All-Star streams more popular

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The Sports Business Journal, via an article by The Baseline’s Eric Freeman, is reporting that the ratings for this season’s All-Star Game fell off from last year. 6.9 million people watched this year’s All-Star Game, down from 7.6 million viewers in 2009. The decrease in viewers may have had something to do with the Vancouver Olympics; last time the All-Star Game went up against the Winter Olympics, it drew 7.1 million viewers. 

The good news for the NBA is how many people watched the All-Star Game online. Over the course of All-Star Weekend, 13.8 million people used the on-demand video streams provided by NBA.com.That number is up 43% from last year, and 146% more people used NBA Mobile over the course of the weekend. 
I used the stream that NBA.com provided during All-Star Saturday, and was absolutely stunned by the quality. The fact that it was a live event made it even more impressive. The NBA also made the choice to have the online stream show something other than just the broadcast. Online viewers only had to hear commercials, and got to see the players mulling around and talking with one another during timeouts. Online viewers also got to see Darryl Dawkins’ coat about a half an hour before it was unleashed on the general populous. 
There were some occasional drawbacks. At one point during the skills competition, the camera I was using focused on Emmitt Smith’s head the entire time a player was running the course, watching his face for a reaction for at least two full minutes. After that, I switched to “Mosaic” mode, which was a little confusing but made me feel like Ozymandias. 
Between the free All-Star game streams and League Pass Broadband, the NBA is clearly making an effort to change the way fans watch games. Judging by the numbers from All-Star Weekend, the plan seems to be working. 

Gordon Hayward’s agent says return this season unlikely

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Wednesday night in Boston Gordon Hayward underwent surgery to repair his dislocated ankle and fractured tibia suffered just five minutes into the season-opening game, a gruesome injury that put a pall over the rest of the night.

There had been hope from some Celtics fans that Hayward could return this season, likely for the playoffs, but now that the surgery is complete Hayward’s agent told Adrian Wojnarowski of ESPN not to expect him back until next season.

This shouldn’t be a surprise to anyone who saw the injury. Hayward is in the first year of a four-year deal with the Celtics, they were always going to choose a cautious path rather than rush him back. Under Danny Ainge Boston has always taken the long view, even with all their moves this summer — specifically bringing in Hayward and Kyrie Irving — the target was to be the team set up for next as LeBron James and the Cavaliers faded. That plan does not change now.

Earlier in the day, Hayward had sent a video message out to Celtics fans thanking them for their support in the past 24 hours.

Without Hayward, the Celtics now will focus more on smaller lineups, rookie Jayson Tatum will get more run, as will Marcus Smart in his contract year. Jaylen Brown will be thrust into a more significant role. Also, Kyrie Irving will be asked to do more as the team’s second-best playmaker is now out for the season.

The Celtics will take a step back this season without Hayward, who was going to be crucial for them on both ends of the floor. That’s evidenced by their 0-2 start, falling to the Cavaliers and Bucks on the first couple nights of the season. Boston should still be a team well above .500 and in the playoffs, but they will not be quite the same this season.

Trail Blazers beat Suns by 48, biggest season-opening rout in NBA history

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Any controversy over C.J. McCollum‘s suspension for the season-opener should be put to rest. The Trail Blazers fared fine without him.

More than fine.

Portland beat the Suns, 124-76, Wednesday. The 48-point margin is the largest ever in a season opener, even as the Trail Blazers let a 58-point fourth-quarter lead dwindle.

Here are the most lopsided season-openers in NBA history (openers for both teams appearing twice):

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The 48-point defeat is also the Suns’ worst lost in franchise history, topping a 44-point loss to the Seattle SuperSonics in 1988. It could be a long year in Phoenix.

Marcus Smart and Matthew Dellavedova scrap (video)

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Marcus Smart and Matthew Dellavedova thrive on aggravating opponents, so when matched up, of course they aggravated each other.

Deduct points from Smart for pulling the hold-me-back charade behind a referee. Plus, Dellavedova’s Bucks beat Smart’s Celtics, 108-100.

Report: ‘Tremendous concern’ for Jeremy Lin’s knee injury

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The Nets’ projected record this season came under greater scrutiny when the Celtics traded Brooklyn’s unprotected first-round pick to the Cavaliers in the Kyrie Irving trade. After finishing third-to-last and last the previous two years, were the Nets poised to take a step forward, or would they convey a very high pick to the Cavs?

Jeremy Lin, who missed 46 games last season, getting healthy was a reason for optimism in Brooklyn and pessimism in Cleveland. But it appears the veteran guard could be out a while.

Adrian Wojnarowski of ESPN:

Billy Reinhardt of Nets Daily:

If the injury is as bad as feared, what a bummer for Lin. He came to Brooklyn expecting to play a leading role on a developing team, and he just can’t stay healthy.

The Nets were probably more focused on developing their younger players, but – especially without their own draft picks – there was no harm in shooting for the playoffs. This appears to a blow to that (already unlikely) dream.

It’s a boon to the Cavaliers, though. And whenever something significantly affects LeBron James‘ team, it has ramifications into the entire power dynamic of the Eastern Conference. For an injury to a player on a team most expect to be bad, the medical developments here will be tracked closely around the league.