The NBA's forgotten demographic

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The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female
fan.

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.

  

Deron Williams says he is recovering well from sports hernia, will be ready to go at camp

DALLAS, TX - MARCH 01:  Deron Williams #8 of the Dallas Mavericks during the first half at American Airlines Center on March 1, 2016 in Dallas, Texas.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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Deron Williams will be back with the Dallas Mavericks next season — and be ready to go by the start of the season.

He’d like to say he’d be back for the next few seasons, but coming off a Sports Hernia injury his options were a little limited. However, his recovery is going well he told NBC Dallas in an interview from American Century Championships celebrity golf tournament in Lake Tahoe (which you can watch this weekend on NBC).

“Feeling really good. It’s healing pretty well, I’m doing a lot of work on and off the court. I haven’t got the full-go clearance yet, but that’s coming soon. I’ll be ready to go definitely by the time training camp rolls around.

“I’m running, I’m jumping a little bit. I’m just not going crazy. I kind of have to wait for August 1 for that, to go see the doc and get the go ahead. But it’s not much restriction right now.”

Williams averaged 14.1 points and 5.8 assists per game for the Mavericks last season and was solid at 32. His efficiency slipped a little (to be expected as he is on the wrong side of 30 and has plenty of miles) but he played well for Dallas.

Dallas signed him to a one-year, $10 million deal. Williams was hoping for a little more security.

“I was happy to come back. Would have liked a little longer deal but I’m back for one year and hopefully can build on last year and improve. I think there’s room for a lot of improvement. Hopefully I can stay healthy. I think that’s the biggest key but I’m excited about this year and this team.”

The one-year deal is more about Dallas than Williams — they could see a significant shift in plans when Dirk Nowitzki steps away (he inked a two-year deal but the second year is only $5 million guaranteed, so he could be in his final run if he wants).

Dallas added Harrison Barnes and Andrew Bogut from the Warriors to a starting five that also includes Nowitzki, Williams, and Wesley Matthews. If they can stay healthy — no little thing with that group — it’s a quality starting five that coach Rick Carlisle is going to love.

Report: Celtics sign Gerald Green to one-year deal

CHARLOTTE, NC - APRIL 25:  Gerald Green #14 of the Miami Heat reacts after a play against the Charlotte Hornets during game four of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 25, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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While the rampant speculation continues about whether the Celtics may or may not trade for a superstar, Danny Ainge is filling out his roster with veterans. Sean Deveney of the Sporting News reports that they’ve agreed to a one-year minimum deal with guard Gerald Green:

Green was originally drafted by the Celtics in 2005 at No. 18 overall, and after bouncing around different teams and overseas in the first few years of his career, he’s carved out a nice niche for himself in the NBA as a scoring guard off the bench. He played 69 games for the Heat last season after two solid years in Phoenix.

WATCH: LeBron James, Stephen Curry lead NBA’s top 100 plays of 2015-16 season

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The NBA has unveiled its top 100 plays of the 2015-16 season, and there’s no mystery as to what were the top two.

No. 2: Stephen Curry‘s halfcourt buzzer-beater in overtime against the Thunder in Oklahoma City during the season.

No. 1: “The Block” by LeBron James on Andre Iguodala in the final stretch of Game 7 of the Finals.

There’s plenty more, too, and if you have 25 minutes to kill, you can and should watch all of them above.

Report: Celtics re-sign Tyler Zeller for two years, $16 million

ATLANTA, GA - APRIL 19:  Kyle Korver #26 of the Atlanta Hawks grabs a rebound against Tyler Zeller #44 of the Boston Celtics in Game Two of the Eastern Conference Quarterfinals during the 2016 NBA Playoffs at Philips Arena on April 19, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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Tyler Zeller is one of the few restricted free agents left on the market who could make an actual impact next season, and on Saturday morning, he’s come off the board. Steve Bulpett of the Boston Herald reports that the fourth-year big man has agreed to a deal to stay with the Celtics. It’s for two years and $16 million, with the second season being a team option.

Zeller isn’t a starter, but he’s a nice rotation big man, especially at that price. He can play minutes off the bench for Boston, and his contract is also very movable with the second season being unguaranteed. He played just 11.8 minutes per game last season, but averaged 18.5 points and 9 rebounds per 36 minutes.