LeBron, Dwight remake a classic commercial

1 Comment

Creating the perfect television commercial is, at best, an imperfect science. At worst? It’s a ‘throw it to the wall and see what sticks’ proposition, with little indication of what the adoring public will cling on to. Is the tagline catchy enough? The punchline funny enough? Are the stars likable enough? Oh, and is the TV spot even effective in displaying or showcasing the product at all?

It’s not easy. That’s why I’m thrilled that considering all of the television commercials out there, some charmingly memorable and some truly awful, the NBA has been featured in incredible commercial after incredible commercial. The NBA game naturally lends itself and its personalities to this type of marketing; in no other sport is the athlete as celebrated for their individuality. But it’s another thing for marketers to have that advantage at their disposal and another thing entirely for them to use it.

A great NBA commercial is simple. Rhythmic. It creates icons or it celebrates them. It pushes all the right buttons, be they dramatic or comedic, and it brings even more life and poetry to stars that play a game full of both.

You already knew that it was a great time to be an NBA fan, but it’s not just because of DVR, NBA League Pass, and the internet. The modern era has produced unforgettable basketball media in a completely unexpected form.

The latest and greatest in the grand tradition of NBA commercials is Dwight Howard and LeBron James’ re-creation of the classic H-O-R-S-E spot from McDonald’s:

Visit msnbc.com for breaking news, world news, and news about the economy

It’s a familiar concept flipped on its head, and two of the game’s most marketable stars doing exactly what two of the league’s most marketable stars did about two decades ago. The Jordan-Bird version was perfectly executed in the first place, and the modern cover equally so (and perfectly adjusted).

So the legend continues. The current crop of NBA stars is as charismatic and powerful as ever, and based on the latest crop of ads, the commercial crop is as charismatic and powerful as ever, too.

Watch Kawhi Leonard rip ball out of Ben McLemore’s hands. Twice.

Leave a comment

You almost pity Ben McLemore.

The Kings’ swingman trying to prove his worth got the ball on the wing Thursday night, looked up and Kawhi Leonard was there. Then Leonard proceeded to literally rip the ball out of his hands and go to the other end for a layup.

McLemore did not learn his lesson. Next time down the court he again gets the ball on the wing, again Leonard is on him, and McLemore shows him the ball — and gets stripped again. This time McLemore fouls Leonard on the layup at the other end.

The lesson here — showing Kawhi Leonard the ball is like saying “Candyman” into a mirror five times. It doesn’t end well for you.

Dwyane Wade fined $25,000 for throat slash gesture after dagger vs. Celtics

1 Comment

All anyone would talk about is how the Bulls could not hit the three.

Then, with the game in the balance, the ball rolled out to Dwyane Wade standing at the three-point line and he sank the dagger three — Chicago beat Boston on Thursday night.

Watch the video above, after Wade hits the game-sealing three, he makes a throat-slashing gesture.

That will cost Wade $25,000. The league announced the fine Friday.

Wade cares about this as much as he cares when the Osmonds are playing in Branson. He can afford this.


Report: Cavaliers not “actively” shopping Iman Shumpert. Just listening.

CLEVELAND, OH - OCTOBER 25: Iman Shumpert #4 of the Cleveland Cavaliers shows his championship ring before the game against the New York Knicks at Quicken Loans Arena on October 25, 2016 in Cleveland, Ohio.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)
Getty Images
Leave a comment

Three days into the NBA season seems early to be discussing the semantics of NBA trade talk, but here we are.

There have been rumors that the Minnesota Timberwolves called the Cleveland Cavaliers, interested in talking Iman Shumpert trades, possibly involving Ricky Rubio (who at some point will lose his starting job to rookie Kris Dunn). And that the Cavaliers were at least open to the idea. But nothing came of it.

How serious is Cleveland on the Shumpert front? Joe Varden of the Cleveland Plain Dealer addressed that in a Q&A with fans.

A few teams such as the Minnesota Timberwolves have inquired about Iman Shumpert, who has three years and $30 million left on his contract at age 26. The Cavs are answering the phone… But they are not actively looking to deal him, a team source told cleveland.com….

Keep in mind, Cleveland also has a trade exception worth about $11 million, the expiring contract of Mo Williams ($2.2 million) and Jordan McRae to deal. So if it is Rubio they want, they don’t have to trade Shumpert to get him.

What Varden is saying is Cavaliers GM David Griffin is not picking up the phone and seeing what he can get for Shumpert. But if teams call him…

Right now, the Cavaliers will need to be blown away to make a deal. Shumpert is backing up J.R. Smith and got more than 22 minutes of court time in the opener — he has a role on this team. Plus Shumpert is on an affordable contract. The Cavs are only going to make a move they believe makes them better right now — they want another ring. Maybe that offer comes, but the Cavs can be patient, and they have options.

Barack Obama picks Warriors to win title. Like everyone else.

Barack Obama

The Baller and Chief is on his way out the door.

Barack Obama has been by far the biggest hoops fan to inhabit the White House (with John Quincy Adams a very distant second). He’s put up a basketball court at the White House, filled out NCAA Tournament brackets, jokingly applied for the Wizards’ coaching job, thought about becoming an owner, gone to NBA games, and just been a fan like the rest of us.

And he’s picking the Warriors to win it all. Like everyone else.

In what was primarily a “get out the vote” effort, President Obama called in to ‘Sway in the Morning’ hosted by Sway Calloway on Eminem’s SiriusXM channel Shade 45. Asked to pick the next NBA champ, the Bulls fan went exactly where everyone else did — Golden State.

“I’m going to go with the Warriors just because of [Kevin] Durant, that addition. I think they just have too much firepower,” Obama said. “Although they just got spanked in their first game, so it will take a while to figure things out.”

Obama also picked the Patriots to win the NFL title. He’s such a frontrunner.