Can the Atlanta Hawks afford to revamp and remodel?

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After a pathetic game three performance by the Atlanta Hawks — one that followed two other ugly losses to the Orlando Magic, which followed them getting pushed seven games by the Milwaukee Bucks — there are calls to break up the Hawks.

There are calls to fire Mike Woodson (that one we’re down with). There are calls to let Joe Johnson go. There is a desire to shake up the under-achieving roster and rebuild.

But it’s not that simple. The Hawks are not the Lakers or the Celtics or even the Bulls — this is not a rich franchise. Their arena revenues do not print money. They cannot go sky high over the luxury tax.

All of which makes rebuilding a challenge.

According to Forbes, the Atlanta Hawks lost $2 million last season. This season their attendance was down (by just 203 people a game, but that is down). They did not have any more home playoff games. They still have the reputation of papering the house — giving away or deeply discounting — a lot of tickets.

This may be the best Hawks team in a while, but it didn’t make more money.

That leaves the Hawks in a bind compared to their competitors, with some hard decisions ahead. Woodson gets that, as he told the Atlanta Journal Constitution.

The Hawks’ $66 million payroll ranked last among Eastern Conference teams in the playoffs. It’s $15 million shy of Orlando and $8 million behind the lowest payroll among the other seven teams still playing.

“They’ve all gone out and they’ve spent money,” Woodson said. “Not that our owners haven’t. They’ve done it gradually and we’ve grown gradually as a basketball team for that. Do we go to the next step? I don’t know where we go.”

The Hawks are stuck — they are no longer a young team getting better, but they don’t have a clear path to improvement. New coach next year, Johnson will be gone and maybe Josh Childress returns from Greece.

But then what? There are no easy answers.

Jazz boost international bona fides with new minor-league coach

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SALT LAKE CITY (AP) — Martin Schiller has been named coach of the Salt Lake City Stars, the Utah Jazz’s NBA G League affiliate.

Schiller previously served as an assistant coach of MHP Riesen Ludwigsburg in Germany and replaces Dean Cooper. He was an assistant coach for the Artland Dragons from 2010-15.

Schiller has also been an assistant coach on the German National Team since 2015, where he worked with Jazz assistant coach Alex Jensen.

Schiller hails from Vienna, Austria, and Stars vice president of basketball operations Bart Taylor lauded him for his international experience and player development background.

The Jazz organization is known to have close relationships with the international basketball community. The Jazz currently have eight international players.

Kyrie Irving will wear No. 11 with Celtics

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BOSTON (AP) — Newly acquired guard Kyrie Irving will wear No. 11 in Boston because the Celtics already have retired the numbers he wore in college and with the Cleveland Cavaliers.

Irving wore No. 11 at two New Jersey high schools before switching to No. 1 at Duke. He wore No. 2 with the Cavaliers for the first six years of his NBA career.

The Celtics retired No. 1 for founder and original owner Walter Brown. They retired No. 2 for former coach and general manager Red Auerbach.

In all, the Celtics have retired 21 numbers, with Paul Pierce’s No. 34 next in line for the TD Garden rafters.

 

PBT Extra: Cavaliers’ new GM aces first big test with Kyrie Irving trade

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Everyone in the NBA — heck, nearly everyone living in the Western hemisphere — knew Kyrie Irving wanted out of Cleveland. That should kill the Cavaliers’ leverage and make it hard to get enough quality back.

New GM Koby Altman — the guy thrust into the job when David Griffin was shown the door — pulled it off brilliantly.

That’s what I talk about in this new PBT Extra. With Isaiah Thomas and Jae Crowder, the Cavaliers remain the team to beat in the East this season. The Brooklyn Nets pick gives them flexibility going forward, whatever LeBron James decides to do next season.

First time at the plate in the big leagues and Altman crushed it to straight away center field.

Cavaliers-Celtics deal first offseason trade involving players who just met in NBA Finals or conference finals

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The Cavaliers and Celtics played in last year’s Eastern Conference finals. The teams were widely expected to meet there again.

Yet, Cleveland and Boston just completed a blockbuster trade – Kyrie Irving for Isaiah Thomas, Jae Crowder, Ante Zizic and the Nets’ 2018 first-round pick.

That seemed odd.

In fact, it’s unprecedented.

That is an incredible fact, one which speaks to LeBron Jamescachet. The Cavs are emphasizing this season, LeBron’s last before a player option, by loading up with veterans Thomas and Crowder. With LeBron still reigning in Cleveland, the Celtics are delaying their peak by acquiring the younger Irving.

Adding to the intrigue: the Cavs and Celtics are still favored to meet in this year’s conference finals. At minimum, they’ll face off in a(n even more) highly anticipated opening-night matchup.