NBA Playoffs, Cavaliers Celtics Game 4: Rondo was getting to the rim, but where was Shaq?

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ONeal_Dunk.jpgRajon Rondo had 21 official shot attempts (plus was fouled enough to get to the line 16 more times). Of that, 14 of those shots came in the paint.

In game two, the Cavaliers did a good job of turning Rondo into a jump shooter — during the regular season his shot just 30 percent from 16 feet out to the arc, and just 21 percent on threes. He still is far from consistent from out there (and was 3 of 7 from 16 feet or more in Game 4).

Rondo is too quick to expect a guard to stop him on the perimeter, there has to be a big man in the paint to take away the easy shots, to contest the layups, to force the kickouts.

So where was Shaquille O’Neal? He played just 49 seconds of the fourth quarter (despite having 17 points and two blocks already). The Akron Beacon said LeBron James was asking that same question.

”Shaq played extremely well and I think it’s kind of surprising that we didn’t see him back on the floor the entire fourth quarter,” LeBron James said after the 97-87 loss.

Apparently O’Neal asked to come back into the game but never got the chance. He did not speak to the media after the game. Cavs coach Mike Brown wasn’t asked about O’Neal during his short postgame news conference.

There are a host of things the Cavaliers need to fix before a crucial game five, but figuring out how to make Rondo a jumpshooter again is at the top of the list. And Shaq may well be part of the answer. When he’s having a good game, you’ve got to play the man.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.

LeBron James Jr. easily drops halfcourt shot on dad’s Instagram (VIDEO)

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Cleveland Cavaliers star LeBron James likes to throw in a couple of halfcourt shots before games, just as a little warmup. It looks like his son, LeBron James Jr. is following in his footsteps.

On Friday, James posted a video to his Instagram of Jr. — known as “Bronny” — casually tossing in a halfcourt shot at Quicken Loans Arena.

Via Instagram:

Bronny showing the range post game!! Something lite. #JamesGang🔥 #StriveForGreatness🚀

A video posted by LeBron James (@kingjames) on

That’s one talented 12-year-old kid.

Liquor company Jägermeister says Bucks’ new logo is too similar to their own

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MILWAUKEE (AP) A German company that makes a popular liqueur is not raising a shot glass to the Milwaukee Bucks’ redesigned logo.

The Milwaukee Journal Sentinel reports that Jägermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo.

The company contends it “has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States” going back to 1968. It cites numerous reasons to oppose registration for the NBA team, including the possibility that people might confuse the two companies or believe they are connected or affiliated.

Both logos feature forward-looking deer with large antlers inside a circle or partial circle in about the same proportions.

Neither the Bucks nor Jägermeister returned messages seeking comment.

Information from: Milwaukee Journal Sentinel, http://www.jsonline.com

Carmelo on NBA CBA opt-out deadline: “I’m skeptical of something getting done”

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After months of reports that the NBA and the NBAPA would be able to reach an agreement on a new CBA, it appears the two sides have hit a snag.

Ramona Shelburne of ESPN is reporting that the league and the player’s union are unlikely to agree to terms before Thursday’s deadline for the players to opt-out of the current CBA.

Via ESPN:

“I’m skeptical of something getting done,” Anthony, who is the vice president of the NBPA told ESPN after the New York Knicks practiced Saturday in Los Angeles. “Do I think something could happen by the 15th? Yeah I think something could happen. But I think this kind of put a dent in conversations.

“We had something so close. We were supposed to have a deal done weeks ago, and for this to happen at the 25th hour is tough.”

This is not good news for the talks, which have reportedly gone smoothly thus far and for good reason: money.

There’s more of it to be had all around for both sides, and as Basketball Related Income (or BRI) rises, so has the NBA salary cap.

Despite this unfortunate news, it’s not all doom and gloom for NBA fans hoping to avoid a lockout. While Dec. 15 is the opt-out date for the players and they will almost certainly take it, the current CBA doesn’t expire until June of 2017.

That means there won’t be any kind of work stoppage for the 2016-17 NBA season, but both sides would have a hard date of June 30 before ostensibly triggering one.

The good news is, hopefully, that since the two sides have already been working hard on a deal that they would be close on the terms they need to settle over the following six months.

A big question is apparently whether they can still make Thursday’s deadline, as Anthony has reportedly said it would take significant discussion time and constant work to finish the deal as it stands.

No word yet on what the issue is between the league and the players, as Anthony declined to elaborate.