LeBron James only steals the show if you let him

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James_solo.jpgThere’s little doubt that July will belong to LeBron James. Regardless of whether he stays or goes, the endless speculation concerning his future, his decision-making, and his rationale will be put under the world’s largest internet-powered microscope, and every other sports-related topic will be put on the back-burner. That’s just what happens when the biggest name in basketball becomes an unrestricted free agent after promoting the event years in advance.

If James manages to upstage the finals, though, there’s no one to blame but ourselves. Lakers-Celtics seems set to be a truly special series, and while there’s obviously enough online real estate to cover this, that, and all other stories, emphasis is dictated by media members and media consumers. If the idea of LeBron stepping in front of the spotlight is really all that irking, why not exercise the right to just ignore it? Or at least circumvent it?

It’s not as if James holds some magical power over the nation’s attention span. His name in glittering lights piques the interest of the adoring masses, but there’s always a choice. Every time there’s a half-time show on LeBron’s future, the remote is in your hands. Every time there’s a headline about LeBron the free agent, there’s a decision on whether or not to click it. Maybe James is trying to stay on the tip of everyone’s tongue or maybe he’s not, but it doesn’t happen without our consent. It’s me, you, and everyone we know allowing LeBron into our homes, our cable boxes, and our browsers.

For basketball fans, the actual basketball will prevail. The two best teams in the league (and they are just that) with the two best playoff performers are about to slug it out over seven games, and if LeBron is really living in the limelight, it represents our own laziness as much as it does his self-obsession. How is Kevin Garnett going to defend Pau Gasol? Should Kobe Bryant guard Rajon Rondo? Will the Boston bench be able to withstand their toughest competition yet? There are countless stories and angles in this single series, and innumerable items of interest to grab our attention should we allow them to.

I’m not saying that other stories won’t pop up over the course of this series, or that they shouldn’t be given their due. Just that as free-thinking consumers, the point in complaining over what we have the right to choose is useless. Yes, LeBron wants attention; that much has been clear ever since his promotion of 2010 free agency began. I’m sure a lot of NBA players want the same, whether they’re playing in the finals or not.

We control whether he gets that attention, and we control our own response to it. If you don’t care about LeBron’s tell-nothing interviews, then don’t care. If you don’t want to hear about him during the finals, then don’t talk or write about him. And if you’re tired of him craving attention, then stop feeding it to him. LeBron may have the ability to create headlines, but it’s the consumers that determine their prominence and placement. James may be the star, but NBA fans have all the power.  

Report: Kevin Durant has “done his due diligence on the Bay Area”

OAKLAND, CA - FEBRUARY 6: Kevin Durant #35 of the Oklahoma City Thunder attempts a free throw against the Golden State Warriors on February 6, 2016 at Oracle Arena in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE (Photo by Noah Graham/NBAE via Getty Images)
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Kevin Durant has not made up his mind about what he will do as a free agent this summer. Until his playoff run ends, whenever that may be for the Thunder, his focus will be on bringing a title to Oklahoma City.

But even he admits he can’t help but think about free agency a little.

The buzz around the league is Golden State is at the front of the line if Durant decides to leave OKC, and he has done some research, reports Marc Spears of Yahoo Sports.

The Warriors play in front of an intimidating Oracle Arena crowd and are expected to debut a new San Francisco arena in 2019. Durant has quietly done his due diligence on the Bay Area, too, sources told Yahoo Sports.

His people — specifically agent Rich Kleiman and personal manager Charlie Bell — would be stupid not to have done some research on not only Golden State but on every other team he might consider: Houston, Miami, Washington, both teams in Los Angeles, the Knicks, and on down the line. Golden State, playing with Stephen Curry, certainly would have its attractions.

I’m still in the camp that Durant signs a 1+1 deal to stay in Oklahoma City (meaning he can opt out after one more season, in 2017), and it’s all about the cash. While he could get 30 percent of a $90 million cap this summer (about $27 million a season to start), with one more year of service in 2017 Durant could get 35 percent of $108 million ($37.8 million to start). That’s a lot of cash. Plus he gets one more chance at a ring with Russell Westbrook and Serge Ibaka, who both are 2017 free agents.

But you can be sure whatever Durant decides, it will be well researched and thought out. And he’s not going to announce it in a live special on ESPN.

Byron Scott expected to start D’Angelo Russell after All-Star break, but hasn’t talked to him about it

Byron Scott D'Angelo Russell
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Communication.

When we talk about Lakers’ coach Byron Scott’s questioned player development skills with young players Julius Randle, Jordan Clarkson, and particularly D'Angelo Russell, it is his old-school lack of communication that comes into question. It’s what is different from what Gregg Popovich or Quin Snyder or other guys developing strong young players have done. From the outside (we’re not in practices/film sessions), we see Scott was not letting Russell play through mistakes — feeling that was rewarding bad behavior — but then not doing a good job communicating what the player is doing wrong.

This comment from Scott, via Mark Medina of the Los Angeles Daily News, sums it up perfectly.

Scott plans to start Russell after NBA All-Star weekend (Feb. 12-14). But Scott said the two have not talked about that issue.

“He’s not old enough for me to have a meeting and discuss, ‘What do you think?’” Scott said.

I would say you should have that meeting — it’s called a teachable moment. “What do you think? Well here is what I see that is different.”

Part of what is going on with Scott and Russell is the concern from some in the Lakers’ camp that Russell is a little too full of himself, that his ego is too big, and it could become a problem. So they are trying to take him down a peg. I would say that for a smart player — and Russell is that — the game is humbling and will take care of the ego issue. But you’ve got to give him run to develop him.

Play him, and then communicate with him. It’s a system that does worth with modern players.

Nikola Vucevic hits fade-away game winner for Magic against Hawks

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The Hawks almost came back and won this — Atlanta went on an 8-0 run in the final minutes to tie the game at 94-94 with Orlando. The Magic had one last chance with 2.2 seconds left.

Nikola Vucevic nailed it.

Can’t blame Al Horford‘s defense on this one, he pushed Vucevic out and contested the shot. But in a make-or-miss league Vucevic nailed the game winner, Orlando wins 96-94.

If that looks familiar, Vucevic knocked down pretty much the same shot against the Lakers earlier this season.

LeBron James on Super Bowl: “Got to go with the Carolina Panthers”

Carolina Panthers quarterback Cam Newton, right, embraces Cleveland Cavaliers forward LeBron James after the Cavaliers defeated the Charlotte Hornets in an NBA basketball game Friday, Nov. 27, 2015 in Charlotte, N.C. The Cavaliers won 95-90. (AP Photo/Nell Redmond)
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We know Stephen Curry — who spent many of his formative years in Charlotte and still thinks of the city as his hometown — is all in on the Carolina Panthers today against the Denver Broncos in Super Bowl 30.

On this, he and LeBron James agree.

LeBron sounded like the politically cautious, image-conscious version of himself at the start of this quote from Uninterrupted on Facebook, but as he gets going, you can quickly see who he wants in this game (hat tip Eye on Basketball).

“I don’t know if I quite got a prediction but I definitely want to see a great Super Bowl,” James said in the video. “But if it was a life and death situation and I had to choose one team and one player, I got to go with Killah Cam. Got to go with the Carolina Panthers, they’ve been playing the most consistent football all year round. Both offensively, defensively and special teams. Got to go with Cam and one of my boys plays for them too as well, Ted Ginn Jr., that’s been showing out all year as well.

“No disrespect to the Broncos. I love their team. They got the legend at quarterback, they got that defense that’s out of control. They got some receivers that be balling out as well. They’re really well coached as well and that’s the reason they are in the Super Bowl. But I’m rolling with the Carolina Panthers today.”

A lot of NBA players like the way Cam Newton plays — with exuberance, wearing his heart on his sleeve, dancing and celebrating. That’s how Curry and LeBron and other NBA players want to play their game, and they feel reined in by the league. They relate to Cam Newton and the ridiculous role model/celebration debate.

We’ll see how much celebrating the Denver defense lets Newton do.