The trade deadline brings change for so many teams around the league, and while the difficulties of fitting new players into an established rotation is difficult, it eclipses and obscures the difficulties teams face on the marketing side of things. Commercials, highlight reels, posters, billboards, and a million other examples of team marketing are graced with the visage of the team and the league’s biggest stars. When those stars are on the move — as was Sacramento’s Kevin Martin — it often puts those on the business side of the front office in a difficult spot.
Now that Martin is no longer the most established star on the Kings and the face of the franchise (though Tyreke Evans was taking a run at both of those honors, anyway), his face has to be wiped from every advertisement, his presence erased from all the video clips. But here’s the real problem: the biggest prize the Kings scored in the Martin deal was the largely unknown and unheralded Carl Landry, who isn’t going to sell many tickets. Evans is already a star and a favorite, but he’s still a rookie and he can’t be on every piece of Kings-related media in the greater Sacramento area. So naturally, the Kings would plaster the face of Francisco Garcia, a swingman who has played just three games all season due to injury and actually sat out Sunday due to the infamous DNP-CD, where Kevin Martin’s used to be. Makes perfect sense.
In an age where getting under the luxury tax or amassing cap space can be just as valuable to a team as scoring a productive player, this is hardly a unique situation. But the difficulties facing NBA franchises (and franchises of any professional sport, really) as business are more or less undocumented. Other companies have planned specials, or meticulously thought-out campaigns that last an entire year or more before there’s any change. NBA teams have those, too. But from day one until the deadline, team marketing and advertising employees have to be ready to change everything on a whim. That kind of volatility is exactly what makes deadline time so fun and exciting, but if you’re one of those lucky (or unlucky) few working to market a team? Especially a team that’s buried in trade rumors? You’d have to be sweating bullets.
Perhaps LeBron James‘ most underappreciated skill has been his passing. He is rightly hailed as the most unselfish superstar of his generation, but being a willing passer is only part of it: he’s also as good at it as any point guard in the league. Case in point: this two-handed halfcourt bounce pass on Tuesday night, finding Richard Jefferson for an easy dunk:
Kobe Bryant‘s relationship with his hometown of Philadelphia had its rocky sections — the Kobe’s Lakers beat the Sixers in the 2001 Finals, and then Kobe was booed during the 2002 All-Star Game — but all was forgiven on Tuesday night.
In his final trip to Philly, he was given a framed Lower Merion High School jersey — that’s Kobe’s school, in case you forgot — and it was presented by Dr. J.
Then the fans welcomed him like you see above.
That pumped up Kobe, who scored 13 first quarter points on 5-of-10 shooting, his best quarter of the season.
If you play for the Brooklyn Nets, and your name is not Rondae Hollis-Jefferson, expect you will come up in trade rumors this season.
First up on the block, Bojan Bogdanovic. The report comes from Mike Mazzeo of ESPN.
Bogdanovic is in the first year of a three-year, $11 million deal, which isn’t bad for a guy playing nearly 25 minutes a night and scoring 8.4 points per game. There is a lot of potential in his game, if developed in the right setting — he’s a good shooter out on the wing who works well off the ball. He seems to have regressed this season, but how much of that is due to the Nets and their guard play (and just generally struggling) is up for debate.
Is there going to be interest in him? Probably. As always, it is about the price, what the Nets will demand. Whether the Nets can get anything back they want is up for debate.
Right now a lot of GMs are testing the waters for players, judging the market. That is a long way from a trade happening. But don’t be shocked if the Nets make a deal or two before the February deadline.
Joakim Noah is playing 20.6 minutes a night coming off the bench for Fred Hoiberg and the Chicago Bulls this season.
And he doesn’t like it. He wants more run. He was getting 10 minutes more a night last season under Tom Thibodeau, and Noah wants some of those minutes back. Nick Friedel of ESPN sent out a tweet that was a reminder of just that.
Three thoughts here.
1) Reducing minutes for guys who battle injuries every season by the time the playoffs roll around was one huge reason Fred Hoiberg was brought in to coach the Bulls and Tom Thibodeau was shown the door. This isn’t just Hoiberg, the minutes reduction comes from management. While it is possible Noah’s spot in the rotation shifts (he could start at some point) and he might get a little more run, the Thibodeau era is gone.
2) There are legit reasons for Noah to want to play. First, he is a competitor who doesn’t like sitting. Second, the Bulls’ defense is elite when he plays (allowing 95.5 points per 100 possessions) and the Bulls outscore opponents by 1.3 per 100 when he plays. Finally, Noah is in the final year of his contract and scoring just 3.1 points per game is not going to help him earn more cash in the next deal.
3) Barring injury to another big, don’t expect a change.