The NBA's forgotten demographic

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The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female
fan.

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.

  

Raptors’ Patrick Patterson and P.J. Tucker wear same outfit to Game 4 (photo)

Vaughn Ridley/Getty Images
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I can’t verify Raptors forwards Patrick Patterson and P.J. Tucker wearing the same outfit to last night’s Game 4 against the Bucks is the happenstance Patterson presents it as. But there’s a saying in journalism: It’s too good to check out.

Whatever led to this, Toronto ought to keep doing it. The Raptors smashed Milwaukee.

Patterson:

Isaiah Thomas’ sons giggle about Fred Hoiberg’s carrying complaint (video)

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Bulls coach Fred Hoiberg diverted attention to Isaiah Thomascarrying – perhaps the lamest attempt ever of a coach angling for calls through the media, made worse by it following one of the best of all time.

Thomas’ sons saw how silly it was, laughing as the Celtics guard responded.

“It’s not that funny,” Thomas said, sparking even more laughter.

Patrick Beverley: ‘If the NBA won’t protect the players… I have to protect myself’

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The NBA fined Patrick Beverley $25,000 for confronting a fan after the Rockets’ Game 3 loss to the Thunder in Oklahoma City on Friday.

But he’s not going down quietly.

Beverley on the run-ins, which began when he fell into the crowd in the second quarter after being fouled, via Jonathan Feigen of the Houston Chronicle:

“I’m OK with the hazing,” Beverley said. “I’m OK with the boos. I’m OK with other fans rooting for their team. But I’m not OK with the blatant disrespect while I’m lying on the ground and a fan yelling out to me, ‘F you Patrick Beverley, ‘F you Patrick Beverley, ‘F you Patrick Beverley,’ waving a clapper in my face. I’m not comfortable with that.

“If the NBA won’t protect the players, I feel as a man, as a grown man who has children, who has morals, to stand up for the right thing. I have to protect myself.”

“When I mean protect myself, I don’t mean go out there and start a fight with a person. I walked up to the guy, ‘At the end of the day brother, this is a game.’ No curse words. No pointing fingers. No this. No that. I just let him know that just don’t do nothing like that.”

“To put this in all perspective, this isn’t the first incident I had with OKC,” Beverley said. “I had a ballboy tell me he was going to kill me. What type of league, what is this? I had to have a police officer out in front of my house, I can’t be on the same floor as my teammates. My first year in NBA basketball I have a person saying on Twitter he was going to kill me. So, what to do?”

Beverley said by addressing the situation on Friday as he did he felt he brought more attention to it, increasing security awareness.

The ball-boy incident occurred in 2013, when Beverley injured Russell Westbrook‘s knee while going for a steal as Westbrook called timeout. Westbrook missed the rest of the playoffs, and Thunder fans have resented Beverley since.

It’s not the most pleasant aspect of sports, but I don’t have a huge problem with fans in their seats heckling players on the court. But there should be a different standard when a player falls into the crowd. A fan yelling and clapping in Beverley’s face while he’s on the ground is not OK.

Of course, this is only Beverley’s side of the story. The fan – Stuart Scaramucci, son of Thunder minority owner Jay Scaramucci – gave his account of the postgame encounter to Fred Katz of The Norman Transcript:

“[Beverley] goes around the refs, around the dancers and walks right up and gets right in my face and starts putting his hand right in my sternum and saying, ‘Don’t you ever do it again. Don’t ever [expletive] do that. You can’t do that to me. I’m a player. You can’t do that. You can’t do that,’” Scaramucci told the Transcript late Friday night. “…My wife [Megan], at that point in time, was standing there with [a noisemaker the Thunder hand out to fans]. She holds it out, and she says, ‘You can’t be here. You need to be in the back.’

“Patrick turns to her and he just throws his hand up and brings it down. I’m not sure if he’s trying to slap the [noisemaker] or whatnot, but he slaps her right on her arm, and at that point, I flip and start screaming, ‘Patrick slapped my wife. Patrick slapped my wife. Patrick slapped my wife.’”

Again, this is only one side of the story. Beverley might tell a different one, but at least he’s getting his wish. We’re paying more attention to fan behavior and security.

Report: Kentucky’s Bam Adebayo staying in NBA draft

AP Photo/Jeff Roberson
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When De’Aaron Fox and Malik Monk declared for the NBA draft, they jumped in with both feet, hiring agents.

A third Kentucky freshman, Bam Adebayo, took a more cautious approach – until now.

Jon Rothstein of FanRag Sports:

Adebayo is a borderline first-round pick.

He’s a ferocious dunker. All his best skills – motor, explosiveness, physicality – come together to produce slams.

But Adebayo is an underwhelming shot-blocker and rebounder, and those same tools should translate. That speaks’ to his focus.

He has a center’s game. But at 6-foot-10 with a 7-foot-1.5 wingspan, does he have a center’s size? Adebayo can’t step away from the basket or handle the ball, so if he can’t bang with NBA centers, he’s in trouble.