Kings moving on to life after Martin

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The trade deadline brings change for so many teams around the league, and while the difficulties of fitting new players into an established rotation is difficult, it eclipses and obscures the difficulties teams face on the marketing side of things. Commercials, highlight reels, posters, billboards, and a million other examples of team marketing are graced with the visage of the team and the league’s biggest stars. When those stars are on the move — as was Sacramento’s Kevin Martin — it often puts those on the business side of the front office in a difficult spot.

Now that Martin is no longer the most established star on the Kings and the face of the franchise (though Tyreke Evans was taking a run at both of those honors, anyway), his face has to be wiped from every advertisement, his presence erased from all the video clips. But here’s the real problem: the biggest prize the Kings scored in the Martin deal was the largely unknown and unheralded Carl Landry, who isn’t going to sell many tickets. Evans is already a star and a favorite, but he’s still a rookie and he can’t be on every piece of Kings-related media in the greater Sacramento area. So naturally, the Kings would plaster the face of Francisco Garcia, a swingman who has played just three games all season due to injury and actually sat out Sunday due to the infamous DNP-CD, where Kevin Martin’s used to be. Makes perfect sense.

In an age where getting under the luxury tax or amassing cap space can be just as valuable to a team as scoring a productive player, this is hardly a unique situation. But the difficulties facing NBA franchises (and franchises of any professional sport, really) as business are more or less undocumented. Other companies have planned specials, or meticulously thought-out campaigns that last an entire year or more before there’s any change. NBA teams have those, too. But from day one until the deadline, team marketing and advertising employees have to be ready to change everything on a whim. That kind of volatility is exactly what makes deadline time so fun and exciting, but if you’re one of those lucky (or unlucky) few working to market a team? Especially a team that’s buried in trade rumors? You’d have to be sweating bullets.

DeMarcus Cousins trolls Joakim Noah on shooting form (VIDEO)

noah cousins
AP
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New York Knicks C Joakim Noah has an awkward jumper and free throw technique, there’s no denying that. His two-handed, horizontal approach to shooting a basketball is ripe for criticism.

DeMarcus Cousins thinks so, at least.

During a game between the Sacramento Kings and the Knicks, Cousins decided to give Noah a little tongue-in-cheek trolling about his form.

Via Twitter:

Looks about right.

LeBron James, Cavaliers Rick-roll intro video for ’80s night

Cleveland Cavaliers' LeBron James (23) shoots over Miami Heat's Rodney McGruder (17) in the first half of an NBA basketball game Friday, Dec. 9, 2016, in Cleveland. (AP Photo/Tony Dejak)
Associated Press
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The 1980s were back in Cleveland Friday night. Well, not completely, Bernie Kosar wasn’t leading the Browns to contention (although man, could they use him now).

No, the ’80s were back in the form of the throwback orange Cavaliers uniforms. And to complete the theme, the Cavaliers players dressed up and Rick-rolled the intro video — they did the complete “classic” Rick Astley hit “Never Gonna Give You Up.” And it was awesome.

The Cavaliers won the game 114-84 over the Heat behind 28 from Kevin Love, but that was secondary to the intro video.

Best dunk from Friday night? Houston’s Sam Dekker. Yes, Dekker. (VIDEO)

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Second-year forward Sam Dekker is finding a comfort zone in the Mike D’Antoni offense in Houston. Healthy this season, he is coming off the bench for 18 minutes a night, and his game where he is quick and can also hit the three is fitting perfectly with Houston’s system, leading him to 6.7 points a game.

Also, he can run the floor. And finish.

As Enes Kanter found out when he hustled, got back in transition defense, and wasn’t going to stop Dekker from getting to the rim.

That’s a quality dunk.

The Rockets went on to win the game 102-99, despite Russell Westbrook‘s seventh-straight triple-double.

LeBron James passes Elvin Hayes, moves into ninth on all-time scoring list (VIDEO)

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LeBron James has been climbing the NBA’s All-time scoring list fast the past couple years, passing Hakeem Olajuwon last season to move into the top 10.

Friday night LeBron passed another legend, Elvin Hayes, who spent the prime of his career with the Washington Bullets and was an NBA champion, six-time All-NBA and 12-time All-Star from the late 1960s through the early 1980s.

LeBron passed Hayes with a vintage LeBron bucket, bringing the ball up in transition, then just using his quickness and strength to power to the rim.

LeBron’s not done, he should pass Moses Malone in the next week or so. Here is the NBA’s All-time scoring Top 10. (As a side note, if you count ABA scoring in the mix LeBron is 11th because Julius Erving and Dan Issel both pass him. For now.)

1. Kareem Abdul-Jabbar 38387
2. Karl Malone 36928
3. Kobe Bryant 33643
4. Michael Jordan 32292
5. Wilt Chamberlain 31419
6. Dirk Nowitzki 29552
7. Shaquille O’Neal 28596
8. Moses Malone 27409
9. LeBron James 27315
10. Elvin Hayes 27313