NBA television ratings up, highlights haves/have nots

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The NBA is booming for TNT, with viewership up nine percent this season over last. They are not bad if you are ESPN, viewership is flat with last year, according to numbers in the Sports Business Journal (subscription required). You can say the ratings boom hitting other sports has come to the NBA.

But as you get into the local markets, it is a mixed bag. There are the haves and have nots. And that is starting to be reflected in the standings, something that should be a concern for the NBA as it heads into this round of Collective Bargaining.

Things are great if you are the Cavaliers. On Fox Sports Ohio they are drawing a league best 8.53 rating, which means 130,000 households a game. Things are great if you are the Lakers, whose ratings on Fox Sports West are 3.84 (fourth best in the league) and in the huge media market that is Los Angeles that means a league best 197,000 pairs of eyeballs a game.

And when the Lakers negotiate that lucrative local television deal, they share almost none of that revenue with other teams under the current system. (Only revenue generated from that contract outside of a 75-mile radius of a team’s home market has to be shared.)

Charlotte on the other hand has the smallest local television viewer ship, 10,000 per game, which means there are actually more people paying to be in the building than watching from home (if you believe the team attendance numbers). And that television viewership is nearly doubled from a year ago.

In the end, that means the Lakers and Cavaliers have a lot more money to spend on free agents, can go much farther over the cap, than Charlotte (unless the Bobcats owner wants to lose a lot of money).

The top five teams in terms of eyeballs per game: Lakers, Cavaliers, Bulls, Celtics and Knicks — four playoff teams (two title contenders) and one team trying to recover from epic mismanagement.

You can succeed in a smaller television market — Orlando gets just 21,000 viewers per game, Oklahoma City just 12,000. But how did those teams get good? Smart drafting, looking for deals (save Richard Lewis). How did Boston get good? Buying free agents. The Lakers? Trade for Kobe after the draft, trade for Pau Gasol’s expensive contract.

The NBA does not have the revenue disparity nor the payroll disparity of Major League Baseball, but it is headed that way more than it is trending toward the NFL model. This is one of the things the owners have to figure out — every team has to be able to compete on a fair court or the business model starts to break down.

By the way, nobody is watching the Nets — 39,000 people a game. On the YES network. They could get better numbers showing a repeat of a random mid-July Yankees/Twins game. So it’s not all about the market.

Cavaliers stand in middle of Raptors dancers’ routine (video)

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The Cavaliers were ready for their game against the Raptors tonight, and Toronto’s dance team wasn’t going to change that.

The last time I remember something like this happening, Grizzlies guard Tony Allen walked through the Warriors’ kid dancers. This video doesn’t show got the Cavaliers got to that point, but they might have the defense of being there first. Allen definitely didn’t have that.

Wizards score 6 (!) fourth-quarter points in loss to Hornets

Cody Zeller, Ramon Sessions
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Gary Neal made a jumper with 10:12 remaining in tonight’s Wizards-Hornets game.

That was Washington’s last basket.

Jared Dudley made a pair of free throws on the Wizards next possession, and Neal added two more free throws with 23 seconds left.

And that was all the Wizards scoring in the quarter.

Washington, which entered the final period up seven, lost 101-87 after its 1-for-20 final-period shooting.

The six fourth-quarter points were the fewest by an NBA team in a quarter since Cavaliers scored six third-quarter points in a Jan. 26, 2014 loss to the Suns. Last time a team scored so few in a fourth quarter: Nov. 13, 2012, when the Raptors had five against the Pacers.

At least Neal’s late free throws spared the Wizards further shame. Nobody has scored four or fewer points in a quarter since the Warriors managed just two in a Feb. 8, 2004 loss to the Raptors.

As it stands, this is one of only 44 times in the shot clock era a team has scored so few points in a quarter.

76ers tie NBA-record losing streak, dropping heartbreaker to Celtics

Isaiah Thomas, T.J. McConnell

After a rare period of on-court competence, the 76ers led the Celtics by five with two minutes left tonight.

Then, Philadelphia snatched defeat from the jaws of victory.

The 76ers yielded a 9-0 run to close an 84-80 setback.

They’re now 0-16. Combined with their 0-10 finish to last season, that’s a 26-game losing streak – tied for longest in NBA history. Last year’s 76ers already shared the record.

Philadelphia is also in danger of the worst start to a season. The 2009-10 New Jersey Nets began 0-18, and last year’s 76ers won only one game sooner.

The 76ers will try to avoid the all-time longest streak at the Rockets on Friday. If that goes unsuccessfully, they’ll try to avoid matching the worst season start at the Grizzlies on Sunday. And if both fail, they could set the worst-start record against the Lakers on Tuesday.

76ers-Lakers – it’s shaping up to be a big one.

Timberwolves read mean tweets about themselves (video)

Flip Saunders, Karl-Anthony Towns, Tyus Jones
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The Timberwolves didn’t select the meanest tweets about these players, but credit Karl-Anthony Towns, Tyus Jones, Shabazz Muhammad and Zach LaVine for being good sports.