If you’re a fan of athletes handling their marketing well, you have to be impressed with how LeBron James has handled the questions surrounding his future this summer in the Free Agency Summer of Doom. Even if you’re absolutely convinced one way or the other on him leaving or staying, he’s done a fantastic job of keeping the question open while doing the things he should for his team and the Cavs fans.
He releases a series of shoes in Knicks colors.
He attends the Yankees championship parade.
He releases a film about his time in high school in Ohio.
He constantly, and firmly, refuses to comment on his future and free agency.
To that end, it’s interesting that in the latest from Brian Windhorst, Cavs beat writer extraordinaire, LeBron is quoted answering a rare question about the summer from an unnamed member of the press corps. The reporter asked why James won’t just say he’s happy in Cleveland (which would end the speculation), since he seems so happy with the Cavs, laughing and joking and being all silly and cute. His response? Not cute.
“At the end of the day, it is still a business,” James said. “This isn’t
high school basketball anymore. You have to do what is best for your
family and what is best for yourself. I’ve always said I love being in
Cleveland. But for me as a basketball player, no matter what happens, I
love to play the game. I play it with a joy and I love my teammates.”
The line about it being a business is nothing new, and the quote itself isn’t shocking. But it does paint a definitive picture of where James’ head is at. Those that think there’s no way the King could leave his kingdom need to pay hard attention to the “what is best for yourself” part. It’s up to teams with less to offer than the Cavs to make the case of why he should leave. But if they can make the case, he’ll listen.
From there, it’s money plus championships plus all the other million factors to consider.
I’d say the obvious — it’s sickening to turn a murder of a mom of four, a genuine tragedy, into a political opportunity — but that has become the way of politics. What line of decorum?
None the less, it’s sickening. Republican presidential nominee Donald Trump tweeted about the tragic death of Dwyane Wade‘s cousin Nykea Aldridge, who was pushing her stroller down a Chicago street this week when two men got into a gunfight (reportedly gang-related) and a bullet killed Aldridge.
Trump tweeted what you see below (actually, what is below is a tweet edited by his staff, the original one misspelled Wade’s first name, putting “Dwayne” instead):
Later, this Tweet came up, again from his staff.
(So you know, you can tell which tweets come from Trump and which from his aids based on the device used to post it.)
Trump’s Tweet is part of his recent apparent attempted outreach to minority voters, which is not about them and more about trying appease concerns of white, middle-class suburban voters (for example, outside Philadelphia, in a swing state). Polls show Trump struggling with those suburban voters, in part because they see him as bigoted.
As you might expect, Twitter unloaded on Trump for his tone deaf and incendiary Tweet. Not that he cares, people are talking about him and that seems his primary goal. Actor Don Cheadle was one of the most prominent.
It’s sad this has become a focus and not Nykea Aldridge — and what can be done to prevent the next Nykea Aldridge.
The relationship between Derrick Rose and Jimmy Butler was the subject of much scrutiny last season in Chicago. Reports of tension between the two stars never fully went away, and they proved to be an awkward fit together on the court. But any hard feelings between the two of them appear to be in the past as Butler posted a photo on Instagram of the two former teammates (and Rose’s son, P.J.) hanging out together at a Dodgers game in Los Angeles, where they both work out in the summer.
After missing two entire seasons, all signs are pointing to 2014 No. 3 overall pick Joel Embiid finally taking the court this season. Last week, Sixers coach Brett Brown said that Embiid has looked great in his workouts and is on track to play in the preseason, and Embiid himself echoed that sentiment over the weekend. He told the Philadelphia Inquirer‘s Marc Narducci that he feels “100 percent.”
There’s always a possibility and fear that Embiid’s recurring foot problems will come back, but for now, all indications are that he’s feeling good and will be able to contribute this season, which should make Sixers fans excited.
The release of NBA 2K17, the latest edition of the popular 2K video-game series, is less than a month away. Players are starting to get their likenesses in the game, as well as their player ratings, and tweet them out. Magic forward Evan Fournier wasn’t too happy with the way his came out.
Fournier’s countryman Rudy Gobert got in on the fun, too, changing his Twitter avatar to Fournier’s screenshot and encouraging others to do the same. He even created a hashtag for it.
At least they’re having fun with it.