The NBA's forgotten demographic

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The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female
fan.

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.

  

Hornets’ owner Michael Jordan: “I’m not looking to trade Kemba” but he’ll listen

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The Charlotte Hornets are having a disappointing season. Projected by many (myself included) to be a playoff team (with an under/over of 42.5 in Las Vegas), Charlotte is 19-26 and four games out of the playoffs in the East.

That has left Charlotte management with a question: Is it time to trade Kemba Walker, work to tear the team down and rebuild, or do they chase the eight seed? Walker doesn’t want to be traded.

Team owner Michael Jordan doesn’t want to trade him, but he’s listening to offers, he told Rick Bonnell of the Charlotte Observer.

“We bred him, we chose him, we groomed him to be a good player for us,” Jordan said of Walker, who the Hornets drafted ninth overall in 2011, to a great extent because Jordan saw traits in Walker that reminded him of his own playing career.

“I’m not looking to trade Kemba, but I would listen to opportunities….

“It’s not like we are shopping him. We would not just give him up. I love Kemba Walker. I would not trade him for anything but an All-Star player.”

Charlotte with Walker is in the same place as the Clippers with DeAndre Jordan — moving him would mean a dramatic shift for the organization going forward, so they are only going to do it with a quality offer in return. It’s going to take some combination of good young players and picks that can jumpstart a rebuild, and in the Hornets case they want to attach one of their bad contracts (such as Marvin Williams).

So far, those offers have not come for either team. The trade market has been tight, in part because a lot of teams are in the playoff hunt (such as the Hornets) and don’t want to move quality players, and in part because teams spent a lot of money in 2016 and are pushing the luxury tax (such as the Hornets) and they can’t take on salary (and with that are finding it hard to move bad contracts).

Come Feb. 9, expect Walker to still be wearing the team uniforms of Charlotte as no deal is found. But also expect Michael Jordan to feel cans for another day.

Watch DeMarcus Cousins’ historic 44/24/10 night

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The last time somebody did this — scored more than 40 points, had more than 20 rebounds, and dished out more than 10 assists in a game — “Poseidon Adventure” was in the theaters and Elton John had just released “Rocket Man.” It was Hall of Famer Kareem Abdul-Jabbar when he was still playing in Milwaukee.

Monday night, DeMarcus Cousins did it.

Cousins scored 44 points, had 24 rebounds, and dished out 10 assists in the Pelicans’ double OT win against Chicago. These were not meaningless points, Cousins picked up seven of them in the second overtime.

Cousins has had a monster first half of the season and earned his first All-Star Game start this year.

Report: Kevin Love called out in emotional Cavaliers team meeting

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Having lost 8-of-11, a Cavaliers team meeting where the players got to vent seemed inevitable. There isn’t one person in that Cavaliers locker room that doesn’t deserve some blame for how things have turned.

However, Kevin Love apparently became the whipping boy.

From Adrian Wojnarowski of ESPN.

The Cleveland Cavaliers held a fiery team meeting in the practice facility locker room prior to Monday’s practice, during which several players challenged the legitimacy of Kevin Love’s illness that led him to leave Saturday’s loss to Oklahoma City early and miss Sunday’s practice, league sources told ESPN.

Several players were pushing for the Cavaliers’ management and coaching staff to hold Love accountable for leaving the arena before the end of Saturday’s game, and then missing Sunday’s practice, league sources told ESPN.

The meeting was loud and intense, only calming down once Love spoke to those gathered in the room and explained himself, league sources said.

The more things change, the more things are always Kevin Love’s fault.

According to the report, the majority of the team seemed to accept Love’s explanation. Love left the Cavaliers ugly, nationally televised blowout at the hands of the Thunder in the first half and did not return due to what was described only as an illness. He did not stay around for the end of the game. I’m not about to speculate on how ill he was or was not, what matters is that his teammates were not buying it. When a team is losing finger-pointing is almost inevitable, and Love has gotten more than his fair share of it in Cleveland. At least he stood up for himself.

Team meetings may allow a pressure release in a locker room, but they almost never result in any kind of meaningful change. We’ll see what if anything changes in Cleveland.

Bucks GM on Jason Kidd firing: “This is a performance-based thing”

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Last season the Bucks went 42-40 in the regular season and were up 2-1 in their first-round playoff series against Toronto before ultimately losing in six.

This season, expectations were high. Before the season there was talk from the team of a 50-win team (Las Vegas oddsmakers set the under/over at 47.5) that would finish in the top four in the Eastern Conference, hosting a playoff round. There was hope that the defense would improve, and with that the Bucks would look like a young team figuring it out.

They haven’t looked like that at all — they are 23-22 (with the point differential of a 20-25 team), and their defense is 25th in the NBA. Currently, they have just a one-game cushion for the final playoff slot in the East.

That cost coach Jason Kidd his job, first-year Bucks GM Jon Horst said Monday night at a press conference, as reported by Matt Velazquez at the Journal-Sentinel.

“At the end, this is a performance-based thing,” Horst said. “We believe in this team, we believe in our players and in the talents that they have. We’re looking forward at making playoff appearances in consecutive years for the first time in over a decade and hopefully winning a first-round series for the first time in over a decade. So we felt like at this time, this is the right decision to help this team get there.”

Around the league the move was not a total surprise, but the timing caught people off guard. Horst said it happened “relatively quickly” and explained:

“A general manager in the NHL had a statement once: ‘If something is inevitable, why wait?’ I think we came to the conclusion that this was the best thing for the future of the franchise and this was the time.”

Come this summer this will be the hottest coaching job available because of Giannis Antetokounmpo and the potential of this roster. Names such as Jeff Van Gundy and former Pelicans coach Monty Williams have been mentioned, but the ultimate list will be longer. Honestly, a few coaches with jobs might rather have the Bucks job (although the challenges between the two owners there can make things uncomfortable at times).

“We have another game on Friday and between that time we have a plan that we’ll put in place that we’ll kind of layout for the rest of the season,” Horst said. “We’ll go into the summer and have an extensive coaching search with an opportunity to hopefully find a great coach for this organization of which (interim coach) Joe Prunty has every opportunity to be a part of based on what happens going forward.”

This is going to a rough adjustment for Antetokounmpo and some of the players, who respected and trusted Kidd. There’s a lot of pressure on Horst with this hire.

That doesn’t make it the wrong move — Horst did the right thing here. The Bucks were going to be moving on, they just did it sooner rather than later.