The relationship between NBA coaches, players, and fans is pretty weird. Hardcore basketball fans, by nature, want to know as much as they possibly can about the game. That includes what they can observe with their own eyes, but so much of what fans want to know comes from within: validated trade talk, coaching philosophies, team priorities, and generally understanding the goings-on of organizations around the league.
Unfortunately, those are things that coaches (and general managers) guard like defense secrets. Putting any of that in the Sports section or into online ink negates their competitive advantage, ultimately leaving the team at a loss for giving the fans what they want. The players are similarly mindful, though usually more motivated to avoid becoming the next media relations cautionary tale than retain their insider knowledge.
That puts a lot of the NBA media members in a funny place, in which coaches and players say something, but often say nothing at all. It’s just not in their best interest to do so, and thus the consumers of that media are left with “It is what it is,” and “Both teams played hard.” Basketball insight in its purest form.
There are a few shining beacons of hope. Ron Artest immediately comes to mind, though one of my personal favorites is Stan Van Gundy. SVG is oddly personable and eccentric, obsessed but self-aware, and incredibly knowledgeable but not wholly set on defending his methods like nuclear launch codes. For instance, Van Gundy is apparently very fond of the Cleveland Cavaliers (via Brian Windhorst of the Cleveland Plain Dealer):
“They’re a totally different team,” Van Gundy said. “They have
changed for the better. They are much better than they were a year
…”They are shooting the ball better; [Anthony] Parker helps them there,” Van
Gundy said. “And [Antawn] Jamison changes the whole scope of things, and so does
Shaq. Now you’ve got a low-post guy that you have to double, or if you
go one-on-one, he can make you pay. They can defend inside better. They
have a [power forward] now who is a lot more versatile.”
Now, was it unknown that the Cavs are better than they were a year ago? Of course not, but it means something else entirely to hear it coming from the head coach of the Cavs’ likely opponent in the Eastern Conference Finals. It also means a bit more coming from Van Gundy, who has never been one to offer lip service, especially to the competition. This reads as legitimate praise from an opposing head coach rather than a cursory response to a question from a guy on the other team’s beat.
I’m sure this is exactly what the NBA loves to see, too. The best way to form vicious intra-conference rivalries: opposing players and coaches share group hugs, exchange baked goods (complete with TLC), and then laud the merits of the other in print. So much hate and anger there.