The NBA's forgotten demographic


The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.


Report: Lakers want to keep Metta World Peace… as assistant coach

EL SEGUNDO, CA - SEPTEMBER 26:  Metta World Peace #37 of the Los Angeles Lakers sits for an interview during Los Angeles Laker media day at Toyota Sports Center on September 26, 2016 in El Segundo, California.  (Photo by Harry How/Getty Images)
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The Lakers must drop two players before the regular season. The four primary candidates:

  • Nick Young, the only one of the four with a guaranteed salary. There was talk of waiving him anyway, but he has seemingly played his way onto the team in the preseason.
  • Yi Jianlian, who has the highest salary of the group. His partially guaranteed, incentive-laden contract makes him an intriguing trade chip.
  • Thomas Robinson, the youngest of the bunch. The 25-year-old might be the best center in a few years of anyone on the Lakers’ roster.
  • Metta World Peace, the oldest player on the team. He turns 37 next month and hasn’t been productive in years.

The Lakers face one tough choice. Waiving World Peace should be the easy one – and it seems they know it.

Marc Stein and Ramona Shelburne of ESPN:

The odds are against Metta World Peace making the Los Angeles Lakers’ Opening Night roster, but the Lakers have interest in keeping the veteran forward around as an assistant coach if they can’t make room for him as an active player, according to league sources.

If the Lakers want to keep World Peace to mentor young players, assistant coach is the right role for him. It’s not worth wasting a roster spot on someone who’s no longer NBA caliber.

World Peace wants to keep playing, and he could lobby other teams. I’d be surprised if he gets another NBA contract, but I was also surprised the Lakers signed him the last two years.

More likely, World Peace must decide between being a Lakers assistant and playing overseas again.

Heat reportedly not shopping Goran Dragic, tell him trade rumors are untrue

MIAMI, FL - SEPTEMBER 26: A portrait of Goran Dragic #7 of the Miami Heat on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
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The Heat and Kings reportedly discussed a trade that would send Goran Dragic to Sacramento for Rudy Gay and Darren Collison.

Could such a deal happen?

Miami is clearly sending out word from its end: No.

Barry Jackson of the Miami Herald:

Dragic on Erik Spoelstra, via Ira Winderman of the South Florida SunSentinel:

“He just said those rumors, they’re not true.”

Reminder: Mario Chalmers said the Heat told him they would keep him shortly before they traded him.

Teams get the most from players when they’re happy, and job security pleases most people. So, teams often assure players they won’t be traded. If a team violates that trust by dealing a player anyway… that’s no longer the team’s problem. The player is fuming elsewhere.

I don’t know whether the Heat will trade Dragic this season. Their assurances and signals mean something, but only so much.

I do know Dragic is on the wrong side of 30 and has a long-term contract that makes little sense on a rebuilding team.

Report: Cavaliers in advanced discussions on trade for point guard

CLEVELAND, OH - OCTOBER 5: Kay Felder #20 of the Cleveland Cavaliers shoots over C.J. Watson #32 of the Orlando Magic during the second half of a preseason game at Quicken Loans Arena on October 5, 2016 in Cleveland, Ohio. The Cavaliers defeated the Magic 117-102. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Jason Miller/Getty Images)
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The Cavaliers should be fine at point guard in games that matter.

Kyrie Irving is an excellent starter. When Irving rests, LeBron James – in addition to his minutes at forward – can serve as primary ball-handler with an extra wing on the floor.

But Cleveland wants to limit LeBron’s and Irving’s playing time to preserve them for another long playoff run, which means finding a more traditional backup point guard for the regular season.

The Cavs have Kay Felder, but the transition from the Horizon League to the NBA is a difficult one for anyone, let alone a 5-foot-9 rookie who was drafted No. 54 overall. Mo Williams is somewhere between injured and retired. They might like to add Mario Chalmers, but he’s not healthy enough yet.

Another option: Trade.

Joe Vardon of

The Cavaliers are pursuing a trade to acquire a backup point guard and are hoping to make a deal before the season starts Tuesday, sources told

The Cavs are in advanced discussions with at least one club, according to a source, and could make one or multiple trades to fill the one, glaring need on a team otherwise built to defend its 2016 championship.

Whom are the Cavaliers targeting? Your guess is as good as mine.

Whom could they trade? That’s much easier to predict, but far from certain. Shumpert could be the odd man out, especially since J.R. Smith re-signed. Cleveland will probably drop one of Jordan McRae, Dahntay Jones or John Holland before the regular season, but I doubt any of those three would return much. The Cavs also have multiple trade exceptions and draft picks, though they have already dealt some picks.

This situation was predictable as soon as the Cavaliers let Matthew Dellavedova leave for Milwaukee. Did they not see it coming, or do they have an ace up their sleeve at the last minute?

Watch Pelicans’ Anthony Davis drop 33 in his return to court


Anthony Davis missed a chunk of the preseason after spraining his ankle in a game against the Rockets during the league’s tour of China. He was considered questionable to return for opening night.

He came back faster than that, in time for New Orleans’ final preseason game Thursday night — and he looked good doing it. Very good.

Davis had 33 points, 13 rebounds and four assists’ in the Pelicans’ 114-111 overtime loss to Orlando. He was red hot from the start as he scored 16 points in nine minutes of the first quarter.

This is a good sign for the Pelicans, who are going to need Davis (and rookie Buddy Hield) to carry the scoring for the team to start the season as they are without Jrue Holiday and Tyreke Evans for an extended period.