The trade deadline brings change for so many teams around the league, and while the difficulties of fitting new players into an established rotation is difficult, it eclipses and obscures the difficulties teams face on the marketing side of things. Commercials, highlight reels, posters, billboards, and a million other examples of team marketing are graced with the visage of the team and the league’s biggest stars. When those stars are on the move — as was Sacramento’s Kevin Martin — it often puts those on the business side of the front office in a difficult spot.
Now that Martin is no longer the most established star on the Kings and the face of the franchise (though Tyreke Evans was taking a run at both of those honors, anyway), his face has to be wiped from every advertisement, his presence erased from all the video clips. But here’s the real problem: the biggest prize the Kings scored in the Martin deal was the largely unknown and unheralded Carl Landry, who isn’t going to sell many tickets. Evans is already a star and a favorite, but he’s still a rookie and he can’t be on every piece of Kings-related media in the greater Sacramento area. So naturally, the Kings would plaster the face of Francisco Garcia, a swingman who has played just three games all season due to injury and actually sat out Sunday due to the infamous DNP-CD, where Kevin Martin’s used to be. Makes perfect sense.
In an age where getting under the luxury tax or amassing cap space can be just as valuable to a team as scoring a productive player, this is hardly a unique situation. But the difficulties facing NBA franchises (and franchises of any professional sport, really) as business are more or less undocumented. Other companies have planned specials, or meticulously thought-out campaigns that last an entire year or more before there’s any change. NBA teams have those, too. But from day one until the deadline, team marketing and advertising employees have to be ready to change everything on a whim. That kind of volatility is exactly what makes deadline time so fun and exciting, but if you’re one of those lucky (or unlucky) few working to market a team? Especially a team that’s buried in trade rumors? You’d have to be sweating bullets.
What championship hangover? Cavaliers rout Knicks on ring night in Cleveland.
LeBron had a triple-double — 19 points, 14 assists, 11 rebounds — and led the Cavaliers to an easy win over the Knicks, 117-86. Kyrie Irving had 29 points — 19 in the third — and Kevin Love added 23 in the win.
But mostly it was the Cavaliers’ offense getting whatever shot it wanted and the Knicks watching dunks from up close.
Over the course of this season, these Knicks will evolve into something better than they showed opening night. No Derrick Rose (trial) and no Joakim Noah (injury) meant the Knicks starting five didn’t have a lot of cohesion and chemistry from the start.
After a sluggish first five minutes by both teams — they were a combined 6-of-22 shooting to open the game — the Cavaliers slowly started to create a little space behind 10 first quarter points from Love. That lead really started to grow as the Knicks bench came in and went 0-of-6 shooting to end the quarter, with Brandon Jennings making questionable decisions. Tack on seven Knick turnovers and the first and they were down 10 after 12 minutes.
The Cavs were in control through much of the second quarter until the Knicks went on a 10-0 run to make it a game again. It was Derrick Rose and Carmelo Anthony driving the team — they shot a combined 12-of-20 in the first half, the rest of the Knicks were 5-of-23. It was 48-45 Cavaliers at the break.
In the third quarter the Cavaliers starters cranked it up behind Kyrie Irving and tighter defense — the third quarter saw Kyrie Irving with 19 points and the entire Knicks team with 19. It was 82-64 Cavs after three and the celebration was on.
Kristaps Porzingis showed some moments but his 16 points came on 5-of-13 shooting. Anthony had 19 points on 18 shots. Rose had 17 points but four turnovers and one assist. Brandon Jennings came off the bench to shoot 1-of-7. It was not their best night.
For the Cavs, it was one to remember — the first banner in 52 years went up.
Did we mention LeBron James was dunking all over Knicks? Watch for yourself.
“At this point, if you’re not from here, live here, play here, dedicate yourself to Cleveland, then it makes no sense for you to live at this point — Cleveland against the world!”
And with that, the Q went nuts.
LeBron James and the Cavaliers got their rings and raised a banner in Cleveland — the first title banner in that city in 52 seasons (although the Indians are trying to have their say on the matter across the street). It was emotional for everyone in the building, and particularly the hometown boy LeBron.