The NBA's forgotten demographic

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The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female
fan.

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.

  

Report: Goran Dragic pledged to re-sign with Suns before they traded him

PHOENIX, AZ - FEBRUARY 10:  Goran Dragic #1 of the Phoenix Suns moves the ball upcourt during the second half of the NBA game against the Houston Rockets at US Airways Center on February 10, 2015 in Phoenix, Arizona. The Rockets defeated the Suns 127-118.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
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With trade rumors swirling, Goran Dragic told the Suns in February 2015 that he wouldn’t re-sign the following summer. Dragic said he no longer trusted Phoenix’s front office.

So, the Suns traded him to Miami.

But did they have to?

Then-Phoenix coach Jeff Hornacek apparently got Dragic to change his stance.

Ken Berger of CBSSports.com:

Within days of Hornacek having a heart-to-heart with Dragic and securing a commitment from the Slovenian point guard to re-sign with the Suns as a free agent the following summer, the Suns shipped him to Miami in a three-team trade, a person familiar with the situation told CBS Sports.

This substantially changes how we view that trade. At the time, it seemed the Suns got a tremendous haul for a player they were going to lose anyway. But if they could’ve re-signed him, it changes the equation.

Maybe not enough to say Phoenix erred, though.

Dragic was clearly wavering in his thinking. He later said he regretted his harsh comments about the front office. Just because he told Hornacek he’d re-sign doesn’t mean he was bound to re-sign

And Phoenix got solid return – a top-seven protected 2017 first-rounder that becomes unprotected in 2018 and an unprotected 2021 first-rounder. Picks with so few protections rarely move anymore. The Heat look solid right now, but they’re fairly old. That far into the future, anything can happen – giving those picks great upside.

So, maybe the Suns still made the right move. But maybe just keeping Dragic was more on the table than we previously realized.

Toronto security guard stops DeMar DeRozan: Do you work here?

TORONTO, ON - MAY 23:  DeMar DeRozan #10 of the Toronto Raptors speaks to media with his daughter Diar DeRozan after defeating the Cleveland Cavaliers in game four of the Eastern Conference Finals during the 2016 NBA Playoffs at the Air Canada Centre on May 23, 2016 in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Tom Szczerbowski/Getty Images)
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Kyle Lowry popularized the late-night workout in these playoffs, but he’s not the only one to practice until the wee hours.

Raptors teammate DeMar DeRozan shot until about 1 a.m. Monday, according to Chris Haynes of Cleveland.com, preceding Toronto’s Game 4 win over the Cavaliers.

But the funniest part came when DeRozan arrived at the arena earlier.

Haynes:

Upon entry into the bowl area, a female security guard spotted him and stopped him. She asked what he was doing there and even went as far to ask if he worked at the arena.

DeRozan just chuckled and kept walking down the 100-level steps and onto the court where his backcourt teammate Kyle Lowry was waiting. The security guard called for backup, assuming a possible trespasser was on the scene.

Once help arrived and saw who was on the court, he said to his colleague, “That’s our two best players.” He was not quite accurate. On Monday night, those two were the two best players on the court.

“That was the first time that ever happened,” DeRozan said of the incident. “I just laughed about it. You know me. I wasn’t tripping. You can call the whole security team in here and obviously somebody is going to know, but she was just doing her job.”

Jeremy Lin ought to feel better now.

Report: Trail Blazers receive permission to interview Stephen Silas

CHICAGO, IL - JANUARY 21: Assistant coach Stephen Silas of the Charlotte Bobcats (L) works on a computer with Cory Higgins #11 before a game against the Chicago Bulls at the United Center on January 21, 2012 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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This is putting the “carousel” in coaching carousel.

Hornets assistant Stephen Silas (a Rockets head-coaching candidate) and Trail Blazers assistant Nate Tibbetts (a Grizzlies head-coaching candidate) are also both interviewing to become the Warriors’ lead assistant. If Tibbetts gets the job, Portland would have a vacancy, so…

Adrian Wojnarowski of Yahoo Sports:

Portland also was granted permission Sunday to talk to Silas about being its top assistant, league sources said.

Working for Steve Kerr in Golden State – which propelled Alvin Gentry to Pelicans head coach last year and Luke Walton to Lakers head coach this year – is probably preferable. But Silas’ star is rising, regardless. He’s a highly regarded assistant coach.

Terry Stotts, contract extension in hand, could add Silas without fearing being undermined. That’s the value of giving head coaches security. Hiring good assistants becomes more tenable.

Why would Silas leave another good coach, Steve Clifford in Charlotte, for the Trail Blazers? I don’t know for certain, but in these situations, there’s usually one place to start: money. Portland’s willingness to spend could pay off.

Coaching carousel report: Nate McMillan targets Bill Bayno in Indiana; Dave Joerger to keep Nancy Lieberman with Kings

12 Dec 1998:  Head coach Bill Bayno of the UNLV Rebels looks on during the game against the UCLA Bruins at Pauley Pavillion in Westwood, California. UCLA defeated UNLV 72-67. Mandatory Credit: Aubrey Washington  /Allsport
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While a couple of the big chairs have yet to be filled — Houston still hasn’t settled on a coach, neither has Memphis — the assistant coaching spots around the league are starting to fill up.

Marc Stein of ESPN dropped some nuggets about the bench of Nate McMillan in Indiana and Dave Joerger in Sacramento:

Bayno, the former UNLV head coach, had not been in the NBA this season but had been with Dwane Casey in Toronto the two seasons before that, and before that had been an assistant with Minnesota and Portland.

Corliss Willamson had been popular with players in Sacramento, as had Nancy Lieberman — but she also had a big fan on owner Vivek Ranadive. She is one of only two full-time female assistant coaches in the NBA (along with Becky Hammond in San Antonio).