LeBron, Dwight remake a classic commercial

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Creating the perfect television commercial is, at best, an imperfect science. At worst? It’s a ‘throw it to the wall and see what sticks’ proposition, with little indication of what the adoring public will cling on to. Is the tagline catchy enough? The punchline funny enough? Are the stars likable enough? Oh, and is the TV spot even effective in displaying or showcasing the product at all?

It’s not easy. That’s why I’m thrilled that considering all of the television commercials out there, some charmingly memorable and some truly awful, the NBA has been featured in incredible commercial after incredible commercial. The NBA game naturally lends itself and its personalities to this type of marketing; in no other sport is the athlete as celebrated for their individuality. But it’s another thing for marketers to have that advantage at their disposal and another thing entirely for them to use it.

A great NBA commercial is simple. Rhythmic. It creates icons or it celebrates them. It pushes all the right buttons, be they dramatic or comedic, and it brings even more life and poetry to stars that play a game full of both.

You already knew that it was a great time to be an NBA fan, but it’s not just because of DVR, NBA League Pass, and the internet. The modern era has produced unforgettable basketball media in a completely unexpected form.

The latest and greatest in the grand tradition of NBA commercials is Dwight Howard and LeBron James’ re-creation of the classic H-O-R-S-E spot from McDonald’s:

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It’s a familiar concept flipped on its head, and two of the game’s most marketable stars doing exactly what two of the league’s most marketable stars did about two decades ago. The Jordan-Bird version was perfectly executed in the first place, and the modern cover equally so (and perfectly adjusted).

So the legend continues. The current crop of NBA stars is as charismatic and powerful as ever, and based on the latest crop of ads, the commercial crop is as charismatic and powerful as ever, too.

Mavs rookie Salah Mejri tries to talk trash, Gregg Popovich and Tim Duncan laugh at him (VIDEO)

DALLAS, TX - OCTOBER 21:  Eric Bledsoe #2 of the Phoenix Suns is fouled by Salah Mejri #50 of the Dallas Mavericks during a preseason game at American Airlines Center on October 21, 2015 in Dallas, Texas.   NOTE TO USER:  User expressly acknowledges and agrees that, by downloading and or using photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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The Spurs beat the Mavericks by 26 points on Friday night, a game all of the Dallas players would love to forget. But there was a funny moment for rookie big man Salah Mejri: after a dunk, he appeared to yell something at the San Antonio bench. Gregg Popovich and Tim Duncan were completely nonplussed.

For what it’s worth, Mejri later tweeted that he wasn’t intending to be disrespectful.

Hassan Whiteside with one-handed catch block (VIDEO)

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Hassan Whiteside recorded a triple-double last night against the Hornets, and his tenth block was particularly impressive. He didn’t so much block Marvin Williams‘ layup attempt as pluck it out of the air with one hand. It almost looks like it should count as a block, rebound and steal at the same time.

Rasheed Wallace delivers truck full of water to residents of Flint, Michigan

MILWAUKEE - FEBRUARY 07: Rasheed Wallace #30 of the Detroit Pistons reacts after being called for a technical foul against the Milwaukee Bucks on February 7, 2009 at the Bradley Center in Milwaukee, Wisconsin. The Pistons defeated the Bucks 126-121 in overtime. NOTE TO USER: User expressly acknowledges and agreees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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The NBA world has taken notice of the water crisis in Flint, Michigan. In Thursday night’s home game against the Knicks on TNT, Pistons players wore warmup shirts that read “FLINT NOW,” and the organization announced a $500,000 donation towards providing clean water for residents of the town.

Former Pistons great and general basketball legend Rasheed Wallace went even further, according to a tweet from his alma mater, the University of North Carolina:

Sheed obviously has a connection to Michigan, having played in Detroit for six years (including on the 2004 title team) and serving as an assistant coach for the Pistons during the 2013-14 season. This was an incredible gesture by him for the residents of a town that has been without drinkable water for a long time.

DeMarcus Cousins posts triple-double in Kings’ loss to Nets (VIDEO)

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The Kings are a complete mess right now. After a loss to the Nets on Friday night, the team is reportedly considering firing head coach George Karl, who has been with the team for just about one year, and DeMarcus Cousins says they have “a bigger issue than the players.”

But, on the bright side, Cousins is still a monster on the court. During the Nets loss, he posted a triple-double with 24 points, 10 rebounds and 10 assists, showing why he’s the one thing about this franchise that is going to be worth talking about long-term.