The NBA's forgotten demographic

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The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female
fan.

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.

  

LeBron James says he has scratched cornea, could sit Saturday vs. Wizards

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With time running down in the third quarter, LeBron James went hard to the basket for a layup, and the shot was contested by Jeremy Lamb, who ended up poking LeBron in the eye on the play.

It isn’t intentional, but it looks painful.

 

 

That blow could have LeBron sitting out Saturday night when the Cavaliers take on the Washington Wizards in Cleveland. From Joe Varden of the Cleveland Plain Dealer:

LeBron James said he suffered a scratched cornea in his right eye in Friday’s 112-105 win over Charlotte after being examined by a Hornets team physician.

James, who scored 32 points in 40 minutes, could not keep his right eye open during his postgame interview session and said his vision was blurry… Summing it all up, James said “if coach decides to give me a game off (Saturday), it’s not because I’m resting. It’s because I’m banged up.”

He was treated by the Hornets’ team doctor who administered eye drops, but the Cavaliers will make the call closer to game time depending on how LeBron is feeling.

The Cavaliers are 0-6 without LeBron this season. They also have just a one-game lead over the Celtics for the top seed in the Eastern Conference. (Boston beat Phoenix on Friday, despite Devin Booker dropping 70, and they have a key game with the Heat on Sunday.) That said, the Cavaliers are two games up in the loss column on the Celtics, which is a decent lead, but the Cavs need to start winning consistently.

And beating a hot Washington team will not be easy even with LeBron.

NBA reacts to Suns’ Devin Booker dropping 70 on Celtics

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Devin Booker was the story of the NBA Friday night.

The 20-year-old Suns’ guard — who never scored more than 19 points in a game at Kentucky in college — dropped 70 on the Boston Celtics in a losing effort. He becomes only the sixth player in NBA history to score at least 70 in a game. At the end the Suns were fouling and calling time outs to stop the clock and get the ball back to Booker, but as Phoenix coach Earl Watson said to those who complained, “You got a problem with that? Do something. Simple as that.”

NBA Twitter exploded at what Booker did.

Booker himself responded this way.

Lonzo Ball makes expected official, declares for NBA Draft

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There was no hesitation. None was expected.

After UCLA was eliminated from the NCAA Tournament in the Sweet 16 by Kentucky, the Bruin’s Lonzo Ball — who is expected to be a top-three pick — declared for the NBA draft this June.

Ball is expected to go second or third in the upcoming NBA draft. Speaking with people around the league Washington’s Markelle Fultz is a clear No. 1, but after that if the Lakers — the team with the second-worst record in the league — have the No. 2 pick they are expected to snap up Ball. Depending on how the lottery shakes out the top of the draft, Ball could fall a little — there are teams that like Josh Jackson — but not much.

Ball is a 6’6″ point guard who averaged 14.7 points, 7.6 assists and 6.1 rebounds a game for UCLA last season. He has fantastic passing vision, impressive shooting range (although he can take some questionable shots), and a great sense of floor spacing and how to run an offense, particularly in transition. However, his weaknesses were exposed in his final game some as De’Aaron Fox of Kentucky completely outplayed Ball. Defensive pressure took Ball (and the Bruins) out of rhythm, forced them to play in the half court (where Ball is not as strong), and it’s one of the things Ball is going to have to adapt to at the next level where everyone is more athletic. Also, he’s going to need to get more consistent defensively.

The potential for Ball to be special is there, which is why he will go high in the draft.

And no, the rantings of his father will not change that. Teams see the father as a distraction that can be handled, they aren’t going to let him get in the way of drafting talent.

Watch highlights of Shaquille O’Neal’s statue unveiling outside Staples Center

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Kobe Bryant said “Thank you. I learned so much from you as a player.”

Jerry West said he loved him like a son.

Jeanie Buss said “No one celebrates a championship like you, but please no more asking Mark Madsen to dance.”

The Lakers unveiled a new statue for Shaquille O’Neal Friday night, one flying high over a Staples Center entrance, and the stars were on hand for the event. Phil Jackson was there making Snoop Dogg jokes. Shaq and Kobe were sharing laughs. It was a big night for a big man with a big personality. And a big heart.

Check out the highlights above.