Marketing expert: LeBron can play anywhere

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Thumbnail image for Thumbnail image for nba_james1_250.jpgNew Yorkers have the equation backwards: New York needs LeBron James more than he needs New York.

Central to the “LeBron will be a Knick” delusion is that he needs to be in New York to be a “Global Icon.” That one cannot market oneself properly unless you are near Madison Avenue and pop-up restaurants.

That may be generally true, but Phil de Picciotto of Octagon said at the Sloan Sports Analytics Conference that is not the case with LeBron (as tweeted by CNBC’s Darren Rovell).

“He’s the one example where it really doesn’t matter.”

Why should you listen to this guy? Because he’s a sports personality marketing guru. He made Mia Hamm the sensation of women’s soccer. He made Anna Kournikova rich despite her being a middling tennis player on tour. His company handles Chris Paul and others now. He is on everyone’s most influential people in sports list. He is smarter than you.

And he gets that speed of communication is shrinking the world. I can (and do) follow Newcastle United soccer from my home, watch some matches on my computer. The news shows up on my desktop every day (we’ll be back in the Premiership next season, baby!). Marketing for a team — or a player like LeBron — works the same way.

In this environment — one that sees walls are broken down and video of NBA games can be viewed from Cleveland to Shanghai — where LeBron James plays is not relevant. His endorsement deals aren’t regional, they are international. Nike will market him in India and China regardless of where he plays. People are desperate to reach out to him now, more doors are not going to open because he is in NYC or LA.

Just like on the court, LeBron is the exception to the rule. And that means New York needs him far more than he needs them.

LeBron James on passing Michael Jordan: “I fell in love with the game because of Mike” (VIDEO)

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LeBron James passed Michael Jordan for most points scored in NBA playoff history on Thursday night during the Cleveland Cavaliers’ win over the Boston Celtics, 135-102.

After the game, LeBron and his teammates took to the podium to speak on their accomplishment of making it to yet another Finals as they settle in for a rematch with the Golden State Warriors.

LeBron was humble about his accomplishment, crediting Jordan for driving him to play the game of basketball as well as shaping his own game.

“I wear the number [23] because of Mike. I think I fell in love with the game because of Mike,” said James. “When you’re growing up and you’re seeing Michael Jordan, it’s almost like a god.”

James and the Cavaliers will take on the Warriors in Game 1 of the 2017 NBA Finals on June 1.

Watch 36-year-old James Jones throw down a putback dunk vs. the Celtics (VIDEO)

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LeBron James is on his way to his 7th-straight Finals after the Cavaliers beat the Boston Celtics, 135-102, in Game 5 of the Eastern Conference Finals on Thursday night.

The game was out of hand from the beginning, with the Cavaliers scoring a franchise playoff high 75 points in the first half.

At one point in the fourth quarter, Tyronn Lue emptied out his bench and we got to see some of the Cavaliers garbage time guys get run. One of those guys was James Jones, 36, who has been around so long he was a rookie with Reggie Miller in Indiana.

He also dunked!

Via Twitter:

Let’s all just bask in the glory that is that putback dunk and in our little vacation until the Finals start on June 1.

LeBron James, Cavaliers advance past Celtics to meet Warriors in 2017 NBA Finals

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Let’s line it up and run it again. The Cleveland Cavaliers and Golden State Warriors are going to meet in the 2017 NBA Finals after LeBron James and the Cavaliers beat the Boston Celtics in Game 5 on Thursday, 135-102.

It wasn’t much of a contest from the outset as Cleveland looked determined to put away their opponent. The Cavaliers played strong, shot well from 3-point range, and forced the Celtics into 18 turnovers over the course of the game.

The Cavaliers set a franchise playoff record in the first half, scoring 75 points in the first two periods. LeBron had 20 before the third quarter started, putting him just inches away from passing Michael Jordan to top the list for most points scored in NBA playoff history.

That moment came in the third quarter, with James dropping in a sweet 3-pointer from the left side of the arc to push him past Jordan. LeBron finished the game with 35 points, going 4-of-7 from 3-point range will adding eight assists, eight rebounds, and three steals.

Kyrie Irving was another bright spot for the Cavaliers, scoring 24 points to go along with seven assists. Kevin Love added 15 points, and Deron Williams had a rejuvenation off the bench with 14.

For Boston, yet another game without Isaiah Thomas forced their offense into stagnation. Avery Bradley — who had a considerable series in an effort that should not be overlooked — scored 20 points on 10-of-20 shooting. Gerald Green was Boston’s second-leading scorer in a bench role, adding 14 points.

Now we get to wait until June 1, when what seemed an inevitability way back in training camp has indeed come to pass. The Warriors get their shot at redemption after the worst breakdown in NBA playoff history, and the Cavaliers get a chance to solidify themselves over their peers and galvanize LeBron’s position as the best player of a generation.

The Finals don’t start for anther week. We’ll all be champing at the bit to see if Cleveland really does have what it takes to guard the Warriors offense. Likewise, a top defensive team in Golden State will need to prepare themselves for the LeBron that showed up against the Celtics in Game 1 and 2.

LeBron James passes Michael Jordan for most NBA career playoff points

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LeBron James is now above Michael Jordan in one very important, objective area. On Thursday night against the Boston Celtics, LeBron passed Michael Jordan for the most playoff points scored in NBA history.

James’ historic moment came in the third quarter of Game 5, with the Cavaliers up by double-digits.

LeBron passed Jordan with a 3-pointer that came from the left side of the arc.

Via Twitter:

The Cavaliers look poised to meet the Golden State Warriors yet again in the NBA Finals.