NBA television ratings up, highlights haves/have nots

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The NBA is booming for TNT, with viewership up nine percent this season over last. They are not bad if you are ESPN, viewership is flat with last year, according to numbers in the Sports Business Journal (subscription required). You can say the ratings boom hitting other sports has come to the NBA.

But as you get into the local markets, it is a mixed bag. There are the haves and have nots. And that is starting to be reflected in the standings, something that should be a concern for the NBA as it heads into this round of Collective Bargaining.

Things are great if you are the Cavaliers. On Fox Sports Ohio they are drawing a league best 8.53 rating, which means 130,000 households a game. Things are great if you are the Lakers, whose ratings on Fox Sports West are 3.84 (fourth best in the league) and in the huge media market that is Los Angeles that means a league best 197,000 pairs of eyeballs a game.

And when the Lakers negotiate that lucrative local television deal, they share almost none of that revenue with other teams under the current system. (Only revenue generated from that contract outside of a 75-mile radius of a team’s home market has to be shared.)

Charlotte on the other hand has the smallest local television viewer ship, 10,000 per game, which means there are actually more people paying to be in the building than watching from home (if you believe the team attendance numbers). And that television viewership is nearly doubled from a year ago.

In the end, that means the Lakers and Cavaliers have a lot more money to spend on free agents, can go much farther over the cap, than Charlotte (unless the Bobcats owner wants to lose a lot of money).

The top five teams in terms of eyeballs per game: Lakers, Cavaliers, Bulls, Celtics and Knicks — four playoff teams (two title contenders) and one team trying to recover from epic mismanagement.

You can succeed in a smaller television market — Orlando gets just 21,000 viewers per game, Oklahoma City just 12,000. But how did those teams get good? Smart drafting, looking for deals (save Richard Lewis). How did Boston get good? Buying free agents. The Lakers? Trade for Kobe after the draft, trade for Pau Gasol’s expensive contract.

The NBA does not have the revenue disparity nor the payroll disparity of Major League Baseball, but it is headed that way more than it is trending toward the NFL model. This is one of the things the owners have to figure out — every team has to be able to compete on a fair court or the business model starts to break down.

By the way, nobody is watching the Nets — 39,000 people a game. On the YES network. They could get better numbers showing a repeat of a random mid-July Yankees/Twins game. So it’s not all about the market.

Father trolls son with signs at NBA games saying he will join dad when grades improve

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As a father who has threatened to take things away from my daughters if some behavior/school situation didn’t change (then felt bad when I had to follow through on the threat), I appreciate parents willing to follow through on what they say.

But this guy is taking it to a new level.

This father showed up at two nationally televised games this week with a sign and a message for his son.

Good on Dad for following through and not caving and taking his kid to the games, but the signs are a kicker.

As Matt Moore points out at CBSSports.com (who gets the hat tip for finding this, he better never do this to his son), how much time does this dad have, he was in Charlotte for the Cavaliers game, then in Houston. Did he spend a Spring Break traveling the country to go to NBA games and troll his kid? (It makes you wonder if it’s real.)

Steven Adams, Enes Kanter with another Russell Westbrook for MVP video

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I don’t know if Russell Westbrook is going to win the MVP award this season — Sunday night’s showdown with James Harden didn’t clear up the picture. This year’s four-way race (also with Kawhi Leonard and LeBron James) is one of the most interesting and even ones in decades.

If Westbrook doesn’t win, don’t blame Steven Adams and Enes Kanter.

The Stash Brothers, the roommates, are doing their best with videos to promote him. And take subtle jabs at Westbrook’s fashion sense.

Dennis Schroder insists reeling Hawks OK despite seven-game skid

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ATLANTA (AP) — Dennis Schroder insists the Atlanta Hawks will be fine when their three injures starters return.

The point guard also believes the Eastern Conference playoff standings are too tight for the Hawks to wait for Paul Millsap, Kent Bazemore and Thabo Sefolosha to return from their injuries.

Schroder said the Hawks must snap their seven-game losing streak with their current limited roster, which will be without the three starters for at least one more game.

“I’m saying now we have to change something,” Schroder said Monday. “We can’t wait until they come back. Maybe it’s too late then.”

The Hawks are in a three-way tie for fifth in the Eastern Conference playoff standings. They are only 2 games ahead of eighth-place Miami, which currently has the final playoff spot, and 2 + ahead of ninth-place Chicago.

The Hawks see they could drop out of the playoff standings if they don’t quickly end the losing streak.

“The NBA isn’t easy,” Schroder said. “You’ve got to win games to make it in the playoffs.”

Coach Mike Budenholzer said Millsap, the four-time All-Star who has missed five straight games with left knee tightness, and the other two injured starters will not play in Tuesday night’s home game against Phoenix.

Bazemore, who has missed four straight games with a right knee bone bruise, said he hopes to return for Wednesday’s game at Philadelphia.

Sefolosha, held out against the Nets with a right groin strain, was seen working on an elliptical machine at the portion of Monday’s practice open to media. There is no timetable on Millsap’s return.

Before the losing streak, which matches the team’s longest of the season, the Hawks were competing with Toronto for the fourth seed in the East and home-court advantage in the first round of the playoffs.

Home-court advantage is now a distant dream.

Atlanta is tied with Milwaukee and Indiana for fifth following Sunday’s 107-92 loss to New Jersey, which owns the NBA’s worst record.

The latest ugly loss left Atlanta in what Bazemore described as “a dark time.” Even so, he insists the players’ spirit is not broken.

Bazemore pointed to players taking extra shots after practice and said “My teammates are still laughing. … We’re still alive and kicking.”

Budenholzer’s message is for players to avoid trying to do too much to fill the void left by the injured starters.

“I think to some degree we’re all pressing,” Budenholzer said. “Coaches pressing, each guy individually. It comes from actually a good place. They want to win. They want to have success and it’s just remembering that the best way for us to have success is to do it as a group and do it together.”

Budenholzer said rookie Taurean Price, who had 17 points, six rebounds and three steals in his first start against the Nets, likely will remain in the lineup against Phoenix.

Ersan Ilyasova and Tim Hardaway Jr. combined to make only 8 of 30 shots against the Nets. Atlanta’s depleted bench was outscored 46-7 by the Nets’ backups.

Budenholzer said Bazemore is “very close” to playing and could be cleared after “another good day.”

Bazemore said has done “pretty much everything” on the court in testing his knee, including change-of-direction drills.

“I’m starting to feel good,” Bazemore said. “… Things are trending in the right direction.”

Sixers’ Ben Simmons throws down impressive dunk in pregame workout (VIDEO)

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Consider this a look at what might have been this past season. Or a look into what will be next season.

Philadelphia has shut No. 1 pick Ben Simmons down for the season as they wait for the Jones fracture in his foot to heal properly, but he is traveling with the team and working out on its current road trip. Before the game in Indianapolis, Simmons got in a workout on the court.

Then casually threw down a between-the-legs, off the backboard self alley-oop.

What does that mean? Nothing. Other than next season in Philadelphia could be a lot of fun.