Phoenix Suns. The Lakers allegedly would fire Byron Scott mid-season to get Walton. This doesn’t even get into current or expected openings such as Brooklyn, Sacramento, and Houston. Walton will have options.
But he’s not doing anything until the Warrior’s season ends, reports Marc Stein of ESPN.
This shouldn’t be a surprise, and it is the right thing to do for Walton — shows of loyalty to your current employer and players should raise his stock in the eyes of those trying to hire him.
We may ultimately see with Walton what we saw with Alvin Gentry a year ago; he took the job with New Orleans while the Warriors were still on their championship run, but continued to coach the team through the Finals.
It’s fair to ask if Walton is being over-hyped. He did a fantastic job with the Warriors to start this season, but that was an already built team playing the same system with mostly the same players as the season before. He just had to not fall off the horse, it was going to run plenty fast. Coaching up the kinds of troubled teams we see on that list above is a different challenge entirely. Walton may be up for it, he’s certainly earned the chance, but it’s fair to ask if he’s ready for that step.
In this latest podcast, NBC Sports’ Kurt Helin and Dan Feldman discuss the odd timing of that move — we expect another shoe to drop as to why. It’s not that Fisher was a great coach, but replacing him with Kurt Rambis mid-season is not an upgrade. And Luke Walton isn’t available until this summer.
After struggling to figure out what the Knicks are thinking, Helin and Feldman answer questions off Twitter from readers/listeners on the coming trade deadline including discussions of Blake Griffin, Jeff Teague, the Pistons, the Jazz, the Knicks, and more.
As always, you can listen to the podcast below, or listen and subscribe via iTunes, download it directly here, or you can check out our new PBT Podcast homepage, which has the most recent episodes available. If you have the Stitcher app, you can listen there as well.