The NBA's forgotten demographic

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The NBA makes all kinds of concerted efforts to account for and appeal to their target demographics. There are ticket packages designed for families with young children, dance teams that draw in the ogling masses, and sponsorships that often speak to very particular audiences. The league is even willing to fiddle with its uniforms for a few nights as a celebration of Hispanic and Spanish-speaking fans all across the globe.

There are efforts to reach out, to celebrate, to embrace, to give back, to draw in, and to flat-out earn. But there’s a startlingly large population of fans that seems to exist between the NBA’s target audiences: female fans. So much of the professional sporting experience is tailor-made for the heterosexual male, because after all, sports are manly, and sporting events are where manly men like to go.

Only the NBA audience consists of a dwindling percentage of manly men, and a growing percentage of basketball-driven women. It’s not threatening, and it’s not an invasion. Hell, it’s not even all that new. Female fans have been enjoying the NBA game for years, and the only real flaw in the NBA’s massive and comprehensive master plan to lure in and entertain their audience is that they’ve failed to cater to a good chunk of their fan base.

Sarah Tolcser framed the female fan experience — or at the very least, her female fan experience — splendidly in a guest post for Hardwood Paroxysm (which, if I may disclaim, is a site I’m a contributor for). It’s not filled with bile or rage, but a legitimate query into why no one has bothered to account for 40% of the NBA’s fans:

The NBA has been way ahead of the other major sports leagues in
pioneering some things, such as social media. It’s time they show they
can get with the program when it comes to their female fans. As a
Hornets season ticketholder, I’ve taken surveys as a member of many
different demographic classes- including ticketholder, event attender,
arena food and drink buyer, merchandise purchaser, web content
consumer, and New Orleans resident. You know what I realize they’ve
never once asked me? What more they could be doing for me as a female
fan.

And you know, NBA, I would really like to be asked that question.
Because I have some things to say that might surprise you, things like,
“The answer is not more pink jerseys.” Things like, as a member of a
growing class of unmarried women ages 25-44,”family friendly”
promotions and cute distractions on court during the game entice me no
more than they entice male fans. Things like, some of the advertising
spots from your own sponsors have sexist overtones that make me
uncomfortable. Things like, when I go to your official website and see
scantily-clad girls on the front page, I can’t help feeling that the
NBA is not meant to be “for me.”

I don’t see this evolving into a movement or a protest, but if it were to do so, there could probably be no better slogan than “The answer is not more pink jerseys.” We’re to the point where adding sequins to things really isn’t getting the job done, and all of the tiny little flashy discs in the world shouldn’t deflect our attention from the fact that a real, relevant, and influential group of NBA fans are being completely ignored.

  

LeBron James, Cavaliers Rick-roll intro video for ’80s night

Cleveland Cavaliers' LeBron James (23) shoots over Miami Heat's Rodney McGruder (17) in the first half of an NBA basketball game Friday, Dec. 9, 2016, in Cleveland. (AP Photo/Tony Dejak)
Associated Press
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The 1980s were back in Cleveland Friday night. Well, not completely, Bernie Kosar wasn’t leading the Browns to contention (although man, could they use him now).

No, the ’80s were back in the form of the throwback orange Cavaliers uniforms. And to complete the theme, the Cavaliers players dressed up and Rick-rolled the intro video — they did the complete “classic” Rick Astley hit “Never Gonna Give You Up.” And it was awesome.

The Cavaliers won the game 114-84 over the Heat behind 28 from Kevin Love, but that was secondary to the intro video.

Best dunk from Friday night? Houston’s Sam Dekker. Yes, Dekker. (VIDEO)

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Second-year forward Sam Dekker is finding a comfort zone in the Mike D’Antoni offense in Houston. Healthy this season, he is coming off the bench for 18 minutes a night, and his game where he is quick and can also hit the three is fitting perfectly with Houston’s system, leading him to 6.7 points a game.

Also, he can run the floor. And finish.

As Enes Kanter found out when he hustled, got back in transition defense, and wasn’t going to stop Dekker from getting to the rim.

That’s a quality dunk.

The Rockets went on to win the game 102-99, despite Russell Westbrook‘s seventh-straight triple-double.

LeBron James passes Elvin Hayes, moves into ninth on all-time scoring list (VIDEO)

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LeBron James has been climbing the NBA’s All-time scoring list fast the past couple years, passing Hakeem Olajuwon last season to move into the top 10.

Friday night LeBron passed another legend, Elvin Hayes, who spent the prime of his career with the Washington Bullets and was an NBA champion, six-time All-NBA and 12-time All-Star from the late 1960s through the early 1980s.

LeBron passed Hayes with a vintage LeBron bucket, bringing the ball up in transition, then just using his quickness and strength to power to the rim.

LeBron’s not done, he should pass Moses Malone in the next week or so. Here is the NBA’s All-time scoring Top 10. (As a side note, if you count ABA scoring in the mix LeBron is 11th because Julius Erving and Dan Issel both pass him. For now.)

1. Kareem Abdul-Jabbar 38387
2. Karl Malone 36928
3. Kobe Bryant 33643
4. Michael Jordan 32292
5. Wilt Chamberlain 31419
6. Dirk Nowitzki 29552
7. Shaquille O’Neal 28596
8. Moses Malone 27409
9. LeBron James 27315
10. Elvin Hayes 27313

Carmelo Anthony scores 33 to help Knicks hold off Kings 103-100

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SACRAMENTO, Calif. (AP) — Carmelo Anthony scored 33 points, including two free throws with 14.8 seconds remaining, and the New York Knicks held on to beat the Sacramento Kings 103-100 Friday night.

Kristaps Porzingis added 17 points and 10 rebounds for New York. Brandon Jennings scored 13 in place of injured Derrick Rose, and Kyle O'Quinn had eight points and 11 rebounds to help the Knicks beat the Kings for the second time in six days.

New York went cold from the field down the stretch but made six free throws over the final 2:09 to hang on.

The Kings missed multiple shots in the waning moments, including an uncontested driving layup by DeMarcus Cousins with 22 seconds left that would have given Sacramento the lead.

Rudy Gay missed a potential tying 3-pointer with 3.9 seconds remaining, and Cousins also missed a desperation heave from beyond midcourt that hit the rim at the buzzer.

Anthony had 23 points and five rebounds in the first half, then came up big from the stripe to help seal the Knicks’ fifth win in six games. He shot 9 of 22 from the floor and made his first 12 free throw attempts before missing two with 2.6 seconds left.

Cousins finished with 28 points, 11 rebounds and six assists. Gay added 13 points for the Kings.

Things got chippy during a timeout with 2:23 remaining. Darren Collison of the Kings and Courtney Lee of the Knicks appeared to get into a heated exchange before players from both teams stepped between the two. Collison and Lee received technical fouls.

TIP-INS

Knicks: Anthony scored 15 points in the first quarter. He also was called for a technical foul while driving for a layup attempt in the fourth. . Jennings shot 5 of 10 and had five rebounds with seven assists. He also shot an air ball on a free throw in the fourth quarter.

Kings: Collison scored six straight points in the fourth quarter and made a layup that briefly put Sacramento up 94-92. . Cousins was whistled for a technical foul midway through the third quarter, his eighth of the season.

A REST FOR BARNES

Matt Barnes did not play for the first time this season, although Kings coach Dave Joerger said it had nothing to do with the ongoing investigation stemming from an altercation in a bar that Barnes and Cousins were allegedly involved in while the team was in New York last weekend. Joerger called it a scheduled rest for Barnes, adding that he plans to do it more frequently for the remainder of the season.