All-Star streams more popular

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The Sports Business Journal, via an article by The Baseline’s Eric Freeman, is reporting that the ratings for this season’s All-Star Game fell off from last year. 6.9 million people watched this year’s All-Star Game, down from 7.6 million viewers in 2009. The decrease in viewers may have had something to do with the Vancouver Olympics; last time the All-Star Game went up against the Winter Olympics, it drew 7.1 million viewers. 

The good news for the NBA is how many people watched the All-Star Game online. Over the course of All-Star Weekend, 13.8 million people used the on-demand video streams provided by NBA.com.That number is up 43% from last year, and 146% more people used NBA Mobile over the course of the weekend. 
I used the stream that NBA.com provided during All-Star Saturday, and was absolutely stunned by the quality. The fact that it was a live event made it even more impressive. The NBA also made the choice to have the online stream show something other than just the broadcast. Online viewers only had to hear commercials, and got to see the players mulling around and talking with one another during timeouts. Online viewers also got to see Darryl Dawkins’ coat about a half an hour before it was unleashed on the general populous. 
There were some occasional drawbacks. At one point during the skills competition, the camera I was using focused on Emmitt Smith’s head the entire time a player was running the course, watching his face for a reaction for at least two full minutes. After that, I switched to “Mosaic” mode, which was a little confusing but made me feel like Ozymandias. 
Between the free All-Star game streams and League Pass Broadband, the NBA is clearly making an effort to change the way fans watch games. Judging by the numbers from All-Star Weekend, the plan seems to be working. 

Russell Westbrook’s sixth straight triple-double leads Thunder past Hawks 102-99

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ATLANTA (AP) — Russell Westbrook extended his streak of triple-doubles to six games, leading the Oklahoma City Thunder to a 102-99 victory over the skidding Atlanta Hawks on Monday night.

Westbrook scored 32 points, grabbed 13 rebounds and doled out 12 assists, giving him the NBA’s longest streak of triple-doubles since Michael Jordan had seven in a row in 1989.

Westbrook’s run has sparked a six-game winning streak by the Thunder. He’s now reached double figures in all three categories in half of the Thunder’s 22 games.

By contrast, Jordan had 15 triple-doubles for the entire 1988-89 season.

Westbrook kept his streak alive with plenty of time to spare. Despite a poor start shooting, he already had 15 points and 11 rebounds when he picked up his 10th assist with 6:20 left in the third quarter.

Scooping up a loose ball after a turnover by the Hawks, Westbrook led a 2-on-1 that ended with a pass to Victor Oladipo for a layup that gave the Thunder a 69-59 lead.

Westbrook, who missed eight of his first nine shots, suddenly found his touch in the third quarter. He made five of his next seven shots, three of them beyond the arc, and finished with 16 points in the period as the Thunder stretched a one-point halftime lead to 83-69 heading to the fourth.

Atlanta rallied down the stretch, but Westbrook closed it out for the Thunder. He finished with 27 second-half points to send the Hawks to their seventh straight loss and 10th defeat in the last 11 games.

It’s the longest losing streak for the Hawks since they dropped eight in a row in February 2014.

Coach Mike Budenholzer decided to shake things up, sending Kyle Korver to the bench and putting Thabo Sefolosha in the starting lineup. The Hawks also were bolstered by the return of Paul Millsap, who had missed three straight games with a sore hip. He led five players in double figures with 24 points.

It didn’t matter. Westbrook made sure of that.

Atlanta had a shot to send the game to overtime after Korver forced a jump ball.

The Thunder clamped down defensively off the inbounds play, and Tim Hardaway Jr.‘s desperation 3-pointer at the buzzer failed to hit the rim.

MONSTER JAM

Oladipo wasn’t afraid to take on Dwight Howard in the lane.

During the second quarter, the 6-foot-4 Thunder guard drove the baseline and slammed one over Atlanta’s 6-11 center, rocking the rim and drawing gasps from the crowd.

Oladipo savored the moment, pumping his fists, stomping his feet and posing briefly in the lane even as the Hawks took off the other way.

RECRUITING DWIGHT

Billy Donovan made a recruiting pitch to Howard while coaching at Florida.

During his pregame chat with the media, the Oklahoma City coach recounted a visit to Howard and his father at Southwest Atlanta Christian Academy.

Donovan quickly gave up any hope of getting Howard to attend college.

“All I had to do was watch one AAU game and then I stopped recruiting him immediately,” he quipped.

Howard, of course, went straight from high school to the NBA in the days before the rules required at least one year of college. He was the first overall pick of the Orlando Magic in 2004.

 

Follow Paul Newberry on Twitter at http://www.twitter.com/pnewberry1963 . His work can be found at http://bigstory.ap.org/content/paul-newberry .

Al-Farouq Aminu active for Trail Blazers

PORTLAND, OR - APRIL 25: Al-Farouq Aminu #8 of the Portland Trail Blazers celebrates with a teammate after hitting a three point shot in the first quarter of Game Four of the Western Conference Quarterfinals against the Los Angeles Clippers during the 2016 NBA Playoffs at the Moda Center on April 25, 2016 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
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CHICAGO (AP) — Portland Trail Blazers forward Al-Farouq Aminu is active for their game against the Chicago Bulls after being sidelined by a left calf injury.

Coach Terry Stotts says Aminu will be restricted to around 20 minutes Monday night “depending on how it goes.”

Aminu started the first eight games of the season before he got hurt Nov. 8 against Phoenix. He is averaging 6.4 points and 6.6 rebounds.

Victor Oladipo with the two-handed throw down over Dwight Howard (VIDEO)

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That. Was. Nasty.

After some good ball movement from the Thunder (which started with pretty much their entire team collapsing on Russell Westbrook), Victor Oladipo drove out of the corner aggressively, Dwight Howard tried to rotate over, but he was a step too late and… damn.

By the way, if your question is “did Westbrook get his sixth straight triple double” the answer is of course he did.

Report: LeBron James, other Cavaliers will not stay at Trump hotel in New York this week

NEW YORK, NY - MAY 02:  A view of the Trump International Hotel on May 2, 2016 in New York City.  (Photo by Rob Kim/Getty Images)
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There are a few regular hotels where NBA teams stay in the New York area, one of them is the Trump Hotel in Soho. It fits the general bill — high-end hotel that works to cater to the specialty needs of NBA players and teams, and it’s in a great location in the city.

It’s where the Cleveland Cavaliers were booked to stay when the team visited New York this week, but LeBron James and other Cavaliers have been excused by the team and will stay at another location, reports Dave McMenamin of ESPN.

A group of Cleveland Cavaliers players have been excused from staying at the team’s planned accommodations, the Trump SoHo hotel in lower Manhattan, when the defending champions visit New York City this week to play the New York Knicks, multiple team sources told ESPN.com.

Other members of the team’s traveling party will stay at the 46-story luxury building opened in 2010 and branded through a licensing agreement with President-elect Donald Trump, as the Cavs have a contract with the establishment…

LeBron James is included in the faction of players who will not be staying at the Trump SoHo, according to multiple sources. James publicly endorsed Democratic candidate Hillary Clinton about a month before Clinton lost the election.

Richard Jefferson, J.R. Smith, and Iman Shumpert have all expressed unhappiness with the election results publicly. Cavaliers owner Dan Gilbert was a Trump supporter who conducted a fundraiser for the now president-elect.

These players are not the only ones making this move, and several teams have worked to shift away from Trump properties nationwide.

Of course, this is going to lead some people to freak out in the comment section — people who barely watched the NBA for the last decade will proclaim their boycott of the Cavaliers and league — but honestly, what LeBron is doing is what we should all do, support businesses and causes that align with our beliefs. Avoid those that don’t. If you don’t like the way they run their business and donate money, don’t eat Ben & Jerry’s ice cream. If you have issue’s with Donald Trump, don’t stay at his hotels and don’t golf at his courses. Speak with your dollars, it’s often the most efficient way to get a message across (hence the unending parade of “boycotts” of businesses across the nation).

So long as LeBron cleared this with the team and makes it to shootaround on time, this is no big deal. But, go ahead in the comments and tell us about how you’re disrespected.