All-Star streams more popular

2 Comments

The Sports Business Journal, via an article by The Baseline’s Eric Freeman, is reporting that the ratings for this season’s All-Star Game fell off from last year. 6.9 million people watched this year’s All-Star Game, down from 7.6 million viewers in 2009. The decrease in viewers may have had something to do with the Vancouver Olympics; last time the All-Star Game went up against the Winter Olympics, it drew 7.1 million viewers. 

The good news for the NBA is how many people watched the All-Star Game online. Over the course of All-Star Weekend, 13.8 million people used the on-demand video streams provided by NBA.com.That number is up 43% from last year, and 146% more people used NBA Mobile over the course of the weekend. 
I used the stream that NBA.com provided during All-Star Saturday, and was absolutely stunned by the quality. The fact that it was a live event made it even more impressive. The NBA also made the choice to have the online stream show something other than just the broadcast. Online viewers only had to hear commercials, and got to see the players mulling around and talking with one another during timeouts. Online viewers also got to see Darryl Dawkins’ coat about a half an hour before it was unleashed on the general populous. 
There were some occasional drawbacks. At one point during the skills competition, the camera I was using focused on Emmitt Smith’s head the entire time a player was running the course, watching his face for a reaction for at least two full minutes. After that, I switched to “Mosaic” mode, which was a little confusing but made me feel like Ozymandias. 
Between the free All-Star game streams and League Pass Broadband, the NBA is clearly making an effort to change the way fans watch games. Judging by the numbers from All-Star Weekend, the plan seems to be working. 

Watch James Harden do the #DriveByDunkChallenge from a speed boat (VIDEO)

Getty
Leave a comment

The #DriveByDunkChallenge has been a fun distraction this summer. If you don’t know what it is, it essentially involves NBA players jumping out of their cars to dunk on regular folks on community basketball hoops.

Players like Boston Celtics wing Jaylen Brown have led the charge in the social media video fad, and now it appears that Houston Rockets guard James Harden is setting a new trend.

That trend? Doing the #DriveByDunkChallenge from dang boat.

Yup, seriously.

Via Twitter:

I can’t think of anything more baller than dunking on somebody from a speed boat, so congrats to Harden for winning the NBA offseason.

Photoshop no more: here’s Gordon Hayward in a Boston Celtics uniform (PHOTO)

Getty
Leave a comment

I suppose it will take some time to get used to seeing Gordon Hayward in a Boston Celtics jersey. This photo is the first step on that journey.

In a photo posted to Hayward’s Instagram on Wednesday, many of us got our first look at the former Utah Jazz forward in his new digs.

Specifically, the new Celtics Nike jersey in green with the GE patch on the left shoulder.

Via Instagram:

🍀🔥

A post shared by @gdhayward on

There are still some serious doubts about whether the Celtics will be able to unseat the Cleveland Cavaliers in the Eastern Conference, but perhaps they won’t need to wait for long. Rumors are starting to trickle in about LeBron James leaving Ohio, so maybe by the time we are used to seeing Hayward in Celtics green next season they will have less competition out east.

Dikembe Mutombo says he is putting together a group to buy the Rockets

Getty
1 Comment

It appears as though Houston billionaire Dan Friedkin will have some competition if he decides to bid for the Rockets. Namely, former NBA big man Dikembe Mutombo.

Mutombo played in the NBA from 1991-2009, ending his career with five seasons in Houston. The franchise apparently made an impact on the Hall of Fame center, as he is apparently looking to buy the franchise per an interview with USA Today.

Speaking with Adi Joseph over at FTW, Mutombo would not give out names of his partners but said that he will be able to make a bid in the coming weeks.

Via FTW:

“I’m putting together a group to buy the Houston Rockets, and we’re getting close,” he said. “Getting close in the next couple weeks, maybe I’ll have a chance. Lot of people, lot of people and good people with a lot of money.”

With Leslie Alexander’s decision to sell the team, it certainly would be interesting to get another NBA player as part of team ownership in this league.

Watch the 10 best 360 plays from last season (video)

1 Comment

The NBA’s top-10 highlight packages have been pretty enjoyable. This one is oddly specific – but still dizzyingly fun.