LeBron, Dwight remake a classic commercial

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Creating the perfect television commercial is, at best, an imperfect science. At worst? It’s a ‘throw it to the wall and see what sticks’ proposition, with little indication of what the adoring public will cling on to. Is the tagline catchy enough? The punchline funny enough? Are the stars likable enough? Oh, and is the TV spot even effective in displaying or showcasing the product at all?

It’s not easy. That’s why I’m thrilled that considering all of the television commercials out there, some charmingly memorable and some truly awful, the NBA has been featured in incredible commercial after incredible commercial. The NBA game naturally lends itself and its personalities to this type of marketing; in no other sport is the athlete as celebrated for their individuality. But it’s another thing for marketers to have that advantage at their disposal and another thing entirely for them to use it.

A great NBA commercial is simple. Rhythmic. It creates icons or it celebrates them. It pushes all the right buttons, be they dramatic or comedic, and it brings even more life and poetry to stars that play a game full of both.

You already knew that it was a great time to be an NBA fan, but it’s not just because of DVR, NBA League Pass, and the internet. The modern era has produced unforgettable basketball media in a completely unexpected form.

The latest and greatest in the grand tradition of NBA commercials is Dwight Howard and LeBron James’ re-creation of the classic H-O-R-S-E spot from McDonald’s:

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It’s a familiar concept flipped on its head, and two of the game’s most marketable stars doing exactly what two of the league’s most marketable stars did about two decades ago. The Jordan-Bird version was perfectly executed in the first place, and the modern cover equally so (and perfectly adjusted).

So the legend continues. The current crop of NBA stars is as charismatic and powerful as ever, and based on the latest crop of ads, the commercial crop is as charismatic and powerful as ever, too.

NBA: Hornets incorrectly denied game-tying FT attempts in final seconds of loss to Clippers

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Foul or defend?

That’s the eternal question for teams trying to protect a late three-point lead.

While many fans believe fouling is the astute strategy, most American coaches opt to defend.

Defending is a better strategy than meets the eye, because it’s relatively easy to defend the arc when you know your opponent needs a 3-pointer. Plus, as coaches commonly believe, fouling offers too many opportunities for something to go wrong.

The Clippers almost learned that the hard way in their win over the Hornets on Sunday.

But an officiating error helped L.A. preserve its late lead, according to the NBA’s Last Two Minute Report.

With the Clippers up three, Chris Paul intentionally fouled Kemba Walker with 2.1 seconds left. Walker made the first free throw and intentionally missed the second.

In the battle for the rebound, Blake Griffin should have been called for committing a loose-ball foul on Marvin Williams with 2.0 seconds left, per the league:

Griffin (LAC) grab Williams’ (CHA) jersey and affect his ability to rebound.

The league also ruled Williams got away with a loose-ball foul on Griffin in the same tenth of a second, but Griffin’s foul should have been whistled first.

A correct call would’ve given Williams — who’s making 85% of his free throws this season and 80% for his career — two attempts from the line with a chance to tie the game.

Instead, Griffin grabbed the rebound and was intentionally fouled with half a second left. He hit one free throw, and the Clippers won, 124-121.

Draymond Green, Kevin Durant take turns playing while holding Durant’s shoe (video)

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The adventures of Kevin Durant‘s shoe:

  • Falls off as Durant shoots a jumper
  • Left on the far side of the court for an entire Warriors defensive possession
  • Lightly kicked by 76ers forward Robert Covington, who should have tossed it into the crowed
  • Picked up by Draymond Green, who sets a screen while holding it
  • Tossed by Green to Durant
  • Held by Durant as he defends and tips a rebound
  • Put back on by Durant just in time for him to assist Stephen Curry

Patrick Patterson falls on his back, still strips Derrick Rose (video)

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This is mostly good effort by Patrick Patterson. It’s also bad luck for Derrick Rose, who’s not accustomed to avoiding a player lying on his back.

But it’s hard to resist the jokes about Rose losing a step to the point he can no longer beat even a man who’d fallen on his back off the dribble.

 

Potential top-three NBA-draft prospect, Kansas’ Josh Jackson, charged with misdemeanor property damage

Kansas Jayhawks guard Josh Jackson (11) during a time-out against the Baylor Bears the first half of an NCAA college basketball game in Lawrence, Kan., Wednesday, Feb. 1, 2017. (AP Photo/Reed Hoffmann)
AP Photo/Reed Hoffmann
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Markelle Fultz is the consensus top prospect in the 2017 NBA draft, and Lonzo Ball is a strong second.

Leading the pack for third? Probably Kansas forward Josh Jackson.

But Jackson’s résumé is now tainted by a misdemeanor property-damage charge.

The incident, which allegedly involved Kansas teammate Lagerald Vick and Kansas women’s basketball playerMcKenzie Calvert, occurred just before 2 a.m. Dec. 9.

Laura Bauer and Mara Rose Williams of The Kansas City Star:

Calvert is the same female KU student who a university investigation found Vick likely committed domestic violence against more than a year ago.

Calvert reportedly threw a drink on a male patron while leaving the bar. The Star has learned that the patron was Vick.

Jackson followed Calvert to her car, according to the release, and they argued. Witnesses saw Jackson kick the driver’s door of Calvert’s car and kick a rear taillight.

The Star has learned that Calvert — a standout on the women’s team — was in the driver’s seat while Jackson kicked her car.

Investigators have interviewed several people who witnessed the reported crime. A police report categorized the $2,991 in total damage to the car as a felony. But Friday’s release listed the damage at a higher amount, $3,150.45.

“Felony criminal damage (damage in excess of $1,000) was not charged because the state cannot prove beyond a reasonable doubt that all the damage to the door and taillight were caused by Jackson,” the release said.

Jackson said in a statement he would pay for damage he “directly caused.” Kansas coach Bill Self, in his statement, called Jackson a “great ambassador for this university.”

NBA teams shouldn’t and probably won’t blindly accept Self’s self-interested assessment. Jackson’s conduct will likely be investigated during the pre-draft process, determining where it falls on the spectrum of a youthful transgression and the hot-button issue of domestic violence.

The better Jackson plays, the more forgiving teams will be. Right or wrong, that’s how it works. But this incident will be included in the overall assessment of Jackson.